The document summarizes research conducted by MarketProbe Canada for the Federation of Ontario Public Libraries on public library usage in Ontario. Key findings from the 2015 survey include:
- Household library usage may be slipping slightly, though reported library card ownership is steady.
- The top reasons for not using libraries are getting information from other sources and lack of interest.
- In-person library visits have remained constant while online access via websites and mobile devices has increased.
- Bookstores still receive more visits than libraries, especially online.
- Activities engaged in during in-person library visits have declined slightly, except for using the library's wireless network.
Ola sc fopl session on stories and statsStephen Abram
This document provides an overview of strategies for using data and stories for advocacy presented by Stephen Abram. It discusses positioning public libraries as essential community institutions and identifying their value through talking points and return on investment metrics. Specific advocacy efforts are outlined, including lobbying efforts and developing marketing materials highlighting library impacts. The presentation emphasizes telling impactful stories, understanding different user groups, and establishing oneself as a trusted advocate through networking and knowledge of the issues. Effective advocacy requires passion, proofs, understanding your audience, and believing in the value of libraries.
This document summarizes a presentation given by Dr. Robert Molyneux and Stephen Abram on FOPL's Ontario Public Library Statistics and Measurements Report. It provides an overview of the report, which analyzes trends in Ontario public library statistics from 2001-2013 using data collected by the Ministry of Tourism, Culture and Sport. Key findings include that circulation and visits have remained steady while digital transactions are growing. The presentation examines the data through ratios, band comparisons based on library size, and rank order tables. It cautions that library statistics are complex and recommends qualitative surveys to better understand changing user needs.
A $15M investment was made in 2008 to fund four collaborative initiatives focused on the future of libraries. An initial survey identified branding, competencies, analysis processes, and collaborative tools as key strategies. Projects included developing a competencies index, communities of practice, qualitative and quantitative analysis methods, and a branding initiative to build a stronger library brand identity. The initiatives aimed to help chart a path for libraries through 2025 by identifying current strengths and areas for growth.
The document outlines the agenda for the Federation of Ontario Public Libraries Annual General Meeting on January 27, 2016. The agenda includes reports from the FOPL Chair, Executive Director, Treasurer, and task force committees. It also discusses the strategic planning process and draft strategic plan. Key accomplishments in 2015 included research, lobbying efforts, statistics analysis, and continuing education webinars. The meeting aims to provide an update on FOPL's activities and priorities going forward.
The document summarizes the results of a 2015 survey of Ontario residents about their use, opinions, and perceptions of public libraries. Key findings include that 31% of residents had not used a public library in the past year, with the most common reasons being that they get information from other sources or lack of interest. While in-person library visits have remained steady, online access via libraries' websites has increased. Residents see the public library as conveniently located and a welcoming place, but engagement in activities at libraries has declined slightly compared to 2010.
This document provides information from a presentation given by Stephen Abram to the Federation of Ontario Public Libraries on provincial elections and the value of public libraries. Some key points:
- Ontario's 305 public library systems serve over 99% of the population and see over 80 million in-person visits annually, with digital services doubling that number.
- Public libraries offer many programs and services like literacy support, career help, genealogy resources, and more that attracted over 4.5 million residents in 2016.
- The public library value proposition includes a strong return on investment, economic and business support, access to technology, support for newcomers, and more.
- The 2018 provincial election is an opportunity to advocate for
Ontarians continue to hold largely positive views of public libraries and recognize their value to communities. While library usage patterns have changed with new technologies, the number of users has remained steady. Younger people may have different expectations of libraries than older generations. The library will need to regularly review and adapt its strategies and services to remain relevant. Effective communication will be critical to promote new offerings and build awareness among key audience segments. The future role and impact of libraries remains uncertain and must be shaped according to the evolving needs of users.
FOPL (Federation of Ontario Public Libraries) conducted research over 24 months to better understand how to advocate for and position Ontario public libraries. This included surveys of library staff, community leaders, and the general public. Key findings were:
- A poll of Ontario residents found strong support for new library services like technology programs and mobile access. Over half supported technology trials and 1/3 supported library kiosks located throughout communities.
- Interviews with community leaders revealed gaps in understanding of the value and impact of public libraries on economic development, education, and community support.
- FOPL analyzed over a decade of library statistics, identified new metrics, and hosted webinars to help libraries understand and
Ola sc fopl session on stories and statsStephen Abram
This document provides an overview of strategies for using data and stories for advocacy presented by Stephen Abram. It discusses positioning public libraries as essential community institutions and identifying their value through talking points and return on investment metrics. Specific advocacy efforts are outlined, including lobbying efforts and developing marketing materials highlighting library impacts. The presentation emphasizes telling impactful stories, understanding different user groups, and establishing oneself as a trusted advocate through networking and knowledge of the issues. Effective advocacy requires passion, proofs, understanding your audience, and believing in the value of libraries.
This document summarizes a presentation given by Dr. Robert Molyneux and Stephen Abram on FOPL's Ontario Public Library Statistics and Measurements Report. It provides an overview of the report, which analyzes trends in Ontario public library statistics from 2001-2013 using data collected by the Ministry of Tourism, Culture and Sport. Key findings include that circulation and visits have remained steady while digital transactions are growing. The presentation examines the data through ratios, band comparisons based on library size, and rank order tables. It cautions that library statistics are complex and recommends qualitative surveys to better understand changing user needs.
A $15M investment was made in 2008 to fund four collaborative initiatives focused on the future of libraries. An initial survey identified branding, competencies, analysis processes, and collaborative tools as key strategies. Projects included developing a competencies index, communities of practice, qualitative and quantitative analysis methods, and a branding initiative to build a stronger library brand identity. The initiatives aimed to help chart a path for libraries through 2025 by identifying current strengths and areas for growth.
The document outlines the agenda for the Federation of Ontario Public Libraries Annual General Meeting on January 27, 2016. The agenda includes reports from the FOPL Chair, Executive Director, Treasurer, and task force committees. It also discusses the strategic planning process and draft strategic plan. Key accomplishments in 2015 included research, lobbying efforts, statistics analysis, and continuing education webinars. The meeting aims to provide an update on FOPL's activities and priorities going forward.
The document summarizes the results of a 2015 survey of Ontario residents about their use, opinions, and perceptions of public libraries. Key findings include that 31% of residents had not used a public library in the past year, with the most common reasons being that they get information from other sources or lack of interest. While in-person library visits have remained steady, online access via libraries' websites has increased. Residents see the public library as conveniently located and a welcoming place, but engagement in activities at libraries has declined slightly compared to 2010.
This document provides information from a presentation given by Stephen Abram to the Federation of Ontario Public Libraries on provincial elections and the value of public libraries. Some key points:
- Ontario's 305 public library systems serve over 99% of the population and see over 80 million in-person visits annually, with digital services doubling that number.
