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urban tourism and strategic planning


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an integrated study of Alexandria (Egypt) and Barcelona (Spain)

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urban tourism and strategic planning

  1. 1. UNICA Euromaster in Urban Studies 4Cities2nd Cohort 2009-2011submitted in: September 1st, 2011<br />Urban Tourism and Strategic Planning<br />An Integrated Study of Alexandria and Barcelona <br />Under Supervision of:<br />Professor: Diego Barrado<br />2nd reader: <br />Professor: Eric Corijn & Stefan De Corte <br />Muhammad Eldaidamony<br />
  2. 2. Taxi story <br />Barcelona <br />Alexandria <br />Alexandria <br />Barcelona <br />
  3. 3. What I am talking about taxis or urban tourism ???<br />
  4. 4. Urban development in Alexandria and Barcelona <br />
  5. 5. 1920s<br />1930s<br />1950s<br />1990s<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. Problem <br />“Alexandria is not a successful urban tourism destination considering all the potentials and assets it has”. <br />
  10. 10. Hypothesis <br />Alexandria could be a must visit tourism destination with its potentials, while with Barcelona’s advanced & successful position in urban tourism as a “must visit” tourism destination map, the research will try to learn from its experience to escalate up the Egyptian case of Alexandria. <br />
  11. 11. Questions<br /><ul><li>Why and how urban tourism in Barcelona is a successful experience? </li></ul>Secondary questions <br /><ul><li>Which parts of Barcelona urban tourism have been the most important for this success (the big events like the Olympics or Forum, the recuperation of the city center etc…)?
  12. 12. Have Strategic Planning played a big role in this success of Urban Tourism in Barcelona?</li></li></ul><li>Objectives <br />
  13. 13. Objectives <br />Learn from the Spanish case how urban tourism developed in Barcelona by investigating and analyzing strategic plans and statistics, to escalate the Egyptian case of Alexandria.<br />Beside some other objectives <br />1- Find a definition for urban tourism<br />2- Understand how strategic planning can help urban tourism to develop <br />3- Find an implementation plan to develop urban tourism in Alexandria <br />
  14. 14. Methodology <br />Mixed-Methods-Research<br />Qualitative <br />Quantitative<br /><ul><li>Identify subjectively a description about the past, present and future situation of urban tourism in Alexandria and Barcelona with in deep research in strategic plans and tourism
  15. 15. Using semi-structured interviews and analysis of documents and materials (SWOT Analysis).
  16. 16. Classify and count features to construct statistical models to explain what is observed using and analyzing statistical data, surveys and questionnaires
  17. 17. Using statistical data, questionnaires and surveys</li></li></ul><li>Urban <br />Analysis <br /><ul><li>Location
  18. 18. Demographics
  19. 19. Climate
  20. 20. Hotels & rooms occupancy
  21. 21. Number of tourists
  22. 22. Purpose of visit
  23. 23. Promotion and marketing
  24. 24. Managing structure
  25. 25. SWOT Analysis
  26. 26. Interviews</li></li></ul><li>SWOT Analysis<br />Alexandria & Barcelona<br /><ul><li>Geographical
  27. 27. Human resources
  28. 28. Urban tourism
  29. 29. Urban development, utilities, services, and infrastructure
  30. 30. Social capital
  31. 31. Economic development
  32. 32. Environmental capital
  33. 33. Government and official issues</li></li></ul><li>Interviews <br />Alexandria <br />1- Doctor / ManalElShahat<br />Teacher in Ain Shams University <br />Teaching Assistant in StädtebauInstitut (SI) Universität Stuttgart <br />2- Eng./ Mohamed Meheina<br />Head of GIS and Database Unit in Alexandria and Mediterranean Research Center<br />Barcelona<br />3- Assistant Director/ Joana Homms<br />Barcelona Turisme<br />4- Professor/ F. Lopez <br />Department of Physical Geography and Analysis in Universidad Barcelona<br />Adding to that some survey questions was distributed among friends, colleagues and PhD candidates in Egypt and Alexandria (25 persons) <br />
  34. 34. Conclusion & Results <br /><ul><li>Urban tourism is well recognized and has a big and strong appearance in Barcelona
  35. 35. Barcelona had a strong strategic plan which paved the road for urban tourism as it provided the sufficient infrastructure for urban tourism development
  36. 36. Barcelona has a strong promotional plan by which promotes its potentials (segmented promotion)
  37. 37. Alexandria has the motive and opportunity to catch up the track of urban tourism success
  38. 38. The concepts of sustainability should be included in the strategic plan, promotional plan and business plans, in order to give chances to future generations to enjoy what we enjoyed. </li></li></ul><li>Conclusion & Results <br />The 3Plans<br />
  39. 39. Muhammad Eldaidamony<br />