The document outlines the consumer buying process, highlighting stages such as need recognition, information search, evaluation of alternatives, and post-purchase behavior. It also discusses organizational buying behavior, detailing roles such as users, influencers, and buyers, emphasizing the decision-making process formal organizations undergo to select products and suppliers. Additionally, it identifies major influences on business buyers, including environmental, organizational, interpersonal, and individual factors.

1. 
Consumer buying process
&
Organizational buying behavior
Akshay Jadhav
Sejal Chaurasia

2. 
Consumer buying process

3. Video

4. Internal Stimuli
External Stimuli
1. Need Recognization

5. Internal information
External information
2. Information Search

6. Evaluate their attributes on two aspects
Each consumer does not attribute the same
importance to each attribute
Use the information previously collected and his
perception or image
The evoked set (consideration set)
Inept set OR Inert set
Level of involvement of the consumer and the
importance of the purchase
Evaluation of alternative

7. choose the product or brand that seems most
appropriate
depend on the information and the selection made in
the previous step
Purchase Decision

8. Satisfied
Dissatisfied
Post-purchase Use and Disposal
Post-purchase behavior

9. 
Post Purchase Use and Disposal

10. 
Organizational Buying
Behavior
Organization buying is the decision-makig process by
which formal organizations establish the need for purchased
and services and identify, evalute, and choose among
alternative brands and suppliers.

11. 
Organizational Buying Process

12. 

13. Users : These are the people who will directly use or
consume or require the product or service in order to
undertake their operational duties.
Influencers : These are individuals or groups who
help specify the requirements or provide information to
help evaluate the alternatives. People who provide
technical input are usually in this group.
Buyers : These individuals and groups have the
formal authority to select vendors and undertake the
Different groups or individuals may play
one or more of the following roles

14. Environmental Factor
Organizational Factor
Interpersonal Factors
Individual Factors
Major Influences on Business Buyers

15. 