Conheça na apresentação abaixo, qual minha sugestão para solução dos problemas levantados acima sobre o Santander, nessa estratégia de marketing esportivo.
Para apresentar o potencial da rede social no Brasil, desenvolvi essa apresentação abaixo que apresenta números sólidos de crescimento de usuários, o TikTok acumulou espantosos 750 milhões de downloads em apenas um ano. Tal resultado o credencia como o segundo app mais baixado em 2019, atrás apenas do, sempre ele, WhatsApp, que registrou 850 milhões de downloads no mesmo período.
Diante desse mercado e oportunidade, desenvolvi com objetivo de analise acadêmica esta apresentação que traz uma visão de estratégia de Branding e Marketing Digital para a marca Riot e seus produtos.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
Para apresentar o potencial da rede social no Brasil, desenvolvi essa apresentação abaixo que apresenta números sólidos de crescimento de usuários, o TikTok acumulou espantosos 750 milhões de downloads em apenas um ano. Tal resultado o credencia como o segundo app mais baixado em 2019, atrás apenas do, sempre ele, WhatsApp, que registrou 850 milhões de downloads no mesmo período.
Diante desse mercado e oportunidade, desenvolvi com objetivo de analise acadêmica esta apresentação que traz uma visão de estratégia de Branding e Marketing Digital para a marca Riot e seus produtos.
This Direct/Interactive Marketing Proposal was developed for IMC 616 - Direct Marketing at West Virginia University.
This proposal was designed with the objectives to increase carryout business without decreasing delivery business, and to increase the amount of orders being placed through the Domino's mobile app. The proposal focuses on the following target audiences: (1) 18-24 population (2) Households with children (3) Young Professionals and (4) Groupon members.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
Banco Santander to sponsor UEFA Champions LeagueBANCO SANTANDER
Banco Santander will become an official sponsor of the UEFA Champions League. The agreement begins next season (2018/19) and runs for three years to 2020/21.The UEFA Champions League is the world’s most prestigious football club competition, with mass audiences in Santander’s main markets in Europe and the Americas. The UEFA Champions League final is also the most viewed annual sporting event, watched live by more than 160 million people. The competition has more than 100 million followers in social media.
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
Honored as a SlideShare, "Top Presentation of the Day." We launched an "ambush marketing" campaign during the 2014 World Cup which included promotion of two pieces of primary content that fed smaller "bite sized" pieces of content for our omni-channel marketing campaign. All content and creative completed personally by me without the use of copywriters or designers.
This is how we want to rewrite Fantasy Sports history using revolutionary crytocurrency for global monetization. Get in touch if you want to become part of the dream, visit our crwodfunding profile here: https://www.broota.com/startup/superdt
Sports Sponsorship – A cost effective investment for your brandFuture Thinking
Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.
Download our complimentary guide which highlights:
- Scale of return – the effectiveness of multiple sports sponsorship.
- Spontaneous brand association – who do fans really remember?
- Successful partnerships – opportunities for rights holders and brands.
- Evaluating sports sponsorships – how to successfully measure campaigns.
- Beyond sponsorship – understanding the wider role of research in sport.
Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.
For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.
North America was the largest region in the sports market in 2017, accounting for around 33% market share.
Read Report
https://www.thebusinessresearchcompany.com/report/sports-global-market-report-2018
With the aim of asserting its position as the home of the Barclays premier league, Sky Sports and MediaCom set out to make sure consumers weren’t swayed by BT Sport’s offer.
Why should you launch fantasy cricket platform now?RG Infotech
Due to the craziness and anticipation of millions, Fantasy Cricket Platform get such hike and popularity in just 6 years and now becomes a billion-dollar market for sport organizations.
Act now and invest in Fantasy Cricket App. To get in touch with the expert Fantasy App Developer, make a call or request a quote at http://www.rginfotech.com/get-quote/
The Red Card is a globally recognised study on the most influential European football clubs online in China.
