The document proposes developing a smart electric vehicle charging station product and service platform called OHM that allows users to easily find and pay for charging, integrates entertainment and smart home services, and will generate revenue through sales of chargers and pay-per-minute charging fees. OHM aims to address pain points for electric vehicle users around finding and accessing charging by developing the first smart charger in Brazil that is connected to a mobile app and has artificial intelligence. The platform will target individual electric vehicle users as well as commercial customers like businesses interested in offering charging as a convenience to customers.

1. COMPATIBLE WITH
ELECTRIC MOBILITY

2. LIFE WITH SMART CHARGE
1. PAIN POINTS
2. MARKET
3. STAKEHOLDERS
4. VALUE PREPOSITION
5. PRODUCT
6. SERVICE
7. MVP & INVESTMENT

3. CATEGORY
PAIN
POINTS
“MARKET NEEDS A SMART CHARGE
STATION, WHICH ADDS VALUE TO THE
USER WHO CANNOT FIND THE
PRODUCT OR CHARGING POINTS WITH
THIS LEVEL OF INTELLIGENCE”
ELECTRIC MOBILITY

4. “DOES NOT
HAVE ANY
CHARGING
POINT NEXT
TO HOME”
ELECTRIC MOBILITY

5. “WHAT TO
DO WHILE
I RECHARGE
MY CAR?”
ELECTRIC MOBILITY

6. “IS IT SAFE TO
RECHARGE MY
CAR OUT OF
HOME?”
ELECTRIC MOBILITY

7. “MY CHARGER AT
HOME TAKES TOO
LONG TO
RECHARGE THE
CAR BATTERY”
ELECTRIC MOBILITY

8. “WHERE
DO I BUY
AN
ELECTRIC
CHARGER?”
ELECTRIC MOBILITY

9. “VERY
EXPENSIVE
TO BUY A
CHARGER
FOR HOME”.
ELECTRIC MOBILITY

10. “MY BATTERY
IS ON OR OFF,
AND NOW?”
ELECTRIC MOBILITY

11. CATEGORY
ELECTRIC CAR
MARKET
"LATIN AMERICAN MARKET, MAINLY
BRAZIL, HAS GREAT POTENTIAL FOR
INVESTMENT IN THE CHARGE STATION
STRUCTURE AND SALE OF ELECTRIC
CHARGERS"
ELECTRIC MOBILITY

12. ELECTRIC
STATION
MARKET
The global market for electric vehicle charging
infrastructure is expected to reach $45.59 billion
by 2025, according to a new report from Grand
View Research, Inc.
Governments around the world are committed
to encouraging the adoption of electric
vehicles, this was no different in Brazil with the
approval of Route 2030, even if it still suffers
from the market for directly competing fuels,
such as gasoline, ethanol, diesel and gas,
companies that have large investment in
structure in the country, a market led by
Ipiranga, Raizen and BR (ANP, 2018).
ELECTRIC MOBILITY

13. GOVERNMENT
SUPPORT
In Brazil, the "Rota 2030"
project was approved as an
interim measure by the
Federal Government in July
2018, a regime for the
automotive sector that
establishes the tax rate
reduction for Industrialized
Products (IPI) for electrified
companies of 25% to 7%
tax.
Measure that will boost the
growth of the production of
electric cars technology is
the 10.2% to 12% reduction
of the amount invested in
research and development
in the payment of Corporate
Income Tax and Social
Contribution on Net Income
(CSLL) - contributions in
areas considered strategic
as electric mobility, will allow
a greater reduction.
ELECTRIC MOBILITY

14. BRAZILIAN
MARKET
ELECTRIC CARS
The global market for electric cars, now with 1.3% of
the entire automotive market, represents 10% of the
market in 2025 and 55% in 2040.
The Brazilian market for electric cars is "non-existent",
according to the Brazilian Association of Electric
Vehicles (ABVA). Up to 2017, 8 thousand units were
sold between Cars, Buses and Trucks, which
represents 0.02% of the total fleet in the world fleet.
According to ABVA, in the year 2017 alone, 3,296
electric cars were registered.
Bloomberg.com
Ipsos.com
ELECTRIC MOBILITY

