Mobile Accessibility Breakfast Briefing - Oct 2020User Vision
Contents:
Why mobile accessibility is important for everyone
How has legislation effected accessibility on mobile
WCAG 2.1
Built-in accessibility features on mobile
Mobile accessibility downfalls:
-Navigation
-Layout
-Providing use of context
Examples of common accessibility issues
How can User Experience and Business Analysis work well together?User Vision
UX and business analysis – achieving the benefits of a close relationship
Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes.
In this session we explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis.
We will co-present the briefing with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters who has successfully integrated the fields and evangelised the UX and service design approach for many internal and client-facing projects. Sarah and Chris Rourke from User Vision will discuss the goals and perspectives of the two fields and where the greatest opportunities are for knowledge transfer and co-operation for successful project delivery.
The talk will be especially of interest for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles.
The Nielsen Company BI COE: A Case StudyJohn Boyer
Presented at IBM Cognos Forum 2009. a) This case study describes the challenges in designing and implementing a BI COE. You will learn how The Nielsen Company leverages internal staff in the BI COE to support a total of 30,000 employees and a distributed global Cognos development environment.
I have an excellent referral for a proficient Program Manager and Business Analyst with over 20 years of international experience with companies like Centurylink and British Telecom. She has worked on both Agile and Waterfall methodology supporting multi-million dollar projects for process improvement, new launch, cost reduction, digitization of customer experience, integration, quick wins. She is PMP certified and has completed the pre-requisite training for CBAP, soon to appear for the certificate exam. She has Permanent Residency of Canada and willing to relocate for the right job opportunity.
Designing usable web applications (part 1) experience dynamics web seminarExperience Dynamics
Designing Web Applications using usability best practices...Web application projects need a solid understanding of what success criteria constitutes a usable web application. Teams deploying web applications should be utilizing emerging best practices in Interaction Design, such as how to design for "progressive disclosure" using dynamic interface techniques. This seminar will outline best practices, things to avoid in designing usable web applications as well as a review of recent client case studies.
Moodle: Enhancing Students’ ESL & Motivation Using an E-Learning PlatformEdu Nile
This presentation proposes Moodle as an e-learning solution to enhance students' writing skills and increase their motivation level in the secondary education level.
Mobile Accessibility Breakfast Briefing - Oct 2020User Vision
Contents:
Why mobile accessibility is important for everyone
How has legislation effected accessibility on mobile
WCAG 2.1
Built-in accessibility features on mobile
Mobile accessibility downfalls:
-Navigation
-Layout
-Providing use of context
Examples of common accessibility issues
How can User Experience and Business Analysis work well together?User Vision
UX and business analysis – achieving the benefits of a close relationship
Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes.
In this session we explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis.
We will co-present the briefing with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters who has successfully integrated the fields and evangelised the UX and service design approach for many internal and client-facing projects. Sarah and Chris Rourke from User Vision will discuss the goals and perspectives of the two fields and where the greatest opportunities are for knowledge transfer and co-operation for successful project delivery.
The talk will be especially of interest for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles.
The Nielsen Company BI COE: A Case StudyJohn Boyer
Presented at IBM Cognos Forum 2009. a) This case study describes the challenges in designing and implementing a BI COE. You will learn how The Nielsen Company leverages internal staff in the BI COE to support a total of 30,000 employees and a distributed global Cognos development environment.
I have an excellent referral for a proficient Program Manager and Business Analyst with over 20 years of international experience with companies like Centurylink and British Telecom. She has worked on both Agile and Waterfall methodology supporting multi-million dollar projects for process improvement, new launch, cost reduction, digitization of customer experience, integration, quick wins. She is PMP certified and has completed the pre-requisite training for CBAP, soon to appear for the certificate exam. She has Permanent Residency of Canada and willing to relocate for the right job opportunity.
Designing usable web applications (part 1) experience dynamics web seminarExperience Dynamics
Designing Web Applications using usability best practices...Web application projects need a solid understanding of what success criteria constitutes a usable web application. Teams deploying web applications should be utilizing emerging best practices in Interaction Design, such as how to design for "progressive disclosure" using dynamic interface techniques. This seminar will outline best practices, things to avoid in designing usable web applications as well as a review of recent client case studies.
Moodle: Enhancing Students’ ESL & Motivation Using an E-Learning PlatformEdu Nile
This presentation proposes Moodle as an e-learning solution to enhance students' writing skills and increase their motivation level in the secondary education level.
