The document provides information from a market probe conducted by the Federation of Ontario Public Libraries (FOPL) in 2015. It includes:
- Statistics and measurements strategies undertaken by FOPL, including participating in task forces, hosting symposia, publishing analyses and polls.
- Reports published by FOPL, including an overview of Ontario public library operating data from 2001-2013, a market probe public opinion poll from May 2015, and a presentation on the 2015 poll.
- Findings from the public opinion poll showing that while in-person library visits have remained steady, online access has increased, and usage patterns have evolved with more people using both online and in-person services.
The document summarizes research conducted by the Federation of Ontario Public Libraries (FOPL) on marketing and public libraries in Ontario. It includes:
- Statistics and measurements strategies conducted by FOPL, including participating in task forces, hosting symposia, publishing analysis and reports.
- A summary of FOPL's recent Market Probe public opinion poll and Ontario library branding research. The poll examined public opinions on library usage patterns, value of services, and outlook for the future.
- Key findings from the poll show library opinions remain strong but usage patterns are evolving, with more people using both online and in-person services. Communications will be important to promote new digital offerings.
FOPL has undertaken research and advocacy initiatives over the past two years to strengthen Ontario public libraries. This included conducting surveys of library leaders and the general public, aggregating and analyzing library statistics, and hosting webinars on advocacy, branding and strategic use of data. FOPL now has data on library perceptions, performance measures, and tools to help libraries advocate for their value to communities. Upcoming work includes developing engagement metrics, marketing campaigns and participating in cultural policy discussions to further library advocacy.
This document summarizes a webinar presented by the Federation of Ontario Public Libraries (FOPL) on their research into Ontario public library statistics, measurements, and opinion polls. It discusses FOPL's efforts to collect and analyze library data from Ontario, publish reports on topics like library expenditures and usage over time. A recent public opinion poll found that opinions of libraries remain positive but usage patterns are changing, with more users accessing libraries online as well as in person. The webinar focused on insights from this data to help libraries understand user needs and how to strategically position themselves.
Ola sc fopl session on stories and statsStephen Abram
This document provides an overview of strategies for using data and stories for advocacy presented by Stephen Abram. It discusses positioning public libraries as essential community institutions and identifying their value through talking points and return on investment metrics. Specific advocacy efforts are outlined, including lobbying efforts and developing marketing materials highlighting library impacts. The presentation emphasizes telling impactful stories, understanding different user groups, and establishing oneself as a trusted advocate through networking and knowledge of the issues. Effective advocacy requires passion, proofs, understanding your audience, and believing in the value of libraries.
This document summarizes a presentation given by Dr. Robert Molyneux and Stephen Abram on FOPL's Ontario Public Library Statistics and Measurements Report. It provides an overview of the report, which analyzes trends in Ontario public library statistics from 2001-2013 using data collected by the Ministry of Tourism, Culture and Sport. Key findings include that circulation and visits have remained steady while digital transactions are growing. The presentation examines the data through ratios, band comparisons based on library size, and rank order tables. It cautions that library statistics are complex and recommends qualitative surveys to better understand changing user needs.
The document summarizes research conducted by MarketProbe Canada for the Federation of Ontario Public Libraries on public library usage in Ontario. Key findings from the 2015 survey include:
- Household library usage may be slipping slightly, though reported library card ownership is steady.
- The top reasons for not using libraries are getting information from other sources and lack of interest.
- In-person library visits have remained constant while online access via websites and mobile devices has increased.
- Bookstores still receive more visits than libraries, especially online.
- Activities engaged in during in-person library visits have declined slightly, except for using the library's wireless network.
This document discusses new performance measures and rankings for public libraries in Ontario. It begins by outlining common uses of library data like budget justification and comparing libraries. The document then reviews the history of library data collection and issues with comparisons. It describes the Ontario public library data that is now available in standardized CSV files from 1999-2014. This will allow analysis of trends over time. The document presents some initial exploratory analysis including rankings of libraries by expenditures and circulations per capita. It proposes developing an experimental index to measure library performance across multiple dimensions. Feedback on the analysis and index is sought as the work continues with new data.
A $15M investment was made in 2008 to fund four collaborative initiatives focused on the future of libraries. An initial survey identified branding, competencies, analysis processes, and collaborative tools as key strategies. Projects included developing a competencies index, communities of practice, qualitative and quantitative analysis methods, and a branding initiative to build a stronger library brand identity. The initiatives aimed to help chart a path for libraries through 2025 by identifying current strengths and areas for growth.
The document summarizes research conducted by the Federation of Ontario Public Libraries (FOPL) on marketing and public libraries in Ontario. It includes:
- Statistics and measurements strategies conducted by FOPL, including participating in task forces, hosting symposia, publishing analysis and reports.
- A summary of FOPL's recent Market Probe public opinion poll and Ontario library branding research. The poll examined public opinions on library usage patterns, value of services, and outlook for the future.
- Key findings from the poll show library opinions remain strong but usage patterns are evolving, with more people using both online and in-person services. Communications will be important to promote new digital offerings.
FOPL has undertaken research and advocacy initiatives over the past two years to strengthen Ontario public libraries. This included conducting surveys of library leaders and the general public, aggregating and analyzing library statistics, and hosting webinars on advocacy, branding and strategic use of data. FOPL now has data on library perceptions, performance measures, and tools to help libraries advocate for their value to communities. Upcoming work includes developing engagement metrics, marketing campaigns and participating in cultural policy discussions to further library advocacy.
This document summarizes a webinar presented by the Federation of Ontario Public Libraries (FOPL) on their research into Ontario public library statistics, measurements, and opinion polls. It discusses FOPL's efforts to collect and analyze library data from Ontario, publish reports on topics like library expenditures and usage over time. A recent public opinion poll found that opinions of libraries remain positive but usage patterns are changing, with more users accessing libraries online as well as in person. The webinar focused on insights from this data to help libraries understand user needs and how to strategically position themselves.
Ola sc fopl session on stories and statsStephen Abram
This document provides an overview of strategies for using data and stories for advocacy presented by Stephen Abram. It discusses positioning public libraries as essential community institutions and identifying their value through talking points and return on investment metrics. Specific advocacy efforts are outlined, including lobbying efforts and developing marketing materials highlighting library impacts. The presentation emphasizes telling impactful stories, understanding different user groups, and establishing oneself as a trusted advocate through networking and knowledge of the issues. Effective advocacy requires passion, proofs, understanding your audience, and believing in the value of libraries.
This document summarizes a presentation given by Dr. Robert Molyneux and Stephen Abram on FOPL's Ontario Public Library Statistics and Measurements Report. It provides an overview of the report, which analyzes trends in Ontario public library statistics from 2001-2013 using data collected by the Ministry of Tourism, Culture and Sport. Key findings include that circulation and visits have remained steady while digital transactions are growing. The presentation examines the data through ratios, band comparisons based on library size, and rank order tables. It cautions that library statistics are complex and recommends qualitative surveys to better understand changing user needs.
The document summarizes research conducted by MarketProbe Canada for the Federation of Ontario Public Libraries on public library usage in Ontario. Key findings from the 2015 survey include:
- Household library usage may be slipping slightly, though reported library card ownership is steady.
- The top reasons for not using libraries are getting information from other sources and lack of interest.
- In-person library visits have remained constant while online access via websites and mobile devices has increased.
- Bookstores still receive more visits than libraries, especially online.
- Activities engaged in during in-person library visits have declined slightly, except for using the library's wireless network.
This document discusses new performance measures and rankings for public libraries in Ontario. It begins by outlining common uses of library data like budget justification and comparing libraries. The document then reviews the history of library data collection and issues with comparisons. It describes the Ontario public library data that is now available in standardized CSV files from 1999-2014. This will allow analysis of trends over time. The document presents some initial exploratory analysis including rankings of libraries by expenditures and circulations per capita. It proposes developing an experimental index to measure library performance across multiple dimensions. Feedback on the analysis and index is sought as the work continues with new data.
A $15M investment was made in 2008 to fund four collaborative initiatives focused on the future of libraries. An initial survey identified branding, competencies, analysis processes, and collaborative tools as key strategies. Projects included developing a competencies index, communities of practice, qualitative and quantitative analysis methods, and a branding initiative to build a stronger library brand identity. The initiatives aimed to help chart a path for libraries through 2025 by identifying current strengths and areas for growth.
This document provides information from a presentation given by Stephen Abram to the Federation of Ontario Public Libraries on provincial elections and the value of public libraries. Some key points:
- Ontario's 305 public library systems serve over 99% of the population and see over 80 million in-person visits annually, with digital services doubling that number.
- Public libraries offer many programs and services like literacy support, career help, genealogy resources, and more that attracted over 4.5 million residents in 2016.
- The public library value proposition includes a strong return on investment, economic and business support, access to technology, support for newcomers, and more.
- The 2018 provincial election is an opportunity to advocate for
The document outlines the agenda for the Federation of Ontario Public Libraries Annual General Meeting on January 27, 2016. The agenda includes reports from the FOPL Chair, Executive Director, Treasurer, and task force committees. It also discusses the strategic planning process and draft strategic plan. Key accomplishments in 2015 included research, lobbying efforts, statistics analysis, and continuing education webinars. The meeting aims to provide an update on FOPL's activities and priorities going forward.
This document summarizes the advocacy work of the Federation of Ontario Public Libraries (FOPL). It discusses FOPL's mission to provide a unified voice for Ontario public libraries. It outlines the progress FOPL has made in research, advocacy, marketing and influencing government policies. Key accomplishments include developing learning resources for staff, analyzing library usage data, marketing campaigns, and increasing engagement with government ministries. The document demonstrates how collaboration across library organizations has strengthened advocacy for Ontario public libraries.