- Public libraries offer many programs and services like literacy support, career help, genealogy resources, and more that attracted over 4.5 million residents in 2016.
- The public library value proposition includes a strong return on investment, economic and business support, access to technology, support for newcomers, and more.
- The 2018 provincial election is an opportunity to advocate for
Ontarians continue to hold largely positive views of public libraries and recognize their value to communities. While library usage patterns have changed with new technologies, the number of users has remained steady. Younger people may have different expectations of libraries than older generations. The library will need to regularly review and adapt its strategies and services to remain relevant. Effective communication will be critical to promote new offerings and build awareness among key audience segments. The future role and impact of libraries remains uncertain and must be shaped according to the evolving needs of users.
FOPL (Federation of Ontario Public Libraries) conducted research over 24 months to better understand how to advocate for and position Ontario public libraries. This included surveys of library staff, community leaders, and the general public. Key findings were:
- A poll of Ontario residents found strong support for new library services like technology programs and mobile access. Over half supported technology trials and 1/3 supported library kiosks located throughout communities.
- Interviews with community leaders revealed gaps in understanding of the value and impact of public libraries on economic development, education, and community support.
- FOPL analyzed over a decade of library statistics, identified new metrics, and hosted webinars to help libraries understand and
This document summarizes a webinar presented by the Federation of Ontario Public Libraries (FOPL) on their research into Ontario public library statistics, measurements, and opinion polls. It discusses FOPL's efforts to collect and analyze library data from Ontario, publish reports on topics like library expenditures and usage over time. A recent public opinion poll found that opinions of libraries remain positive but usage patterns are changing, with more users accessing libraries online as well as in person. The webinar focused on insights from this data to help libraries understand user needs and how to strategically position themselves.
What’s the most popular thing that ontarians visit agm versionStephen Abram
This document compares library usage in Ontario to participation in various cultural, sporting and commercial activities. It finds that Ontarians visit public libraries far more than any other public institution. Some key findings include:
- Public libraries in Ontario receive 72.5 million visits per year, which is over 12 million more visits than tickets sold for the NHL, NBA and NFL combined.
- On average, libraries in Ontario receive 198,000 visits per day, every day of the year.
- When accounting for both in-person and digital visits, Ontario public libraries see over 155 million visits per year.
- Ontario public libraries offer over 204,000 programs per year attended by over 3.7 million people.
The Federation of Ontario Public Libraries (FOPL) recently released new data and research reports on Ontario public libraries:
[1] A report analyzing key Ontario public library statistics from 2001-2013 such as circulation, program attendance, expenditures, and digital materials holdings.
[2] A public opinion poll of Ontarians conducted in 2015 examining library usage patterns, perceptions of value, and interest in new services. Most opinions of libraries remain positive but some traditional services are declining among younger groups.
[3] A study of library branding in Ontario finding most libraries have websites but fewer use social media actively. Adoption of new technologies varies significantly among library systems.
This document summarizes the work done by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. It discusses how FOPL collaborated with libraries to identify priorities and collect longitudinal data on usage. FOPL lobbied the government, published reports analyzing usage data, and conducted public opinion polls. The results showed high library usage and that libraries are achieving their missions of supporting education, economic development, and communities. FOPL is now working to increase government influence and better communicate the value of libraries through research-backed marketing.
FOPL has undertaken research and advocacy initiatives over the past two years to strengthen Ontario public libraries. This included conducting surveys of library leaders and the general public, aggregating and analyzing library statistics, and hosting webinars on advocacy, branding and strategic use of data. FOPL now has data on library perceptions, performance measures, and tools to help libraries advocate for their value to communities. Upcoming work includes developing engagement metrics, marketing campaigns and participating in cultural policy discussions to further library advocacy.
- Ontario public libraries have increased their usage and visits to all-time high levels, with nearly 31 million volumes in circulation and over 72 million in-person visits in 2014.
- The Federation of Ontario Public Libraries (FOPL) has conducted research like a 2015 public opinion poll and library data collection to understand the value and impact of libraries and advocate for them.
- FOPL is working to increase the influence of libraries with the provincial government by submitting policy documents, organizing events like Library Day at Queen's Park, and meeting with ministers and civil servants.
This document summarizes the advocacy work of the Federation of Ontario Public Libraries (FOPL). It discusses FOPL's mission to provide a unified voice for Ontario public libraries. It outlines the progress FOPL has made in research, advocacy, marketing and influencing government policies. Key accomplishments include developing learning resources for staff, analyzing library usage data, marketing campaigns, and increasing engagement with government ministries. The document demonstrates how collaboration across library organizations has strengthened advocacy for Ontario public libraries.
This document provides an overview of advocacy strategies and techniques for libraries. It discusses the importance of advocacy and influencing skills for libraries. It outlines factors to consider when crafting messages and planning advocacy activities, such as identifying stakeholders, understanding audiences, and timing advocacy efforts. The document also covers techniques like using stories and proofs, managing one's personal brand, and applying principles from researchers like Cialdini to influence others.
This document discusses the role and advocacy efforts of the Federation of Ontario Public Libraries (FOPL). It provides background on FOPL's mission to advocate for Ontario's public libraries. It outlines FOPL's efforts over the past 10 years to strengthen the position of public libraries through research, marketing, trustee training, and government relations. These efforts include conducting usage surveys, releasing library data as open data, developing a branding campaign, and increasing engagement with government ministries. The document highlights some of FOPL's key accomplishments and goals to further promote the value and impact of public libraries.
Stephen Abram gave a presentation about trends in public libraries. He discussed tools like the BRIDGE Toolkit that help assess technology's impact in libraries. Ontario public libraries have seen increases in circulation, programs, attendance, and visits over the last decade, though budgets have grown only slightly. New services like makerspaces and 3D printing are popular among younger users. Most users still visit in person but increasingly also use libraries' online resources.
Overview of FOPL's Statistics Strategies for Influence and Power for the Vancouver Symposium: Outcomes, Value & Impact: Metrics for Library Success Vancouver Sept. 29, 2015
This document discusses new performance measures and rankings for public libraries in Ontario. It begins by outlining common uses of library data like budget justification and comparing libraries. The document then reviews the history of library data collection and issues with comparisons. It describes the Ontario public library data that is now available in standardized CSV files from 1999-2014. This will allow analysis of trends over time. The document presents some initial exploratory analysis including rankings of libraries by expenditures and circulations per capita. It proposes developing an experimental index to measure library performance across multiple dimensions. Feedback on the analysis and index is sought as the work continues with new data.
This document summarizes the work done by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. It discusses how FOPL collaborated with libraries to identify priorities and collect longitudinal data on usage. FOPL lobbied the government, published reports analyzing usage data, and conducted a public opinion poll. The results showed high library usage and that libraries are achieving their missions of supporting education, economic development, and communities. FOPL is now working to increase government influence and build the case for libraries through consistent marketing and alignment with government priorities.