Les 7 règles d’or pour réussir, et surtout rentabiliser rapidement un projet crmSage france
Premier CRM ou renouvellement ?
1- « Premier projet CRM »
•Hiérarchiser les besoins
•Ne pas tenter transposer l’organisation actuelle
•Penser fondations et organisation en plus de « résultats »
•Ne pas trop penser technologie
•Ne pas négliger la résistance au changement
•Ne pas penser trop en « outil de contrôle » alors que c’est un outil d’aide à la vente
2- « Changement de solution de CRM »
•Identifier ce qu’il faut améliorer
•Etre précis dans ses demandes
•Faire aussi attention à la gestion du changement
SE TRATA DE UNA CONFERENCIA EN POWER POINT SOBRE LAS CARACTERÍSTICAS DEL ARCA DE NOE EN LA CUAL SE DESCRIBEN VARIOS ASPECTO DEL MISMO, COMO: EL DISEÑO, LOS MATERIALES DE CONSTRUCCIÓN, EL TAMAÑO DEL ARCA, SU EQUIPAJE, TRIPULACIÓN, ANIMALES, ALIMENTOS, ESTABILIDAD DEL ARCA Y SU REPOSO FINAL
MyGengo.com State Of Global Translation Industry (2009)Dave McClure
2009 white paper by http://MyGengo.com about global language translation industry (growth of top global languages, machine translation, human translation, costs / customers, etc)
Raymond N. Rogers Los Alamos National Laboratory University of California 1961 Cumbres Patio, Los Alamos, NM 87544, USA
Thank you, Pedro Vázquez García (Translator) of La Coruña, Spain,
Making Agile development and UX work at Citizens AdviceNexer Digital
- Why Citizens Advice chose an agile development philosophy to develop their new CMS and inform their digital strategy
- How user testing has informed that development
- The lessons learnt – plus points and drawbacks
First time agile - Agile and UX at Citizens Advice by Adrian HuntAdrian Hunt
Agile development from a client perspective. Migration to a new CMS and redevelopment of Citizens Advice websites using agile development principles. Presentation delivered by Adrian Hunt at Sigma's Camp Digital event as part of London Technology Week, 18 June 2014.
Intranet Project: Roll-out Strategy & Pain Points to considereXo Platform
A modern intranet is a must in every organization. These slides
list the key steps needed for your intranet launch and the pain points to consider along with ways to avoid them.
RUNNING HEAD Customer Care Website Implementation1Customer .docxjoellemurphey
RUNNING HEAD: Customer Care Website Implementation
1
Customer Care Website Implementation
27
Customer Care Website Implementation
Table of Contents
4Executive Summary
4Integration Management
4Project Scope Statement:
5Project Scope Justification:
5Project Success:
5Functional Area Interfaces
6Project Team Members and Roles:
6Project Team Reporting Structure:
7Project Deliverables:
7Project Closure Information
9Scope Management
9Scope Definition
9Work Breakdown Structure
9Time/Schedule Management
9Activity List
12Project Milestones:
12Project Cost Management
14Project Quality Management
14Project Deliverable Quality Requirements
14Project Deliverable Quality Monitoring
15Project Deliverable Quality Reporting
15Project Deliverable Quality Discrepancy Decisions
15Project Human Resource Management
15Resource Analysis
17Resource(s) Doing the Most Work
17Alternative Resource Assignments
17Resource Gap Analysis
17Optimization:
18Communications Management
18Project Team Communications
19Project Team Conflict Resolution
20Project Information to Monitor
20How to Collect Project Information
20Frequency for Project Information Collection
21Project Status Information and Recipients
21Plan and Take Adaptive Action
21Methods to Analyze the Impact of the Status Information
21Process/Procedures to Make Decisions that Affect the Project Schedule and Budget
22People Who Will Be Involved in Making Project Status Decisions
22Method to Communicate Project Status Decisions
23Project Risk Management
23Risk Management Plan:
25Procurement Management
25Conclusion
26References
Executive Summary
In this project we intend to streamline and enhance our customer’s user experience for his or her support related needs after or before a purchase have been made. Currently we only support a customer over the phone. At peak hours, this causes line congestion and long wait time for our customers resulting in dip in customer satisfaction level. The creation of a customer care website will allow our company to engage with the customer at multiple points including telephone which we already do. 90% of the calls we log are for general questions or are mostly order related which might not require a call in case a portal is available. This projects aims to create a customer care portal mentioned above for better customer satisfaction.