This document summarizes the work done by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. It discusses how FOPL collaborated with libraries to identify priorities and collect longitudinal data on usage. FOPL lobbied the government, published reports analyzing usage data, and conducted a public opinion poll. The results showed high library usage and that libraries are achieving their missions of supporting education, economic development, and communities. FOPL is now working to increase government influence and build the case for libraries through consistent marketing and alignment with government priorities.
The document summarizes efforts by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. FOPL has worked to collect longitudinal data on library usage, identify core performance measures, conduct public opinion polls, and lobby the provincial government. This data collection and analysis has helped libraries advocate for funding and changes in legislation that recognize libraries' role in communities. FOPL continues efforts to strengthen marketing, build relationships with government, and align library services with policy priorities.
FOPL (Federation of Ontario Public Libraries) conducted research over 24 months to better understand how to advocate for and position Ontario public libraries. This included surveys of library staff, community leaders, and the general public. Key findings were:
- A poll of Ontario residents found strong support for new library services like technology programs and mobile access. Over half supported technology trials and 1/3 supported library kiosks located throughout communities.
- Interviews with community leaders revealed gaps in understanding of the value and impact of public libraries on economic development, education, and community support.
- FOPL analyzed over a decade of library statistics, identified new metrics, and hosted webinars to help libraries understand and
The document provides an overview of recent activities by the Federation of Ontario Public Libraries (FOPL). FOPL advocates for public libraries in Ontario and provides services focused on advocacy, marketing, research, and consortia purchasing. Recent activities include advocacy training webinars, research on branding and social media use by Ontario libraries, and planning for a summit on the future of libraries. FOPL is also working to develop standardized impact metrics and measurements to help libraries communicate their value in areas like early literacy, economic impact, and return on investment.
What’s the most popular thing that ontarians visit agm versionStephen Abram
This document compares library usage in Ontario to participation in various cultural, sporting and commercial activities. It finds that Ontarians visit public libraries far more than any other public institution. Some key findings include:
- Public libraries in Ontario receive 72.5 million visits per year, which is over 12 million more visits than tickets sold for the NHL, NBA and NFL combined.
- On average, libraries in Ontario receive 198,000 visits per day, every day of the year.
- When accounting for both in-person and digital visits, Ontario public libraries see over 155 million visits per year.
- Ontario public libraries offer over 204,000 programs per year attended by over 3.7 million people.
Stephen Abram gave a presentation about trends in public libraries. He discussed tools like the BRIDGE Toolkit that help assess technology's impact in libraries. Ontario public libraries have seen increases in circulation, programs, attendance, and visits over the last decade, though budgets have grown only slightly. New services like makerspaces and 3D printing are popular among younger users. Most users still visit in person but increasingly also use libraries' online resources.
This document discusses metrics and measurements for Ontario public libraries. It proposes establishing standardized core statistics and measurements of library impact. Some key proposed measurements include the overall value of a library membership, the economic impact of libraries, and a metric for technology access. The goal is to develop tools for libraries to effectively communicate their value to funders and stakeholders through data visualization. This would help libraries advocate, justify budgets and investments, and show how they deliver value to their communities.
This document summarizes the work done by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. It discusses how FOPL collaborated with libraries to identify priorities and collect longitudinal data on usage. FOPL lobbied the government, published reports analyzing usage data, and conducted public opinion polls. The results showed high library usage and that libraries are achieving their missions of supporting education, economic development, and communities. FOPL is now working to increase government influence and better communicate the value of libraries through research-backed marketing.
- Ontario public libraries have increased their usage and visits to all-time high levels, with nearly 31 million volumes in circulation and over 72 million in-person visits in 2014.
- The Federation of Ontario Public Libraries (FOPL) has conducted research like a 2015 public opinion poll and library data collection to understand the value and impact of libraries and advocate for them.
- FOPL is working to increase the influence of libraries with the provincial government by submitting policy documents, organizing events like Library Day at Queen's Park, and meeting with ministers and civil servants.
The FOPL Statistics Project aims to help Ontario's public libraries better define their value and impact. It has led to improved data collection and reporting on key library metrics and studies on topics like early literacy, economic impact, and public opinion. This work has helped libraries strengthen their advocacy and positioning by providing evidence of their contributions in areas like education, employment, and community support. The project also identified gaps in libraries' skills and relationships that it has worked to address through initiatives developing staff capacity, building new partnerships, and modernizing marketing.
This document discusses social networking and its impact on libraries. It provides an overview of the speaker's extensive involvement with various social media platforms including Facebook pages for libraries, wiki pages, groups, and social sharing sites. Statistics on social media use in the Philippines are presented, establishing it as a world leader in social networking. Potential uses of social media for libraries are explained, such as communication, marketing, and understanding patrons. Skills needed by librarians to engage with social media are covered. Best practices and tips for using different social media platforms safely and effectively in a library setting are also shared.
A Strategic Plan for 'Anythink Libraries' Lisa Wood
The Anythink Strategic Plan document outlines the history and service area of the Anythink library system. It discusses goals to increase Spanish-speaking patron usage through improved accessibility and environment. Key strategies proposed are hiring bilingual staff, improving Spanish collections organization and signage, and conducting surveys. The plan also includes a goal to increase small business outreach. Reasons given are that small businesses are economically important and libraries can provide low-cost business resources. Initial steps proposed are forming a task force, selecting a pilot library, and meeting with partners to design programs.
850 Managing&Marketing Library Support Ea WalkerAspenWalker
This document discusses a new approach to library public relations and marketing focused on generating support and funding. It summarizes key findings from the OCLC report "From Awareness to Funding" which showed that increased library usage does not necessarily translate to support for increased library funding. The report recommends targeting messaging at "probable" and "super supporters" to emphasize how libraries are transformational community assets. The document then discusses how the Douglas County Libraries in Colorado has worked to implement this new approach after two failed ballot measures seeking a tax increase. It outlines four skill areas for library managers to focus on to successfully manage this new marketing trend: managing themselves, leading others, organizational awareness, and community building.
The State of Technology in Libraries 2017Nick Tanzi
What were the technology trends of the past year? What new emerging technologies lie ahead? A library professional talks tech with a mind towards how it all impacts our organizations. Originally delivered at the 2017 Long Island Library Conference in Melville, NY.
The document summarizes the results of a survey of Dutch public librarians about the future of music collections. It finds that while physical lending of sheet music is currently low and expected to decrease, the majority of librarians are positive about the future of digital sheet music collections. They believe digitization of sheet music will increase availability and access, though many libraries currently face bottlenecks like lack of time, funds or legal issues that limit digitization efforts. Overall, the future of music in public libraries appears to be shifting from physical to digital formats.
Blogs & Wikis (and what you can do with them)amanda etches
The document discusses blogs and wikis as tools for libraries. Blogs are organized by date and allow single authors to share news, events and stories about the library. Wikis are organized by links and allow multiple authors to collaboratively create and edit pages like subject guides and internal documentation. While blogs focus on one author and rarely change content, wikis enable editing of all content and constant updates to pages. Both are useful tools that should be chosen based on the specific needs and use case.
APIs allow programs to access and use data from other programs or services. Mashups combine data from multiple sources into a single application. The Semantic Web aims to make web content machine-readable so that software agents can process and understand it, enabling applications like automatically scheduling a patient's medical appointments based on preferences. Librarians should advocate for vendor APIs, create useful mashups, and prepare to contribute to the Semantic Web as standards mature.
This document provides information from a presentation given by Stephen Abram to the Federation of Ontario Public Libraries on provincial elections and the value of public libraries. Some key points:
- Ontario's 305 public library systems serve over 99% of the population and see over 80 million in-person visits annually, with digital services doubling that number.
- Public libraries offer many programs and services like literacy support, career help, genealogy resources, and more that attracted over 4.5 million residents in 2016.
- The public library value proposition includes a strong return on investment, economic and business support, access to technology, support for newcomers, and more.
- The 2018 provincial election is an opportunity to advocate for
The document outlines the agenda for the Federation of Ontario Public Libraries Annual General Meeting on January 27, 2016. The agenda includes reports from the FOPL Chair, Executive Director, Treasurer, and task force committees. It also discusses the strategic planning process and draft strategic plan. Key accomplishments in 2015 included research, lobbying efforts, statistics analysis, and continuing education webinars. The meeting aims to provide an update on FOPL's activities and priorities going forward.
This document summarizes the advocacy work of the Federation of Ontario Public Libraries (FOPL). It discusses FOPL's mission to provide a unified voice for Ontario public libraries. It outlines the progress FOPL has made in research, advocacy, marketing and influencing government policies. Key accomplishments include developing learning resources for staff, analyzing library usage data, marketing campaigns, and increasing engagement with government ministries. The document demonstrates how collaboration across library organizations has strengthened advocacy for Ontario public libraries.
This document summarizes the work done by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. It discusses how FOPL collaborated with libraries to identify priorities and collect longitudinal data on usage. FOPL lobbied the government, published reports analyzing usage data, and conducted a public opinion poll. The results showed high library usage and that libraries are achieving their missions of supporting education, economic development, and communities. FOPL is now working to increase government influence and build the case for libraries through consistent marketing and alignment with government priorities.
The document summarizes efforts by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. FOPL has worked to collect longitudinal data on library usage, identify core performance measures, conduct public opinion polls, and lobby the provincial government. This data collection and analysis has helped libraries advocate for funding and changes in legislation that recognize libraries' role in communities. FOPL continues efforts to strengthen marketing, build relationships with government, and align library services with policy priorities.
FOPL (Federation of Ontario Public Libraries) conducted research over 24 months to better understand how to advocate for and position Ontario public libraries. This included surveys of library staff, community leaders, and the general public. Key findings were:
- A poll of Ontario residents found strong support for new library services like technology programs and mobile access. Over half supported technology trials and 1/3 supported library kiosks located throughout communities.
- Interviews with community leaders revealed gaps in understanding of the value and impact of public libraries on economic development, education, and community support.