The document summarizes efforts by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. FOPL has worked to collect longitudinal data on library usage, identify core performance measures, conduct public opinion polls, and lobby the provincial government. This data collection and analysis has helped libraries advocate for funding and changes in legislation that recognize libraries' role in communities. FOPL continues efforts to strengthen marketing, build relationships with government, and align library services with policy priorities.
The document provides information from a market probe conducted by the Federation of Ontario Public Libraries (FOPL) in 2015. It includes:
- Statistics and measurements strategies undertaken by FOPL, including participating in task forces, hosting symposia, publishing analyses and polls.
- Reports published by FOPL, including an overview of Ontario public library operating data from 2001-2013, a market probe public opinion poll from May 2015, and a presentation on the 2015 poll.
- Findings from the public opinion poll showing that while in-person library visits have remained steady, online access has increased, and usage patterns have evolved with more people using both online and in-person services.
The document summarizes research conducted by the Federation of Ontario Public Libraries (FOPL) on marketing and public libraries in Ontario. It includes:
- Statistics and measurements strategies conducted by FOPL, including participating in task forces, hosting symposia, publishing analysis and reports.
- A summary of FOPL's recent Market Probe public opinion poll and Ontario library branding research. The poll examined public opinions on library usage patterns, value of services, and outlook for the future.
- Key findings from the poll show library opinions remain strong but usage patterns are evolving, with more people using both online and in-person services. Communications will be important to promote new digital offerings.
The State of Technology in Libraries 2017Nick Tanzi
What were the technology trends of the past year? What new emerging technologies lie ahead? A library professional talks tech with a mind towards how it all impacts our organizations. Originally delivered at the 2017 Long Island Library Conference in Melville, NY.
The document provides an overview of Stephen Abram's keynote presentation titled "FrankenLibraries or Librarytopia?" given at the Guelph Public Library on June 7, 2016. The presentation discusses potential futures for libraries, including the increasing role of technology, changing user needs, and new skills required of librarians. It raises questions about libraries' core purpose and strategies for remaining relevant through disruption. The presentation also provides examples of emerging trends and ideas that could impact libraries, such as makerspaces, augmented books, marketing on social media, and libraries supporting e-learning.
The Pew Research Center’s latest report on public libraries in the digital age was released in March—an in-depth analysis of library users’ and non-users’ habits and attitudes. Research Associate Kathryn Zickuhr explains the findings and their implications for libraries as they plan for the future.
This document summarizes a webinar presented by the Federation of Ontario Public Libraries (FOPL) on their research into Ontario public library statistics, measurements, and opinion polls. It discusses FOPL's efforts to collect and analyze library data from Ontario, publish reports on topics like library expenditures and usage over time. A recent public opinion poll found that opinions of libraries remain positive but usage patterns are changing, with more users accessing libraries online as well as in person. The webinar focused on insights from this data to help libraries understand user needs and how to strategically position themselves.
What’s the most popular thing that ontarians visit agm versionStephen Abram
This document compares library usage in Ontario to participation in various cultural, sporting and commercial activities. It finds that Ontarians visit public libraries far more than any other public institution. Some key findings include:
- Public libraries in Ontario receive 72.5 million visits per year, which is over 12 million more visits than tickets sold for the NHL, NBA and NFL combined.
- On average, libraries in Ontario receive 198,000 visits per day, every day of the year.
- When accounting for both in-person and digital visits, Ontario public libraries see over 155 million visits per year.
- Ontario public libraries offer over 204,000 programs per year attended by over 3.7 million people.
The Federation of Ontario Public Libraries (FOPL) recently released new data and research reports on Ontario public libraries:
[1] A report analyzing key Ontario public library statistics from 2001-2013 such as circulation, program attendance, expenditures, and digital materials holdings.
[2] A public opinion poll of Ontarians conducted in 2015 examining library usage patterns, perceptions of value, and interest in new services. Most opinions of libraries remain positive but some traditional services are declining among younger groups.
[3] A study of library branding in Ontario finding most libraries have websites but fewer use social media actively. Adoption of new technologies varies significantly among library systems.
This document summarizes the work done by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. It discusses how FOPL collaborated with libraries to identify priorities and collect longitudinal data on usage. FOPL lobbied the government, published reports analyzing usage data, and conducted public opinion polls. The results showed high library usage and that libraries are achieving their missions of supporting education, economic development, and communities. FOPL is now working to increase government influence and better communicate the value of libraries through research-backed marketing.
FOPL has undertaken research and advocacy initiatives over the past two years to strengthen Ontario public libraries. This included conducting surveys of library leaders and the general public, aggregating and analyzing library statistics, and hosting webinars on advocacy, branding and strategic use of data. FOPL now has data on library perceptions, performance measures, and tools to help libraries advocate for their value to communities. Upcoming work includes developing engagement metrics, marketing campaigns and participating in cultural policy discussions to further library advocacy.
- Ontario public libraries have increased their usage and visits to all-time high levels, with nearly 31 million volumes in circulation and over 72 million in-person visits in 2014.
- The Federation of Ontario Public Libraries (FOPL) has conducted research like a 2015 public opinion poll and library data collection to understand the value and impact of libraries and advocate for them.
- FOPL is working to increase the influence of libraries with the provincial government by submitting policy documents, organizing events like Library Day at Queen's Park, and meeting with ministers and civil servants.
This document summarizes the advocacy work of the Federation of Ontario Public Libraries (FOPL). It discusses FOPL's mission to provide a unified voice for Ontario public libraries. It outlines the progress FOPL has made in research, advocacy, marketing and influencing government policies. Key accomplishments include developing learning resources for staff, analyzing library usage data, marketing campaigns, and increasing engagement with government ministries. The document demonstrates how collaboration across library organizations has strengthened advocacy for Ontario public libraries.
This document provides an overview of advocacy strategies and techniques for libraries. It discusses the importance of advocacy and influencing skills for libraries. It outlines factors to consider when crafting messages and planning advocacy activities, such as identifying stakeholders, understanding audiences, and timing advocacy efforts. The document also covers techniques like using stories and proofs, managing one's personal brand, and applying principles from researchers like Cialdini to influence others.
This document discusses the role and advocacy efforts of the Federation of Ontario Public Libraries (FOPL). It provides background on FOPL's mission to advocate for Ontario's public libraries. It outlines FOPL's efforts over the past 10 years to strengthen the position of public libraries through research, marketing, trustee training, and government relations. These efforts include conducting usage surveys, releasing library data as open data, developing a branding campaign, and increasing engagement with government ministries. The document highlights some of FOPL's key accomplishments and goals to further promote the value and impact of public libraries.
Stephen Abram gave a presentation about trends in public libraries. He discussed tools like the BRIDGE Toolkit that help assess technology's impact in libraries. Ontario public libraries have seen increases in circulation, programs, attendance, and visits over the last decade, though budgets have grown only slightly. New services like makerspaces and 3D printing are popular among younger users. Most users still visit in person but increasingly also use libraries' online resources.
