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SMART: Developing Effective
Goals and Objectives
Goals/Objectives/Action Items
 The most important element of a successful
program is the development of attainable goals
and measurable objectives
1. Guides program planning and design
2. Communicates to stakeholders
3. Enables evaluation
Success is dependent upon realistic goals
Creating Specific Goals
A specific goal has a much greater chance
of being accomplished than a general goal.
When you measure your progress, you stay on
track, reach your target dates, and experience
the exhilaration of achievement that spurs you on
to continued effort required to reach your goal.
Goals Are Not…..
Tasks
 Conducting a training session is a task.
1. Poor goal: We will conduct a training session
2. Poor goal: Implement common core state standards
Effective Goal
 An effective goal defines intent
1. Faculty that attend the training session will be able
to identify at least three NASA grant programs that
align with their research interests.
2. The affiliates that attend this training will be able to
formulate three SMART objectives for each Sprint
Retrospective
3. “Implement one standard every six weeks, and
have two formative and one summative assessment
with it."
Why SMART Goals
 Goals state a desired future achievement
 SMART goals assist in “getting focused”
 SMART goals help define exactly what the
“future state” looks like and how it will be
measured
 SMART goals show others how their work
“aligns” and relates to the focus of the project
How To Be SMART
Specific: Be precise about what you are going to
achieve
Measurable: Quantify the objectives
Appropriate: Align with the needs of the target
audience
Realistic: Do you have the resources to make the
objective happen?
Time-Specific: State when you will achieve the
objective
SMART: Specific Objectives
Specific: Be precise about what you are going to
achieve
1. Specify target
2. Specify intended outcome
3. One outcome per objective
4. Avoid vague verbs (e.g. know, understand)
5. Make sure the objective is linked to the goal
Sample: By January 2010, at least 3% of the
engineering majors at the institution will be female
Sample: To increase the number of unique visitors to
our website by 5,000 on a monthly basis
SMART: Specific Objectives
Measurable: Quantify the objectives
 Use measures as indicators of program success
 If possible, establish a baseline (e.g. In January
2009, 2% of the engineering majors at the
institution were female)
Sample: By January 2010, at least 3% of the
engineering majors at the institution will be female
SMART: Specific Objectives
To determine if your goal is measurable,
ask questions such as:
1. How much?
2. How many?
3. How will I know when it is accomplished?
Without a measure, a goal can never be
achieved, and we can never get the sense of
achievement of attaining or exceeding our targets
SMART: Appropriate Objectives
Appropriate: Align with the needs of the target
audience
 Meeting the objective will advance the goal
 Identify a specific target audience
 Are inclusive of diversity within your group
Sample: By January 2010, at least 3% of the
engineering majors at the institution will be female
Note: The “A” is sometimes called “Attainable” or
“Achievable” in the literature.
SMART: Appropriate Objectives
This is a sense check on goal setting to make sure
we aren’t doing things for the sake of it, but that
whatever goal we set will contribute to the
success of business
SMART: Realistic Objectives
Realistic : Do you have the resources to make the
objective happen?
 Are important to stakeholders
 Are adequately resourced
 Can be achieved
Sample: By January 2010, at least 3% of the
engineering majors at the institution will be female
Take care on what you say you can do! The January 2009 baseline
was 2%. Is a 1% increase in one year realistic?
SMART: Realistic Objectives
To determine if your goal is realistic, ask
questions such as:
1. Do I truly believe that it can be
accomplished?
2. Have I accomplished anything similar in the
past?
3. Can I identify the conditions that would have
to exist to accomplish this goal?
SMART: Time-Specific Objectives
Time-Specific: State when you will achieve the
objective
 Provide timeframe indicating when objective will be
met
 Sample: By January 2010, at least 3% of the
engineering majors at the institution will be female
SMART Tool
Example 1
I will implement standards-based grading into my 3rd hour
US History class using classroom instruction strategies and
aligning my assessments to the standards so that students
understand their learning targets and objectives therefore
achieving higher scores as evidenced by all students
achieving 80% or better on unit tests by May.
Example 2
I will create benchmarks and standards for Area Studies
Wisconsin to help it come into compliance with district
initiatives and institute benchmark grading and feedback for
my second semester classes and compare them to my Area
Studies Wisconsin classes from the first semester to show
progress as evidenced by at least a 3% decrease in failures
from first to second semester after the implementation of
the benchmarks.
Example 3
I will lose 5 kilograms by 1 June 2023 by eliminating sugar
from my diet and walking 10,000 steps a day.