Over the last three years, our annual sales and revenues have almost tripled. While a phone support option was initially sufficient, peak hour service provision has become problematic. In case we want to go along with our existing support model, we would require to at least double our voice support specialist strength. This would result in additional recurring expenses for the company towards employee salary and equipment. The project should be able to address this issue as well and enable the company to achieve better operational excellence. Enhancement to the website will also be possible and will help us to align better with our customers.
Integrat ...
Shweta Barupal User Research Case Studies & PortfolioShweta Barupal
I specialise in human behaviour with top tier academic training in psychology, sociology, economics and digital anthropology. A seasoned UX Researcher who has worked on a wide range of products, spanning web, services, AR and VR, wearables, health tech, e-commerce, and enterprise mobility apps in two continents. My diverse background (Advertising, content management, Events, E-entrepreneurship) contributes to my passion for exponential business growth. Using both qualitative and quantitative methods, I develop a deep understanding of customers. I believe good UX research begins with asking the right questions- What are the objectives? What is the goal? Who are the right participants for a survey/focus group/user testing session? How to recruit them? How can analytics, data and user behaviour inform the strategy and methods for conducting research?
I collaborate with product leadership teams to define customer focused UX goals relative to the competitive landscape, identify opportunities for differentiation, and track progress from early design to launch. Throughout product development I work closely with designers, engineers, and developers to solve interaction problems, understand attributes of good or bad design solutions, define scenarios & use cases, validate and guide critical product decisions using a wide range of methodologies and data sources.
I am passionate about improving the quality and impact of design and design research. I have a strong philosophy that guides my work on a daily basis. I am enthusiastic and derive pleasure in sharing what I have learnt and learning from others. I continuously make efforts to improve processes and methods.
Key Skills
Digital innovation
Need finding, design thinking, competitive analysis, synthesising knowledge, report delivery
Digital training
Ethnographic and User research, Usability Testing, Expert Evaluation, Use cases, Scenarios, Task Analysis, Wireframes, Cognitive psychology theories, Heuristic evaluation
I specialise in human behaviour with top tier academic training in psychology, sociology, economics and digital anthropology. A seasoned UX Researcher who has worked on a wide range of products, spanning web, services, AR and VR, wearables, health tech, e-commerce, and enterprise mobility apps in two continents. My diverse background (Advertising, content management, Events, E-entrepreneurship) contributes to my passion for exponential business growth. Using both qualitative and quantitative methods, I develop a deep understanding of customers. I believe good UX research begins with asking the right questions- What are the objectives? What is the goal? Who are the right participants for a survey/focus group/user testing session? How to recruit them? How can analytics, data and user behaviour inform the strategy and methods for conducting research?
I collaborate with product leadership teams to define customer focused UX goals relative to the competitive landscape, identify opportunities for differentiation, and track progress from early design to launch. Throughout product development I work closely with designers, engineers, and developers to solve interaction problems, understand attributes of good or bad design solutions, define scenarios & use cases, validate and guide critical product decisions using a wide range of methodologies and data sources.
I am passionate about improving the quality and impact of design and design research. I have a strong philosophy that guides my work on a daily basis. I am enthusiastic and derive pleasure in sharing what I have learnt and learning from others. I continuously make efforts to improve processes and methods.
Key Skills
Digital innovation
Need finding, design thinking, competitive analysis, synthesising knowledge, report delivery
Digital training
Ethnographic and User research, Usability Testing, Expert Evaluation, Use cases, Scenarios, Task Analysis, Wireframes, Cognitive psychology theories, Heuristic evaluation
Designing User-Centered Digital Experiences
Explore the process of designing intuitive and engaging digital experiences during this presentation. From conducting thorough research and analysis to understand user needs and business goals, to creating wireframes, prototypes, and final interfaces, this process is designed to create user-centered solutions. Learn how a focus on the user drives each step and leads to successful digital products.
Eye Tracking & Understanding Effectiveness of Menu Boards in Quick Service Re...Objective Experience
Marketing and POS material are important tools for marketers to attract and influence purchase decisions in-stores. Millions of dollars are spent each year on the design of POS materials and messages such as menu boards to drive improved sales in store.
Using the Tobii Pro Glasses 2, we conducted a sample study to demonstrate how eye tracking can be applied to understanding menu board design in Quick Service Restaurants (QSR).
Mobile shopping app UX guidelines - Shopping User Experience in AustraliaObjective Experience
Build a Competitive Mobile shopping app user experience!
