Levando em consideração que o Brasil é o segundo maior mercado em número de acessos para o Pinterest, com média de 84 milhões acessos mês, um tempo impressionante de navegação (5 minutos), Bounce Rate muito baixo (44%) pelo interesse do seu público no conteúdo, o Pinterest com Pin Shop terá um potencial de valor para o e-commerce de no mínimo R$ 4.2 milhões mês, R$ 50 milhões ano! (Análise de Desempenho Digital 03.10.19 - últimos 6 meses- Pinterest Brasil).

1. Brazil

2. Brazil

3. +80 millions
months visits
+900 millions
year visits
in Brazil
85%
mobile
devices
+200
billions
saved pins
*Similar Web Digital Analytics 09/2019 | https://business.pinterest.com/pt-br

4. *Google Trends 10/2019
Search reminder about Pinterest word in the last 5 years.
In Brazil, platform-related mentions have grown
significantly, increasingly demonstrating public interest in
the platform.

5. *Google Trends 10/2019
The Pinterest platform, when compared to Google
relevance with LinkedIn, has better search performance
since 2016. But it does not have a revenue model that
exploits this relevance in Brazil, a strategy that LinkedIn
performs better.

6. Brazil

7. https://business.pinterest.com/pt-br

8. https://business.pinterest.com/pt-br
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9. Brazil

10. This will also be a great potential for the
platform to have an additional revenue
model, directly impacting the market and
buying behavior in home furnishings,
cosmetics, and many other design-
focused products.

11. on Pinterest Brazil

12. Connecting inspiration to action
With Shop the Look Pins, people can find
and buy products right inside fashion and
home decor Pins, making it easy to bring
inspiration to life.
The dots mark the spot
Shop the Look Pins have white dots that
call out different parts of the look. Tap
the dots to shop each item you see.
Browse similar products right
on Pinterest
When they’re ready to buy, your
customers can click through to your site
to check out.
eCommerce PlatformPinterest Platform

13. Brazil

14. eCommerce Platform Market in Brazil

15. The highlights categories on
Pinterest have the largest
representativeness of Volume and
Online Sales in the Brazilian Market.

16. Millions
Brazil Visits Month
This model replaces the
ecommerce catalog strategy
very well, at this point it will be
very disruptive. Considering
that Brazil is the second largest
market in number of hits for
Pinterest, with an average of
84 million hits per month, an
impressive browsing time (5
minutes), very low Bounce
Rate (44%) for the interest of
its audience. In content,
Pinterest with Pin Shop will
have potential value for
ecommerce users buyers at
least 4.2 million month, 50
million year! (Digital
Performance Analysis 03.10.19
- last 6 months- Pinterest
Brazil - SimilarWeb).
Considering an average ticket
of decoration and cosmetic
market of R$150,00. With this
volume of 50M year, can reach
the value of $7 Billion.
Conversion
Rate
Millions Brazil Visits
month
Millions Brazil
Visits Years
Ticket
Average Billions Year
x =
=x
*Similar Web Digital Analytics 09/2019

17. Rafael Leitão
+55 11 97677-3969
Rafael@rafaleitao.com
Rafaelr.leitao@gmail.com
/rafaelrleitao