Evidence/Resources/Action Steps
On your next review, share evidence, resources and action
steps that helped you achieve your goals

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SMART - Developing Effective Goals and Objectives.pptx

  • 2. Goals/Objectives/Action Items  The most important element of a successful program is the development of attainable goals and measurable objectives 1. Guides program planning and design 2. Communicates to stakeholders 3. Enables evaluation Success is dependent upon realistic goals
  • 3. Creating Specific Goals A specific goal has a much greater chance of being accomplished than a general goal. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.
  • 4. Goals Are Not….. Tasks  Conducting a training session is a task. 1. Poor goal: We will conduct a training session 2. Poor goal: Implement common core state standards
  • 5. Effective Goal  An effective goal defines intent 1. Faculty that attend the training session will be able to identify at least three NASA grant programs that align with their research interests. 2. The affiliates that attend this training will be able to formulate three SMART objectives for each Sprint Retrospective 3. “Implement one standard every six weeks, and have two formative and one summative assessment with it."
  • 6. Why SMART Goals  Goals state a desired future achievement  SMART goals assist in “getting focused”  SMART goals help define exactly what the “future state” looks like and how it will be measured  SMART goals show others how their work “aligns” and relates to the focus of the project
  • 7. How To Be SMART Specific: Be precise about what you are going to achieve Measurable: Quantify the objectives Appropriate: Align with the needs of the target audience Realistic: Do you have the resources to make the objective happen? Time-Specific: State when you will achieve the objective
  • 8. SMART: Specific Objectives Specific: Be precise about what you are going to achieve 1. Specify target 2. Specify intended outcome 3. One outcome per objective 4. Avoid vague verbs (e.g. know, understand) 5. Make sure the objective is linked to the goal Sample: By January 2010, at least 3% of the engineering majors at the institution will be female Sample: To increase the number of unique visitors to our website by 5,000 on a monthly basis
  • 9. SMART: Specific Objectives Measurable: Quantify the objectives  Use measures as indicators of program success  If possible, establish a baseline (e.g. In January 2009, 2% of the engineering majors at the institution were female) Sample: By January 2010, at least 3% of the engineering majors at the institution will be female
  • 10. SMART: Specific Objectives To determine if your goal is measurable, ask questions such as: 1. How much? 2. How many? 3. How will I know when it is accomplished? Without a measure, a goal can never be achieved, and we can never get the sense of achievement of attaining or exceeding our targets
  • 11. SMART: Appropriate Objectives Appropriate: Align with the needs of the target audience  Meeting the objective will advance the goal  Identify a specific target audience  Are inclusive of diversity within your group Sample: By January 2010, at least 3% of the engineering majors at the institution will be female Note: The “A” is sometimes called “Attainable” or “Achievable” in the literature.
  • 12. SMART: Appropriate Objectives This is a sense check on goal setting to make sure we aren’t doing things for the sake of it, but that whatever goal we set will contribute to the success of business
  • 13. SMART: Realistic Objectives Realistic : Do you have the resources to make the objective happen?  Are important to stakeholders  Are adequately resourced  Can be achieved Sample: By January 2010, at least 3% of the engineering majors at the institution will be female Take care on what you say you can do! The January 2009 baseline was 2%. Is a 1% increase in one year realistic?
  • 14. SMART: Realistic Objectives To determine if your goal is realistic, ask questions such as: 1. Do I truly believe that it can be accomplished? 2. Have I accomplished anything similar in the past? 3. Can I identify the conditions that would have to exist to accomplish this goal?
  • 15. SMART: Time-Specific Objectives Time-Specific: State when you will achieve the objective  Provide timeframe indicating when objective will be met  Sample: By January 2010, at least 3% of the engineering majors at the institution will be female
  • 17. Example 1 I will implement standards-based grading into my 3rd hour US History class using classroom instruction strategies and aligning my assessments to the standards so that students understand their learning targets and objectives therefore achieving higher scores as evidenced by all students achieving 80% or better on unit tests by May.
  • 18. Example 2 I will create benchmarks and standards for Area Studies Wisconsin to help it come into compliance with district initiatives and institute benchmark grading and feedback for my second semester classes and compare them to my Area Studies Wisconsin classes from the first semester to show progress as evidenced by at least a 3% decrease in failures from first to second semester after the implementation of the benchmarks.
  • 19. Example 3 I will lose 5 kilograms by 1 June 2023 by eliminating sugar from my diet and walking 10,000 steps a day.
  • 20. Evidence/Resources/Action Steps On your next review, share evidence, resources and action steps that helped you achieve your goals