Overview of FOPL's Statistics Strategies for Influence and Power for the Vancouver Symposium: Outcomes, Value & Impact: Metrics for Library Success Vancouver Sept. 29, 2015
This document discusses new performance measures and rankings for public libraries in Ontario. It begins by outlining common uses of library data like budget justification and comparing libraries. The document then reviews the history of library data collection and issues with comparisons. It describes the Ontario public library data that is now available in standardized CSV files from 1999-2014. This will allow analysis of trends over time. The document presents some initial exploratory analysis including rankings of libraries by expenditures and circulations per capita. It proposes developing an experimental index to measure library performance across multiple dimensions. Feedback on the analysis and index is sought as the work continues with new data.
This document summarizes the work done by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. It discusses how FOPL collaborated with libraries to identify priorities and collect longitudinal data on usage. FOPL lobbied the government, published reports analyzing usage data, and conducted a public opinion poll. The results showed high library usage and that libraries are achieving their missions of supporting education, economic development, and communities. FOPL is now working to increase government influence and build the case for libraries through consistent marketing and alignment with government priorities.
The document summarizes efforts by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. FOPL has worked to collect longitudinal data on library usage, identify core performance measures, conduct public opinion polls, and lobby the provincial government. This data collection and analysis has helped libraries advocate for funding and changes in legislation that recognize libraries' role in communities. FOPL continues efforts to strengthen marketing, build relationships with government, and align library services with policy priorities.
The document provides information from a market probe conducted by the Federation of Ontario Public Libraries (FOPL) in 2015. It includes:
- Statistics and measurements strategies undertaken by FOPL, including participating in task forces, hosting symposia, publishing analyses and polls.
- Reports published by FOPL, including an overview of Ontario public library operating data from 2001-2013, a market probe public opinion poll from May 2015, and a presentation on the 2015 poll.
- Findings from the public opinion poll showing that while in-person library visits have remained steady, online access has increased, and usage patterns have evolved with more people using both online and in-person services.
The document summarizes research conducted by the Federation of Ontario Public Libraries (FOPL) on marketing and public libraries in Ontario. It includes:
- Statistics and measurements strategies conducted by FOPL, including participating in task forces, hosting symposia, publishing analysis and reports.
- A summary of FOPL's recent Market Probe public opinion poll and Ontario library branding research. The poll examined public opinions on library usage patterns, value of services, and outlook for the future.
- Key findings from the poll show library opinions remain strong but usage patterns are evolving, with more people using both online and in-person services. Communications will be important to promote new digital offerings.
The State of Technology in Libraries 2017Nick Tanzi
What were the technology trends of the past year? What new emerging technologies lie ahead? A library professional talks tech with a mind towards how it all impacts our organizations. Originally delivered at the 2017 Long Island Library Conference in Melville, NY.
The document provides an overview of Stephen Abram's keynote presentation titled "FrankenLibraries or Librarytopia?" given at the Guelph Public Library on June 7, 2016. The presentation discusses potential futures for libraries, including the increasing role of technology, changing user needs, and new skills required of librarians. It raises questions about libraries' core purpose and strategies for remaining relevant through disruption. The presentation also provides examples of emerging trends and ideas that could impact libraries, such as makerspaces, augmented books, marketing on social media, and libraries supporting e-learning.
The Pew Research Center’s latest report on public libraries in the digital age was released in March—an in-depth analysis of library users’ and non-users’ habits and attitudes. Research Associate Kathryn Zickuhr explains the findings and their implications for libraries as they plan for the future.
The Perils of Perception in 2016: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of portion of Muslim population, perceptions of happiness, homosexuality, sex before marriage, abortion, wealth, health spending, current and future population and whether Donald Trump would become US President with the actual figures across forty countries.
How do people in your country fare? How would you have fared with our questions? Take the quiz for your contry: https://perils.ipsos.com
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering blood pressure, reducing muscle tension, and decreasing levels of stress hormones. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can offer significant health advantages over time.
Goodbye boring old presentation fonts! Typography is one of the most important components of great PowerPoint design, and in 2015 rich typography will continue to be a dominating design element. Given that high quality fonts are more accessible and more affordable (often times FREE), be prepared to see some new, exciting and interesting trends in fonts within PowerPoint presentations. Interested in knowing more about presentation font trends in the upcoming year? Then, check out this presentation!
The document discusses research conducted by the Federation of Ontario Public Libraries (FOPL) on public libraries. It provides background on FOPL's mission to advocate for Ontario public libraries. Several key points are made about the role and value of public libraries, including that they play a critical role in communities' social, educational, cultural and economic success. The document also outlines FOPL's strategies for using statistics and research to influence stakeholders and position public libraries positively. These strategies include participating in task forces on library statistics, hosting symposiums, publishing analyses of usage data, and conducting regular public opinion polls.
The document discusses research conducted by the Federation of Ontario Public Libraries (FOPL) on public libraries in Ontario. It provides background on FOPL's mission to advocate for public libraries and recent market research reports. The research examines Ontario residents' opinions and usage of public libraries based on surveys conducted in 2000, 2005, 2010, and 2015. The surveys show that while in-person library visits have remained steady, online access to library resources has increased. They also find that lack of interest and availability of information from other sources are the top reasons people do not use libraries. Overall, the research aims to understand trends in public opinion of libraries and identify areas of strength and weakness to help guide FOPL's advocacy and strategic planning
The document summarizes the results of a 2015 survey of Ontario residents about their use, opinions, and perceptions of public libraries. Key findings include that 31% of residents had not used a public library in the past year, with the most common reasons being that they get information from other sources or lack of interest. While in-person library visits have remained steady, online access via libraries' websites has increased. Residents see the public library as conveniently located and a welcoming place, but engagement in activities at libraries has declined slightly compared to 2010.
This document summarizes the findings of a survey on ebook and library usage in Ontario:
- Hard copy books remain the most popular format, but those who prefer ebooks are more likely to be bookstore users and not visit libraries in person.
- While ebooks are growing in popularity, especially in urban areas, hard copy books are still read more overall.
- Younger people are more open to new library services like mobile apps and personalized recommendations.
- French speakers and those aged 25-34 are less likely to visit bookstores in person but more likely to use online vendors.
The British Library conducted a digital scholarship survey in 2014 with over 1,600 participants to understand users' adoption of digital tools and content. Key findings include: most respondents were postgraduate students from arts and humanities; over 90% would recommend the library and felt it plays an important role in digital research; users were satisfied with digital services but wanted more remote access; and the majority used the library for textual research on printed materials and manuscripts. The survey results will help the library prioritize digital content, tools, and services to better meet users' needs and expectations.
This survey of over 1,600 digital library users had three main findings:
1. Users highly rate the British Library, with over 90% recommending it and 82% seeing it as important for digital research.