Red Card 2017 is the sixth annual report, and this year measures the performance of over 50 European clubs across 8 different digital metrics.
The aim of this report is to educate teams and organisations on how to improve their China digital strategy.
CREATE A ELECTRIC VEHICLE (EV) CHARGER WHICH ALLOWS TO COMMUNICATE AND BE PART OF SMART HOME SOLUTIONS.
Reinvent the Charge Station Market creating the new Smart Charge that presenting Assistant Support through artificial intelligence, offering some services like entertainment (Netflix, Spotify), Smart Home Integration (LG ThinQ), Delivery Service (Ifood, Amazon Go).
It is a transformative and innovative product and service platform that aims to improve the experience of electric car users, with the process of charging and managing the power of your car, whether at home or abroad.
We identified a business opportunity where today in Brazil and Latin America, it is very difficult to have and maintain an electric car, mainly for the structure of loading the cars in public or commercial roads, this fact second research of Ipsos, brings the greatest insecurity for purchase of an electric car, it is in this "pain" that we will act.
OHM Smart Chargers - 22KW
1. Unique in the world with differentiated product design
2. Unique with artificial intelligence for talking and engage the users
3. Easy to install and use
4. With internet connection
5. Possible to integrate Spotify, iFood, Netflix, LG ThinQ.
SALES THROUGH ONLINE SHOP
The sales of the chargers are in the e-commerce, value of chargers between R$ 3,775.00 to R$ 8.800,00. Best digital experience and design.
CHARGE SERVICE (PAY ENERGY)
Ohm's revenue and monetization model will be focused on two operations, the user will be willing to pay for the service and convenience of charging electric cars, in which the charge will be made directly to the user for the consumption of each minute of the electric energy through of the equipment, per-minute value will be 0.24 cents, for an average consumption of 40 minutes at 80% battery.
All payment transactions will be made by the application through the application's internal payment gateway. The price of the service and loading was defined with the price parameter of our main competitor, EDP do Brazil.
Banco Santander to sponsor UEFA Champions LeagueBANCO SANTANDER
Banco Santander will become an official sponsor of the UEFA Champions League. The agreement begins next season (2018/19) and runs for three years to 2020/21.The UEFA Champions League is the world’s most prestigious football club competition, with mass audiences in Santander’s main markets in Europe and the Americas. The UEFA Champions League final is also the most viewed annual sporting event, watched live by more than 160 million people. The competition has more than 100 million followers in social media.
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
Honored as a SlideShare, "Top Presentation of the Day." We launched an "ambush marketing" campaign during the 2014 World Cup which included promotion of two pieces of primary content that fed smaller "bite sized" pieces of content for our omni-channel marketing campaign. All content and creative completed personally by me without the use of copywriters or designers.
This is how we want to rewrite Fantasy Sports history using revolutionary crytocurrency for global monetization. Get in touch if you want to become part of the dream, visit our crwodfunding profile here: https://www.broota.com/startup/superdt
Sports Sponsorship – A cost effective investment for your brandFuture Thinking
Sports fans are bombarded with brand messages and campaigns across all forms of media; from team, stadia and TV sponsorship to mobile, social media and online collateral. As a result, measuring, evaluating and predicting advertising and sponsorship campaign effectiveness to optimise your sponsorship portfolio has become increasingly complex. With so many investment opportunities to choose from, how do brands ensure their sponsorship portfolio enables them to reach the highest number of people within their target markets for the most cost effective investment? Earlier this year, SPA Future Thinking conducted an online study to find out where and how sports sponsorship deals are achieving cut through with fans.
Download our complimentary guide which highlights:
- Scale of return – the effectiveness of multiple sports sponsorship.
- Spontaneous brand association – who do fans really remember?
- Successful partnerships – opportunities for rights holders and brands.
- Evaluating sports sponsorships – how to successfully measure campaigns.
- Beyond sponsorship – understanding the wider role of research in sport.