- FOPL analyzed over a decade of library statistics, identified new metrics, and hosted webinars to help libraries understand and
The document provides an overview of recent activities by the Federation of Ontario Public Libraries (FOPL). FOPL advocates for public libraries in Ontario and provides services focused on advocacy, marketing, research, and consortia purchasing. Recent activities include advocacy training webinars, research on branding and social media use by Ontario libraries, and planning for a summit on the future of libraries. FOPL is also working to develop standardized impact metrics and measurements to help libraries communicate their value in areas like early literacy, economic impact, and return on investment.
What’s the most popular thing that ontarians visit agm versionStephen Abram
This document compares library usage in Ontario to participation in various cultural, sporting and commercial activities. It finds that Ontarians visit public libraries far more than any other public institution. Some key findings include:
- Public libraries in Ontario receive 72.5 million visits per year, which is over 12 million more visits than tickets sold for the NHL, NBA and NFL combined.
- On average, libraries in Ontario receive 198,000 visits per day, every day of the year.
- When accounting for both in-person and digital visits, Ontario public libraries see over 155 million visits per year.
- Ontario public libraries offer over 204,000 programs per year attended by over 3.7 million people.
Stephen Abram gave a presentation about trends in public libraries. He discussed tools like the BRIDGE Toolkit that help assess technology's impact in libraries. Ontario public libraries have seen increases in circulation, programs, attendance, and visits over the last decade, though budgets have grown only slightly. New services like makerspaces and 3D printing are popular among younger users. Most users still visit in person but increasingly also use libraries' online resources.
This document discusses metrics and measurements for Ontario public libraries. It proposes establishing standardized core statistics and measurements of library impact. Some key proposed measurements include the overall value of a library membership, the economic impact of libraries, and a metric for technology access. The goal is to develop tools for libraries to effectively communicate their value to funders and stakeholders through data visualization. This would help libraries advocate, justify budgets and investments, and show how they deliver value to their communities.
This document summarizes the work done by the Federation of Ontario Public Libraries (FOPL) to measure the value, impact, and presence of Ontario public libraries. It discusses how FOPL collaborated with libraries to identify priorities and collect longitudinal data on usage. FOPL lobbied the government, published reports analyzing usage data, and conducted public opinion polls. The results showed high library usage and that libraries are achieving their missions of supporting education, economic development, and communities. FOPL is now working to increase government influence and better communicate the value of libraries through research-backed marketing.
- Ontario public libraries have increased their usage and visits to all-time high levels, with nearly 31 million volumes in circulation and over 72 million in-person visits in 2014.
- The Federation of Ontario Public Libraries (FOPL) has conducted research like a 2015 public opinion poll and library data collection to understand the value and impact of libraries and advocate for them.
- FOPL is working to increase the influence of libraries with the provincial government by submitting policy documents, organizing events like Library Day at Queen's Park, and meeting with ministers and civil servants.
The FOPL Statistics Project aims to help Ontario's public libraries better define their value and impact. It has led to improved data collection and reporting on key library metrics and studies on topics like early literacy, economic impact, and public opinion. This work has helped libraries strengthen their advocacy and positioning by providing evidence of their contributions in areas like education, employment, and community support. The project also identified gaps in libraries' skills and relationships that it has worked to address through initiatives developing staff capacity, building new partnerships, and modernizing marketing.
This document discusses social networking and its impact on libraries. It provides an overview of the speaker's extensive involvement with various social media platforms including Facebook pages for libraries, wiki pages, groups, and social sharing sites. Statistics on social media use in the Philippines are presented, establishing it as a world leader in social networking. Potential uses of social media for libraries are explained, such as communication, marketing, and understanding patrons. Skills needed by librarians to engage with social media are covered. Best practices and tips for using different social media platforms safely and effectively in a library setting are also shared.
A Strategic Plan for 'Anythink Libraries' Lisa Wood
The Anythink Strategic Plan document outlines the history and service area of the Anythink library system. It discusses goals to increase Spanish-speaking patron usage through improved accessibility and environment. Key strategies proposed are hiring bilingual staff, improving Spanish collections organization and signage, and conducting surveys. The plan also includes a goal to increase small business outreach. Reasons given are that small businesses are economically important and libraries can provide low-cost business resources. Initial steps proposed are forming a task force, selecting a pilot library, and meeting with partners to design programs.
850 Managing&Marketing Library Support Ea WalkerAspenWalker
This document discusses a new approach to library public relations and marketing focused on generating support and funding. It summarizes key findings from the OCLC report "From Awareness to Funding" which showed that increased library usage does not necessarily translate to support for increased library funding. The report recommends targeting messaging at "probable" and "super supporters" to emphasize how libraries are transformational community assets. The document then discusses how the Douglas County Libraries in Colorado has worked to implement this new approach after two failed ballot measures seeking a tax increase. It outlines four skill areas for library managers to focus on to successfully manage this new marketing trend: managing themselves, leading others, organizational awareness, and community building.
The State of Technology in Libraries 2017Nick Tanzi
What were the technology trends of the past year? What new emerging technologies lie ahead? A library professional talks tech with a mind towards how it all impacts our organizations. Originally delivered at the 2017 Long Island Library Conference in Melville, NY.
The document summarizes the results of a survey of Dutch public librarians about the future of music collections. It finds that while physical lending of sheet music is currently low and expected to decrease, the majority of librarians are positive about the future of digital sheet music collections. They believe digitization of sheet music will increase availability and access, though many libraries currently face bottlenecks like lack of time, funds or legal issues that limit digitization efforts. Overall, the future of music in public libraries appears to be shifting from physical to digital formats.
Blogs & Wikis (and what you can do with them)amanda etches
The document discusses blogs and wikis as tools for libraries. Blogs are organized by date and allow single authors to share news, events and stories about the library. Wikis are organized by links and allow multiple authors to collaboratively create and edit pages like subject guides and internal documentation. While blogs focus on one author and rarely change content, wikis enable editing of all content and constant updates to pages. Both are useful tools that should be chosen based on the specific needs and use case.
APIs allow programs to access and use data from other programs or services. Mashups combine data from multiple sources into a single application. The Semantic Web aims to make web content machine-readable so that software agents can process and understand it, enabling applications like automatically scheduling a patient's medical appointments based on preferences. Librarians should advocate for vendor APIs, create useful mashups, and prepare to contribute to the Semantic Web as standards mature.
This document contains statistics from 2014 about library activities and usage for several Ontario cities with populations over 250,000. It includes data on reference transactions, circulation, electronic resources usage, in-library materials use, visits, wireless use, and programs. The cities reported millions of annual transactions, circulations, website and database visits, library visits, and program attendances. A graph at the end shows key ratios such as electronic visits to the library website and in-person visits per capita, as well as program attendance per active card holder and per capita.
Libraries are facing many disruptions and need to adapt to remain relevant. The document discusses potential changes like digital books replacing print, streaming replacing physical media, and content being delivered through the cloud. It suggests libraries focus on skills like teaching online, supporting e-learning and makerspaces, and developing strong community partnerships. Libraries also need to understand user behaviors and research goals to provide the best experiences.
Valuation and perception results daphne 2Stephen Abram
The document summarizes results from public surveys conducted by the Vancouver Public Library in 2010, 2013, and 2015 to evaluate perceptions of and priorities for library services. Key findings include:
- Visits to library branches and websites increased between 2010 and 2015.
- Alternatives to the library for accessing books or ebooks decreased between 2010 and 2015.
- Perceptions of the library's relevance increased slightly between 2010 and 2013 but remained steady between 2013 and 2015.
- Support for spending tax dollars to fund library services remained high, including for those who do not directly use the library.
El documento describe el software para la edición digital de imágenes, que se utiliza para optimizar, manipular y retocar imágenes digitales con el fin de eliminar defectos y lograr el objetivo deseado. Menciona algunos programas populares como GIMP, LunaPic e ImageForge y explica que la edición digital reemplaza cada vez más el retoque tradicional. Resalta las ventajas de formatos como JPEG para su compatibilidad y PNG para agregar efectos, en contraste con formatos como GIF que tienen menor calidad.
ஜல்லிக்கட்டு தொடர்பான உண்மைகள், வரலாற்றுக் குறிப்புகள் மற்றும் சிந்தனைகள். தேவையா இல்லையா என்பது உங்கள் முடிவே. Truths of Jallikattu other than just animal cruelty or human injuries as argued by animal welfare organisations and the jallikattu supporters. This is crude truth and not in bias with either PeTA or Tamilnadu. The decision is in your court.
Crosby social media the strategic contextStephen Abram
This document discusses social media strategy frameworks for libraries. It outlines the key elements of developing an effective social media strategy including learning about current trends, defining objectives, establishing governance policies, identifying activities, developing staff capabilities, measuring engagement, and listening to audiences. An important part of the strategy involves determining how social media supports existing organizational goals like marketing, outreach, and recruitment. The framework also stresses the importance of understanding risks, setting policies, and organizing teams through various governance models.
Genomic in situ hybridization (GISH) is a cytogenetic technique that allows radiolabeling of genomic DNA within cells, allowing visualization under a fluorescence microscope. GISH was developed in 1986 for animal hybrid cell lines and 1987 for plant studies. It involves extracting and radiolabeling genomic DNA from one organism as a probe to target and hybridize to similar genomic regions of another organism. Unhybridized regions can then be stained, allowing visualization of probe-target complexes and unlabeled regions. GISH provides quick, sensitive, and informative results for establishing phylogenetic relationships and identifying hybridized genomes.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The Federation of Ontario Public Libraries (FOPL) recently released new data and research reports on Ontario public libraries:
[1] A report analyzing key Ontario public library statistics from 2001-2013 such as circulation, program attendance, expenditures, and digital materials holdings.
[2] A public opinion poll of Ontarians conducted in 2015 examining library usage patterns, perceptions of value, and interest in new services. Most opinions of libraries remain positive but some traditional services are declining among younger groups.
