Ipsos MORI have compared perceptions of the likes of portion of Muslim population, perceptions of happiness, homosexuality, sex before marriage, abortion, wealth, health spending, current and future population and whether Donald Trump would become US President with the actual figures across forty countries.
How do people in your country fare? How would you have fared with our questions? Take the quiz for your contry: https://perils.ipsos.com
The Perils of Perception in 2015: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of immigration levels, access to the Internet, the proportion of a country's wealth owned by the wealthiest 1%, obesity levels, religious affiliation, women in politics and in general employment, average wage levels and rural populations with the actual figures across thirty-three countries. How does your country fare?
How would you have fared with our questions? Take the quiz: https://www.ipsos-mori.com//perilsofperception
The 2016 Veracity Index, Ipsos MORI's annual index of which jobs and professionals are most trusted by the public finds that nurses are the most trusted profession in Britain, followed closely by doctors, while politicians once again bring up the rear. Public trust in politicians has slipped a considerable six percentage points since last year, and they are now trusted to tell the truth by just 15% of the British public.
General Election 2015: Will the next generation have a better future?Ipsos UK
A new Ipsos MORI survey shows widespread and growing pessimism for the future of young people in Britain.
51% say they expect that young people will have a lower quality of life than they themselves have had, and only 16% of people think it will be better.
Ipsos Global @dvisor Wave 44: Corporate Social ResponsibilityIpsos UK
Four in ten (37%) employees in 24 countries indicate it is ‘very important’ for their own employers to be ‘responsible to society and the environment’ This importance rises to 80% when it is combined with those employees who believe it is somewhat important (37% very/43% somewhat) their employer is responsible. Three in ten (29%) report ‘a high degree of social responsibility’ is very important when forming a purchase decision while about half (45%) view it as fairly important for a total of 74% who say it is important.
Is the system broken? Ipsos Global @dvisorIpsos UK
After a year of historic political events such as Brexit, the election of Donald Trump and the Italian constitutional referendum, a major new Ipsos survey across 22 countries paints a picture of a global public feeling left behind by the traditional system of politics and government, which in several countries translates into high levels of support for a strong leader willing to break the rules. The survey, among online adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Peru, Poland, South Africa, South Korea Spain, Sweden, Turkey and the United States also finds most think their country is in decline, that experts do not understand their lives, and ambivalence towards globalisation.
The Perils of Perception in 2015: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of immigration levels, access to the Internet, the proportion of a country's wealth owned by the wealthiest 1%, obesity levels, religious affiliation, women in politics and in general employment, average wage levels and rural populations with the actual figures across thirty-three countries. How does your country fare?
How would you have fared with our questions? Take the quiz: https://www.ipsos-mori.com//perilsofperception
The 2016 Veracity Index, Ipsos MORI's annual index of which jobs and professionals are most trusted by the public finds that nurses are the most trusted profession in Britain, followed closely by doctors, while politicians once again bring up the rear. Public trust in politicians has slipped a considerable six percentage points since last year, and they are now trusted to tell the truth by just 15% of the British public.
General Election 2015: Will the next generation have a better future?Ipsos UK
A new Ipsos MORI survey shows widespread and growing pessimism for the future of young people in Britain.
51% say they expect that young people will have a lower quality of life than they themselves have had, and only 16% of people think it will be better.
Ipsos Global @dvisor Wave 44: Corporate Social ResponsibilityIpsos UK
Four in ten (37%) employees in 24 countries indicate it is ‘very important’ for their own employers to be ‘responsible to society and the environment’ This importance rises to 80% when it is combined with those employees who believe it is somewhat important (37% very/43% somewhat) their employer is responsible. Three in ten (29%) report ‘a high degree of social responsibility’ is very important when forming a purchase decision while about half (45%) view it as fairly important for a total of 74% who say it is important.
Is the system broken? Ipsos Global @dvisorIpsos UK
After a year of historic political events such as Brexit, the election of Donald Trump and the Italian constitutional referendum, a major new Ipsos survey across 22 countries paints a picture of a global public feeling left behind by the traditional system of politics and government, which in several countries translates into high levels of support for a strong leader willing to break the rules. The survey, among online adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Peru, Poland, South Africa, South Korea Spain, Sweden, Turkey and the United States also finds most think their country is in decline, that experts do not understand their lives, and ambivalence towards globalisation.
Per il secondo anno consecutivo, Ipsos ha condotto l'indagine sulla pericolo delle percezioni. Scopri quale è il paese più ignorante tra i 33 nei quali è stata effettuata la ricerca..
Per il secondo anno consecutivo, Ipsos ha condotto l'indagine sulla pericolo delle percezioni. Scopri quale è il paese più ignorante tra i 33 nei quali è stata effettuata la ricerca..
Cyberbullying - an Ipsos Global Advisor SurveyIpsos UK
One in three parents globally report knowing a child in their community that is the victim of cyberbullying, and there has been a significant rise in British parents reporting their child has been cyberbullied. Britain also has the highest prevalence of parents reporting cyberbullying by a classmate.
Ipsos’ recent Global Advisor study, carried out in 28 countries, finds that awareness of cyberbullying is increasing globally, up 9 percentage points from 2011. Though global awareness of cyberbullying is high (75%), one quarter of adults have still never heard of it. Awareness in Britain has decreased: in 2011, 8 in 10 adults (80%) were aware, which has decreased to 7 in 10 (71%) in 2018. There has also been a decrease in adults in Britain agreeing that cyberbullying needs special attention (72% agree in 2018 compared with 79% in 2016) rather than being handled through existing anti-bullying measures.
