EV Anywhere is a Detroit-based company that develops electric vehicle charging infrastructure and strategies to increase EV adoption. Their goal is to address range anxiety by installing charging stations with digital advertising modules in areas without home or workplace charging. Their Charge Zone program will build a charging network based on advertising potential rather than current EV sales. Partnering with automakers and advertisers, EV Anywhere will debut their stations at auto shows to promote EVs and their new advertising medium to target consumers. Their business model involves charging advertisers monthly fees to cover station costs and operations.

1. Executive Summary
EV Anywhere Detroit Based Electric Vehicle Charging Company that develops and implements products and
strategies to increase both electric vehicle (ev) charging infrastructure and plug-in vehicle adoption, which will
decrease greenhouse gas emissions and mitigate climate change. Our primary customers are automotive
companies, utility companies and advertisers looking for new platforms reach consumers. Our initial focus is
the Midwest but our services will eventually be utilized nationally and internationally.
Problem
Electric vehicle sales have equaled less than 1% of fossil fuel vehicles, one of the major reasons for this is
range anxiety; the fear of running out of battery charge and being stranded. This is a realistic fear for
consumers that neither own their own homes where they can install a vehicle charger, nor have access to ev
charging at their place of employment. Automakers are reluctant to invest in large ev charging networks
because the low ev sales don’t create a demand for more charging stations. It’s a “catch 22,” consumers won’t
buy because there isn’t enough charging infrastructure, automakers won’t invest in larger infrastructure
because they aren’t selling enough vehicles to warrant it.
Solution
Working with strategic partners EV Anywhere will target communities that normally wouldn’t consider
purchasing a plug-in vehicle because of limited or no access to home, work or public charging; neighborhoods
with a high concentration of retail, office buildings and multi-family (condos, lofts & apartment buildings). Our
goal is to help increase and address both the demand for plug-in vehicles and charging infrastructure in these
neighborhoods. We will accomplish this through a program called Charge Zone; charging stations with built in
digital advertising modules that captures consumer attention while illustrating the availability of public
charging (easing range anxiety). We will build our charging network based on the advertising market potential
rather than electric vehicle sales or the charging station demand.
Market Analysis
After the Paris Agreement of 2015 (United nations Conference of parties 21), several automakers have
committed to releasing more than 15 new electric vehicles on the market (there are currently approximately
10 on the market). The department of energy has recently announced a 4.5 loan guarantee for ev
infrastructure to support the sales of electric vehicle, in fact Nissan n has predicted that electric vehicle
chargers will outnumber gas stations by 2020. While industry experts predict that the ev charging industry will
reach 12.61 billion dollars by 2022.
Market Approach
Partnering with Automakers, we will display our vehicle chargers prominently next to electric vehicles in Auto
shows throughout North America, starting with a debut at the LA Autoshow in November and national rollout
at the Detroit Autoshow (NAIAS) in January. This will allow advertisers the value of this new medium to reach
their target audiences; the millions of consumers that visit the autoshows.
Business Model
As a business to business service, for a monthly fee we will load their digital content from adverisers into the
digital components. We will cover the costs of the daily maintenance and operation of the stations. Allowing
them to focus on their core business.

2. Competitive landscape
EV Charging
Company
DC Fast
charging
Charging fees Network fees Modular Design Dependent on Market
Demand
Volta
Owns & operates
stations for
Company
sponsorship
Slow AC
Level 2
Charging
only
Sponsorship
pays for
everything
Sponsorship pays
for everything
X
ChargePoint
Sales charging
stations
X
X
X X
EVGO
Owns & operates
charging stations
X X X X
EV Anywhere
Owns & operates
or sales stations
X Advertising
pays for
everything
Advertising pays
for everything
X
Allows for flexible
market placement in
multiple environments
This network will be built
based on advertising market
potential
Milestones
 Prototype and independent lab testing complete
 Pilot Program launch-20 stations; Detroit & LA
 Debut- LA Autoshow
 National Launch-Detroit Autoshow
 National Showcase- Earth Day; April 22, 2017
Assumptions
 We install a minimum of 700 units installed in the US (3 years)
 Charge approximately $12,000 annually per station
Financial Projections
 Breakeven in 3 years
 80% ROI in 48 months
 IPO or Acquisition in 5 years
Capital Requirements
 Seed Capital ($ ($500,000): Complete prototype & independent lab certification
 Series A ($500,000): Pilot program-20 stations (Detroit & LA
 Series B ($5,000,000): National launch- 20 stations a month