Advances in technology are changing the way customers shop for and purchase products in-store. According to Nielsen’s Digital Global Shopping Report, 61% of Asia-Pacific respondents (including Australians) conducted household grocery shopping research online in the last year alone. Smartphones, in particular, have become an important pre-shopping tool for customers to conduct activities traditionally completed in-store.
Activities such as comparing prices and products, checking product availability, looking for coupons or specials, and reviewing product descriptions and nutritional information can be done before customers have even left their house. It is therefore imperative that retailers shift their strategic focus and harness new opportunities to serve their customers in ways that go beyond the traditional exchange of goods.
Most grocery retailers have at least one mobile app, however, the question arises: Are they actually meeting the needs of their customer? In this whitepaper Objective Digital conducts an in-depth comparison between the mobile apps of Australia’s top four grocery retail chains; Aldi, Coles, IGA and Woolworths.
We undertook:
- Competitive usability review
- Mobile app eye tracking usability in Sydney
and prepared
- Mobile shopping app heuristics
- Mobile shopping app guidelines.
I really want to help people discover that:
- Data from poor market research methods add no value to business decisions and are ignored by senior execs
- Understanding human unconscious is critical in marketing and no, you don’t know much about what really drives your customers. Certainly nothing about how or why they do what they do.
- Marketing budgets are simply wasted if no-one looks at your stuff and this is avoidable.
- A s**t ad is a shit ad, no matter where you stick it.
Find your customers that need help! A plain talking overview from the Arkgroup Web 2.0 conference in Perth on 29 June 2009. I discuss the work that I have done with Tobii eye tracking on social media marketing. I specifically look at what Twitter it is, the value it offers, how I used it. Also I look at the outcomes and next steps for Tobii.
*See if you can find all the Twitter birds!!
My presentation at AIMIA UX 09 in Sydney on 24 April. I am always trying to work out better ways to get people with different skills to collaborate better in web projects.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. Case Study: Asgard
Web design and product launch project
The task:
Asgard engaged Objective Digital on a project to create transaction pages for a new
Investment wrap solution, and help construct the launch strategy of the new service.
The approach:
A User Centred Design approach to create the Adviser managed website and launch
methodology:
• Phase 1 – Requirements Gathering and Interface Design
Following an expert review, competitive review and interface design workshop, the
information architecture and wireframes were developed for the site.
• Phase 2 – Prototype Build
Our web development partner built a functioning prototype in HTML.
• Phase 3 – Usability Testing
The prototype was tested to ensure user needs and expectations were met
• Phase 4 – Adviser Research and Launch Strategy
A series of interviews with Advisers were conducted, which helped plan the most
effective method to launch the service and train users on the new Investment
platform.
The outcome:
Objective Digital provided a complete guide to the new online investment
solution, from template design through to methods to launch the service and train
users. The website is currently being completed and due for release in June 2011.
Objective Digital Pty Ltd
3. Case Study: Perpetual Investments
Web redesign project
The task:
Perpetual engaged Objective Digital on a project to redesign its public facing website.
The approach:
A User Centred Design approach to redesign the public facing website:
• Phase 1 – Needs & requirements specification
This included an expert review, competitive review, stakeholder interviews, card sorting
exercises, and customer research consisting of focus groups and phone interviews.
• Phase 2 – Interface Design
Following an interface design workshop, the information architecture and wireframes
were developed for the site in a collaborative manner.
• Phase 3 – Prototype build
Our web development partner, Rage Communications, built a prototype in HTML.
• Phase 4 – Usability testing
The prototype was tested to ensure user needs and expectations were met. This
allowed the client production costs to be kept to a minimum as changes were made
prior to build.
The outcome:
Objective Digital worked together with the client to develop a user centric website. A
set of user tested wireframe templates were provided, so future additions to the site
are also largely covered. The website is currently being built, and they are now working
with Objective to adopt a User Centred Design approach across their other sites.
Objective Digital Pty Ltd
4. Case Study: TAL
Adviser Centre re-design project
The task:
TAL (ex Tower) engaged Objective Digital to assist with the re-design of it’s Adviser Centre Portal.
The approach:
A User Centred Design approach was used to inform recommendations for the redesign of their
portal and it’s IA.
• Phase 1 – Understanding the TAL offering & competitor landscape
This phase included a preliminary expert review, competitive analysis and stakeholder workshops
which were invaluable for the understanding of the TAL adviser centre offering.