Global Awareness of Cyberbullying Is Increasing, Though 1 in 4 Adults Haven't...Ipsos Public Affairs
One in three parents globally report knowing a child in their community that is the victim of cyberbullying; majorities in every country feel existing anti-bullying measures are insufficient when it comes to handling cyberbullying.
A new global Ipsos MORI study, carried out in 27 countries for the BBC, highlights the extent to which people think their society is divided. The poll, carried out online among adults aged under 65 in January and February this year, investigates public attitudes towards division and societal tensions around the world. The study finds that three in four people on average across the 27 countries (76%) think society in their country is divided. Countries that are most concerned about division are Serbia, where most people (93%) say their society is divided, Argentina (92%), Peru and Chile (both 90%). Those in Saudi Arabia are least likely to say their country is divided (34%) followed by China (48%) and Japan (52%).
What Scotland gets wrong: the Perils of PerceptionIpsos UK
Ipsos MORI Scotland’s new Perils of Perception survey highlights how large the gap is between people’s perceptions of some key issues and features of Scotland’s population and the reality.
This report presents findings of a Ipsos global survey conducted on behalf of the Bill & Melinda Gates Foundation. The survey studied people's outlook on their personal lives, challenges for their communities, and the direction of their countries/
The inclusiveness of nationalities: Ipsos Global AdvisorIpsos UK
A new Ipsos survey which compares countries’ acceptance of social and cultural diversity shows that Canada and the United States have the most inclusive definition of nationality, followed by South Africa, France, and Australia. These countries score highest on an Inclusiveness Index reflecting social acceptance of diversity as it applies to religion, immigration, sexual orientation and gender identity, political views, and criminal background. Britain ranks 10th in the overall index.
Ben Page, Chief Executive of Ipsos MORI, presented at the Internet Advertising Bureau's Yahoo! Upfronts event in London on Tuesday, 14 October, 2014. http://www.iabuk.net/events/library/yahoo-upfronts-event
Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index Compares Countries’ Acceptance of Social and Cultural Diversity
Les intentions de vaccination des Français en chute de 14 points depuis octo...Ipsos France
Une nouvelle étude Ipsos menée pour le Forum Economique mondial auprès de 15 pays à travers le monde, révèle que la France est le pays où les intentions de vaccinations sont les plus faibles : seuls 40% des Français souhaitent se faire vacciner s’ils en avaient la possibilité. C’est deux fois moins qu’en Chine, où 80% de la population a l’intention de se faire vacciner, et 14 points de moins qu’en octobre dernier, où 54% des Français manifestaient leur volonté d’avoir accès au vaccin.
- Drei Viertel der Bevölkerung in 27 Ländern weltweit sind der Meinung, die Gesellschaft ihres Landes sei gespalten, die Mehrheit glaubt zusätzlich, sie sei gespaltener als noch vor zehn Jahren. Besonders in Europa herrscht diese Meinung vor. - Deutsche sehen das größte Konfliktpotenzial in den Unterschieden zwischen Migranten und in Deutschland geborenen. - Dennoch sieht eine Mehrheit in den meisten Ländern, dass alle Menschen mehr gemeinsam haben, als Dinge, die sie unterscheiden.
International Women's Day - Men are not emasculated by caring for childrenIpsos UK
In collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, Ipsos MORI finds that the majority of British men no longer see childcare as the preserve of women.
The Beat is an Ipsos always on community of engaged consumers, representative of the UK population, for rapid understanding of consumer views. In this edition, we explore people’s views on the Brexit vote 5 years on, and how they feel about the vote they made.
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber skills gaps and shortages in the UK at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s report, Understanding the UK Cyber Security Labour Market 2021 study, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
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Similar to The Perils of Perception in 2016: Ipsos MORI
Per il secondo anno consecutivo, Ipsos ha condotto l'indagine sulla pericolo delle percezioni. Scopri quale è il paese più ignorante tra i 33 nei quali è stata effettuata la ricerca..
Per il secondo anno consecutivo, Ipsos ha condotto l'indagine sulla pericolo delle percezioni. Scopri quale è il paese più ignorante tra i 33 nei quali è stata effettuata la ricerca..
Cyberbullying - an Ipsos Global Advisor SurveyIpsos UK
One in three parents globally report knowing a child in their community that is the victim of cyberbullying, and there has been a significant rise in British parents reporting their child has been cyberbullied. Britain also has the highest prevalence of parents reporting cyberbullying by a classmate.
Ipsos’ recent Global Advisor study, carried out in 28 countries, finds that awareness of cyberbullying is increasing globally, up 9 percentage points from 2011. Though global awareness of cyberbullying is high (75%), one quarter of adults have still never heard of it. Awareness in Britain has decreased: in 2011, 8 in 10 adults (80%) were aware, which has decreased to 7 in 10 (71%) in 2018. There has also been a decrease in adults in Britain agreeing that cyberbullying needs special attention (72% agree in 2018 compared with 79% in 2016) rather than being handled through existing anti-bullying measures.
Global Awareness of Cyberbullying Is Increasing, Though 1 in 4 Adults Haven't...Ipsos Public Affairs
One in three parents globally report knowing a child in their community that is the victim of cyberbullying; majorities in every country feel existing anti-bullying measures are insufficient when it comes to handling cyberbullying.