2. Users conduct research mainly using printed texts and manuscripts, though portable devices are increasingly popular. Over half share research online.
3. Users want more remote access to digital resources and ability to view content on their devices. Three-quarters want offsite access and over half want in-library device access.
At the American Library Association's National Library Legislative Day, Pew Internet Director Lee Rainie will discuss 11 key takeaways from the Project's libraries research.
Lee Rainie, Director of the Pew Research Center’s Internet & American Life Project, will discuss the Project’s latest research about how people use technology and how people use libraries. He will discuss the implications of this work for libraries.
As librarians, we communicate with our users, staff, C-Level, patrons, and each other every day with a myriad of technological devices, languages, infographics, styles and tones. Why does it feel like we are all talking at cross-purposes? Whether communicating your value to a VIP or just trying to stay in touch with your multi-generational staff, speaking across cultures, generations and technology platforms while still adhering to the strategic goals of your library and parent organization, can be formidable. This workshop will present a variety of different communication challenges (either generational, intercultural or via technology) and will look at methods to strategically navigate them to get your message across. It will also help you hear and understand the communications and motivations of others more effectively.
Lee Rainie, the Project Director, describes the findings from the nationally representative survey that asked Americans what types of services they value in their libraries and what additional services they would like their libraries to offer.
The document discusses research and writing in the digital age. It notes that while the internet makes research easier through greater access to information, it also poses challenges like information overload and requiring more sophisticated research skills to evaluate sources. Students most commonly use search engines like Google and Wikipedia for research, along with peers and social media, though teachers believe traditional sources remain important. Overall, the document examines how digital technologies are changing research behaviors but also presents opportunities to teach vital digital literacy skills.
This document summarizes findings from the Pew Research Center's research on how Americans use libraries and interact with books, reading, and digital media. It finds that while books and in-person browsing are still important library activities, technology and digital media are also commonly used. Most Americans feel it is important for libraries to offer services like librarian assistance, books, computers/internet access, and quiet study spaces. However, many are open to new digital services from libraries as well. Overall, the research suggests libraries continue evolving their roles to provide both access to information and guidance on using tools and finding reliable information in the digital age.
Companion slides to the April 2022 webinar "Where Did You Get That Book" from the Freckle Project. See https://www.everylibraryinstitute.org/freckle_project_surveys_reports for more information and other webinars.
The digital transformation of scholarly communication through electronic resources has significantly impacted academic libraries and their users. It has led to unsustainable inflation in the costs of journals and other periodicals. In response, libraries have had to shift spending away from print to growing expenditures on electronic resources. They have also developed new strategies and services to help users effectively navigate and utilize the growing array of digital information.
Today’s rising generation of readers, known as millennials, includes digital natives, savvy social media users, and consumers who are more concerned with quality and value than brand loyalty. In September 2014, a Pew Research Center study stated that people under 30 read more than their elders and utilize libraries for information not found on the internet.
To further validate this claim, Publishing Technology partnered with OnePoll to survey 2,000 respondents in the US and UK, aged 18-34, to dig deeper into the reading lives of millennials and identify the ways publishers could better connect with this audience.
1. The document discusses the value and impact of public libraries in Ontario and the work done by FOPL to measure and demonstrate this.
2. FOPL has implemented statistical measurement strategies across Ontario to prove the value of libraries and now tracks numbers longitudinally.
3. Surveys show libraries are the most used cultural institution in Ontario, with 73% of residents using libraries compared to 32-55% for other activities.
Lee Rainie, Director of the Pew Research Center’s Internet Project presents his organization’s latest findings about what people do at libraries and what they’d like libraries to become. He describes the services patrons say they want libraries to offer and he describes the big issues that new libraries are resolving.
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1. Prepared for: Federation of Ontario Public Libraries Research Task
Force
Carol French, VP, MarketProbe Canada
OLA Super Conference - Jan. 28, 2015
FEDERATION OF ONTARIO PUBLIC
LIBRARIES RESEARCH
2. Market Probe 2
Context of FOPL Stats and Measurements
• Statistics and Measurements Strategies
– Participate in CLA task force on national statistics
– Host 2 iSchool symposia on measurements for libraries
– Lobby for open data for public libraries
– Publish analysis of Ministry data collection for 2001-2013.
– Publish Market Probe opinion polls for 2015 (building on
2001, 2006, 2010 polls)
– Host and record these webinars
– Coming Soon: FOPL Index of Community Engagement
• Thank you to the Ministry of Tourism Culture and Sport for some
support.
2
4. Market Probe 4
2015 Survey: Connecting to the past with a view to the future…
• Fourth wave of a study that has been conducted every five years since 2000
• Objectives:
– Understand Ontario residents’ opinions about the use, role and impact of public
libraries, and how those opinions have changed over time
– Separate public opinion by level of usage of public libraries (including non-use)
– Identify areas of strength and weakness for the public library
• Results will be used to:
– Monitor status of the library
– Formulate strategy
– Identify priorities
– Provide input to a new marketing communication plan
5. Market Probe 5
…through the use of a dual telephone / online survey method
• Significant differences exist between phone and web
respondents
• Also differences in the way people respond to questions
based on methodology
– Multiple response questions
– Rating scale questions
– Social desirability bias
Both surveys made available in
English and French
Telephone Survey
• 600 telephone interviews
conducted from February 26th to
March 16th, 2015
Online Survey
• 1,102 online surveys conducted
from March 5th to March 10th,
2015 using Delvinia’s
AskingCanadians online panel
Age and gender controlled by quotas
Phone Web
Households with children 40% 22%
Graduated college/university 55% 70%
Live in Metro TO / Urban GTA 39% 52%
Born outside Canada 19% 24%
6. Market Probe 6
Most Ontarians read books, and still primarily in hard copy format
86%
27%
28%
31%
16+ books read
6 to 15 books read
1 to 5 books read
Any Books Read in
Past 12 Months 17%
66%
18%