[3] A study of library branding in Ontario finding most libraries have websites but fewer use social media actively. Adoption of new technologies varies significantly among library systems.
Overview of FOPL's Statistics Strategies for Influence and Power for the Vancouver Symposium: Outcomes, Value & Impact: Metrics for Library Success Vancouver Sept. 29, 2015
The document summarizes research reports from the Federation of Ontario Public Libraries (FOPL) on Ontario public library data and a public opinion poll. It includes an 81-page report on Ontario public library operating statistics from 2001-2013 covering topics like circulation, programs, expenditures, digital materials, and active cardholders. A 103-page report provides results from FOPL's May 2015 public opinion poll. Presentation slides summarize findings from the 2015 poll. Other topics discussed include branding, big data trends on circulation, programs, expenditures and collections for Band 1 libraries, and issues around ebook pricing and licensing.
Ontarians continue to hold largely positive views of public libraries and recognize their value to communities. While library usage patterns have changed with new technologies, the number of users has remained steady. Younger people may have different expectations of libraries than older generations. The library will need to regularly review and adapt its strategies and services to remain relevant. Effective communication will be critical to promote new offerings and build awareness among key audience segments. The future role and impact of libraries remains uncertain and must be shaped according to the evolving needs of users.
The Federation of Ontario Public Libraries (FOPL) has released new statistics on Ontario public libraries from 2001-2013. The report is an 81-page PDF that includes an introduction and sections on key ratios, circulation, programming, expenditures, digital materials holdings, and other metrics. FOPL also released the results of its 2015 public opinion poll on libraries in Ontario in a 103-page report and 33-slide presentation. Additionally, FOPL examined branding of Ontario public libraries. The documents provide extensive data on operating metrics and use of Ontario public libraries over the last decade.
This document provides an overview of advocacy strategies and techniques for libraries. It discusses the importance of advocacy and influencing skills for libraries. It outlines factors to consider when crafting messages and planning advocacy activities, such as identifying stakeholders, understanding audiences, and timing advocacy efforts. The document also covers techniques like using stories and proofs, managing one's personal brand, and applying principles from researchers like Cialdini to influence others.
The document discusses research conducted by the Federation of Ontario Public Libraries (FOPL) on public libraries. It provides background on FOPL's mission to advocate for Ontario public libraries. Several key points are made about the role and value of public libraries, including that they play a critical role in communities' social, educational, cultural and economic success. The document also outlines FOPL's strategies for using statistics and research to influence stakeholders and position public libraries positively. These strategies include participating in task forces on library statistics, hosting symposiums, publishing analyses of usage data, and conducting regular public opinion polls.
1. The document discusses the value and impact of public libraries in Ontario and the work done by FOPL to measure and demonstrate this.
2. FOPL has implemented statistical measurement strategies across Ontario to prove the value of libraries and now tracks numbers longitudinally.
3. Surveys show libraries are the most used cultural institution in Ontario, with 73% of residents using libraries compared to 32-55% for other activities.
The document discusses research conducted by the Federation of Ontario Public Libraries (FOPL) on public libraries in Ontario. It provides background on FOPL's mission to advocate for public libraries and recent market research reports. The research examines Ontario residents' opinions and usage of public libraries based on surveys conducted in 2000, 2005, 2010, and 2015. The surveys show that while in-person library visits have remained steady, online access to library resources has increased. They also find that lack of interest and availability of information from other sources are the top reasons people do not use libraries. Overall, the research aims to understand trends in public opinion of libraries and identify areas of strength and weakness to help guide FOPL's advocacy and strategic planning
Ontario public libraries play a critical role in communities' success. The Federation of Ontario Public Libraries (FOPL) advocates for libraries and ensures a unified voice. FOPL has made progress in developing learning resources for staff, analyzing library data, marketing libraries, and increasing government influence. Going forward, FOPL aims to further promote library value, continue board training, implement marketing campaigns, and engage with government on priority issues like funding and e-resources.
Ontarians visit their public libraries more than any other cultural, recreational, or commercial activity. Public libraries in Ontario average 198,630 visits per day - more daily visits than all major sports teams combined and more than foreign tourists visiting all of Canada. With over 1,157 branches serving 99.34% of Ontario's population, public libraries are truly the most widely used and accessible community hubs across the province.
The document discusses developing a statistical index to compare Ontario public libraries. It outlines the Federation of Ontario Public Libraries' efforts over the past two years to improve library statistics collection and analysis. This includes publishing longitudinal analyses of ministry data and market polls. FOPL aims to create a new index that benchmarks libraries on modern metrics beyond just circulation and visits. The author invites volunteers to discuss the proposed index and help guide further research and statistical development efforts to better understand library impacts.
Public library data (i school uoft april 22 2014) ver5 for symposiumStephen Abram
The document summarizes Ontario Library Data Collection presented by Rod Sawyer from the Ministry of Tourism, Culture and Sport. It discusses how the ministry uses public library statistics collected annually, including trends from 2010 to 2011. Key points covered include an increase in programs and attendees, partnerships, and electronic resources, as well as a decrease in library cardholders and in-person visits. The presentation encourages moving beyond input/output measures to assess outcomes and benefits of library services. It also addresses timelines for releasing 2012 and 2013 statistics and obtaining ideas for new data collection fields.
This document discusses the importance of measuring the impact and value of public libraries through data and metrics. It provides an overview of several impact studies that have been conducted in Ontario. The key lessons are that libraries need to improve how they communicate their value through data-driven stories and visuals to advocate for more funding and support. Standardized core metrics and tools are needed to help libraries easily demonstrate their economic and social impacts to decision-makers. The goal is to transform how libraries are perceived and funded through strategic measurement and communication of their value.
This document discusses the role and advocacy efforts of the Federation of Ontario Public Libraries (FOPL). It provides background on FOPL's mission to advocate for Ontario's public libraries. It outlines FOPL's efforts over the past 10 years to strengthen the position of public libraries through research, marketing, trustee training, and government relations. These efforts include conducting usage surveys, releasing library data as open data, developing a branding campaign, and increasing engagement with government ministries. The document highlights some of FOPL's key accomplishments and goals to further promote the value and impact of public libraries.
This document summarizes the advocacy efforts of Ontario Public Libraries led by the Federation of Ontario Public Libraries (FOPL). It discusses how FOPL has collaborated with library systems across Ontario to conduct research, develop marketing strategies, provide training, and influence government policies to better position libraries and communicate their value and impact. Key accomplishments include investing in staff training through a learning management system, analyzing longitudinal public library data, conducting impact studies, and increasing engagement with provincial ministries through events like an annual Library Day at Queen's Park. The goal of FOPL's advocacy work is to ensure libraries are recognized as essential community resources and adequately funded.
The document summarizes an overview webinar about the Ontario Public Library Statistics and Measurements Report published by the Federation of Ontario Public Libraries (FOPL). The webinar provided an overview of the report which analyzes statistics collected annually from Ontario public libraries from 2001-2013. It discussed how the data can be used, limitations of library statistics, and examples of analysis and comparisons in the report including trends in circulation and expenditures. The webinar aimed to demonstrate how the data set could be explored and help inform library decision making.
This document summarizes statistics and activities from the Federation of Ontario Public Libraries (FOPL). FOPL is a not-for-profit membership association that provides advocacy and services to over 215 public library members across Ontario, serving 80% of the province's population. FOPL is working to develop new metrics and measurements to better quantify the value and impact of public libraries, such as their economic and social contributions. This includes conducting research, consulting experts, and developing standardized core statistics and visual tools to communicate library value.
The document discusses modernizing provincial funding for public libraries in Ontario in the context of the new Ontario Culture Strategy. It provides background on current provincial funding levels and models. Key recommendations include:
1) Leveraging provincial investments in public libraries to maximize their impact through initiatives like expanding library service organizations, collaborative licensing, and modernizing data collection.
2) Investing in public library infrastructure to support priorities in the culture strategy like cultural programming, digital resources, and employment initiatives.
3) Investing in strategies that support community development through public libraries, including cultural programming, youth initiatives, and ensuring digital access for Indigenous communities.
The document advocates that increasing and modernizing provincial funding is needed to better support the
The document discusses the importance of public libraries measuring and communicating their impact and value to stakeholders. It provides examples of studies that have measured the economic impact of libraries in Ontario. It also outlines key learnings and deliverables from the Public Library Success Project, including developing standardized metrics, communications strategies, and influencing skills to advocate for more provincial funding. The overall goal is to work towards a shared vision where the value of public libraries is well understood and supported by the Ontario government.
Passive Interactive Programming and Surveys 2.pptxStephen Abram
Passive interactive community experiences aim to foster connection and engagement among participants without requiring direct interaction. The document discusses creating a sense of shared experience and connection through ambient or peripheral means that do not demand participants' active involvement or direct interaction with others.
Hub Design Inspiration Graphics for inspirationStephen Abram
This document provides images and ideas to spark discussion about designing community spaces in a new hub. It includes sections with inspirations and examples for areas like kids' zones, outdoor seating, gardening, reading areas, collaboration spaces, and more. The goal is to organize visual ideas around functions and uses to help envision what the space could offer users over time. It also references an external article about 10 essential library spaces as additional guidance.
Hub Design Inspiration Graphics for Community HubsStephen Abram
This document provides images and ideas to spark discussion about designing a community space. It includes sections with inspirations for areas like kids zones, outdoor seating, gardening, reading areas, collaboration spaces, and more. The goal is to think creatively about how the space can be used by people of all ages through flexible, multi-purpose design.
Passive Interactive Programming and Surveys 2.pptxStephen Abram
Passive interactive community experiences aim to foster connection and engagement among participants without requiring direct interaction. These experiences allow people to feel involved within a community through observing and reacting to shared content, while not necessitating back-and-forth communication between individuals. The goal is to give people a sense of participation and belonging even if they choose to interact on a more passive level.