Here at SPA Future Thinking we help a wide variety of companies; from sports brands, regulatory bodies, media agencies and broadcasters, to understand how to optimise the effectiveness of their sponsorship campaigns. Our range of solutions includes the launch of Campaign Optimiser 2.0 which identifies which platforms used have impacted most on campaign awareness, appeal and call to action.
For more information on understanding sponsorship please call/email Suzy Aronstam on +44 (0) 207 843 9777 or suzy.aronstam@spafuturethinking.com.
North America was the largest region in the sports market in 2017, accounting for around 33% market share.
Read Report
https://www.thebusinessresearchcompany.com/report/sports-global-market-report-2018
With the aim of asserting its position as the home of the Barclays premier league, Sky Sports and MediaCom set out to make sure consumers weren’t swayed by BT Sport’s offer.
Why should you launch fantasy cricket platform now?RG Infotech
Due to the craziness and anticipation of millions, Fantasy Cricket Platform get such hike and popularity in just 6 years and now becomes a billion-dollar market for sport organizations.
Act now and invest in Fantasy Cricket App. To get in touch with the expert Fantasy App Developer, make a call or request a quote at http://www.rginfotech.com/get-quote/
The Red Card is a globally recognised study on the most influential European football clubs online in China.
Red Card 2017 is the sixth annual report, and this year measures the performance of over 50 European clubs across 8 different digital metrics.
The aim of this report is to educate teams and organisations on how to improve their China digital strategy.
CREATE A ELECTRIC VEHICLE (EV) CHARGER WHICH ALLOWS TO COMMUNICATE AND BE PART OF SMART HOME SOLUTIONS.
Reinvent the Charge Station Market creating the new Smart Charge that presenting Assistant Support through artificial intelligence, offering some services like entertainment (Netflix, Spotify), Smart Home Integration (LG ThinQ), Delivery Service (Ifood, Amazon Go).
It is a transformative and innovative product and service platform that aims to improve the experience of electric car users, with the process of charging and managing the power of your car, whether at home or abroad.
We identified a business opportunity where today in Brazil and Latin America, it is very difficult to have and maintain an electric car, mainly for the structure of loading the cars in public or commercial roads, this fact second research of Ipsos, brings the greatest insecurity for purchase of an electric car, it is in this "pain" that we will act.
OHM Smart Chargers - 22KW
1. Unique in the world with differentiated product design
2. Unique with artificial intelligence for talking and engage the users
3. Easy to install and use
4. With internet connection
5. Possible to integrate Spotify, iFood, Netflix, LG ThinQ.
SALES THROUGH ONLINE SHOP
The sales of the chargers are in the e-commerce, value of chargers between R$ 3,775.00 to R$ 8.800,00. Best digital experience and design.
CHARGE SERVICE (PAY ENERGY)
Ohm's revenue and monetization model will be focused on two operations, the user will be willing to pay for the service and convenience of charging electric cars, in which the charge will be made directly to the user for the consumption of each minute of the electric energy through of the equipment, per-minute value will be 0.24 cents, for an average consumption of 40 minutes at 80% battery.
All payment transactions will be made by the application through the application's internal payment gateway. The price of the service and loading was defined with the price parameter of our main competitor, EDP do Brazil.
Levando em consideração que o Brasil é o segundo maior mercado em número de acessos para o Pinterest, com média de 84 milhões acessos mês, um tempo impressionante de navegação (5 minutos), Bounce Rate muito baixo (44%) pelo interesse do seu público no conteúdo, o Pinterest com Pin Shop terá um potencial de valor para o e-commerce de no mínimo R$ 4.2 milhões mês, R$ 50 milhões ano! (Análise de Desempenho Digital 03.10.19 - últimos 6 meses- Pinterest Brasil).
Veja uma analise completa de posicionamento da marca MC Donalds, Digital Marketing, Social Media, entre outros fatores que colaboraram com o retorno de crescimento da marca nos últimos anos no Brasil.
O site do McDonald’s está sempre atualizado e é bastante informativo.