Most likely to have read no books:
• High school or less education 26%
• <$35K household income 23%
• Singles 20%
• Men 19%
Mostly in electronic
format
Mostly in hard copy
Both equally
Books Read in the Past Year Format of Books Read in the Past Year
Age 18-34: 18%
Age 55+: 38%
7. Market Probe 7
Bookstore usage has remained steady, with a substantial portion of traffic
swinging to online visits
12%
18%
51%
19%
14%
14%
41%
31%
More than 10 times
6 to 10 times
1 to 5 times
None
In-Person
Online
22%
47%
31%
Online more
About the same
In-person more
Past Year Bookstore Visit
Frequency
26%
21%
37%
17%
25%
21%
38%
16%
27%
22%
34%
16%
34%
22%
31%
12%
More than 10 times
6 to 10 times
1 to 5 times
None
2015
2010
2005
2000
Past Year Bookstore Visit
Frequency
Relative Frequency of Visiting
Bookstore Online and In-Person
8. Market Probe 8
87%
83%
44%
42%
41%
23%
17%
88%
83%
50%
23%
26%
21%
2015
2010
While Internet penetration has not changed in the last five years, the ways
in which people access the Internet have shifted
Higher among
web panelists
99%
86%
84%
73%
56%
33%
24%
23%
6%
Any Internet
Access
At home
At work
At other places in
the community
using a smartphone
At other places in
the community
using wireless
access
At your public
library
At school
Regular Use of
Internet
Search for specific
information of
interest
Use e-mail, a chat
room or IM
Access the news
Access social
networking sites
Stream movies,
music or other types
of entertainment
Download movies,
music or other types
of entertainment
Download books or
magazines
Create content
Ways Internet Was Accessed in the
Past Year Uses of Internet
9. Market Probe 9
Respondent
Only
27%
With Others in
Household
42%
Other
Household
Member(s)
Only
7%
No One
24% Respondent
Only
28%
With Others in
Household
41%
Other
Household
Member(s)
Only
10%
No One
21%
73%
68%
65%
65%
Yes
2015 2010 2005 2000
Household use of the public library may be slipping slightly, despite a
reported increase in library card ownership
Total Household Usage of the Public Library
2015 2010
49%
26%
22%
8%
50%
31%
23%
8%
47%
27%
19%
7%
51%
24%
17%
9%
Children
Spouse/partner
Others
2015
2010
2005
2000
In Household
Used by Others
(net)
19% among
web panelists
27% among
web panelistsTotal Users
70%
Total Users
69%
Past Year Use of Public Library
by Other Household Members
68% among
web panelists
3% among
web panelists
Have a Library Card
10. Market Probe 10
For most Ontarians, the public library is located close to home and tends
to be an inviting place
Distance from Home
to Closest Library
70%
20%
5%
1%
4%
5 kilometres or less
6 to 10 kilometres
11 to 20 kilometres
More than 20
kilometres
Don’t know
Condition of Library
Closest to Home
56%
28%
2%
13%
Inviting space
Okay, but could use
some improvement
Not pleasant
Never been inside
library
Ranges from 64% in
Northern Ontario to
80% in Metro Toronto
5 kilometres or less
6 to 10 kilometres
11 to 20 kilometres
More than 20
kilometres
Don’t know
Inviting space
Okay, but could use
some improvement
Not pleasant
Never been inside
library
Age 18-34: 47%
Age 55+: 62%
11. Market Probe 11
Nearly one-third of those surveyed have not used the public library in the
past year (although most have used it sometime in the past)
Don’t Use the Public Library
31%
31%
30%
31%
2015
2010
2005
2000
91%9%
Yes (%)
No (%)
Ever used the Public Library
Had a Negative Experience
(All users, current and past)
5%95%
Yes (%)
No (%)
10% among web panelists
12. Market Probe 12
50%
30%
21%
8%
7%
6%
40%
34%
27%
9%
10%
6%
21%
25%
26%
7%
3%
6%
22%
30%
21%
12%
8%
6%
Get information
from other sources
Not interested
Too busy
Don't read
Library isn't
accessible
Use library at
school or work
Availability of information from other sources and lack of interest are the
two main reasons for not using the public library
Reasons for Not Using the Public Library
6%
5%
3%
3%
4%
4%
1%
11%
4%
1%
5%
7%
4%
2%
2%
6%
7%
2%
Due to illness /
injury / too old
No reason /
don't know
Prefer to buy /
share books
Library hours
not convenient
Have own
library / books
Get information from
other sources
Not interested
Too busy
Don't read
Library isn't
accessible
Use library at school
or work
Due to illness /
injury / too old
No reason /
don't know
Prefer to buy / share
books
Library hours not
convenient
Have own library /
books
Reasons
reversed among
web panelists
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
• Higher income earners are
more likely to get information
from other sources
• Those with lower income are
more likely to not be interested
13. Market Probe 13
Frequency of visiting the library in person has remained constant, while
online access has increased over the last five years
In-Person Library Visit
Frequency in Past Year
Accessed Library by…
Telephone 22%
Text 2%
Social Media 7%
17%
10%
12%
27%
34%
18%
11%
12%
25%
34%
18%
12%
10%
25%
34%
19%
11%
12%
25%
32%
21+ times
11 to 20 times
6 to 10 times
1 to 5 times
Not at all
2015
2010
2005
2000
Times Accessed Library’s
Website in Past Year
17%
25%
58%
12%
22%
66%
9%
28%
63%
11 or more times
1 to 10 times
Not at all
2015
2010
2005
37% among web panelists
37% among web panelists
43% among web panelists
11% among web panelists
14. Market Probe 14
Use of the Internet to access the public library is complementing, not
replacing, in-person visits
2010
37%
1% 1%
13%
12%
In-Person
Internet
Phone
33%
2%
2015
27%
1% 1%
20%
11%
In-Person
Internet
Phone
36%
3%
Ways Users Access the Public Library
Significant differences among
web panelists (2015):
In-person only 19%
In-person / Internet 49%
In-person / phone 3%
15. Market Probe 15
88%
35%
22%
11%
4%
A desktop or laptop
computer
A tablet
A smartphone
An e-reader
An iPod or MP3
player
E-readers are less popular than other devices for accessing library
materials
33%67%
Yes (%)
No (%)
Devices Used to Access
Resources from the Library
E-reader ownership
(among those who have
not used an e-reader to
access library resources)
30% 70%
Yes (%)
No (%)
Ever tried to download
public library e-books
using an e-reader
A desktop or laptop
computer
A tablet
A smartphone
An e-reader
An iPod or MP3
player
16. Market Probe 16
Bookstores continue to receive more visits than libraries,
especially online
Bookstore vs. Library Visit
Frequency
42%
26%
29%
3%
43%
28%
28%
1%
Bookstores more
About the same
Libraries more
Don't know
2015
2010 9%
21%
26%
12%
21%
10%
13%
15%
19%
10%
25%
18%
Library
only
Library
more
Both
equally
Bookstore
more
Bookstore
only
Neither
In-Person Usage Online Usage
Relative Frequency of Using Libraries and Bookstores
17. Market Probe 17
In-person library visitors are engaging in fewer activities, with use of the
library’s wireless network being the only one to register increased usage
Reasons for Personally Using the Public Library
84%
56%
34%
28%
26%
25%
23%
23%
16%
14%
10%
90%
70%
41%
33%
26%
17%
33%
23%
13%
21%
16%
88%
73%
38%
31%
32%
18%
9%
21%
16%
88%
77%
47%
19%
32%
17%
9%
24%
18%
Borrow books, CDs, DVDs or other materials
Get information on a topic of personal
interest
Read or study
Access the Internet using library computers
Relax or socialize
Use the library's wireless network
Access databases / other electronically
stored info*
Take a child to a program or activity
Attend a lecture, program, meeting or
training session
Work assignment or keep up-to-date at work
School or class assignment
86%
59%
44%
35%
31%
31%
27%
25%
18%
21%
27%
Total Household Usage
(2015)
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
Web panelists indicated
fewer reasons in total and,
in particular, were much
less likely to mention
borrowing materials and
getting information on a
topic of interest
* Wording changed in 2015.