A new global Ipsos MORI study, carried out in 27 countries for the BBC, highlights the extent to which people think their society is divided. The poll, carried out online among adults aged under 65 in January and February this year, investigates public attitudes towards division and societal tensions around the world. The study finds that three in four people on average across the 27 countries (76%) think society in their country is divided. Countries that are most concerned about division are Serbia, where most people (93%) say their society is divided, Argentina (92%), Peru and Chile (both 90%). Those in Saudi Arabia are least likely to say their country is divided (34%) followed by China (48%) and Japan (52%).
What Scotland gets wrong: the Perils of PerceptionIpsos UK
Ipsos MORI Scotland’s new Perils of Perception survey highlights how large the gap is between people’s perceptions of some key issues and features of Scotland’s population and the reality.
This report presents findings of a Ipsos global survey conducted on behalf of the Bill & Melinda Gates Foundation. The survey studied people's outlook on their personal lives, challenges for their communities, and the direction of their countries/
The inclusiveness of nationalities: Ipsos Global AdvisorIpsos UK
A new Ipsos survey which compares countries’ acceptance of social and cultural diversity shows that Canada and the United States have the most inclusive definition of nationality, followed by South Africa, France, and Australia. These countries score highest on an Inclusiveness Index reflecting social acceptance of diversity as it applies to religion, immigration, sexual orientation and gender identity, political views, and criminal background. Britain ranks 10th in the overall index.
Ben Page, Chief Executive of Ipsos MORI, presented at the Internet Advertising Bureau's Yahoo! Upfronts event in London on Tuesday, 14 October, 2014. http://www.iabuk.net/events/library/yahoo-upfronts-event
Who Is and Is Not a “Real American”, a “Real Brazilian” or a “Real Chinese”? Ipsos’s Inclusiveness Index Compares Countries’ Acceptance of Social and Cultural Diversity
Les intentions de vaccination des Français en chute de 14 points depuis octo...Ipsos France
Une nouvelle étude Ipsos menée pour le Forum Economique mondial auprès de 15 pays à travers le monde, révèle que la France est le pays où les intentions de vaccinations sont les plus faibles : seuls 40% des Français souhaitent se faire vacciner s’ils en avaient la possibilité. C’est deux fois moins qu’en Chine, où 80% de la population a l’intention de se faire vacciner, et 14 points de moins qu’en octobre dernier, où 54% des Français manifestaient leur volonté d’avoir accès au vaccin.
- Drei Viertel der Bevölkerung in 27 Ländern weltweit sind der Meinung, die Gesellschaft ihres Landes sei gespalten, die Mehrheit glaubt zusätzlich, sie sei gespaltener als noch vor zehn Jahren. Besonders in Europa herrscht diese Meinung vor. - Deutsche sehen das größte Konfliktpotenzial in den Unterschieden zwischen Migranten und in Deutschland geborenen. - Dennoch sieht eine Mehrheit in den meisten Ländern, dass alle Menschen mehr gemeinsam haben, als Dinge, die sie unterscheiden.
International Women's Day - Men are not emasculated by caring for childrenIpsos UK
In collaboration with the Global Institute for Women’s Leadership at King’s College London and International Women’s Day, Ipsos MORI finds that the majority of British men no longer see childcare as the preserve of women.
The Beat is an Ipsos always on community of engaged consumers, representative of the UK population, for rapid understanding of consumer views. In this edition, we explore people’s views on the Brexit vote 5 years on, and how they feel about the vote they made.
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber skills gaps and shortages in the UK at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s report, Understanding the UK Cyber Security Labour Market 2021 study, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber resilience among UK businesses and charities at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s Cyber Security Breaches Survey 2021, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Ipsos Global Advisor: The Perils of Perception: Environment and Climate ChangeIpsos UK
People around the world say they understand what actions they need to take to combat climate change, but do they really? The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth.
Ipsos Community: Quotes following the events around the vigil for Sarah EverardIpsos UK
The horrific murder of Sarah Everard has raised the need to debate the safety of women in public spaces. We've seen the alarming images from the vigil turned protest on Clapham Common. We were keen to hear how these events were perceived by the public, so we turned to our 'always on' Ipsos community to hear their views.
The 2020 Global Infrastructure Index - undertaken in partnership by GIIA and Ipsos MORI and the largest global survey of its kind looking at public attitudes towards infrastructure and investment – shows that the British public believe investment in infrastructure should form a key part of the UK Government’s plan to secure economic recovery from the Covid-19 pandemic.
Since the outbreak of the COVID-19 pandemic, women of all ages across Britain are more pessimistic and worried than their male counterparts. This new webinar explores why.
Looking at data around the balance of responsibility and mental load at work and at home for women compared to men, the additional stresses that the pandemic has put on women of all ages, and the specific damages it has made to women's work-life balances and future ability to progress in a career, our expert speakers will examine how the disease - despite being more prevalent in men - might be more damaging to women.
Ipsos has analysed data from more than 2,000 women of working age across Britain to examine what is happening, explore the causes and explain what can be done to better support those women being hit hardest by the pandemic.
Speakers include:
Jane Merrick, Policy Editor, the I newspaper
Kully Kaur-Ballagan, Research Director, Public Affairs
Jordana Moser, Business research specialist, Ipsos MORI
Kelly Beaver, Managing Director, Ipsos MORI Social Research Institute (Chair)
With just a few weeks to go before the 2020 presidential election in the US, Ipsos MORI hosted this webinar to explore the complexities and current uncertainties regarding the process and outcome of the election.
As part of the webinar, Clifford Young, our President of Public Affairs in the US, shared findings from our latest political polling.