• Phase 2 – User Research
Three types of research were undertaken with advisers and their staff during this phase:
1. contextual enquiry - in-depth interviews with advisers and their support staff
2. usability review - some preliminary wireframes and a proposed IA were reviewed by the users
3. co-design workshops - the users helped design their ideal system through collaborative wire-
framing giving further insights into their needs and how they utilise the system for their work.
These research insights were presented to the client and used to inform the design of a new concept
and IA for the site.
• Phase 3 – IA and concept (high-level wire-frames)
After distilling all the data from Phase 1 & 2 a comprehensive report of the research findings were
presented to the client including a proposed IA and a concept for the design of a new interface.
The outcome:
Objective Digital delivered a report of the research findings, recommendations, a new IA and some
high-level wireframes to TAL to assist them in their re-design and the mapping of future
developments for their adviser centre.
Objective Digital Pty Ltd
5. Case Study: Professional Advantage
Web strategy and re-design
The task:
Professional Advantage engaged Objective Digital to provide strategic support for the
redesign of their website. The site had over 1500 pages and reflected the business
structure rather than customer needs.
The approach:
The approach to develop the web strategy and design for the website:
• Phase 1 – Website charter
Objective Digital conducted an expert review of the existing website and reviewed
the competitor landscape. Findings and recommendations were presented in a
workshop with key decision makers. Outcomes of the workshop were developed into
a website charter which set the strategic direction for the website.
• Phase 2 – Template design
The information architecture for the site and wireframes for key page templates
were developed. These could be applied across the whole site.
• Phase 3 – Training
Following the design phase, website project staff were given training in usability and
user experience, and an understanding of how to apply the templates for the new
site.
The outcome:
Objective Digital worked with the client to develop a strategic solution suitable for all
parts of the business.
Objective Digital Pty Ltd
6. Case Study: AMP
User Research & Wireframe Review
The task:
Research was required to provide insight into the meaning and status of
superannuation for AMP members and to review new wireframes for MyPortfolio
within this context.
Objectives:
• Overall: to understand to what extent the MyPortfolio offering meets the overall
business objective of engaging AMP members to take control of the super future.
• Specifically:
• To understand members relationship with their super
• To identify which finance features they wished to use online
• To understand which functionality & content maximised member
engagement
• To ascertain to what extent the proposed wireframes delivered their ideal
Superannuation experience.
The approach:
11 workshops were conducted with current AMP members in Sydney, spanning 4 key
customer types and age groups (from 20-60 years). The methodology was primarily
qualitative with a short survey conducted at the conclusion of the discussion.
The outcome:
At the conclusion of this project the wireframes were updated and re-tested. The
interface has evolved to an even more engaging presentation. It continues to ‘talk’ and
demonstrate the superannuation story in an interesting way.
Objective Digital Pty Ltd
7. Case Study: Citibank
User-centred design of the mortgage and insurance application forms
The task:
Citibank engaged Objective Digital to design an online version of the mortgage and insurance
application forms to cater to the aspiring, affluent and globally-minded Citibank customers.
Objectives:
• Perform a competitor review to analyse opportunities and risks
• Design wireframes and high level interactive prototype
• Develop a low level prototype for user testing
The approach:
Objective Digital conducted brainstorming workshops with key Citibank stakeholders from
relevant departments to gather requirements. An initial set of wireframes was then designed
and tested using hallway testing sessions at Objective Digital and Citibank. An iterative
wireframe design process ensured that the wireframes were tested early and often and new
ideas were incorporated quickly and issues were eradicated without major cascading effects.
The outcome:
The resulting designs fulfilled all the user requirements and kept the workflow short and easy
to complete. The clever use of innovative form design meant that the user experience was
efficient and effective. A fully functional prototype is currently being designed and will be
tested for any remaining issues (if any) which need to be fixed before deployment.
Objective Digital Pty Ltd
8. Case Study: Mortgage Choice
Extranet redesign project
The task:
Mortgage Choice engaged Objective Digital on a project to redesign its extranet. Mortgage Choice
is a knowledge intensive business with 448 franchisees. Access to both structured and
unstructured information was critical to its business. OD undertook a consultative project
to review existing information and design a portal to meet business and franchisee needs.
The approach:
A User Centred Design approach to redesign the extranet:
• Phase 1 Stakeholder consultation and content analysis
Objective Digital undertook an extensive consultative process to understand stakeholder
needs, the use of existing information, platforms used and publication processes.