18. Market Probe 18
64%
45%
36%
26%
26%
25%
19%
13%
12%
9%
7%
6%
4%
72%
55%
49%
25%
35%
28%
15%
13%
14%
12%
10%
8%
2015
2010
Similarly, at the total respondent level, household usage of nearly all
library services has declined since 2010
Lender of materials
Assistance in finding information
Reference centre
Focal point or meeting place
Place to study
Help with school projects or homework
Local history collections
Training in how to access information online*
Early literacy programs
Government services through library-based
kiosks
Information for the unemployed
Resources for small business and entrepreneurs
Services to new Canadians
Web panelists reported
lower household usage of
almost all services shown,
especially obtaining
assistance in finding
information
Past Year Usage of Library Services
by Someone in Household
* Wording changed in 2015.
19. Market Probe 19
42%
30%
24%
26%
14%
14%
10%
5%
34%
25%
21%
23%
12%
5%
4%
33%
14%
14%
13%
7%
2%
8%
5%
2%
Check catalogue
Renew an item
Reserve an item
Access other materials
via library's website
Download an item
Manage / make
changes to library account
Consult a librarian by
e-mail, chat or IM
Unlike in-person activities, use of the library by telephone / text and
Internet has increased over the past five years
23%
16%
14%
12%
4%
19%
13%
13%
10%
12%
7%
10%
7%
18%
11%
Consult a librarian
Renew an item
Reserve an item
Enquire / request
changes to
account
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
Telephone / Text*
Consult a librarian
Renew an item
Reserve an item
Enquire / request
changes to account
Internet
Check catalogue
Renew an item
Reserve an item
Access other materials
via library's website
Download an item
Manage / make changes
to library account
Consult a librarian by
e-mail, chat or IM
Past Year Use of Public Library by
Telephone / Text
Past Year Use of Public Library by
Internet
57% among
web panelists
* Wording changed in 2015.
20. Market Probe 20
E-books, fiction and non-fiction, are clearly the most widely used
electronic resources obtained from the library
41%59%
Yes (%)
No (%)
39%
28%
15%
14%
14%
9%
8%
6%
E-books fiction
E-books non-fiction
Digital movies
E-newspapers
or journal articles
E-magazines
E-audiobooks
Digital music
E-local history or
genealogy information
Checked the Library’s Online
Catalogue, Downloaded an Item,
or Accessed Other Materials via
the Library’s Website
Telephone respondents
indicated a significant
increase in their use of
fiction e-books over the
past five years, and a
directional increase in
non-fiction as well
E-books fiction
E-books non-fiction
Digital movies
E-newspapers or journal
articles
E-magazines
E-audiobooks
Digital music
E-local history or
genealogy information
Specific Types of Electronic Resources
Used on Library’s Website
21. Market Probe 21
Relatively few of those who access the library’s electronic materials were
familiar with the new electronic channels or services some libraries offer
27%
22%
15%
13%
13%
Zinio
Hoopla
AskON
Indieflix
Freegal
Familiar with
Channel
Accessed via
Library Account
Accessed
Elsewhere
Familiarity and Use of New Electronic Channels
7% 9%
9% 2%
3% 3%
1% 2%
4% 2%
22. Market Probe 22
47
39
42
36
25
24
28
33
The public library is the only
affordable place where the average
Ontarian can go for information
The public library is the best place for
people of all ages to go to pursue
lifelong learning
Bottom 6 Ratings
(1-6 on a 10-pt. scale)
Top 2 Ratings
(9-10 on a 10-pt. scale)
36%
50%
11%
3%
37%
49%
11%
3%
25%
56%
16%
4%
22%
55%
20%
3%
Top of list
Middle of list
Bottom of list
Don't know
2015
2010
2005
2000
Ontarians’ overall opinions about the public library have held steady, and
perhaps even improved slightly, since 2010
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
Benefit of Public Libraries Relative to
Other Municipal Tax-Supported Services Believability of Positioning Statements
Bottom 6 Ratings
(1-6 on a 10-pt. scale)
Top 2 Ratings
(9-10 on a 10-pt. scale)
Age 18-34: 29%
Age 55+: 40%
23. Market Probe 23
56%
54%
50%
46%
34%
32%
31%
30%
29%
28%
26%
26%
25%
19%
Most Ontarians acknowledge the public library’s role in advancing
literacy, equal opportunity, and quality of life in their communities
Public libraries are important because they promote literacy and a love
of reading
By providing free access to materials and resources, the public library
plays an important role in giving everyone a chance to succeed
Having a public library improves the quality of life in a community
Public libraries are welcoming, friendly places
The public library is the only affordable place where the average
Ontarian can go for information
Public libraries provide many services people would have a hard time
finding elsewhere
The public library provides valuable resources to increase health
literacy within the communities it serves
The public library is the best place for people of all ages to go to pursue
lifelong learning
Public libraries have done a good job of keeping up with new
technologies
The public library serves as an important meeting place and focal point
within the community
The public library is continually expanding the services it offers
It is very easy to find whatever you are looking for at the public library
Now that information is available from so many different sources,
people need public libraries more than ever
By providing access to information from a wide variety of sources,
public libraries promote an understanding of political issues
% Strongly Agree
Believability of Positioning Statements
42% 65%
47% 59%
39% 60%
35% 52%
25% 35%
24% 37%
24% 31%
25% 30%
22% 36%
22% 28%
23% 28%
18% 30%
20% 25%
17% 17%
By Age
18-34 55+
24. Market Probe 24
The perceived value of several library services has increased over the
past five years
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
Perceived Value of Library Services
* Wording changed in 2015.