15. ELECTRIC
CARS
BRAZIL
In the research developed by IPSOS called The
Future of Mobility Electrification, it brought a very
common behavior among the potential consumers
who will use the electric car, but that today use car
combustion.
Most people surveyed, have a clear perception of
high fuel prices, aligned with concern about the
emission of pollutants, are two aspects that are even
more evident in countries like China and Brazil, one
of the crucial behaviors to sustain a business
connected to the category of electric charging
station in Brazil.
Ipsos.com
ELECTRIC MOBILITY

16. TARGET
STAKEHOLDERS
COMPETITORS
CLIENTS
"GREAT POTENTIAL SALES OF SMART
PRODUCTS AND ELECTRIC CHARGING
SERVICE"
ELECTRIC MOBILITY

17. USERS CLIENT
• Men and women
• Class A, B
• Electric car users
• Age between 21 - 60 years
• State of SP
• Individual who wants to recharge your
car or buy an electric charger.
consumer commercial
• Men and women
• Class A, B, C
• Small and large businesses, supermarkets, parking
lots, shopping malls, restaurants, gas stations and
convenience.
• Age between 21 - 60 years
• State of SP
• Legal person interested in offering convenience
to their customers who want to charge their car
while they shop at their establishment.
ELECTRIC MOBILITY

18. STAKE
HOLDERS
Main stakeholders of the service
and project, linked directly and
indirectly with the validation,
income and revenue of the
platform.
Business
Stations
Carmakers
Users
Public Agencies
Electricians
ELECTRIC MOBILITY

19. COMPETITORS
PRODUCTS
OHM has direct competitors in relation to electric charger
products in Brazil, but with price difference greater than 65%,
compared to OHM.
• SCHNEIDER
• ABB
Electric Charger ABB AV LUNIC AC
WALLBOX
22KW
Price: R$ 20.519,00
Electric Charger
SCHNEIDER EV LINK EVH2
22KW
Price: R$ 5.790,00
ELECTRIC MOBILITY

20. COMPETITORS
SERVICES
OHM has direct competitors with a business model, but
still with a presence focused abroad. All operate with a
complete electric charging business model, but with a
different monetization model from one another.
• VOLTA CHARGING (UNITED STATES)
• MOBILE AND ELECTRICAL MOBILITY (PORTUGAL)
• PLUGSURFING (EUROPE)
ELECTRIC MOBILITY

21. VALUE
PREPOSITION
"UNDERSTANDING CUSTOMERS PAIN IS
THE FIRST STEP TO BUILD A PRODUCT
AND SERVICE THAT ADDS VALUE"
ELECTRIC MOBILITY

22. Necessidades
DESIGN OBSERVATION
VALUE OFFER CLIENT SEGMENT
• Easy to buy the product in the direct Online
Store.
• Agility to find and carry your electric car.
• Convenience for charge the EV, Home
integration.
• Innovation in the model of access, choice,
payment and use of the load.
• Benefits beyond charging, discounts at stores
and entertainment venues.
• First Smart Charge in the
market
• Integration with
entertainment and Services
• Application to contract the
geolocation loading service
(Google API) to find the
nearest location.
• Discounts offered on the
application by companies
around the charging station,
generating sales conversion
while the car recharges.
• Payment model of the
application load, with
immediate release of the
service.
• In-app and desktop e-
commerce for the sale of
Ohm 22KW and 7KW
chargers, as well as other
add-on products such as
cables and plugs.
• Easy to carry the electric car, choose
where you want, in House or Outside,
whichever is more convenient or
closer.
• Pay for the Kwh used and the time
used, in addition to the option to
subscribe with fixed payments per
month.
• More effective and faster
communication through the
application with geolocation of
charging points.
• Benefits and discount for users while
recharging their car at the stations.
• Easy access to purchase of products
for charging electric cars.
• Guarantee that people will have
greater security of loading.
• Establishments will have another
strategy to convert new customers,
with time to be impacted by benefits
and discounts. In addition to offering
more convenience to your customer.
• Easy and convenience
recharge the electric car.
• Security in the loading and
payment of the service.
• Easy to find the fastest and next
point for loading.
• Easy to find and buy your own
electric charger.
• Only simple Charge Station.
• Where to Buy Charge Station?
• Charge station isolated of the others
technology home products.
• Difficult to recharge the electric car, I
only have the option to recharge at
home with 7KW, leaving for 6 hours the
car overnight.
• There is no option for charging easily
accessible, difficult to find a station
through the city, so it keeps constantly
afraid of running out of power.
• How to find the charging points, being
that they are few.
• What to do while the car recharges at
the station, are approximately 40
minutes of waiting (minimum).
• I want to buy a charging station of
22KW or 7KW for my home, I do not
know where I buy.
• I need security to load smoothly.
• Engage the user when they
charge the car.
• Meet the basic need of car
maintenance, for your daily
use.
• Reliability in contracting the
service.
• Security in the contracting of
the service and purchase of
the products.
• Agility in providing service and
payment model.
Earnings
creators
Products and
Services
Analgesics
Gains from
Client
Needs
Pains
ELECTRIC MOBILITY
VALUE PREPOSITION

