Companion slides to the April 2022 webinar "Where Did You Get That Book" from the Freckle Project. See https://www.everylibraryinstitute.org/freckle_project_surveys_reports for more information and other webinars.

1. Freckle survey
‘Where did you get your book’
April 2022
Tim Coates

2. ‘Where did you get your book?’
With thanks to John Chrastka
THE EVERYLIBRARY INSTITUTE

3. ‘Where did you get your book?’
4 consumer surveys of the US
April 2019
April 2021
October 2021
April 2022
4,007 respondents: the survey excludes results from library and publishing staff

4. Books have not lost their appeal
0%
20%
40%
60%
80%
100%
Watched a movie Read or used a
book
Played a
computer game
Watched a TV
series
In the last year have you ……

5. During the pandemic reading increased
30%
40%
50%
60%
70%
80%
90%
100%
% US who read a book

6. Increased use of digital reading during the pandemic
76%
54% 53% 57%
24%
46% 47%
43%
In what format did you read?
Physical Digital

7. Increased use of eBooks and particularly Audio
76%
54% 53% 57%
20%
32% 30% 27%
4%
14%
17% 16%
In what format did you read?
Print books eBooks Audio

8. Children aged under 9 still mostly read in print
85% 78% 77%
76%
12% 16%
14%
16%
4%
7%
9% 8%
In what format did they read?
Print books eBooks Audio

9. So do young people aged 10-17
84%
71% 69% 71%
13% 19% 25% 18%
3% 10%
6% 10%
In what format did they read?
Print books eBooks Audio

10. Americans get about 18% of their books from public libraries
14%
17%
19%
18%
4% 5%
4%
6%
Use of libraries
Public libraries School or educational libraries

11. Americans, increasingly, find both physical and digital books via the internet
26%
41% 41% 43%
22%
13%
16%
15%
31%
20% 18%
15%
‘Where did you get your book?’
Internet Retail shop Friends and home

12. Americans, overwhelmingly, use libraries for books, reading and study
0%
10%
20%
30%
40%
50%
60%
Read or
borrow
books
Research or
study
Borrow film
or audio
Go to an
event
For
information
For a
program
For internet
or wifi etc
What was the reason for visiting the library?

13. American who use public libraries
- Did you ask for help or information? Yes= 56%
- Did you get the help you wanted Yes = 88%
- If you were looking for an item to read, could you find it? Yes =88%
- Would you recommend the website or App? Yes = 81%