Hub Design Inspiration Graphics for Brockville HubStephen Abram
This document provides images and ideas to spark discussion about designing a community space. It includes sections with inspirations and examples for areas like kids zones, seating, gardening, reading areas, co-working spaces, maker spaces, cultural spaces, and more. The goal is to think about how the space can be used and evolve over time to meet community needs.
Hub Design Inspiration Graphics second draftStephen Abram
This document provides images and ideas to spark discussion about designing a community space. It includes sections with inspirations and examples for areas like kids zones, seating, gardening, reading areas, cafes, co-working spaces, maker spaces, cultural spaces, and more. The goal is to think about how the space can be used and evolve over time to meet community needs.
This document is a draft active transportation plan for the City of Brockville. It recommends initiatives to encourage walking and cycling through new infrastructure like bike routes. The plan was developed with public input, which identified a lack of connected cycling routes as a key barrier. It proposes a cycling network with 42 km of "spine routes" and 39 km of "connector routes" along with pedestrian improvements. The plan also provides policy, funding, maintenance and programming recommendations to promote active transportation long-term.
This document provides images and ideas to spark discussion about designing a community space. It includes sections with inspirations and examples for areas like kids zones, outdoor spaces, seating, gardening, reading areas, cafes, meeting spaces, maker spaces, cultural spaces, and more. The goal is to think about how the space can be used and evolve over time to meet community needs.
Caregiver Presentation and Product Inspirations Sep 2023 PDF.pdfStephen Abram
This document provides information about products and tools to help caregivers of those with dementia. It discusses goals of increasing quality of life, independence, and reducing stress for both patients and caregivers. It then summarizes various products available at two websites, including tools for wandering prevention, safety, communication, bathing assistance, dining assistance, and home medical equipment. Website links are provided throughout for caregivers to explore different options. The document aims to raise awareness of available aids and help caregivers and patients on their journey.
Caregiver Presentation and Product Inspirations Sep 2023 PPT.pptxStephen Abram
This presentation provides information about tools and aids to support caregivers of those with dementia. It discusses goals such as building awareness of products that can increase safety, quality of life, and independence for dementia patients. It also aims to help caregivers reduce stress and guides them on their caregiving journey. The presentation directs caregivers to two websites that provide a wide range of helpful products.
The document discusses ensuring ethical AI and evaluating new technologies like ChatGPT. It makes four main points:
1. We often judge innovative technologies through the lens of the past instead of what they aim to be.
2. We should consider ethical implications but not make premature judgments based on speculation.
3. ChatGPT is not like search engines and should be viewed as a potential guide or co-pilot rather than just for retrieval.
4. New technologies should be explored to understand their capabilities and limitations before making judgments in order to help shape development in an ethical manner.
This document discusses ensuring ethical AI and summarizes a presentation about ChatGPT. It makes the following key points:
1. When innovative technologies emerge, we often try to understand them through outdated lenses rather than considering what they are attempting to be.
2. New AI tools like ChatGPT should be evaluated based on their own merits as conversational assistants rather than compared to previous technologies like search engines.
3. While considering ethical implications, judgment should not be made too soon based on speculation alone. We should attempt to be part of shaping new technologies responsibly.
CEED Mindfulness in a time of Turbulence.pdfStephen Abram
Stephen Abram introduced himself as the CEO of Lighthouse Consulting, Inc. and presented a webinar on mindfulness in turbulent times. He argued that society should stop glorifying overwork and burning out, and instead encourage more balance. To find balance, one should start with reflecting on themselves and their own well-being, then consider the perspective of their community. By putting positive energy into the world through welcoming behavior, people can receive positive energy in return.
The document provides information about an upcoming webinar hosted by the Centre for Excellence on Empathy, Equity & Diversity (CEEED). It introduces CEEED's mission and strategy of inclusion, as well as its webinar series focusing on topics like interfaith spaces, well-being, and mindfulness. The webinar on June 22nd will feature speeches by Dr. Ellen Choi and Stephen Abram on cultural mindfulness, with questions moderated by CEEED board members. Details are provided on CEEED's board and their publications, with the goal of networking organizations and disseminating resources on social justice issues.
This document discusses strategies for gaining community support through statistics, measurements, and stories to demonstrate impact. It introduces Stephen Abram and Kim Silk who will discuss using data and stories together, with data providing facts and measurements, and stories making data more human and memorable. The document emphasizes that both data and stories are needed to be effective and gain support. It also discusses some challenges with library data and how to address them.
FT author
Amanda Chu
US Energy Reporter
PREMIUM
June 20 2024
Good morning and welcome back to Energy Source, coming to you from New York, where the city swelters in its first heatwave of the season.
Nearly 80 million people were under alerts in the US north-east and midwest yesterday as temperatures in some municipalities reached record highs in a test to the country’s rickety power grid.
In other news, the Financial Times has a new Big Read this morning on Russia’s grip on nuclear power. Despite sanctions on its economy, the Kremlin continues to be an unrivalled exporter of nuclear power plants, building more than half of all reactors under construction globally. Read how Moscow is using these projects to wield global influence.
Today’s Energy Source dives into the latest Statistical Review of World Energy, the industry’s annual stocktake of global energy consumption. The report was published for more than 70 years by BP before it was passed over to the Energy Institute last year. The oil major remains a contributor.
Data Drill looks at a new analysis from the World Bank showing gas flaring is at a four-year high.
Thanks for reading,
Amanda
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New report offers sobering view of the energy transition
Every year the Statistical Review of World Energy offers a behemoth of data on the state of the global energy market. This year’s findings highlight the world’s insatiable demand for energy and the need to speed up the pace of decarbonisation.
Here are our four main takeaways from this year’s report:
Fossil fuel consumption — and emissions — are at record highs
Countries burnt record amounts of oil and coal last year, sending global fossil fuel consumption and emissions to all-time highs, the Energy Institute reported. Oil demand grew 2.6 per cent, surpassing 100mn barrels per day for the first time.
Meanwhile, the share of fossil fuels in the energy mix declined slightly by half a percentage point, but still made up more than 81 per cent of consumption.
Causes Supporting Charity for Elderly PeopleSERUDS INDIA
Around 52% of the elder populations in India are living in poverty and poor health problems. In this technological world, they became very backward without having any knowledge about technology. So they’re dependent on working hard for their daily earnings, they’re physically very weak. Thus charity organizations are made to help and raise them and also to give them hope to live.
Donate Us:
https://serudsindia.org/supporting-charity-for-elderly-people-india/
#oldagehome, #donateforeldersinkurnool, #donateforelders, #donationforelders, #donateforoldpeople, #donationforoldpeople, #sponsorforelders, #sponsorforoldpeople, #donationforcharity, #charity, #seruds, #kurnool, #donateforoldagehome, #oldagehomedonation
Presentation by Rebecca Sachs and Joshua Varcie, analysts in CBO’s Health Analysis Division, at the 13th Annual Conference of the American Society of Health Economists.
The Power of Community Newsletters: A Case Study from Wolverton and Greenleys...Scribe
YOU WILL DISCOVER:
The engaging history and evolution of Wolverton and Greenleys Town Council's newsletter
Strategies for producing a successful community newsletter and generating income through advertising
The decision-making process behind moving newsletter design from in-house to outsourcing and its impacts
Dive into the success story of Wolverton and Greenleys Town Council's newsletter in this insightful webinar. Hear from Mandy Shipp and Jemma English about the newsletter's journey from its inception to becoming a vital part of their community's communication, including its history, production process, and revenue generation through advertising. Discover the reasons behind outsourcing its design and the benefits this brought. Ideal for anyone involved in community engagement or interested in starting their own newsletter.
2. Market Probe 2
Context of FOPL Stats and Measurements
• Statistics and Measurements Strategies
– Participate in CLA task force on national statistics
– Plan and host 2 iSchool symposia on measurements for
libraries
– Lobby for open data for public libraries
– Publish analysis of Ministry data collection for 2001-2013.
– Publish Market Probe opinion polls for 2015 (building on
2001, 2006, 2010 polls)
– Host and record three webinars
– Conduct Ontario library branding research
– Coming Soon: FOPL Index of Community Engagement
• Thank you to the Ministry of Tourism Culture and Sport for some
support.
2
3. Market Probe 3
FOPL Reports
• Ontario Public Library Operating Data 2001-2013: Overview, Primer on
Library Statistics and Collected Tables (81 page PDF)
– Introduction by Stephen Abram, MLS, Executive Director
– A Primer on Library Data by Robert Molyneux, PhD
– Key Ratios for Ontario Public Libraries, 2013
– Population and Circulation at Ontario Public Libraries, 2001-2013, All Reporting Each
Year
– Programs Held and Program Attendance Ontario Public Libraries, 2001-2013, All
Reporting Each Year
– Selected Expenditures at Ontario Public Libraries, 2001-2013, All Reporting Each Year
– Selected Digital Materials, Held by Ontario Public Libraries, 2001-2013, All Reporting
EACH Year
– Circulations per capita and per active cardholder,2013, Ranked by Bands
– Expenditures per capita and per active cardholder, 2013, Ranked by Bands
– Total Operating Expenditures and Materials Expenditures, 2001-2013, [summary and
by bands]
– Active Cardholders as a Percentage of Population (Resident) at Ontario’s Public
Libraries, 2001-2013
– Circulation per capita and per active cardholders, Ontario Public Libraries, 2001-2013
– Sources of data used in these reports
• http://fopl.ca/news/fopl-member-benefit-performance-measures-for-ontario-
public-libraries/
• Each chapter has a separate blog posting as well for June 30-Sept 8.