23. GOLDEN
CIRCLE
how?
what?
We believe in the growth of the
number of electric cars in Brazil and
LATAM. In need of proper charging
products and structure for electric
cars.
why? Reinventing the Market with smart
product and service linking with
consumer electric car.
Smart Charge Station and Digital
platform for Charge Service.
ELECTRIC MOBILITY

24. Partner contract with
Besen Group (China), for
product the Charge
Stations.
Hire a Support Company
with electricians.
Partnership with trades and
fuel stations.
Electric vehicle assemblers.
Development of an innovative
product, the first smart charge
with Artificial Intelligence,
integrating some services and
entertainment. Create an
application that connects
charging points (Commerce)
and owners of electric cars in
need of recharging their
vehicle in home or outside.
We will develop an e-
commerce to sell the chargers
stations.
Structure of programmers
(Devs), engineers, electricians,
designer, commercial,
marketing and customer
service focused on digital,
legal, BI, operational solutions.
Reinvent the Charge Station
Market creating the new
Smart Charge that presenting
Assistant Support through
artificial intelligence, offering
some services like
entertainment (Netflix,
Spotify), Smart Home
Integration (LG ThinQ),
Delivery Service (Ifood,
Amazon Go).
It is a transformative and
innovative product and
service platform that aims to
improve the experience of
electric car users, with the
process of charging and
managing the power of your
car, whether at home or
abroad. We identified a
business opportunity where
today in Brazil and Latin
America, it is very difficult to
have and maintain an electric
car, mainly for the structure of
loading the cars in public or
commercial roads, this fact
second research of Ipsos,
brings the greatest insecurity
for purchase of an electric
car, it is in this "pain" that we
will act.
The relationship with the
market and user will be very
positive, because we will bring
security, agility and credibility
in a single channel of electric
recharge.
• App
• E-commerce
• Social networks
• Contact Us (online and
offline)
• E-mail marketing
• Push notifications
End User Users
Men and women
Class A, B
Electric car users
Age between 21 - 60 years
State of SP
Individual who wants to
recharge your car or buy an
electric charger.
The most important
resources for the
purchase of electric
charging stations and
import costs (Besen
products). Hiring
electricians to install
equipment.
Maintain a dedicated DEVs
for improve the AI with
focus in the Charge
Assistant and other Apps
Integration.
OHM's revenue and
monetization model will
be focused on two
operations, the sales of
the chargers by e-
commerce, value of
chargers for + R$
8.800.00. In addition to
each minute's worth of
electricity consumption
through the equipment,
per-minute value will be
0.24 cents, for an average
consumption of 40
minutes at 80% of the
battery.
KEY PARTNERS KEY ACTIVITIES
VALUE OFFER
RELATIONSHIP WITH
CUSTOMERS
CLIENT SEGMENT
CHANNELS
KEY RESOURCES
STRUCTURE COST
FONTES DE RECEITA
CANVAS
Establishments (Trade)
Men and women
Class A, B, C
Small and large trades ,.
Age between 21 - 60 years
State of SP
Legal person
ELECTRIC MOBILITY