• Phase 2 – User consultation
In a series of workshops and visits to franchisees, OD developed a set of requirements based on
usage, user behaviours and level of experience. Card-sorting activities conducted in workshops
and in franchisees offices resulted in a draft knowledge architecture for later validation.
•Phase 3 – Website interface specification
After distilling all the data from Phase 1 & 2 an Information Architecture was proposed and
wireframes developed. As well as a comprehensive document to be used to brief a website
developer.
The outcome:
The outcome was an information plan, with recommendations for de-commissioning some
sources and an new Information Architecture for the chosen portal. The process of consultation
with franchisees assisted in socialising the solution.
Objective Digital Pty Ltd
9. Case Study: St John Ambulance NSW
Web redesign project
The task:
St John Ambulance NSW engaged Objective Digital to redevelop the current NSW online
shop, including course registration and payment, and online sales of merchandise. The objective was
to provide a simple, modern and easy to navigate interface that enabled visitors to learn about First
aid training course information, complete Training course bookings, purchase of First aid kits and
merchandise, as well as avail information about Volunteers.
The approach:
• Phase 1 – Strategy
Completion of a strategy workshop and St John Stakeholder interviews (requirements gathering).
• Phase 2 – Research
Focus groups (with defined user personas, card sorting and IA development), conducting Google
analytics research, a social media usage review and a review of St John long term media strategy.
• Phase 3 – Interface Architecture and Wireframe Design
A deliverables workshop to discuss technical requirements and constraints, development of
information architecture and wireframe templates then handed over to Blue Arc to build.
• Phase 4 – Usability Testing
Once the prototype was built, we conducted usability testing (hallway testing) to uncover any final
issues that needed to be rectified before sending the site live.
The outcome:
Objective Digital utilised best practice User Centred Design principles to develop a streamlined and
informational ecommerce site. Focus group testing and Stakeholder interviews uncovered key insights
information and site usage, which assisted in meeting the objectives of the whole site redesign.
Objective Digital Pty Ltd
10. Case Study: Westminster School (SA)
Web redesign project
The task:
Westminster School engaged Objective Digital on a project to redesign its public facing website.
The approach:
We undertook a User Centred Design approach to redesign the public facing website:
• Phase 1 – Business requirements specification
This included a preliminary expert review, competitive review and key stakeholder interviews and
workshops. This was invaluable to the client in revealing all priorities going forward.
• Phase 2 – User requirements gathering
This included a series of focus groups and in-depth interviews with a broad range of users (both
internal and external). This was supported by a range of online surveys and card sort survey.
Personas were also developed at this stage.
• Phase 3 – Website interface specification
After distilling all the data from Phase 1 & 2 an information architecture was proposed and
wireframes developed. As well as a comprehensive document to be used to brief a website
developer.
• Phase 4 – Website graphic design, build and test
With Phase 3 completed we were able to submit the requirements for technical development.
The outcome:
Objective Digital worked closely with the client to develop a user centric website. The user
centred design approach worked extremely well to reassure the Senior Leadership Team that all
recommendations were squarely grounded in reality and met the needs of current
staff, parents, students and prospective members of the Westminster community.
Objective Digital Pty Ltd
11. Case Study: Duke of Edinburgh’s Awards
User-centred design of the Online Record Book site
Background:
The Duke of Edinburgh’s Award empowers young people to explore their potential and
provides a framework of participation that engages young people. The organisation
launched the Online Record Book (ORB) in 2010 to enable participants, assessors and
coordinators to manage the awards online instead of the traditional paper-based records.
However, although positively received, the users found the system difficult to use.
Objectives:
• Evaluate the usability of the ORB
• Recommend solutions to existing usability problems
• Redesign the information architecture and the user interface of the entire system
The approach:
Objective Digital used eye-tracking technology to test the system with 8 representative
users from the three key user groups (4 participants, 2 co-ordinators and 2 assessors). We
held an initial workshop with the team after the tests to discuss the high-level findings and
their feasibility. Objective Digital redesigned the entire ORB site based on the
recommendations.
The outcome:
The resulting wireframes were presented to the Duke of Ed board of directors who were
very impressed by the study and the ensuing designs. A new prototype is currently being
developed and will be tested after completion to validate the design decisions and
enhancements.
Objective Digital Pty Ltd
12. Case Study: Asthma Foundation NSW
Web redesign project
The task:
Asthma Foundation NSW engaged Objective Digital to conduct a User Centred Design
approach to the redesign of their website. The objective was to provide evidence based
information via a more engaging, user friendly interface that is easy to navigate.