4. Market Probe 4
FOPL Reports
• Market Probe Public Opinion Poll Report: May 2015 (103 page PDF)
• FOPL Market Probe Poll Final Report 2015-05-08 - v1 – DL
• Market Probe Canada Presentation on 2015 Public Opinion Poll (33 slides)
• http://fopl.ca/news/market-probe-canada-presentation-on-2015-public-opinion-
poll/
• The Ontario Library Branding Study
• http://fopl.ca/news/a-study-of-public-library-branding-in-ontario/
5. Market Probe 5
Social Media and Ontario Public Libraries
• Public Library Website Presence (n=304)
• 29 (i.e. 9%) did NOT have a website;
• 2/3 (i.e. 19) of those libraries without a website were identified as First Nation
libraries;
• 3 of the 29 without websites were FOPL members.
• Facebook: 144 libraries have a clear Facebook presence(45%): Large urban
(including TPL) have adopted at 100%; Small medium = 85% (55). Of the non-
FOPL libraries, only 24% (29) used FB.
• Twitter: 106 libraries have a clear Twitter presence (33%): 1 FN; 1 Franco; all
the Large Urban; 10 North; 6 Rural; 43 Small-Med.
• 48 libraries have blogs (15%)
• Uptake of media sharing tools was not as robust as the social
networking tools. Too few were using YouTube, Flickr, Pinterest, Instagram,
Tumblr, Goodreads, etc.
7. Market Probe 7
Webinars in this series
• August 14, 2015: Overview of FOPL's Ontario Public Library
Statistics and Measurements Report
• Speaker: Dr. Robert Molyneux, MLIS, PhD
• http://fopl.ca/news/fopl-statistics-webinar-slides-from-august-14-
2015/
• August 17, 2015: Overview of FOPL's Market Probe Canada
Public Opinion Poll of Ontarians and Public Libraries
• Speaker: Carol French, Senior Vice President, Research &
Client Services Market Probe Canada
• http://fopl.ca/news/todays-webinar-on-the-market-probe-public-
opinion-poll/
• August 28th Noon-1 pm: Strategic Use and Insights from
FOPL's Ontario Public Library Statistics, Polls, and
Measurements (register with monica@fopl.ca)
• Speaker: Stephen Abram, MLS, executive director FOPL
7
8. Market Probe 8
Today I am going to focus on the results of the Public Opinion Poll
These slides will be up on the FOPL website today.
I am going to start with the conclusions / recommendations and then run through as
much of the data reports as I can.
• Background (quickly)
• Library Usage
• Accessing the Library
• Library Services
• Value of the Public Library
• Future Outlook
• Summary of Selected Conclusions
Star =
highlights
9. Market Probe 9
Connecting to the past: the public library continues to deliver value as
patrons’ usage patterns evolve
• Overall opinions and value perceptions of the library remain very strong.
– Its position in people’s minds relative to other tax-supported services is consistent with
previous studies, and reactions to earlier positioning statements have improved
slightly.
– The public acknowledges the library’s role in advancing literacy, equal opportunity, and
quality of life in Ontario communities.
– The value of certain services (e.g., for young children, new Canadians, and the
unemployed) has increased over the past five years.
– A majority of residents feel if their local library were to close, it would have a major
impact on the community (but not necessarily on them personally).
• Numbers of library users have remained consistent, but usage patterns
have changed.
– The number of library non-users has been extremely steady over the last 15 years.
– Library card ownership has increased; still, household usage levels may be softening
slightly.
– Reported in-person library visit frequency has remained the same over the years, but in
2015, the number of people using the library both online and in-person has surpassed
the number of in-person-only visitors.
– Usage of many services is lower than reported previously, indicating that library users
may be becoming more selective in choosing which services to use.
10. Market Probe 10
View to the future: the library needs to determine which investments to
make (and which to skip) in the face of technological and social change
• Regular review of strategies and tactics becomes even more important as
technology, channel, and media preferences change.
– Electronic access is complementing, not replacing, in-person usage; therefore,
duplication of hard copy and electronic materials, plus increased channel costs, will be
the norm for the foreseeable future.
– Ensuring compatibility with an ever expanding array of electronic devices will continue
to pose challenges.
• Communicating about new service offerings will be as important as
providing them.
– Traditional library services are not increasing in usage or perceived value.
– Interest in new services is fragmented, meaning trade-offs will need to made.
– Communications about new services will have to be geared to the proper segments to
create sufficient awareness, interest, and take-up.
– People’s preference for email suggests that creation of contact lists, user groups and
advisory panels may be required in order to maintain a dialogue with library users.
• How the library can best serve a future generation of users remains
uncertain.
– Older people’s respect for the heritage and social contribution of the public library
system will not necessarily be passed down to a younger generation.
– Not every library can afford to be all things to all people; there may be an increasing
need to develop centrally and deliver locally.
11. Market Probe 11
Other Strategy Considerations
• Clearly understand the differences between your digital and in-person
user/member
– It appears that for most libraries digital touch-points exceed in-person touch-points
– Primarily digital users have different demographics and different digital literacies.
– Your in-person user is more likely to be older, female,
• Think long and hard about target audiences
– It is important to recognize that the softening in our value proposition in kids, teens, and
18-34 year olds is major.
– We cannot rest on the love of 50+ cohort.
• New library services offer significant opportunities to re-engage with 18-34
year olds and males.
– Business, Dads and Kids, Maker, digital creation.
• Social media is an opportunity to connect with different communities but
e-mail rules.
– Urgent: Update your ILS registry files birthdays/cels, emails with anti-spam permission
Develop a 90 day campaign at check-out!
• There are a number of cautions in these data
– Softening of value proposition Young adults, homework and 18-34 year olds
– Differences between online and telephone cohort.
– The gap is widening between individual and household attachment to PL’s
12. Market Probe 12
2015 Survey: Connecting to the past with a view to the future…
• Fourth wave of a study that has been conducted every five years since 2000
• Objectives:
– Understand Ontario residents’ opinions about the use, role and impact of public
libraries, and how those opinions have changed over time
– Separate public opinion by level of usage of public libraries (including non-use)
– Identify areas of strength and weakness for the public library
• Results will be used to:
– Monitor status of the library
– Formulate strategy
– Identify priorities
– Provide input to a new marketing communication plan
13. Market Probe 13
…through the use of a dual telephone / online survey method
• Significant differences exist between phone and web
respondents
• Also differences in the way people respond to questions
based on methodology
– Multiple response questions
– Rating scale questions
– Social desirability bias
Both surveys made available in
English and French
Telephone Survey
• 600 telephone interviews
conducted from February 26th to
March 16th, 2015
Online Survey
• 1,102 online surveys conducted
from March 5th to March 10th,
2015 using Delvinia’s
AskingCanadians online panel
Age and gender controlled by quotas
Phone Web
Households with children 40% 22%
Graduated college/university 55% 70%
Live in Metro TO / Urban GTA 39% 52%
Born outside Canada 19% 24%
14. Market Probe 14
Most Ontarians read books, and still primarily in hard copy format
86%
27%
28%
31%
16+ books read
6 to 15 books read
1 to 5 books read
Any Books Read in
Past 12 Months 17%
66%
18%
Most likely to have read no books:
• High school or less education 26%
• <$35K household income 23%
• Singles 20%
• Men 19%
Mostly in electronic
format
Mostly in hard copy
Both equally
Books Read in the Past Year Format of Books Read in the Past Year
Age 18-34: 18%
Age 55+: 38%
15. Market Probe 15
Bookstore usage has remained steady, with a substantial portion of traffic
swinging to online visits
12%
18%
51%
19%
14%
14%
41%
31%
More than 10 times
6 to 10 times
1 to 5 times
None
In-Person
Online
22%
47%
31%
Online more
About the same
In-person more
Past Year Bookstore Visit
Frequency
26%
21%
37%
17%
25%
21%
38%
16%
27%
22%
34%
16%
34%
22%
31%
12%
More than 10 times
6 to 10 times
1 to 5 times
None
2015
2010
2005
2000
Past Year Bookstore Visit
Frequency
Relative Frequency of Visiting
Bookstore Online and In-Person
16. Market Probe 16
87%
83%
44%
42%
41%
23%
17%
88%
83%
50%
23%
26%
21%
2015
2010
While Internet penetration has not changed in the last five years, the ways
in which people access the Internet have shifted
Higher among
web panelists
99%
86%
84%
73%
56%
33%
24%
23%
6%
Any Internet
Access
At home
At work
At other places in
the community
using a smartphone
At other places in
the community
using wireless
access
At your public
library
At school
Regular Use of
Internet
Search for specific
information of
interest
Use e-mail, a chat
room or IM
Access the news
Access social
networking sites
Stream movies,
music or other types
of entertainment
Download movies,
music or other types
of entertainment
Download books or
magazines
Create content
Ways Internet Was Accessed in the
Past Year Uses of Internet
17. Market Probe 17
Respondent
Only
27%
With Others in
Household
42%
Other
Household
Member(s)
Only
7%
No One
24% Respondent
Only
28%
With Others in
Household
41%
Other
Household
Member(s)
Only
10%
No One
21%
73%
68%
65%
65%
Yes
2015 2010 2005 2000
Household use of the public library may be slipping slightly, despite a
reported increase in library card ownership
Total Household Usage of the Public Library
2015 2010
49%
26%
22%
8%
50%
31%
23%
8%
47%
27%
19%
7%
51%
24%
17%
9%
Children
Spouse/partner
Others
2015
2010
2005
2000
In Household
Used by Others
(net)
19% among
web panelists
27% among
web panelistsTotal Users
70%
Total Users
69%
Past Year Use of Public Library
by Other Household Members
68% among
web panelists
3% among
web panelists
Have a Library Card
18. Market Probe 18
For most Ontarians, the public library is located close to home and tends
to be an inviting place
Distance from Home
to Closest Library
70%
20%
5%
1%
4%
5 kilometres or less
6 to 10 kilometres
11 to 20 kilometres
More than 20
kilometres
Don’t know
Condition of Library
Closest to Home
56%
28%
2%
13%
Inviting space