Full webinar: https://youtu.be/d012B5iwSzQ
Sexual orientation and attitudes to LGBTQ+ in BritainIpsos UK
New Ipsos MORI research shows that Britons think LGBTQ+ communities face discrimination in Britain today, but opinion is split regarding the progression of LGBTQ+ rights.
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2. The training and qualifications landscape
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Boris Johnson’s favourability rating increases sharply, with the Conservative Party’s image also showing some improvement
By a small margin, the public now think the country is heading in the right direction
One in two Britons are yet to form a view new Labour leader Keir Starmer. Those who do express a view expect him to improve the party’s fortunes by a seven-to-one margin
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This study did not have any external sponsors or partners. It was initiated and run by Ipsos with the intention to share our understanding about the world we live in and how citizens around the globe think and feel about their world.
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The general election, which is the focus of our deep dive this month, as well as the London Bridge terror attack - both contributed to sizeable shifts in social conversation.
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When comparing Johnson and Corbyn activity on Twitter in November there were some notable differences in the focus of their posts. Whilst Brexit was mentioned across 42% of Johnson’s tweets – it was only mentioned within 6% of Corbyn’s. Corbyn focused mainly on the NHS, which was mentioned in just over a third of his tweets.
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Ipsos MORI Political Monitor - 6 December 2019Ipsos UK
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Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
2. PERILS OF PERCEPTION | 2016 2
THESE ARE THE LATEST FINDINGS FROM THE
IPSOS PERILS OF PERCEPTION SURVEY. THE
RESULTS HIGHLIGHT HOW WRONG PEOPLE
ACROSS 40 COUNTRIES ARE ABOUT SOME KEY
ISSUES AND FEATURES OF THE POPULATION IN
THEIR COUNTRY.
PERCEPTIONS ARE NOT REALITY…
3. PERILS OF PERCEPTION | 2016 3
MUSLIM?
YOU THINK ARE
ABOUT HOW MANY DO
OUT OF EVERY 100 PEOPLE
4. 4PERILS OF PERCEPTION | 2016
too high
Avg. guess
(19)
Actual
(10.2)
Out of every 100 people, about
how many do you think are
Muslim?
% point differencetoo lowCountry
31 7.5
22 1.7
23 5.5
20 3.7
21 5.0
23 7.0
17 1.0
24 10.0
17 3.2
28 14.2
17 4.6
19 6.0
12 <0.1
14 2.1
25 14.0
16 4.9
15 4.8
15 4.1
12 2.4
13 3.1
8 <0.1
12 3.7
8 <0.1
10 1.8
7 <0.1
7 <0.1
7 <0.1
7 0.2
6 <0.1
6 0.2
6 0.2
5 <0.1
24 19.1
6 1.0
23 18.6
68 63.7
3 <0.1
80 87.2
81 98.0
+24
+21
+17
+17
+16
+16
+16
+14
+14
+14
+13
+13
+12
+11
+11
+11
+11
+11
+10
+10
+8
+8
+8
+8
+7
+7
+7
+6
+6
+6
+5
+5
+5
+5
+5
+4
+3
-7
-17
PERILS OF PERCEPTION | 2016
France
South Africa
Philippines
Italy
Germany*
Belgium*
US
Russia
Canada*
India*
Sweden
Netherlands
Brazil
Spain
Singapore*
Thailand*
Great Britain
Denmark
Australia
Serbia*
Mexico*
Norway
Chile
Hong Kong
Poland
Colombia
Taiwan
South Korea
Hungary
Japan
Vietnam
Peru
Montenegro*
Argentina
Israel
Malaysia
Czech Republic
Indonesia
Turkey
The ‘actual’ data for this question is largely from Pew Research Center. Instances where the ‘actual’ data comes from another source are indicated with an asterisk (*).
Please see http://perils.ipsos.com/ for full details of all sources.
Nearly all countries overestimate
their Muslim population, and
many are extraordinarily wrong.
5. PERILS OF PERCEPTION | 2016 5
MUSLIM?
YOU THINK WILL BE
ABOUT HOW MANY DO
OUT OF EVERY 100 PEOPLE
THINKING ABOUT 2020,
6. 6PERILS OF PERCEPTION | 2016
too high
Avg. guess
(25)
Actual
(10.9)
Now thinking about 2020, out of
every 100 people, about how many
do you think will be Muslim?
% point differencetoo lowCountry
40 8.3
30 1.9
31 4.9
32 7.5
27 2.8
31 6.9
23 1.1
27 5.7
27 6.5
34 15.4
26 6.9
30 11.4
21 3.0
18 <0.1
21 3.3
21 5.0
22 6.1
21 6.0
31 16.1
20 5.1
14 0.1
13 <0.1
12 <0.1
16 4.9
11 0.3
11 <0.1
11 <0.1
31 20.1
31 20.3
10 0.9
10 0.9
9 <0.1
8 <0.1
10 2.1
7 0.2
4 0.2
63 66.1
81 87.0
79 98.0
France
South Africa
Italy
Belgium
Canada
Germany
US
Philippines
Sweden
India
Netherlands
Russia
Australia
Brazil
Spain
Serbia
Great Britain
Thailand
Singapore
Denmark
Hungary
Poland
Chile
Norway
South Korea
Mexico
Colombia
Israel
Montenegro
Argentina
Peru
Taiwan
Vietnam
Hong Kong
Japan
Czech Republic
Malaysia
Indonesia
Turkey
+31
+28
+26
+24
+24
+24
+21
+21
+21
+19
+19
+18
+18
+18
+17
+16
+16
+15
+15
+14
+14
+13
+12
+11
+11
+11
+11
+11
+10
+10
+9
+9
+8
+8
+6
+4
-3
-6
-19
PERILS OF PERCEPTION | 2016
Nearly every country thinks their
Muslim population will grow
much more than is projected.