The approach:
• Phase 1 – Strategy
This included a strategy workshop, review of existing research, a competitive review and a
social media strategy (which we subsequently used to source participants for the research).
• Phase 2 - Research
We defined user descriptions, onducted offline research (via stakeholder interviews, card
sort and focus groups) and online research (via an online survey, cardsort and IA testing).
• Phase 3 – Interface Architecture and Wireframe Design
Following an interface design workshop, the IA and wireframes were developed for the site
in a collaborative manner. These were then handed over to a developer to be built.
• Phase 4 – Usability Testing
Once the prototype was built, we conducted usability testing, with eye tracking, to uncover
any final issues that needed to be rectified before sending the site live.
The outcome:
Objective Digital worked with the Asthma Foundation NSW to utilise best practice User
Centred Design principles to develop a well planned and highly usable website. Usability
Testing of the prototype uncovered very few usability issues, significantly reducing the cost
of the website build.
Objective Digital Pty Ltd
13. Case Study: Local-e local government
Web redesign and mentoring
The task:
Objective Digital were engaged to work closely with Local-e to conduct usability
research on the needs of local government website users, and develop a set of
‘user centred’ designs which would be used as website templates for over 30
local government sites.
The approach:
User Centred research including a competitive review, stakeholder interviews,
focus groups and card sorting exercises to determine the needs and
requirements of the local government website users.
The outcome:
Objective Digital developed a set of local government website wireframes which
represented the needs of the users. These wireframes were then graphically
treated and are now in the process of being built for a number of NSW councils.
“James and his team choose to work collaboratively with their clients to
ensure that their needs are being met. I have found James to be
professional, savvy, supportive and creative, and would recommend him
and his team to anyone.” Reem Abdelaty, Local-e
Objective Digital Pty Ltd
14. Case Study: Major Bank
Ongoing usability testing and prototyping across a multi million dollar transformation programme
The task:
Objective Digital is conducting ongoing usability testing and interactive prototyping across all
streams of a major transformation programme within one of Australia’s leading banks (secure
banking, online trading and product application streams)
Objectives:
• Conceptually, does the proposed navigation and interface work for end users?
• To understand the mental models that surround certain banking tasks and what kind of
change management would need to be in place to get users to a ‘future state’ thinking.
• To test the ease of performing all banking tasks, from core to more advanced features.
Preferred pathways, common pitfalls, any showstoppers, etc.
The approach:
Since July 2011, Objective Digital have been running rounds of one-on-one testing each month
with between 8 – 20 participants per round. More recently Objective Digital have created the
“Such a clear process to
interactive prototypes necessary for testing. Following each round, two detailed reports have
follow. The reports are
been delivered – one addressing business objectives and one addressing design and UX issues.
clear, without bias and
Over 80 stakeholders have been invited to each final report presentation. actionable.
Further, Objective have
The outcome: always been helpful &
Following each round of testing the screens have been updated and re-tested. With each accommodating when faced
iteration of testing, the interface evolves to a state that is more usable and provides for a with changing timelines. The
seamless user experience. Pathways, nomenclature and general navigation have been updated use of their eye tracking
following testing, in order to champion the voice of the end user and ultimately provide an technology has been a real
ideal banking experience. plus for us.”
‘Major Bank’ Stakeholder
Objective Digital Pty Ltd
15. Case Study: ABC For Kids
Usability testing on the ABC for Kids online portal
The task:
Objective Digital were engaged by ABC3 to conduct usability testing on the new
ABC For Kids online portal. The project was commissioned in order to provide
feedback to refine the website prior to the launch of the channel in January 2010.
The approach:
The ABC3 Portal is targeted towards 6-15 year old Australian children. Objective
Digital conducted testing on 12 kids, taking them through a set of tasks on the site
to uncover usability issues, and differences amongst the age groups. Heatmap showing
how the 6 – 7 year
old kids viewed the
The outcome: games links
Objective Digital analysed the results and wrote a comprehensive usability report
for ABC3. The outcome of the research provided recommendations designed to
optimise the new ABC For Kids website. The eye tracking data was particularly
powerful in demonstrating the effect of age and cognitive development on the
extent to which an individual interacted with the site. The eye tracker technology
was able clearly identify genuine points of attraction, comprehension and
confusion.
“Eye tracking technology is perfect to use with kids as they are less able to articulate
Heatmap showing
everything that is occurring when they are searching and exploring”. how the 13 -15
year old kids
viewed the links
Objective Digital Pty Ltd
16. Case Study: Department of Health and Ageing
Usability testing on the department’s intranet site
The task:
Objective Digital conducted usability testing on their newly designed wireframes for
the intranet site of the Department of Health and Ageing (DoHA).
Objectives:
• To test whether the DoHA staff members are able to find information quickly and
accurately on the new prototype
• To gather staff feedback on their level of interest in collaboration and social media
tools in the workplace
• To make recommendations to improve the usability and findability of the intranet
page.
The approach:
Objective Digital conducted one-on-one user testing with 6 staff members of DoHA (4
in Canberra and 2 in Sydney) and took them through 6 task-based scenarios in which
they were asked to perform some of the common tasks on the intranet. We also asked
them contextual questions to gather feedback on their interests and motivations.
The outcome:
The test sessions helped uncover several issues within the prototype in terms of the
information architecture, terminology, navigation and layout. The feedback received
from the staff members were incorporated into detailed recommendations and
presented to the client who implemented the changes into the wireframes.
Objective Digital Pty Ltd
17. Case Study: HSBC
Usability testing on HSBC’s mobile banking platform on the iPhone
The task:
The HSBC Bank engaged Objective Digital to conduct usability testing on their mobile
banking application on the iPhone in Sydney, as part of a worldwide research project.
Objectives:
• Validate the customer experience of the iPhone application and provide
recommendations for improvements
• Gather insights into customer experience and preferences relating to competitor
mobile banking and trading applications
• Understand customer needs and requirements around the development of a mobile
banking app for the future.
The approach:
Objective Digital conducted 12 x 90-minute interviews with different categories of HSBC
customers and took them through several task-based scenarios in which they were asked
to perform some of the common tasks on the intranet. We also asked them contextual
questions to gather their feedback on their interests and motivations.
The outcome:
Several contextual expectations related to mobile, banking and future technology were
discovered through the interviews. The task-based scenarios uncovered several usability
issues in the application which were reported and solutions to those issues were
recommended.
Objective Digital Pty Ltd
18. Case Study: Mitsubishi Motors
Usability audit and research project
The task:
Objective Digital reviewed the Mitsubishi website, conducting extensive user
research to ascertain how the current website serves a potential car buyer and
influences Mitsubishi brand values.
The approach:
A thorough analysis of the current site including extensive customer testing.
• Phase 1 – Initial Site Usability Research
This included an expert review, competitive review, and website analytics.
• Phase 2 – Customer Research
An extensive customer research program involved testing the Mitsubishi site across a
range of car purchase target audiences. Eye-tracking and website evaluation was
performed across 75 participants as part of the research program.
• Phase 3 – Usability Research and Statistical analysis
Statistical analysis of the customer research and brand values survey concluded the
research.
• Phase 4 – Website Audit report and recommendations
The audit report with recommendations was prepared and presented to Mitsubishi.
The outcome:
Objective Digital presented the findings of the website audit, including
recommendations on best practise website changes to meet web visitors
requirements and Mitsubishi brand values. Mitsubishi used the findings to redesign
key sections of their site throughout 2011.
Objective Digital Pty Ltd
19. Case Study: Cancer Council NSW
Expert usability review
The task:
Objective Digital were engaged to conduct an expert review of the NSW
Relay for Life site for the Cancer Council NSW.
The approach:
An expert review of the live Relay for Life NSW site was conducted,
focusing specifically on four different areas:
- Orientation
- Exploration
- Activities (such as find a team)
- Accessibility
The outcome:
We presented a detailed expert review report providing the Cancer
Council NSW with analysis and descriptions of the issues, actionable
recommendations and sufficient documentation to improve the site at “Cancer Council NSW would like to thank
the next redesign. Objective for the extremely helpful expert
review they did for Relay for Life website.
It was useful having recommendations as
to how weaknesses in design, usability
and functionality could be addressed and
we will be incorporating all the feedback
in our planned redesign.”
Emma Gibson, Cancer Council NSW
Objective Digital Pty Ltd
20. Contact details
Objective Digital Pty Ltd
ABN 71 153 297 066
Tel 02 8065 2438
Web ObjectiveDigital.com
Your key contact
James Breeze, CEO
0410 410 494
jbreeze@ObjectiveDigital.com
Office address
301, 15 Lime Street
King Street Wharf
Sydney NSW 2000
Objective Digital Pty Ltd