Okay, but could use
some improvement
Not pleasant
Never been inside
library
Ranges from 64% in
Northern Ontario to
80% in Metro Toronto
5 kilometres or less
6 to 10 kilometres
11 to 20 kilometres
More than 20
kilometres
Don’t know
Inviting space
Okay, but could use
some improvement
Not pleasant
Never been inside
library
Age 18-34: 47%
Age 55+: 62%
19. Market Probe 19
Nearly one-third of those surveyed have not used the public library in the
past year (although most have used it sometime in the past)
Don’t Use the Public Library
31%
31%
30%
31%
2015
2010
2005
2000
91%9%
Yes (%)
No (%)
Ever used the Public Library
Had a Negative Experience
(All users, current and past)
5%95%
Yes (%)
No (%)
10% among web panelists
20. Market Probe 20
50%
30%
21%
8%
7%
6%
40%
34%
27%
9%
10%
6%
21%
25%
26%
7%
3%
6%
22%
30%
21%
12%
8%
6%
Get information
from other sources
Not interested
Too busy
Don't read
Library isn't
accessible
Use library at
school or work
Availability of information from other sources and lack of interest are the
two main reasons for not using the public library
Reasons for Not Using the Public Library
6%
5%
3%
3%
4%
4%
1%
11%
4%
1%
5%
7%
4%
2%
2%
6%
7%
2%
Due to illness /
injury / too old
No reason /
don't know
Prefer to buy /
share books
Library hours
not convenient
Have own
library / books
Get information from
other sources
Not interested
Too busy
Don't read
Library isn't
accessible
Use library at school
or work
Due to illness /
injury / too old
No reason /
don't know
Prefer to buy / share
books
Library hours not
convenient
Have own library /
books
Reasons
reversed among
web panelists
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
• Higher income earners are
more likely to get information
from other sources
• Those with lower income are
more likely to not be interested
21. Market Probe 21
Frequency of visiting the library in person has remained constant, while
online access has increased over the last five years
In-Person Library Visit
Frequency in Past Year
Accessed Library by…
Telephone 22%
Text 2%
Social Media 7%
17%
10%
12%
27%
34%
18%
11%
12%
25%
34%
18%
12%
10%
25%
34%
19%
11%
12%
25%
32%
21+ times
11 to 20 times
6 to 10 times
1 to 5 times
Not at all
2015
2010
2005
2000
Times Accessed Library’s
Website in Past Year
17%
25%
58%
12%
22%
66%
9%
28%
63%
11 or more times
1 to 10 times
Not at all
2015
2010
2005
37% among web panelists
37% among web panelists
43% among web panelists
11% among web panelists
22. Market Probe 22
Use of the Internet to access the public library is complementing, not
replacing, in-person visits
2010
37%
1% 1%
13%
12%
In-Person
Internet
Phone
33%
2%
2015
27%
1% 1%
20%
11%
In-Person
Internet
Phone
36%
3%
Ways Users Access the Public Library
Significant differences among
web panelists (2015):
In-person only 19%
In-person / Internet 49%
In-person / phone 3%
Hybrid
Users
23. Market Probe 23
88%
35%
22%
11%
4%
A desktop or laptop
computer
A tablet
A smartphone
An e-reader
An iPod or MP3
player
E-readers are less popular than other devices for accessing library
materials
33%67%
Yes (%)
No (%)
Devices Used to Access
Resources from the Library
E-reader ownership
(among those who have
not used an e-reader to
access library resources)
30% 70%
Yes (%)
No (%)
Ever tried to download
public library e-books
using an e-reader
A desktop or laptop
computer
A tablet
A smartphone
An e-reader
An iPod or MP3
player
24. Market Probe 24
Bookstores continue to receive more visits than libraries,
especially online
Bookstore vs. Library Visit
Frequency
42%
26%
29%
3%
43%
28%
28%
1%
Bookstores more
About the same
Libraries more
Don't know
2015
2010 9%
21%
26%
12%
21%
10%
13%
15%
19%
10%
25%
18%
Library
only
Library
more
Both
equally
Bookstore
more
Bookstore
only
Neither
In-Person Usage Online Usage
Relative Frequency of Using Libraries and Bookstores
25. Market Probe 25
In-person library visitors are engaging in fewer activities, with use of the
library’s wireless network being the only one to register increased usage
Reasons for Personally Using the Public Library
84%
56%
34%
28%
26%
25%
23%
23%
16%
14%
10%
90%
70%
41%
33%
26%
17%
33%
23%
13%
21%
16%
88%
73%
38%
31%
32%
18%
9%
21%
16%
88%
77%
47%
19%
32%
17%
9%
24%
18%
Borrow books, CDs, DVDs or other materials
Get information on a topic of personal
interest
Read or study
Access the Internet using library computers
Relax or socialize
Use the library's wireless network
Access databases / other electronically
stored info*
Take a child to a program or activity
Attend a lecture, program, meeting or
training session
Work assignment or keep up-to-date at work
School or class assignment
86%
59%
44%
35%
31%
31%
27%
25%
18%
21%
27%
Total Household Usage
(2015)
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
Web panelists indicated
fewer reasons in total and,
in particular, were much
less likely to mention
borrowing materials and
getting information on a
topic of interest
* Wording changed in 2015.
26. Market Probe 26
64%
45%
36%
26%
26%
25%
19%
13%
12%
9%
7%
6%
4%
72%
55%
49%
25%
35%
28%
15%
13%
14%
12%
10%
8%
2015
2010
Similarly, at the total respondent level, household usage of nearly all
library services has declined since 2010
Lender of materials
Assistance in finding information
Reference centre
Focal point or meeting place
Place to study
Help with school projects or homework
Local history collections
Training in how to access information online*
Early literacy programs
Government services through library-based
kiosks
Information for the unemployed
Resources for small business and entrepreneurs
Services to new Canadians
Web panelists reported
lower household usage of
almost all services shown,
especially obtaining
assistance in finding
information
Past Year Usage of Library Services
by Someone in Household
* Wording changed in 2015.
27. Market Probe 27
42%
30%
24%
26%
14%
14%
10%
5%
34%
25%
21%
23%
12%
5%
4%
33%
14%
14%
13%
7%
2%
8%
5%
2%
Check catalogue
Renew an item
Reserve an item
Access other materials
via library's website
Download an item
Manage / make
changes to library account
Consult a librarian by
e-mail, chat or IM
Unlike in-person activities, use of the library by telephone / text and
Internet has increased over the past five years
23%
16%
14%
12%
4%
19%
13%
13%
10%
12%
7%
10%
7%
18%
11%
Consult a librarian
Renew an item
Reserve an item
Enquire / request
changes to
account
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
Telephone / Text*
Consult a librarian
Renew an item
Reserve an item
Enquire / request
changes to account
Internet
Check catalogue
Renew an item
Reserve an item
Access other materials
via library's website
Download an item
Manage / make changes
to library account
Consult a librarian by
e-mail, chat or IM
Past Year Use of Public Library by
Telephone / Text
Past Year Use of Public Library by
Internet
57% among
web panelists
* Wording changed in 2015.
28. Market Probe 28
E-books, fiction and non-fiction, are clearly the most widely used
electronic resources obtained from the library
41%59%
Yes (%)
No (%)
39%
28%
15%
14%
14%
9%
8%
6%
E-books fiction
E-books non-fiction
Digital movies
E-newspapers
or journal articles
E-magazines
E-audiobooks
Digital music
E-local history or
genealogy information
Checked the Library’s Online
Catalogue, Downloaded an Item,
or Accessed Other Materials via
the Library’s Website
Telephone respondents
indicated a significant
increase in their use of
fiction e-books over the
past five years, and a
directional increase in
non-fiction as well
E-books fiction
E-books non-fiction
Digital movies
E-newspapers or journal
articles
E-magazines
E-audiobooks
Digital music
E-local history or
genealogy information
Specific Types of Electronic Resources
Used on Library’s Website
29. Market Probe 29
Relatively few of those who access the library’s electronic materials were
familiar with the new electronic channels or services some libraries offer
27%
22%
15%
13%
13%
Zinio
Hoopla
AskON
Indieflix
Freegal
Familiar with
Channel
Accessed via
Library Account
Accessed
Elsewhere
Familiarity and Use of New Electronic Channels
7% 9%
9% 2%
3% 3%
1% 2%
4% 2%
Early
Adop-
ters
30. Market Probe 30
47
39
42
36
25
24
28
33
The public library is the only
affordable place where the average
Ontarian can go for information
The public library is the best place for
people of all ages to go to pursue
lifelong learning
Bottom 6 Ratings
(1-6 on a 10-pt. scale)
Top 2 Ratings
(9-10 on a 10-pt. scale)
36%
50%
11%
3%
37%
49%
11%
3%
25%
56%
16%
4%
22%
55%
20%
3%
Top of list
Middle of list
Bottom of list
Don't know
2015
2010
2005
2000
Ontarians’ overall opinions about the public library have held steady, and
perhaps even improved slightly, since 2010
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
Benefit of Public Libraries Relative to
Other Municipal Tax-Supported Services Believability of Positioning Statements
Bottom 6 Ratings
(1-6 on a 10-pt. scale)
Top 2 Ratings
(9-10 on a 10-pt. scale)
Age 18-34: 29%
Age 55+: 40%
31. Market Probe 31
56%
54%
50%
46%
34%
32%
31%
30%
29%
28%
26%
26%
25%
19%
Most Ontarians acknowledge the public library’s role in advancing
literacy, equal opportunity, and quality of life in their communities
Public libraries are important because they promote literacy and a love
of reading
By providing free access to materials and resources, the public library
plays an important role in giving everyone a chance to succeed
Having a public library improves the quality of life in a community
Public libraries are welcoming, friendly places
The public library is the only affordable place where the average
Ontarian can go for information
Public libraries provide many services people would have a hard time
finding elsewhere
The public library provides valuable resources to increase health
literacy within the communities it serves
The public library is the best place for people of all ages to go to pursue
lifelong learning
Public libraries have done a good job of keeping up with new
technologies
The public library serves as an important meeting place and focal point
within the community
The public library is continually expanding the services it offers
It is very easy to find whatever you are looking for at the public library
Now that information is available from so many different sources,
people need public libraries more than ever
By providing access to information from a wide variety of sources,
public libraries promote an understanding of political issues
% Strongly Agree
Believability of Positioning Statements
42% 65%
47% 59%
39% 60%
35% 52%
25% 35%
24% 37%
24% 31%
25% 30%
22% 36%
22% 28%
23% 28%
18% 30%
20% 25%
17% 17%
By Age
18-34 55+
Change
32. Market Probe 32
The perceived value of several library services has increased over the
past five years
68%
32%
65%
35%
65%
35%
0% 20% 40% 60% 80% 100%
Yes
No
2015
2010
2005
2000
Perceived Value of Library Services
* Wording changed in 2015.