25. RISKS
Mapping of service critical points,
market-related risks, and project
sustainability. By intermediating the
negotiations made in the platform,
it will have to protect itself against
possible problems of civil
responsibility.
finance
operational
economy
civil
responsability
ELECTRIC MOBILITY

26. HOME &
STATION
ELECTRIC
CAR
CHARGER
“CREATE A ELECTRIC CAR
CHARGER WHICH ALLOWS TO
COMMUNICATE AND BE PART OF
SMART HOME SOLUTIONS”
ELECTRIC MOBILITY

27. HOME
PRODUCT
OHM Smart Chargers
22KW
• Unique in the world with differentiated
product design
• Unique with artificial intelligence for
talking and engage the users
• Easy to install and use
• With internet connection
• Possible to integrate Spotify, iFood,
Netflix, LG ThinQ.
Value approximately: R$ 8.800,00
*Dolar vs Reais – R$ 3,70
with smart home connection
ELECTRIC MOBILITY
Product and technology produced to BESEN INTERNATIONAL GROUP CO LTD

28. HOME PRODUCT
ELECTRIC MOBILITY
SMART CHARGE INTEGRATION
The new awesome display indicates more
information, with artificial intelligence that create
the assistant charge, its possible to have command
through the voice, to have access for different
entertainment or delivery services (food,
supermarket, drugstore). Including real-time
current and voltage, board temperature, charging
time and power, even exact charging faults during
the charge.
The charging station
can also be installed on
the pole that
specialized for OHM
(with Besen Group)
REMOTE CONTROL BY APP
Start or stop charging via Wifi or Bluetooth
CHARGING TIME SETTING
Freely set the charging time and duration
CHARGING HISTORY RECORD
Query charging history anytime, anywhere
FIRMWARE UPDATE
Make app version upgrades
CARBON EMISSION REDUCTION
Check your carbon reduction by using the
charging station
Fitting all FVs with Type 1
and Type 2 inlet, 100%
correctly and effectively.
INFRASTUCTURE SOCKET
Outlet for charging electric
vehicles (EV) with alternating
currect (AC), compatible with
type 2 Infrastructure Plugs, for
Installation at charging stations
for E-mobility (EVSE)
RFID CARD ACCEPTED
The charging station can be
initialed/stopped through swiping the
specialized RFID Card
PC-ABS MATERIAL
PC-ABS offers the most
desirable properties of both
materials- the superior
strength and heat resistance of
PC and the flexibility of ABS
Product and technology produced to BESEN INTERNATIONAL GROUP CO LTD
SMART CHARGE
COMPATIBLE WITH

29. PRODUCT
Basic Parameters Charger for 22KW and 7KW
Specifications 310mm*200mm*80mm
Working temperature -20℃ ~ +50℃
Relative humidity 5% ~ 95%
Protection Grid IP54
Parte Elétrica
Rated AC working voltage 220VAC
Rated AC working current 32A
Rated frequency 50Hz
Altitude ≤2000M
Function display
Upload Mode
Automatic, fixed time, fixed rate,
fixed amount, appointed
Human and Digital Interface Mobile APP
Display Type
Red, green and yellow LED
indicators
User Authentication
Mobile phone bluetooth + APP,
remote control key
Charging mouth protection Locking function
Charging control guide
function
Compliant with national standard
GB/T 18487-2015
Mode of Communication Bluetooth and Wifi
Measurement Method Grade 2.0 gauge
ELECTRIC MOBILITY
Product and technology produced to BESEN INTERNATIONAL GROUP CO LTD