Contém todo cardápio, valores nutricionais e lojas, porém, não consta todas as redes sociais da marca, apenas Facebook, Youtube e Twitter.
ATRAVÉS DAS MÍDIAS SOCIAIS, A REDE DE FAST FOOD CONSEGUE
Reforçar sua persona;
Alcançar o público que antes estava perdendo (jovem/ geração y);
Interagir com o público;
Potencializar sua reputação;
Medir o feedback dos clientes;
O McDonald’s procura também, ao mesmo tempo que tem uma linguagem mais informal e voltada ao público jovem, ser uma marca social conseguindo, assim, atrair um público mais engajado socialmente e mais velho.
What is digital maturity?
Digital maturity goes beyond technology*, and is about how businesses.
are adapting in a digital environment.
To wit: Are they fundamentally changing what they do and how they do it in order to compete effectively?
*Any technology: mobile, social, cloud, analytics, AI, blockchain, etc.
Only 25% of companies would rate themselves as digitally mature.
Marca Penalty
A marca é vista como “envelhecida”, não como inovadora. Um aspecto muito negativo.
Não tem nenhuma estratégia de marketing digital 360º, só trabalha Facebook (282K), Instagram (4400K), Twitter (17K).
Não tem e e-commerce da marca e estretégia de conversão.
É a única marca da categoria que não faz nenhum trabalho de Digital.
Não tem a opção de vendas online própria: B2B e B2C.
Não tem atletas que representam a marca, além do futsal.
Não tem trabalho de social listening.
Vamos fazer o que você não quer ...
Cuidar da eletricidade da sua casa
Cuidar do encanamento de sua casa
Limpar sua casa
Montar e Organizar seus móveis após mudanças
Fazer compras no mercado
Assim, você pode fazer o que você gosta
Aproveitar a familia
Praticar esporte
Visitar alguém que não vê a muito tempo
Dar um rolê com os amigos
Estudar um pouco
Vamos lançar o SOCCER LIFE GAME, criar valor emocional entre o futebol e o novo usuário do jogo.
Utilizar de novas tecnologias e plataforma para engajar esse público de apaixonados por game de futebol.
Iremos desenvolver o primeiro game de futebol com Realidade Virtual, onde cada usuário poderá ir atrás de seus jogadores, montar o seu próprio time.
The Mathure offers in its essence companionship and entertainment, which applies to the different stages of our lives. It contains different ways to integrate the next generation of seniors. In addition to raising the banner of active and participatory generation.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Croatia vs Italy Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia Prepares for Historic UEFA Euro 2024 Debut ...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Ukraine Euro Cup 2024 Squad Sergiy Rebrov's Selections and Prospects.docxEuro Cup 2024 Tickets
After securing their spot through the playoff route, Ukraine is gearing up for their fourth consecutive European Championship. Ukraine first qualified as hosts in 2012, but in 2016
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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Indian cricketer Hardik Pandya and Serbian actress Natasha Stankovic have decided to part ways, ending a relationship that captivated fans and followers worldwide. The news of their split has been making headlines, stirring a mixture of shock, sadness, and speculation among their supporters.
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Understanding Golf Simulator Equipment A Beginner's Guide.pdfMy Garage Golf
Dive into golf simulation with our beginner's guide, perfect for anyone new to the concept. Understand the critical components like sturdy frames, high-quality impact screens, and side netting that ensure your safety and enrich your practice sessions. Learn the benefits of proper projector mounts and compatibility with your existing setup. This guide helps you make informed choices, transforming your home into a realistic and effective golfing practice environment.
For More Information-: https://mygaragegolf.com/shop
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Ukraine Vs Belgium Tickets on our website at discounted prices.
3. Sport is a matter of love, passion and greatness. It
touches our lives diametrically and creates an
engaged fan in this modern time of digitization.
Professional
Sports Industry
Bills $ 90 billion a
year - has more
than 7 billion fans
worldwide
Revenue Sports
It is estimated that, currently,
55% of Brazilian sports fans
follow their preferred
modalities for phones and
tablets.