68
60
56
54
50
45
45
40
37
31
31
28
21
69
46
55
45
42
47
27
30
24
22
25
18
9
13
15
14
17
20
18
26
31
33
35
39
45
9
22
13
21
22
16
35
33
39
44
39
46
Lender of materials
Early literacy programs
Reference centre
Provider of support for school
projects or homework
Place to study
Local history collections
Assistance in finding information
Services to new Canadians
Information for the unemployed
Trainer in how to access
info online*
Focal point or meeting place
Government services through library-
based kiosks
Resources for small business and
entrepreneurs
Bottom 6 Ratings
(1-6 on a 10-pt. scale)
Top 2 Ratings
(9-10 on a 10-pt. scale)
n/an/a
Web panelists’
ratings were lower
for almost all
services, likely due
to methodology
Bottom 6 Ratings
(1-6 on a 10-pt. scale)
Top 2 Ratings
(9-10 on a 10-pt. scale)
33. Market Probe 33
0
40
80
Assistance in Finding Information
Early Literacy Progams
Focal Point or Meeting Place
Government Services Kiosks
Information for the Unemployed
Lender of Materials
Local History CollectionsPlace to Study
Reference Centre
Resources for Small Business
Services to New Canadians
Support for School Projects or
Homework
Training in How to Access Info Online
There is a bigger gap between web panelists’ perceived value and usage
of assistance with finding information versus phone respondents
0
40
80
Assistance in finding information
Early literacy programs
Focal point or meeting place
Government services through
library-based kiosks
Information for the unemployed
Lender of materials
Local history collectionsPlace to study
Provider of support for school
projects or homework
Reference centre
Resources for small business and
entrepreneurs
Services to new Canadians
Training in how to access info online
Percent Valuing the Service Percent Using the Service
Telephone Survey Online Survey
Value & Usage Combined
0
40
80
Assistance in Finding Information
Early Literacy Programs
Focal Point or Meeting Place
Government Services Kiosks
Information for the Unemployed
Lender of Materials
Local History CollectionsPlace to Study
Reference Centre
Resources for Small Business
Services to New Canadians
Support for School Projects or
Homework
Training in How to Access Info Online
34. Market Probe 34
Services to new Canadians and support for school projects / homework
are of higher relative value to non-users than users
Relative Value of Services to Users and Non-Users
Lender of
Materials
Reference
Centre
Government Services
Kiosks
Meeting Place
Early Literacy
Programs
Place to
Study
Local History
Collections
Training in How
to Access Info
Information for
Unemployed
Resources for
Small Business
Assistance in
Finding Info
Services to
New Canadians
Support of School
Projects/Homework
6.2
6.4
6.6
6.8
7.0
7.2
7.4
7.3 7.5 7.7 7.9 8.1 8.3 8.5 8.7 8.9
ValuetoNon-UsersofEachService
Value to Users of Each Service
35. Market Probe 35
Most Ontarians feel that, hypothetically, a local library closing would have
more impact on the community than on themselves and their families
64%
29%
7%
32%
45%
23%
Major Impact
Minor Impact
No Impact at all
Community
Family
Telephone survey
respondents were
more likely than
web panelists to
think there would
be major impacts
Major Minor None
Major 29% 30% 6%
Minor 3% 15% 11%
None 0% 0% 6%
Family Impact
CommunityImpact
Impact of Public Library Closing on…
Age 18-34: 57%
Age 55+: 72%
Age 18-34: 24%
Age 55+: 36%
36. Market Probe 36
Views remain mixed as to whether libraries will become more or less
important in the future
26%
43%
27%
5%
23%
44%
29%
4%
27%
45%
23%
6%
27%
41%
25%
7%
More important
No change
Less important
Don't know
2015
2010
2005
2000
Opinion of Future Importance of Public Libraries
37. Market Probe 37
19%
15%
15%
16%
10%
12%
12%
9%
9%
7%
36%
35%
35%
29%
33%
27%
26%
26%
24%
24%
55%
50%
49%
44%
44%
39%
38%
35%
33%
31%
Very Likely Somewhat Likely Total
Interest in new library service concepts varies, in many cases
based on age
A program that allows people to try out the newest tech devices or
applications, such as 3D printers or laser cutters
Library kiosks located throughout the community where people can
check out books, movies or music without having to go to the
library itself
A personalized online account that gives you recommendations
based on your past library activity
A cell phone app that allows you to access library services from
your mobile phone
An online research service where you could pose questions and get
responses from librarians
A cell phone app that helps you locate material easily in the library
using GPS
E-book readers already loaded with the book you want to read
Instruction on how to use handheld reading devices and tablets
Classes on how to download library e-books to handheld devices
A digital media lab where you could create and upload new digital
content like your own movies or e-books
Likelihood of Using Different Library Services
64% 46%
57% 39%
61% 39%
62% 24%
43% 37%
54% 19%
45% 34%
31% 40%
30% 38%
42% 21%
By Age
18-34 55+
Early
Adopt-
ers
38. Market Probe 38
66%
51%
45%
35%
34%
30%
26%
19%
8%
Communication preferences also differ by age, but email does rank
highest among all groups
Email
Articles in the local paper
Information on the library's website
Social media
Notices at the library
Notices in community centres or other public places
Inserts with your tax bill or other local government
mailings
Notices in schools
Talks / presentations to community groups
Best Way to Inform about What’s Going On at the Library
59% 73%
40% 63%
36% 48%
46% 22%
31% 34%
28% 32%
20% 32%
21% 12%
6% 12%
By Age
18-34 55+
39. Market Probe 39
Connecting to the past: the public library continues to deliver value as
patrons’ usage patterns evolve
• Overall opinions and value perceptions of the library remain very strong.
– Its position in people’s minds relative to other tax-supported services is consistent with
previous studies, and reactions to earlier positioning statements have improved
slightly.
– The public acknowledges the library’s role in advancing literacy, equal opportunity, and
quality of life in Ontario communities.
– The value of certain services (e.g., for young children, new Canadians, and the
unemployed) has increased over the past five years.
– A majority of residents feel if their local library were to close, it would have a major
impact on the community (but not necessarily on them personally).
• Numbers of library users have remained consistent, but usage patterns
have changed.
– The number of library non-users has been extremely steady over the last 15 years.
– Library card ownership has increased; still, household usage levels may be softening
slightly.
– Reported in-person library visit frequency has remained the same over the years, but in
2015, the number of people using the library both online and in-person has surpassed
the number of in-person-only visitors.
– Usage of many services is lower than reported previously, indicating that library users
may be becoming more selective in choosing which services to use.
40. Market Probe 40
View to the future: the library needs to determine which investments to
make (and which to skip) in the face of technological and social change
• Regular review of strategies and tactics becomes even more important as
technology, channel, and media preferences change.
– Electronic access is complementing, not replacing, in-person usage; therefore,
duplication of hard copy and electronic materials, plus increased channel costs, will be
the norm for the foreseeable future.
– Ensuring compatibility with an ever expanding array of electronic devices will continue
to pose challenges.
• Communicating about new service offerings will be as important as
providing them.
– Traditional library services are not increasing in usage or perceived value.
– Interest in new services is fragmented, meaning trade-offs will need to made.
– Communications about new services will have to be geared to the proper segments to
create sufficient awareness, interest, and take-up.
– People’s preference for email suggests that creation of contact lists, user groups and
advisory panels may be required in order to maintain a dialogue with library users.
• How the library can best serve a future generation of users remains
uncertain.
– Older people’s respect for the heritage and social contribution of the public library
system will not necessarily be passed down to a younger generation.
– Not every library can afford to be all things to all people; there may be an increasing
need to develop centrally and deliver locally.
41. Market Probe 41
Other Strategy Considerations
• Clearly understand the differences between your digital and in-person
user/member
– It appears that for most libraries digital touch-points exceed in-person touch-points
– Primarily digital users have different demographics and different digital literacies.
– Your in-person user is more likely to be older, female,
• Think long and hard about target audiences
– It is important to recognize that the softening in our value proposition in kids, teens, and
18-34 year olds is major - We cannot rest on the love of 50+ cohort.
– You don’t need to tell everyone, everything.
• New library services offer significant opportunities to re-engage with 18-34
year olds and males.
– Business, Dads and Kids, Maker, digital creation.
• Social media is an opportunity to connect with different communities but
e-mail rules.
– Urgent: Update your ILS registry files birthdays/cels, emails with anti-spam permission
Develop a 90 day campaign at check-out!
• There are a number of cautions in these data
– Softening of value proposition Young adults, homework and 18-34 year olds
– Differences between online and telephone cohort.
– The gap is widening between individual and household attachment to PL’s
42. Market Probe 42
The biggest challenge of all…
All future strategies and plans should be designed with the
objective of convincing more people that the public library can be
of as much value to them personally as they think it is to others.