OKRs ⛰ 🚩
Objective:
Radically Improve AppTree’s Planning
Model
• Finish my presentation on time. (30m)

• Create a sample set of quarterly AppTree OKRs.

• Commitment for a three-month OKR trial. (Q4 2018)
Key Results:
Agenda ⚡🔥
• What are OKRs? 📔

• 4 OKR Superpowers 🏹 ' 📈 )

• Closing Thoughts ☁
What are OKRs? 📔
“A management
methodology that helps to
ensure that the company
focuses efforts on the
same important issues
throughout the
organization.”
https://www.wired.com/story/when-john-doerr-brought-a-gift-to-googles-founders/
Definition
Objectives
• Description of a goal to
be achieved in the
future. 

• Clear direction

• Provides motivation

• Like a destination on a
map.
Where Are we Going?
•  significant

• concrete

• action oriented

• (ideally) inspirational
Key Results
• Metric with a starting value
and a target value

• Measures progress
towards an Objective. 

• Like a signpost that shows
you how close you are.
How do we know we’re getting there?
• specific

• time-bound

• aggressive

• realistic
“It’s not a key result unless it has a number.”
https://www.perdoo.com/okr/
4 OKR Superpowers
🏹 ' 📈 )
Focus and Commitment
to Priorities 🏹
Doerr, John. Measure What Matters
“7 percent of employees fully understand their
business strategies and what’s expected of them to
achieve common goals”
Clarity
• Why and what

• “when you’re tired of saying it, people are starting to hear
it”
Keeping Focus
• 3-5 KRs per objective

• Less is more

• “innovation means saying on to one thousand things"

• "if we try to focus on everything, we focus on nothing"

• "more wood behind fewer arrows"
Align and Connect '
Alignment
“I was a skeptic on objectives and key
results until Grove sat down with me
and explained why they mattered. If
you tell everybody to go to the center
of Europe, and some start marching off
to France, and some to Germany, and
some to Italy, that’s no good—not if
you want them all going to
Switzerland. If the vectors point in
different directions, they add up to
zero. But if you get everybody
pointing in the same direction, you
maximize the results. That was the
pitch Grove gave me—and then he
told me I had to teach it.”

–Doerr, John. Measure What Matters
Intel: Operation Crush
• “Turning on a dime”

• People need to feel invested to weather a crisis

• “Bad co mpanies are destroyed by crisis. Good
companies survive them. Great companies are improved
by them.” - Andy Grove
Companies are people
working together
• Common Mission

• Every person adds value

• Every person wants to be recognized

• Every person wants to get better and see results

• My objectives should (hopefully) align with the company’s
objectives
Track for
Accountability 📈
Tracking OKRs
• Living, breathing, adaptable

• “writing down a goal increases your chances of reaching
it”
Using YouTrack
• Visibility

• Drive engagement

• Promote internal networking

• Save time, money
Adapting
• Continue (green)

• Update, needs attention (yellow)

• Start, create a new one

• Stop, drop it
Scoring
• 0.7 to 1.0 = green (we did it)=

• 0.4 to 0.6 = yellow (made progress, but fell short of
completion)

• 0.0 to 0.3 = red (we failed to make real progress)

• It might be better to get 60% than 100%. 100% means
you didn't stretch.
Self Assessment
• Googler's use OKRs in their self assesment

• “It wasn’t that they got a red or yellow or green, but here
was a list of what they’d delivered on that was above
business as usual and connected to the overall goals of
the company.”
Reflection
• "what did I learn that I didn't foresee at the beginning of the
quarter?"

• "did I accomplish my objectives? What contributed to my
success?"

• "If not, what obstacles did I encounter?"

• "If I were to rewrite a goal achieved in full, what would change?"

• "What have I learned that might alter my approach to next cycle?"

• Celebrate your success with your growing OKR super powers.
Stretch for Amazing
)
Committed Goals vs Stretch
Goals
• Committed Goals = 100% Completion

• Stretch goals

• Andy Grove - Hierarchy of needs / self actualization

• Google: 10x Goals

• Stretch too far, and it may snap

• Depends on the company (Google has risk tolerance)
–Measure What Matters
"Grove was fascinated to find that some people,
with no prompting, were consistently driven to “try
to test the outer limits of their abilities” and achieve
their “personal best.” These employees were a
manager’s dream; they were never self-satisfied."
Closing Thoughts ☁
–Andy Grove
“The art of management lies in the capacity to
select from many activities of seemingly
comparable significance the one or two or three
that provide leverage well beyond the others and
concentrate on them”
Closing Thoughts
• Proper recognition for “what matters”

• Given the “what” and determining the “how”

• Compensation / Reviews

• Sense of progress
More Thoughts
• " if you can’t come up with OKRs that get you excited
about coming to work every day, then something must be
wrong"

• “We don’t learn from experience, we learn from reflecting
on experience”
Leverage
Impact

Effort
=
Doerr, John. Measure What Matters
“When our how is defined by others, the goal won’t
engage us to the same degree.
If my doctor orders me to lower my blood pressure
by training for the San Francisco Marathon, I might
grudgingly take it under advisement. But if I decide
of my own free will to run the race, I’m far more
likely to reach the finish line—especially if I’m
running with friends.”
Defining “How”
Objective:
Radically Improve AppTree’s Planning
Model
• Finish my presentation on time. (30m)

• Create a sample set of quarterly AppTree OKRs.