In Brazil, the average time
of consumption of sports
media is 12 hours.
Global Report on Sports Media Consumption - Kantar Media Sport e TV Sports Markets
6. Large Brazilian open TV audience
TV Bandeirantes scored 7.1 points of audience share and 15.2%
between 15h45 and 18h16 in the 5-4 over Sevilla, came to mark the
peak of 10.1 rating points. Super Copa Europa 2015.
7. Final Barcelona vs Juventus 2015 - game reached 20.5 average points on
the globe, according to preliminary figures from the Ibope. The Band, which
also showed the match, reached peak 8 points. That was the highest audience
of the League of the season in the country.
Great final hearing of
Champions 2015
8. In São Paulo, the decision of League of Champions 2016
scored 26 points in total, with 49% on televisions
connected on Saturday afternoon. In the division, got 19
points for the TV Globo and seven for the Band. The audience
recorded 25 points, with 42% stake in TV Globo. This audience
is major in compare a important and classic game in the
Brasileirão.
MAJOR AUDIENCE IN
SÃO PAULO
http://maquinadoesporte.uol.com.br/artigo/na-audiencia-liga-dos-campeoes-bate-classicos-do-brasileirao_30485.html
TV Influence – Exposição do Santander
Champions League
9. If we compare with the same period in 2016, the order is the
same, but Fox Sports was the channel that had the highest
growth from 0.15 to 0.19 on average per day, followed by
ESPN, which broadcasts LaLiga on Brazil.
https://uolesportevetv.blogosfera.uol.com.br/2017/07/17/sportv-lidera-tv-paga-fox-sports-tem-maior-crescimento-na-media-diaria/
Broadcaster that grew more in Sports on Cable TV,
maintains the second position.
10. The executive also says that the high
demand for events in Spain is linked
directly with the games of Barcelona
and Real Madrid.
http://www.mercadoeeventos.com.br/noticias/futebol-na-espanha-e-evento-que-mais-atraiu-brasileiros-em-2016/
Football in Spain is
the most attractive
event for Brazilians in
2016; football in
Barcelona is the
biggest relationship.
11. IBOPE Repucom has just consolidated the first results of the DNA Torcedor 2017 research, a study that mapped the
profile and habits of Brazilian fans. The survey heard over 6,000 people across Brazil between June and August.
One of the most outstanding topics is the interest in international football – the institute asked which clubs, among 55
national teams and 38 other foreign teams, the Brazilians are enthusiastic or sympathetic as the second team of the
heart. Within the portion of the population that declared foreign clubs, the five most cited were European.
Times with the highest numbers of
Fans in Brazil - Predominance of Spain
1ºteam
Preference
Tools: Ibope Repucom 2017
12. Netshoes Brazil (biggest online sports store) released its ranking of who sold the most shirt in the first half of
2017, Barcelona is the first and Real Madrid the second.
Top Selling Shirts Foreign Times in Brazil
1 2 3 4
4 5 6 7
Fonte: http://blogdojuca.uol.com.br/2017/09/quem-vende-mais-camisas-no-brasil/?cmpid=copiaecola
13. BRM LATAM
42Million
Users
3Football
Matches
Per day
10Minutes per
Football
matches
30Minutes per
day
810Minutes per
month
10950Minutes per
year
90Football
Matches
Per month
1080Football
Matches
Per year
NUMBER OF MATCHES
TIME INVESTED IN THE GAME
459
Billion
Minutes
Year
3.3Billion
Revenue
Infographic developedby Rafael Leitão
USD$
14. Santander mentions worldwide
Performance of numbers of mentions to Santander in the world, has a significant growth when compared
to the competitors HSBC, Chase, CityBank and JP Morgan. This demonstrates the strength in brand
activation from 2016.
Google Trends 11/2018 – Research 5 Years - World
15. Santander mentions growth in Brazil,
competitors fall.
Performance of numbers of mentions to Santander has remained stable in the last five years, but all its
competitors like Itaú, Bradesco and Banco do Brasil have dropped considerably, making the dispute
become equal in the reminder of the brand among all.
Google Trends 11/2018 – Research 5 Years - Brasil
16. Relevance La Liga and Libertadores in the
World and Brazil
mundo
brazil
La Liga has a better overall performance compared to Libertadores. When compared in Brazil in the last
two years it has stood out constantly. Brazil and the world is La Liga.
Google Trends 11/2018 – Research 5 Years – Brasil and World
17. Number of visits on the website of
Santander Spain and Brazil
Brazil
3x more
Similar Web - 11/2018 – Research 6 months – Brazil and Spain
18. Number of visits on Santander Brasil
website versus competitors
Santander best digital performance
Similar Web - 11/2018 – Research 6 months – Brazil and World
21. Santander La Liga Credit Cards Brazil
Allow football fans in
Brazil, enjoy the
advantages of working
with the main sponsor of
LaLiga Santander.
How will it work?
Anyone can make the card for free. Next, the card holder must choose their
favorite team in LaLiga Santander or La Liga 1/3/3 (second, third and fourth
divisions). From there, you have to use the card during the purchases and hope
for your team to go well and balance the networks of the opponents goals.
If the cardholder spends more than $ 3,000 on the monthly bill, each team goal
he or she is worth is R$ 6.00. If the expenses with the card exceed R$ 2,000,
each goal is worth R$ 3,00. And if the expenses exceed R$ 1,000, each goal is
worth one real. There will also be specific days in which Santander will choose
certain games so that the goals are worth twice or even triple the normal.
Objective: Activate the brand with the sponsorship of La Liga.
Increase the number of cards purchased by customers.
Increase the average card usage ticket.
22. La Liga Santander Tour Brazil
Football in Spain is the
most attractive event for
Brazilians in 2016
How will it work?
Santander customers will be able to participate in this opportunity to have an
incredible experience of watching a match of their favorite club in La Liga in
Spain, with everything paid. Will be drawn monthly a person who will
accompany.
The last game of La Liga, will have a draw of a customer who cheers for the
champion club, to accompany the match with Ronaldo.
Objective: Activate the brand with the sponsorship of La Liga.
Increase the number of cards purchased by customers.
Improve customer stay with the card.
23. Escort Kids Brazil
Realizing the dream of
your child who loves
football.
How will it work?
Sons of Santander clients will register and send a creative video
answering the question: "What do you love most about La Liga?".
The most creative video will go to Spain to watch the last match of
La Liga and enter the field with Ronaldo. You will have the right of
an escort.
Objective: Activate the brand with the sponsorship of La Liga.
24. La Liga Santander Talks Brazil
Brazilians who made
history in La Liga.
How will it work?
Santander Select customers will be able to attend Santander Talk
Brasil La Liga in person, with guests such as Ronaldo, Ronaldinho,
Belleti, Edmilson, Romário and Rivaldo. We will partner with
FoxSports to broadcast this Talk.
Objective: Activate the brand with the sponsorship of La Liga.
Valuing and Engaging Santander Select customers.
25. La Liga Awards for the Santander Esfera
I want the official shirt of
my favorite team.
How will it work?
Customers with Santander La Liga Card will be able to use their
advantage points at Santander Sphere to acquire the shirt of their
preferred team, in partnership with Netshoes and Centauro.
Depending on the points purchased they will have access to the
shirt without paying for it.
Objective: Activate the brand with the sponsorship of La Liga.
Increase the number of cards purchased by customers.
Increase the average card usage ticket.
26. Virtual Reality Santander and La Liga (IOT)
We will develop in partnership with
GSIC Microsoft (Madrid) the Virtual
Reality La Liga Santander, aiming
to lead Santander customers who
want to follow the matches of their
team from the heart of the sofa in
their home.
In addition to the value proposition
focused on the sport, a model will
be developed to consult
information related to your
account, investments and points.
What could the future
of Football look like?
27. Why not, do all these activations in
Libertadores da America?