30. SALES THROUGH ONLINE SHOP
In addition to the sales of the chargers by e-
commerce, value of chargers for R$ 3,775.00
to R$ 8.800,00.
CHARGE SERVICE (PAY ENERGY)
Ohm's revenue and monetization model will be
focused on two operations, the user will be
willing to pay for the service and convenience
of charging electric cars, in which the charge
will be made directly to the user for the
consumption of each minute of the electric
energy through of the equipment, per-minute
value will be 0.24 cents, for an average
consumption of 40 minutes at 80% battery.
All payment transactions will be made by the
application through the application's internal
payment gateway. The price of the service and
loading was defined with the price parameter of
our main competitor, EDP do Brazil.
HOME &
STATION
ELECTRIC
MODEL
REVENUE
ELECTRIC MOBILITY

31. SERVICE
HOW IT WORKS
OHM
Recharge
Product
OHM
Operação
OHM
E-commerce
Service
OHM
Home
Recharge
Trade
Intelligence
Consumer
System of
Energy
Owners
Cars
Electrical
Our recharging services work
separately or together - and fit
all business models.
Through continuous R&D, we
can already use EVs as
equilibrium elements in the
energy system..
ELECTRIC MOBILITY

32. SERVICE &
BENEFITS
1. Find recharge points near a location where you
are or along a specific route; quickly and easily.
2. Check the availability of the recharge point in
real time; so you will not waste time attending at
a place you are using, wasting your time.
3. It may include comments, photos and check-in;
this will collaborate with the whole group.
4. As each car model has its Plug model to load,
you can do a specific search for your car model
by sharing and using the information with people
of the same interest.
5. It will be the first application with its own
recharging units, improving the recharging
experience, usually takes 50 minutes to fully
charge.
6. When waiting for the recharge, take advantage
of the benefits and discounts that we will offer in
the proximity of the station, in this way you make
the best use of your time (discount at stations,
restaurants, gym).
7. Quickly and easily purchase your own electric
charger.
ELECTRIC MOBILITY

33. Georg Simon
OHM
Between 1826 and 1827, Ohm developed the
first mathematical theory of electrical
conduction in circuits. Law of OHM.
Inspiration from
Brand Name
ELECTRIC MOBILITY

34. High Impact
Low Impact
Great
Urgency
Low
Urgency
Analyze Need Include in MVP
Do not include in MVP Revisit
Geolocation
Stations
Hiring and releasing
the station by
application
KW payment and
time used at the
station, with
consumption
consultation
Post photos and
user comments
User registration, profile, car model,
geolocation access release
Payment method registration
Register basic station information:
description, plug model, how to use,
report problems.
Favorites: stations of preference.
Consumer history
Payment history
Facebook registration
plugin
Google Plugin
Data consumption
users for commercial
establishment
Benefits and
promotions for
charging users
Registration of Benefits
and promotions for users
in charge (establishments)
Communication
between users
and
establishments
Rating by
charging station
Stylish charger with
illustrations, improving
design.
Signature plan master file
for upload.
Service values and payment terms
E-commerce for
sale of chargers.
Facebook registration
plugin
Drive autonomy
in the
displacement to
the recharge
point
Charger
Installation
Service
Route offset
Mapping of
mechanics near
the stations
Marketplace for
chargers and
products related
to electric
charging
Sharing User
Uploaders
MVP
ELECTRIC MOBILITY

35. MVP
Geolocation
Stations
Hiring and releasing
the station by
application
KW payment and time used at the station,
with consumption consultation
Post photos and
user comments
User registration, profile, car model,
geolocation access release
Payment method registration
Register basic station information:
description, plug model, how to use,
report problems.
Favorites: stations of preference.
Service values and payment terms
Geolocation Stations Post photos and user
comments
Hiring and releasing the
station by application
Payment method registration
Register basic station information: description, plug model,
how to use, report problems.
KW payment and time used
at the station, with
consumption consultation
Register basic station
information: description, plug
model, how to use, report
problems.
Sale of chargers by e-commerce
Sale of chargers by e-
commerce
DESIGN
REFERENCES
ELECTRIC MOBILITY

36. P&L
*Values in Reais.
2022 2023 2024 2025 2026
2022 2023 2024 2025 2026
2022 2023 2024 2025 2026
ELECTRIC MOBILITY

37. THANKS
Rafael Leitão
+55 11 97677-3969
rafael@rafaleitao.com
rafaelr.leitao@gmail.com
ELECTRIC MOBILITY