68
60
56
54
50
45
45
40
37
31
31
28
21
69
46
55
45
42
47
27
30
24
22
25
18
9
13
15
14
17
20
18
26
31
33
35
39
45
9
22
13
21
22
16
35
33
39
44
39
46
Lender of materials
Early literacy programs
Reference centre
Provider of support for school
projects or homework
Place to study
Local history collections
Assistance in finding information
Services to new Canadians
Information for the unemployed
Trainer in how to access
info online*
Focal point or meeting place
Government services through library-
based kiosks
Resources for small business and
entrepreneurs
Bottom 6 Ratings
(1-6 on a 10-pt. scale)
Top 2 Ratings
(9-10 on a 10-pt. scale)
n/an/a
Web panelists’
ratings were lower
for almost all
services, likely due
to methodology
Bottom 6 Ratings
(1-6 on a 10-pt. scale)
Top 2 Ratings
(9-10 on a 10-pt. scale)
25. Market Probe 25
0
40
80
Assistance in Finding Information
Early Literacy Progams
Focal Point or Meeting Place
Government Services Kiosks
Information for the Unemployed
Lender of Materials
Local History CollectionsPlace to Study
Reference Centre
Resources for Small Business
Services to New Canadians
Support for School Projects or
Homework
Training in How to Access Info Online
There is a bigger gap between web panelists’ perceived value and usage
of assistance with finding information versus phone respondents
0
40
80
Assistance in finding information
Early literacy programs
Focal point or meeting place
Government services through
library-based kiosks
Information for the unemployed
Lender of materials
Local history collectionsPlace to study
Provider of support for school
projects or homework
Reference centre
Resources for small business and
entrepreneurs
Services to new Canadians
Training in how to access info online
Percent Valuing the Service Percent Using the Service
Telephone Survey Online Survey
Value & Usage Combined
0
40
80
Assistance in Finding Information
Early Literacy Programs
Focal Point or Meeting Place
Government Services Kiosks
Information for the Unemployed
Lender of Materials
Local History CollectionsPlace to Study
Reference Centre
Resources for Small Business
Services to New Canadians
Support for School Projects or
Homework
Training in How to Access Info Online
26. Market Probe 26
Services to new Canadians and support for school projects / homework
are of higher relative value to non-users than users
Relative Value of Services to Users and Non-Users
Lender of
Materials
Reference
Centre
Government Services
Kiosks
Meeting Place
Early Literacy
Programs
Place to
Study
Local History
Collections
Training in How
to Access Info
Information for
Unemployed
Resources for
Small Business
Assistance in
Finding Info
Services to
New Canadians
Support of School
Projects/Homework
6.2
6.4
6.6
6.8
7.0
7.2
7.4
7.3 7.5 7.7 7.9 8.1 8.3 8.5 8.7 8.9
ValuetoNon-UsersofEachService
Value to Users of Each Service
27. Market Probe 27
Most Ontarians feel that, hypothetically, a local library closing would have
more impact on the community than on themselves and their families
64%
29%
7%
32%
45%
23%
Major Impact
Minor Impact
No Impact at all
Community
Family
Telephone survey
respondents were
more likely than
web panelists to
think there would
be major impacts
Major Minor None
Major 29% 30% 6%
Minor 3% 15% 11%
None 0% 0% 6%
Family Impact
CommunityImpact
Impact of Public Library Closing on…
Age 18-34: 57%
Age 55+: 72%
Age 18-34: 24%
Age 55+: 36%
28. Market Probe 28
Views remain mixed as to whether libraries will become more or less
important in the future
26%
43%
27%
5%
23%
44%
29%
4%
27%
45%
23%
6%
27%
41%
25%
7%
More important
No change
Less important
Don't know
2015
2010
2005
2000
Opinion of Future Importance of Public Libraries
29. Market Probe 29
19%
15%
15%
16%
10%
12%
12%
9%
9%
7%
36%
35%
35%
29%
33%
27%
26%
26%
24%
24%
55%
50%
49%
44%
44%
39%
38%
35%
33%
31%
Very Likely Somewhat Likely Total
Interest in new library service concepts varies, in many cases
based on age
A program that allows people to try out the newest tech devices or
applications, such as 3D printers or laser cutters
Library kiosks located throughout the community where people can
check out books, movies or music without having to go to the
library itself
A personalized online account that gives you recommendations
based on your past library activity
A cell phone app that allows you to access library services from
your mobile phone
An online research service where you could pose questions and get
responses from librarians
A cell phone app that helps you locate material easily in the library
using GPS
E-book readers already loaded with the book you want to read
Instruction on how to use handheld reading devices and tablets
Classes on how to download library e-books to handheld devices
A digital media lab where you could create and upload new digital
content like your own movies or e-books
Likelihood of Using Different Library Services
64% 46%
57% 39%
61% 39%
62% 24%
43% 37%
54% 19%
45% 34%
31% 40%
30% 38%
42% 21%
By Age
18-34 55+
30. Market Probe 30
66%
51%
45%
35%
34%
30%
26%
19%
8%
Communication preferences also differ by age, but email does rank
highest among all groups
Email
Articles in the local paper
Information on the library's website
Social media
Notices at the library
Notices in community centres or other public places
Inserts with your tax bill or other local government
mailings
Notices in schools
Talks / presentations to community groups
Best Way to Inform about What’s Going On at the Library
59% 73%
40% 63%
36% 48%
46% 22%
31% 34%
28% 32%
20% 32%
21% 12%
6% 12%
By Age
18-34 55+
31. Market Probe 31
Connecting to the past: the public library continues to deliver value as
patrons’ usage patterns evolve
• Overall opinions and value perceptions of the library remain very strong.
– Its position in people’s minds relative to other tax-supported services is consistent with
previous studies, and reactions to earlier positioning statements have improved
slightly.
– The public acknowledges the library’s role in advancing literacy, equal opportunity, and
quality of life in Ontario communities.
– The value of certain services (e.g., for young children, new Canadians, and the
unemployed) has increased over the past five years.
– A majority of residents feel if their local library were to close, it would have a major
impact on the community (but not necessarily on them personally).
• Numbers of library users have remained consistent, but usage patterns
have changed.
– The number of library non-users has been extremely steady over the last 15 years.
– Library card ownership has increased; still, household usage levels may be softening
slightly.
– Reported in-person library visit frequency has remained the same over the years, but in
2015, the number of people using the library both online and in-person has surpassed
the number of in-person-only visitors.
– Usage of many services is lower than reported previously, indicating that library users
may be becoming more selective in choosing which services to use.
32. Market Probe 32
View to the future: the library needs to determine which investments to
make (and which to skip) in the face of technological and social change
• Regular review of strategies and tactics becomes even more important as
technology, channel, and media preferences change.
– Electronic access is complementing, not replacing, in-person usage; therefore,
duplication of hard copy and electronic materials, plus increased channel costs, will be
the norm for the foreseeable future.
– Ensuring compatibility with an ever expanding array of electronic devices will continue
to pose challenges.
• Communicating about new service offerings will be as important as
providing them.
– Traditional library services are not increasing in usage or perceived value.
– Interest in new services is fragmented, meaning trade-offs will need to made.
– Communications about new services will have to be geared to the proper segments to
create sufficient awareness, interest, and take-up.
– People’s preference for email suggests that creation of contact lists, user groups and
advisory panels may be required in order to maintain a dialogue with library users.
• How the library can best serve a future generation of users remains
uncertain.
– Older people’s respect for the heritage and social contribution of the public library
system will not necessarily be passed down to a younger generation.
– Not every library can afford to be all things to all people; there may be an increasing
need to develop centrally and deliver locally.
33. Market Probe 33
The biggest challenge of all…
All future strategies and plans should be designed with the
objective of convincing more people that the public library can be
of as much value to them personally as they think it is to others.