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Daniel Mourek: Cycling tourism in Czech Republic
Cycle tourism is popular in the Czech Republic, where there is a well-developed network of cycling routes including EuroVelo routes. The Czech Environmental Partnership Foundation coordinates EuroVelo routes and promotes cycling tourism nationally and through partnerships. A certification system has been established to designate cycle-friendly services and over 1,100 businesses have been certified. Marketing efforts are helping to increase the economic impact of cycle tourism in the Czech Republic.
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Daniel Mourek: Cycling tourism in Czech Republic
- 1. Cycle tourism inthe Czech Republic VeloForum Lviv, 10.-12.10.2014 Daniel Mourek, ECF vice-president and EuroVelo Council member
- 2. Cycle tourism popularity www.cyklostrategie.cz
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- 4. Marketing EuroVelo Europeanlevel Eurovelo.com National level Eurovelo.cz www.eurovelo.com
- 5. EuroVelo network inCZ www.greenwwawyws.e.ucrzovelo.cz
- 6. Criteria EuroVelo •on national/regional routes, responsible NECC – Nadace Partnerstvi • min 2 countries • min lenght 1,000km • marketing potential from intl point of view • intl signposting – EuroVelo logo • services / intermodality • ECF coordination/NECC www.eurovelo.cz
- 7. NECC in CZ • coordination, planning, routing and intl coordination • promotion and marketing in CZ/abroad, consultations, presentations, evaluation, monitoring • methodology for signposting and Marketing – Manual • route + service certification CHALLENGES • funding for coordination, infrastructure • public procurement • national coordination/regional marketing • lack of PPP project, cycle tourist products • lack of competitiveness www.greenwwawyws.g.rcezenways.cz
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- 9. Vltava Cycle route www.elberadweg.de
- 10. Elbe Cycle route www.labska-stezka.cz
- 11. Iron Curtain Trail/EV13 www.eurovelo.cz
- 12. Paneuropa Cycle Route www.paneuropa-radweg.de
- 13. National network inCZ Zpracována analýza trhu cykloturistiky, 06/2011 – vydá CzT knižně
- 14. NATIONAL routes criteria • min. 3 regions/cross border, 200 km long • signposting – 1-2 digit numbers with logo and name • Promotion – map, App, www.ceskojede.cz + own web • River routes: CT 7/EV7 - „Vltavská stezka“ CT 2/EV7,4 - „Labská stezka“ CT 6/EV4 - „Cyklostezka Ohře“ CT 4/EV 4,9 - „Moravská stezka“ CT 14 - „Cyklotrasa Odra – Nisa“
- 15. NATIONAL routes criteria • Cultural routes CT 1 – Praha – Brno – Bratislava CT 3 - Praha – Plzeň - Regensburg CT 37 – Praha – Plzeň – Norimberk - Paříž „Panevropská stezka“ CT „Greenways Praha – Vídeň“ CT 5 – Krakow - Brno - Vídeň
- 16. Greenways in CZ www.greenwwawyws.g.rcezenways.cz
- 17. Rail-trails in CZ www.greenways.cz 2
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- 19. Regional networks –South Moravia www.cyklo-jizni-morava.cz
- 20. Network of Winecycle routes www.stezky.cz www.stezky.cz 2
- 21. Wine, monuments andbicycle… www.stezky.cz www.stezky.cz 2
- 22. Moravian Wine trails www.stezky.cz
- 23. Signposting system www.stezky.cz www.stezky.cz 2
- 24. Product and brand www.stezky.cz 2
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- 27. Cycle route categoriesCZ Network of 44.000 cycle routes National and regional routes: X, XZ Local and theme routes: XZX, XZXZZ Maintenance Regional and local authorities and KČT Marketing CzechTourism and Cesko jede with partners Regional authorities and and destinations www.cyklodoprava.cz
- 28. Resting points Strategierozvoje Jihomoravského kraje 2020Pro
- 29. Intermodality – train,bus,boat, lifts www.ceskojede.cz
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- 31. Certification system •Implemented by Greenways Program of the Czech Environmental Partnership foundation (Nadace Partnerství) • Co-financed by EU structural funds and Czech state budget • follows up systems Bett & Bike (Germany – 5000 businesses) and Radfreundliche Betriebe (Austria -150)
- 32. 4 categories ofservices • accommodation • gastronomy • camp sites • castles, chateaux, info points Must and additional criteria for each category
- 33. Cycle-friendly certified bisunesses (in total 1105) Attractions 97 Accommodations 564 Camp Sides 67 Restaurants 377
- 34. Offer the possibilityto wash and dry clothes and equipment Provide a bicycle lock-box or other safe room for bicycle storage Provide basic bicycle repair tools for simple bicycle repair Accommodation also for just 1 night
- 35. Advantages for certificatedestablishments • obtaining quality mark, internalization of marketing • distinction from competition • symbolizing in cycletourists maps of publishing companies • contacts in cycling magazines • mediating offer of services to cyclists abroad • uniform propagation on internet, www.cycliklistevitani.cz (3 lang.)
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- 38. Econimic impact assessment • Average spending 583,04 € • Cycle tourists 155.000 x daily visitors • turnover 90 mil. € • SME s zdroj: průzkum Sasko-Anhaltsko 2012
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- 40. Marketing national routes www.ceskojede.cz
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- 42. ELBERADWEG Intl. collaboration Coordination center ERW SOUTH Coordination center ERW CENTRAL Coordination center ERW NORTH Service providers DMC, tourism organizations, info centers Tour Operators Coordination center Other partners and sponsors: Chambers of commerce, NGO s NP ERW CZ Management
- 43. Marketingpools • Municipalities/counties/regions • Tourism organizations • Tour operators • Certified accommodations only • Partners and sponsors (IHK) Annual fee: 150-450EUR Benefits Mutual marketing - product, trainings, presence at trade fairs and bicycle events, apps, merchandising, web, certifications www.labska-stezka. cz PARTNERS ELBERADWEG
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