The ‘actual’ data for this question is from Pew Research Center. Please see http://perils.ipsos.com/ for full details of all sources.
7. PERILS OF PERCEPTION | 2016 7
SAID THAT
OF PEOPLE DO YOU THINK
WHAT PERCENTAGE OF
WHEN ASKED IN A SURVEY,
THEY ARE HAPPY?
8. 8PERILS OF PERCEPTION | 2016
too high
Avg. guess
(44)
Actual
(86)
When asked in a survey, what
percentage of people do you think
said that, taking all things
together, they are very happy or
rather happy?
% point differencetoo lowCountry
-27
-28
-28
-29
-31
-32
-34
-36
-36
-38
-38
-38
-39
-41
-42
-42
-42
-42
-43
-44
-45
-45
-45
-46
-46
-47
-51
-51
-52
-52
-61
-66
60 87
57 84
60 88
53 82
58 89
41 73
47 81
40 76
48 85
54 92
46 85
38 76
45 84
49 90
41 83
43 85
42 84
51 93
34 77
42 87
47 92
41 86
41 86
49 95
47 93
22 69
42 93
43 94
40 92
44 96
28 89
24 90
PERILS OF PERCEPTION | 2016
Canada*
Netherlands*
Norway*
Australia*
Philippines
Russia
India
Peru
China
Colombia
Montenegro*
South Africa
Germany
US
France*
Chile
Turkey
Thailand
Serbia*
Japan
Great Britain*
Argentina
Spain
Sweden
Singapore
Hungary*
Poland
Mexico
Brazil
Malaysia
Hong Kong
South Korea
Every country thinks people are
much less happy than they say
they are.
The ‘actual’ data for this question is largely from the World Values Survey. Instances where the ‘actual’ data comes from another source are indicated with an asterisk (*).
Please see http://perils.ipsos.com/ for full details of all sources.
9. PERILS OF PERCEPTION | 2016 9
PERSONALLY BELIEVE THAT
DO YOU THINK SAID THEY
WHAT PERCENTAGE OF PEOPLE
WHEN ASKED IN A SURVEY,
HOMOSEXUALITY IS
MORALLY UNACCEPTABLE?
10. 10PERILS OF PERCEPTION | 2016
too high
Avg. guess
(49)
Actual
(37)% point differencetoo lowCountry
36 5
43 14
34 6
47 22
33 8
55 30
73 49
41 19
29 7
35 14
59 40
33 15
49 32
22 5
22 5
36 19
79 63
59 44
41 27
51 39
43 32
28 17
42 31
51 44
79 72
42 37
65 61
43 43
76 78
84 88
50 57
54 65
56 67
51 62
79 93
+31
+29
+28
+25
+25
+25
+24
+22
+22
+21
+19
+18
+17
+17
+17
+16
+16
+15
+14
+12
+11
+11
+11
+7
+7
+5
+4
0
-2
-4
-7
-11
-11
-11
-14
PERILS OF PERCEPTION | 2016
Netherlands*
Czech Republic
Spain
Taiwan*
Germany
Hungary*
Serbia*
Italy
Belgium*
France
Mexico
Canada
Hong Kong*
Denmark*
Norway*
Australia*
Montenegro*
Peru*
Argentina
Brazil
Chile
Great Britain
Japan
Poland
Russia
US
China
Israel
Turkey
Malaysia
South Korea
Philippines
India
South Africa
Indonesia
When asked in a survey, what
percentage of people do you think
said they personally believe that
homosexuality is
morally unacceptable?
People are often very wrong on
how acceptable their fellow
citizens find homosexuality.
The ‘actual’ data for this question is largely from Pew Research Center. Instances where the ‘actual’ data comes from another source are indicated with an asterisk (*).
Please see http://perils.ipsos.com/ for full details of all sources.
11. PERILS OF PERCEPTION | 2016 11
PERSONALLY BELIEVE THAT
DO YOU THINK SAID THEY
WHAT PERCENTAGE OF PEOPLE
WHEN ASKED IN A SURVEY,
SEX BETWEEN UNMARRIED ADULTS
IS MORALLY UNACCEPTABLE?
12. 12PERILS OF PERCEPTION | 2016
too high
Avg. guess
(35)
Actual
(30)% point differencetoo lowCountry
34 5
35 10
35 13
42 25
21 6
28 14
16 2
22 8
26 13
36 23
26 13
18 6
39 28
34 23
22 11
17 7
25 15
15 6
31 22
43 35
20 13
26 21
38 35
33 30
22 22
29 30
39 44
78 87
39 48
56 67
26 37
55 71
40 58
79 97
72 91
+29
+25
+22
+16
+15
+14
+14
+14
+13
+13
+13
+12
+11
+11
+11
+11
+10
+9
+9
+8
+7
+5
+3
+3
0
-1
-5
-9
-9
-11
-11
-16
-18
-18
-19
PERILS OF PERCEPTION | 2016
Netherlands*
Czech Republic
Serbia*
Montenegro*
France
Belgium*
Denmark*
Spain
Australia*
Taiwan*
Chile
Germany
Peru*
Hong Kong*
Italy
Hungary*
Canada
Norway*
Poland
Brazil
Great Britain
Japan
South Korea
US
Argentina
Russia
Mexico
Malaysia
South Africa
India
Israel
Philippines
China
Indonesia
Turkey
When asked in a survey, what
percentage of people do you think
said they personally believe that
sex between unmarried adults is
morally unacceptable?
Countries are also often very
wrong on how acceptable people
find sex before marriage.
The ‘actual’ data for this question is largely from Pew Research Center. Instances where the ‘actual’ data comes from another source are indicated with an asterisk (*).
Please see http://perils.ipsos.com/ for full details of all sources.
13. PERILS OF PERCEPTION | 2016 13
PERSONALLY BELIEVE THAT
DO YOU THINK SAID THEY
WHAT PERCENTAGE OF PEOPLE
WHEN ASKED IN A SURVEY,
HAVING AN ABORTION
IS MORALLY UNACCEPTABLE?
14. 14PERILS OF PERCEPTION | 2016
too high
Avg. guess
(47)
Actual
(41)% point differencetoo lowCountry
37 8
31 6
43 19
37 15
26 4
53 32
38 18
50 33
40 24
31 14
50 35
40 26
24 10
39 26
57 44
41 28
45 32
62 52
34 25
60 51
48 44
44 41
38 37
48 49
55 56
61 63
75 79
56 61
41 47
49 58
78 89
44 58
46 64
61 79
74 93
+29
+25
+24
+22
+22
+21
+20
+17
+17
+17
+15
+14
+14
+13
+13
+13
+12
+10
+9
+9
+4
+3
+1
-1
-1
-2
-4
-5
-6
-9
-11
-14
-18
-18
-19
PERILS OF PERCEPTION | 2016
Netherlands*
Belgium*
Germany
Hungary*
Denmark*
Taiwan*
Czech Republic
Hong Kong*
Australia*
France
Israel
Spain
Norway*
Canada
Montenegro*
Japan
Serbia*
Turkey
Great Britain
Peru*
Russia
Italy
China
US
Argentina
Mexico
Malaysia
South Africa
Poland
India
Indonesia
South Korea
Chile
Brazil
Philippines
When asked in a survey, what
percentage of people do you think
said they personally believe that
having an abortion is morally
unacceptable?
Many are also very wrong on how
acceptable abortion is to people
in their country, with some
overestimating concern and some
underestimating.
The ‘actual’ data for this question is largely from Pew Research Center. Instances where the ‘actual’ data comes from another source are indicated with an asterisk (*).
Please see http://perils.ipsos.com/ for full details of all sources.
15. PERILS OF PERCEPTION | 2016 15
WEALTHY 70% OWN?
DO YOU THINK THE LEAST
TOTAL HOUSEHOLD WEALTH
WHAT PERCENTAGE OF
16. 16PERILS OF PERCEPTION | 2016
too high
Avg. guess
(29)
Actual
(15)
What percentage of total
household wealth do you think the
least wealthy 70% own?
% point differencetoo lowCountry
India
Thailand
South Africa
Taiwan
US
Singapore
Chile
Russia
China
Mexico
Israel
Denmark
Poland
Colombia
Brazil
Germany
Czech Republic
Netherlands
Sweden
South Korea
Canada
Japan
France
Italy
Spain
Norway
Belgium
Australia
Great Britain
+28
+24
+22
+21
+21
+18
+18
+17
+17
+16
+16
+16
+16
+15
+15
+14
+13
+11
+11
+9
+9
+8
+8
+7
+7
+6
+1
+1
-1
39 10
33 9
29 8
39 17
28 7
37 19
31 13
22 5
34 17
31 15
30 14
21 5
31 15
28 13
24 9
27 12
27 14
29 18
20 9
26 17
25 16
32 24
26 19
29 22
29 22
21 15
26 25
24 24
19 21
PERILS OF PERCEPTION | 2016
Nearly every country
overestimates the wealth of the
70% least wealthy.
The ‘actual’ data for this question is from Credit Suisse. Please see http://perils.ipsos.com/ for full details of all sources.
17. PERILS OF PERCEPTION | 2016 17
WHO LIVES THERE?
ARE OWNED BY SOMEONE
HOUSEHOLDS, HOW MANY
OUT OF EVERY 100
18. 18PERILS OF PERCEPTION | 2016
too high
Avg. guess
(49)
Actual
(68)
Out of every 100 households, how
many are owned by someone who
lives there?
% point differencetoo lowCountry
Denmark
Colombia
Hong Kong
Czech Republic
South Korea
Japan
Netherlands
Malaysia
Belgium
Italy
France
Philippines
Turkey
US
South Africa
Germany
Great Britain
Norway
Canada
Chile
Thailand
Poland
Israel
Australia
Sweden
Singapore
Spain
Peru
Russia
Brazil
Hungary
Serbia
Vietnam
China
Mexico
Argentina
Taiwan
India
+1
-1
-5
-5
-10
-10
-10
-11
-13
-13
-14
-14
-15
-16
-16
-17
-17
-17
-17
-18
-19
-20
-20
-21
-22
-22
-23
-25
-25
-26
-27
-28
-29
-30
-31
-31
-35
-42
51 50
38 39
46 50
51 56
44 54
51 62
45 56
44 56
50 63
59 72
44 58
41 55
45 60
47 63
39 55
28 45
47 64
60 77
50 68
46 64
51 70
51 70
47 67
44 65
38 60
68 91
56 79
45 70
60 85
42 68
64 91
59 88
62 91
60 90
45 76
41 72
50 84
44 87
PERILS OF PERCEPTION | 2016
Nearly all countries massively
underestimate how many
households own or are buying
their own home.