• Commitment for a three-month OKR trial. (Q4 2018)
Key Results:

OKR Pitch 2018

  • 1.
  • 2.
    Objective: Radically Improve AppTree’sPlanning Model • Finish my presentation on time. (30m) • Create a sample set of quarterly AppTree OKRs. • Commitment for a three-month OKR trial. (Q4 2018) Key Results:
  • 3.
    Agenda ⚡🔥 • Whatare OKRs? 📔 • 4 OKR Superpowers 🏹 ' 📈 ) • Closing Thoughts ☁
  • 4.
  • 5.
    “A management methodology thathelps to ensure that the company focuses efforts on the same important issues throughout the organization.” https://www.wired.com/story/when-john-doerr-brought-a-gift-to-googles-founders/ Definition
  • 6.
    Objectives • Description ofa goal to be achieved in the future. • Clear direction • Provides motivation • Like a destination on a map. Where Are we Going? •  significant • concrete • action oriented • (ideally) inspirational
  • 7.
    Key Results • Metricwith a starting value and a target value • Measures progress towards an Objective. • Like a signpost that shows you how close you are. How do we know we’re getting there? • specific • time-bound • aggressive • realistic “It’s not a key result unless it has a number.”
  • 8.
  • 11.
  • 12.
    Focus and Commitment toPriorities 🏹
  • 13.
    Doerr, John. MeasureWhat Matters “7 percent of employees fully understand their business strategies and what’s expected of them to achieve common goals”
  • 14.
    Clarity • Why andwhat • “when you’re tired of saying it, people are starting to hear it”
  • 15.
    Keeping Focus • 3-5KRs per objective • Less is more • “innovation means saying on to one thousand things" • "if we try to focus on everything, we focus on nothing" • "more wood behind fewer arrows"
  • 16.
  • 17.
    Alignment “I was askeptic on objectives and key results until Grove sat down with me and explained why they mattered. If you tell everybody to go to the center of Europe, and some start marching off to France, and some to Germany, and some to Italy, that’s no good—not if you want them all going to Switzerland. If the vectors point in different directions, they add up to zero. But if you get everybody pointing in the same direction, you maximize the results. That was the pitch Grove gave me—and then he told me I had to teach it.” –Doerr, John. Measure What Matters
  • 18.
    Intel: Operation Crush •“Turning on a dime” • People need to feel invested to weather a crisis • “Bad co mpanies are destroyed by crisis. Good companies survive them. Great companies are improved by them.” - Andy Grove
  • 19.
    Companies are people workingtogether • Common Mission • Every person adds value • Every person wants to be recognized • Every person wants to get better and see results • My objectives should (hopefully) align with the company’s objectives
  • 20.
  • 21.
    Tracking OKRs • Living,breathing, adaptable • “writing down a goal increases your chances of reaching it”
  • 22.
    Using YouTrack • Visibility •Drive engagement • Promote internal networking • Save time, money
  • 23.
    Adapting • Continue (green) •Update, needs attention (yellow) • Start, create a new one • Stop, drop it
  • 24.
    Scoring • 0.7 to1.0 = green (we did it)= • 0.4 to 0.6 = yellow (made progress, but fell short of completion) • 0.0 to 0.3 = red (we failed to make real progress) • It might be better to get 60% than 100%. 100% means you didn't stretch.
  • 25.
    Self Assessment • Googler'suse OKRs in their self assesment • “It wasn’t that they got a red or yellow or green, but here was a list of what they’d delivered on that was above business as usual and connected to the overall goals of the company.”
  • 26.
    Reflection • "what didI learn that I didn't foresee at the beginning of the quarter?" • "did I accomplish my objectives? What contributed to my success?" • "If not, what obstacles did I encounter?" • "If I were to rewrite a goal achieved in full, what would change?" • "What have I learned that might alter my approach to next cycle?" • Celebrate your success with your growing OKR super powers.
  • 27.
  • 28.
    Committed Goals vsStretch Goals • Committed Goals = 100% Completion • Stretch goals • Andy Grove - Hierarchy of needs / self actualization • Google: 10x Goals • Stretch too far, and it may snap • Depends on the company (Google has risk tolerance)
  • 29.
    –Measure What Matters "Grovewas fascinated to find that some people, with no prompting, were consistently driven to “try to test the outer limits of their abilities” and achieve their “personal best.” These employees were a manager’s dream; they were never self-satisfied."
  • 30.
  • 31.
    –Andy Grove “The artof management lies in the capacity to select from many activities of seemingly comparable significance the one or two or three that provide leverage well beyond the others and concentrate on them”
  • 32.
    Closing Thoughts • Properrecognition for “what matters” • Given the “what” and determining the “how” • Compensation / Reviews • Sense of progress
  • 33.
    More Thoughts • "if you can’t come up with OKRs that get you excited about coming to work every day, then something must be wrong" • “We don’t learn from experience, we learn from reflecting on experience”
  • 34.
  • 35.
    Doerr, John. MeasureWhat Matters “When our how is defined by others, the goal won’t engage us to the same degree. If my doctor orders me to lower my blood pressure by training for the San Francisco Marathon, I might grudgingly take it under advisement. But if I decide of my own free will to run the race, I’m far more likely to reach the finish line—especially if I’m running with friends.” Defining “How”
  • 36.
    Objective: Radically Improve AppTree’sPlanning Model • Finish my presentation on time. (30m) • Create a sample set of quarterly AppTree OKRs. • Commitment for a three-month OKR trial. (Q4 2018) Key Results: