Apple advertised the iPhone 8 through various traditional and digital media channels. In traditional media, they ran full page newspaper advertisements globally and radio ads in the UK and US. Digitally, they created YouTube advertisements that played before videos and bombarded people with Apple emails about the new iPhone's availability. By using both traditional passive forms of advertising and digital active forms that engaged customers, Apple was able to spread information widely and get iPhone sales to skyrocket through complementary multiple marketing channels.

1. iPhone 8 Advertising
18 October
By Kurt Ilko

2. How was the product advertised in traditional
media?
• Full page advertisements in the newspaper were featured in many
papers across the globe. This quickly got the message out to the
public eye that Apple were about to release something big.

3. How else was the product advertised in
traditional media?
• Radio adverts were announced across the UK and US and many more
telling people how they could get their hands on a brand new phone.
Since many people would hear this in their cars, they would all be
wanting one flooding apple with orders.

4. How was the product advertised in digital
media?
• YouTube advertisements were created so when people would log into
YouTube they would be forced to watch adverts before their favourite
videos were played. This made people want one and made the orders
skyrocket.

5. How else the product advertised in digital
media?
• People were bombarded with apple emails saying that the new
iPhone was now available this was all linked to clever marketing
strategies that caused apple to know which people were involved
with apple and to send out emails to them letting them know and
encouraging them to purchase the new phone.

6. How did the traditional and digital media
work tether toe get the iPhone sales up
• https://www.youtube.com/watch?v=k0DN-BZrM4o
• 1. Active and Passive
• Traditional marketing is generally considered to be passive, while
digital marketing actively involves the target audience. This really
allows the two techniques to complement each other, working
together to achieve the company’s intended objectives. While
television and print advertisements are helpful in disseminating
information, they can also incorporate a message to look for more
information on a website, a “call to action” of sorts.

7. Also…
• 2. Multiple Channels
• Utilizing both traditional and digital marketing techniques allows your
company’s message to be spread across many different channels.
Depending on the target market, some media outlets work better than
others. Though everyone is exposed to all different kinds of media, your
younger audience is likely to be more digitally savvy. By using both
methods, your company is able to reach more potential customers. An
example of a company who uses multiple channels to their advantage is
McDonalds. This fast food chain uses billboards and print ads to attract the
attention of potential consumers, but also has a strong online presence,
especially through social media. This allows their message to reach all kinds
of customers who they might not have reached if they had stuck to only
one channel.