The ‘actual’ data for this question is from a variety of sources. Please see http://perils.ipsos.com/ for full details of all sources.
19. PERILS OF PERCEPTION | 2016 19
SPENT ON HEALTH
PRODUCT DO YOU THINK IS
ANNUAL GROSS DOMESTIC
WHAT PERCENTAGE OF TOTAL
EXPENDITURE EACH YEAR?
20. 20PERILS OF PERCEPTION | 2016
too high
Avg. guess
(21)
Actual
(8)% point differencetoo lowCountry
Indonesia
Malaysia
Thailand
India
Philippines
Canada
Turkey
Brazil
Montenegro
Singapore
Hong Kong*
South Africa
China
Taiwan*
US*
Mexico
Argentina
Japan
Belgium
Peru
Israel
France
Australia*
Norway*
Denmark
Serbia*
Great Britain
Colombia
South Korea
Sweden*
Germany
Vietnam
Italy
Czech Republic
Netherlands
Chile
Spain
Hungary
Russia
Poland
+36
+33
+24
+23
+19
+18
+18
+17
+17
+16
+16
+16
+15
+15
+14
+13
+12
+12
+12
+11
+11
+11
+11
+11
+11
+10
+10
+9
+9
+9
+9
+9
+9
+8
+8
+8
+8
+4
+4
+4
39 3
37 4
30 7
27 5
24 5
28 10
23 5
25 8
23 6
21 5
21 5
25 9
21 6
22 7
31 18
19 6
17 5
22 10
22 11
17 6
19 8
22 12
21 10
20 10
21 11
20 10
19 9
17 7
17 7
20 11
20 11
16 7
18 9
16 7
19 11
16 8
17 9
12 7
11 7
10 6
What percentage of total annual
Gross Domestic Product do you
think is spent on health
expenditure each year?
PERILS OF PERCEPTION | 2016
We think we spend much more on
our health than we actually do.
The ‘actual’ data for this question is largely from the World Bank. Instances where the ‘actual’ data comes from another source are indicated with an asterisk (*).
Please see http://perils.ipsos.com/ for full details of all sources.
21. PERILS OF PERCEPTION | 2016 21
YOUR COUNTRY IS?
CURRENT POPULATION OF
WHAT DO YOU THINK THE
22. 22PERILS OF PERCEPTION | 2016
too high
Avg. guess
(92m)
Actual
(95m)
What do you think the current
population of your country is?
% differencetoo lowCountry
8 7.31
25 23.51
6 5.68
0.65 0.62
70 67.96
147 144.10
80 78.74
10 9.84
44 43.42
64 63.26
10 9.92
120 119.53
17 16.94
82 82.18
100 100.98
24 24.25
18 18.19
30 30.33
38 38.42
31 31.38
50 50.62
60 60.80
7 7.10
90 91.70
35 35.85
11 11.27
47 48.23
65 66.76
45 46.42
250 257.56
200 207.85
5 5.24
8 8.38
1300 1371.22
10 10.55
52 54.96
120 126.96
300 321.42
5 5.54
+10%
+6%
+6%
+5%
+3%
+2%
+2%
+2%
+1%
+1%
+1%
0%
0%
0%
-1%
-1%
-1%
-1%
-1%
-1%
-1%
-1%
-1%
-2%
-2%
-2%
-3%
-3%
-3%
-3%
-4%
-5%
-5%
-5%
-5%
-5%
-5%
-7%
-10%
PERILS OF PERCEPTION | 2016
Hong Kong
Taiwan*
Denmark
Montenegro*
Thailand
Russia
Turkey*
Hungary
Argentina
Great Britain*
Sweden*
Mexico*
Netherlands
Germany*
Philippines*
Australia*
Chile*
Malaysia
Poland*
Peru
South Korea
Italy
Serbia*
Vietnam
Canada
Belgium*
Colombia
France*
Spain
Indonesia
Brazil
Norway*
Israel
China
Czech Republic
South Africa
Japan
US
Singapore
We are mostly pretty good at
knowing what our current
population size is.
The ‘actual’ data for this question is largely from the World Bank. Instances where the ‘actual’ data comes from another source are indicated with an asterisk (*).
Please see http://perils.ipsos.com/ for full details of all sources.
23. PERILS OF PERCEPTION | 2016 23
IS PROJECTED TO BE IN 2050?
POPULATION IN YOUR COUNTRY
WHAT DO YOU THINK THE
24. 24PERILS OF PERCEPTION | 2016
too high
Avg. guess
(105m)
Actual
projection
(103m)
And what do you think the
population in your country is
projected to be in 2050 by the
United Nations?
% point differencetoo lowCountry
27 20.41
80 62.45
160 128.60
10 8.15
0.7 0.57
85 74.51
50 44.84
7 6.30
24 21.60
11 9.97
60 54.93
19 17.60
45 41.90
70 65.54
35 33.14
7 6.66
250 238.27
7 6.68
35 33.50
100 95.82
1400 1348.06
13 12.53
57 55.45
65 63.55
45 44.14
72 71.14
12 11.88
148 148.26
75 75.36
50 50.59
40 40.73
110 112.78
158 163.75
8 8.32
12 12.61
300 322.24
356 388.87
98 107.41
6 7.33
+32%
+28%
+24%
+23%
+22%
+14%
+12%
+11%
+11%
+10%
+9%
+8%
+7%
+7%
+6%
+5%
+5%
+5%
+4%
+4%
+4%
+4%
+3%
+2%
+2%
+1%
+1%
0%
0%
-1%
-2%
-2%
-4%
-4%
-5%
-7%
-8%
-9%
-18%
PERILS OF PERCEPTION | 2016
Taiwan*
Thailand
Russia
Hong Kong
Montenegro
Germany
Spain
Denmark
Chile
Czech Republic
Colombia
Netherlands
Peru
South Africa
Poland
Norway
Brazil
Singapore
Australia
Turkey
China
Belgium
Argentina
Italy*
Canada
France
Sweden
Philippines
Great Britain
South Korea
Malaysia
Vietnam
Mexico
Hungary
Israel
Indonesia
US
Japan
Serbia
But we are often a lot less
accurate when estimating what
our population size will be in the
future.
