This is a powerful company. They Sell and lease and perform maintenance for heavy construction equipment and electrical power generators. They are the sole authorized agents in Egypt for many heavy equipment companies like Doosan, Bobcat, Furukawa, Tesmec, Venieri, Cimline, Graco, Broddson. And also Himoinsa for Electric generators. هذه شركة قوية. بيبيعوا و بيستأجروا و بيعملو صيانة للمعدات البناء الثقيلة و المولدات الطاقة الكهربائية هم الوكلاء الوحدين المعتمدون في مصر لكثير من الشركات للمعدات البناء الثقيلة, مثل دوسان, بوبكات, فوروكاوا, ثيسميك, فينيري, سملاين, جراكو, برودسون و كمان هيموينسا للمولدات الكهربائية

1. OTRAC HEAVY EQUIPMENT
Company Presentation
16 Feb 2020
For Slideshare

2. CONTENTS
• COMPANY OVERVIEW
• MANPOWER / ORGANIZATION
• BUSINESS PORTFOLIO / BUSINESS SIZE

3. Company Overview Classification
OTRAC HEAVY EQUIPMENT
www.otracheavy.com
• Company Size Large Scale Enterprise (LSE)
Number of employees is 310
• Ownership Private Organization
• Legal Status Egyptian Joint Stock Company (S.A.E.)
• Activity Local Exclusive Distributor for more than ten
international brands of heavy equipment
• Profit Profit Organization

4. Company Overview Timeline
OTRAC History
1992
1994
1997
2010
2012
2015
2016
2017
2019
OTRAC was established in 1992 under the name of Hatem
Ouda for trading
OTRAC establishment
Sole agent for DAEWOO HE which owned by
DOOSAN in 2005
Sole agent for Furukawa Rock Drill
Sole agent for DOOSAN portable power and Himoinsa
Sole agent for BOBCAT
Sole agent for Graco & VEVIERI
Sole agent for CIMLINE and TESMEC
Sole agent for DOOSAN Forklift
Sole agent for BRODDSON

5. Company Overview
Vision
Our vision is to provide superior
sales & aftermarket service in
the destinations we serve.
mission
Our mission is to empower sustainable
development with our values at the center
of all that we do, we aim to expand our
diverse portfolio of activities, enabling us
to give back to our customers,
communities, people and share-holders.
Slogan
MACHINE NEVER STOPS

6. Company Overview Corporate Level Strategy
• OTRAC has both the capital and human
talent needed to successfully manage the
expansion to keep the sustainable growth
Horizontal
Integration
Strategy

7. Company Overview Brands
Our Brands
OTRAC is the sole agent for 12 superior international brands

8. Company Overview Awards & Certifications

9. Company Overview Market Share
OTRAC has the highest market share in EGYPT in the last years for:
• Hydraulic Excavator
• Skid Steer Loader
• Backhoe Loader
• Telescopic Handler
• Hydraulic Drill
• Sweeper

10. OTRAC Manpower – AS Sector
• Total Number of Employees for overall company is 310
• Total Number of Employees for AS Sector is 127 (41% of overall company)
Service 95
Technical Office 3
Parts 14
Others 15

11. Business Portfolio Facilities
Offices
• Head Office at Elsalam City
• Office for Power Division (HIMOINSA) at New Cairo
Workshop
• Two separate workshops including Specialized workshops for Engine and Breakers
• New MC’s preparation / Major repair / Machining & Manufacturing
Mobile
Service
• 42 service cars equipped with hand tools, special tools, and laptops with diagnostic
programs for field service providing 24/7 service at worksites over EGYPT (CCRR of
OTRAC is always between 93% and 100%)
Warehouses:
• Three separate warehouses
• More than 90% stock fill rate

12. Business Portfolio Facilities

13. Business Portfolio Facilities

14. Business Portfolio AM Business Strategy
• Continuous efforts to lower costs relative to
competitors
• To provide parts / service with high quality
and competitive price
Cost Leadership
Strategy
• Pareto Principle 80/20 is applicable for our
machines population / Niche customers
• OTRAC has unique capability to serve niche.
• Niche customers are keys in our market.
Focus Strategy