The document discusses different types of objectives for organizations and individuals. It outlines organizational objectives as broad statements of where an organization wants to be in the future. Managerial objectives identify the goals of different departments, while individual objectives are personalized goals for individuals. Effective objectives are specific, measurable, attainable, result-oriented, and time-bound. Setting objectives provides direction and assists both individuals and organizations in accomplishing their goals.

1. "If you don't know where you are
going, any road will get you
there.“
- Alice in Wonderland

2. Stiffer
competition
????
New
technologies
COMPLEX
REGULATIONS

3. Often arise out of the mission
statement.

4. A short-term
target with
measurable
results
Desired
result of
an
activity
Gives
direction
and
purpose

5. KINDS OF OBJECTIVES
Organizational
Managerial
Individual

6. ORGANIZATIONAL
Broad statements of where the
organization wants to be in the future.

7. MANAGERIAL
Identifies the goals of different
departments

8. INDIVIDUAL
Personalized objectives that
individuals should accomplish

9. Organizational
Managerial
Individual

10. If everybody in the firm is aware of
the goals, there is a big chance that
everybody will contribute his share in
the realization of such goals……

11. CHARACTERISTICS OF
EFFECTIVE OBJECTIVES

12. Specific
Measurable
Attainable
•precise
•Well-defined
•quantifiable
•Challenging
•Practical and
realistic

13. Result-
oriented
Time
Bound
•Must reflect
an action to
accomplish a
desired result
•Specify the
target date
or deadline
date

14. SETTING OBJECTIVES

15. • Objective / Goal setting is one of the
most prominent and basic tools used
by both Individuals and organizations
to assist in setting their direction and in
accomplishing it.

16. FOUR GENERAL CATEGORIES
•PROFITABILITY – expressed in terms
of profits, return on investments or
earnings per share
•CUSTOMER SERVICE – expressed
in very explicit terms

17. •EMPLOYEE-MANAGEMENT
NEEDS AND WELL-BEING –
Expressed in terms of number of
grievances, training.
• SOCIAL RESPONSIBILITY –
Expressed in types of activities, number of
days of service or financial contribution