The ‘actual’ data for this question is largely from the United Nations. Instances where the ‘actual’ data comes from another source are indicated with an asterisk (*).
Please see http://perils.ipsos.com/ for full details of all sources.
25. PERILS OF PERCEPTION | 2016 25
TRUMP OR HILLARY CLINTON
DO YOU THINK THAT DONALD
US PRESIDENTIAL ELECTION,
THINKING ABOUT THE UPCOMING
WILL BE ELECTED AS PRESIDENT?
26. 26PERILS OF PERCEPTION | 2016
Trump Net Trump
Thinking about the upcoming US
Presidential election, do you think
that Donald Trump or Hillary
Clinton will be elected
as president?*
%ClintonCountry
21%
13%
4%
-13%
-19%
-24%
-30%
-32%
-33%
-34%
-37%
-40%
-41%
-44%
-45%
-47%
-47%
-50%
-51%
-51%
-53%
-55%
-55%
-57%
-58%
-59%
-60%
-60%
-60%
-60%
-62%
-62%
-63%
-64%
-65%
-70%
-71%
-72%
-79%
-81%
29%
29%
28%
48%
52%
50%
56%
58%
54%
60%
61%
64%
58%
61%
61%
60%
66%
68%
67%
65%
67%
69%
71%
75%
69%
73%
73%
74%
76%
75%
72%
70%
74%
75%
74%
82%
82%
82%
84%
86%
50%
42%
32%
35%
33%
26%
26%
26%
21%
26%
25%
24%
17%
17%
16%
13%
19%
18%
16%
14%
14%
14%
16%
17%
11%
14%
13%
14%
16%
14%
10%
8%
11%
11%
10%
13%
11%
10%
5%
6%
Russia
Serbia
China
Montenegro
Israel
US
Hungary
Poland
Czech Republic
Turkey
India
South Africa
Australia
Canada
Great Britain
Malaysia
Thailand
Sweden
Italy
France
Singapore
Germany
Peru
Philippines
Brazil
Indonesia
Hong Kong
Argentina
Vietnam
Denmark
Taiwan
Japan
Netherlands
Spain
Belgium
Colombia
Norway
Chile
South Korea
Mexico
And who saw Trump winning? Not
many, except in Russia.
This question was asked in the month leading up to the US Presidential election 2016.
27. PERILS OF PERCEPTION | 2016 27
LOOKING ACROSS THE FIVE QUESTIONS
ABOUT FACTUAL REALITIES, WE HAVE
CALCULATED A MEASURE OF HOW
ACCURATE THE POPULATION OF EACH
COUNTRY IS.
THIS GIVES US OUR
“INDEX OF IGNORANCE”
28. PERILS OF PERCEPTION | 2016 28
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40
INDEX OF IGNORANCE
India
China
Taiwan
SouthAfrica
US
Brazil
Thailand
Singapore
Turkey
Indonesia
Mexico
Canada
Montenegro
Russia
Serbia
Philippines
HongKong
Israel
Denmark
Argentina
France
Vietnam
Peru
Spain
Chile
Hungary
Japan
Belgium
Poland
Colombia
Sweden
Norway
Italy
Germany
Australia
Malaysia
CzechRepublic
SouthKorea
GreatBritain
Netherlands
Leastaccurate
Mostaccurate
29. PERILS OF PERCEPTION | 2016 29
• These are the findings of the Ipsos MORI Perils of Perception Survey 2016. 27,250 interviews were conducted between 22nd
September – 6th November 2016.
• The survey is conducted in 40 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, Denmark, France, Germany, Great Britain, Hong Kong, Hungary, India, Indonesia, Israel,
Italy, Japan, Malaysia, Mexico, Peru, Philippines, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan,
Thailand, Turkey, USA, Vietnam. The following countries used either online or face-to-face methodologies: Czech Republic,
Montenegro, Netherlands, Norway, Serbia.
• Approximately 1000 individuals aged 16-64 or 18-64 were surveyed in Australia, Brazil, Canada, China, France, Germany, Great
Britain, Italy, Japan, Spain, USA, and approximately 800 individuals aged 18-64 were surveyed Czech Republic, Montenegro,
Netherlands, Norway, Serbia. Approximately 500 individuals aged 16-64 or 18-64 were surveyed in the remaining countries.
• The “actual” data for each question is taken from a variety of verified sources including The World Values Survey and Pew
Research Center. A full list of sources/links to the actual data can be found here.
• Attitudinal data (where existing sources were not available) was collected in separate surveys conducted between September
and November 2016. Data was collected using a combination of online, telephone or face-to-face methodologies.
• Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows
or not stated responses.
• Data are weighted to match the profile of the population.
30. PERILS OF PERCEPTION | 2016 30
For more information, please contact:
PERILS OF
PERCEPTION
2016
Bobby Duffy
Bobby.Duffy@ipsos.com
@BobbyIpsosMORI