Adma 08 Usability Preso Jbreeze
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The document discusses usability testing techniques for digital experiences. It provides an overview of usability concepts and why usability testing is important. Several usability testing techniques are described, including forum-based group discussions, surveys, on-site 1-on-1 testing, and expert reviews. Remote testing techniques like forum-based and automated surveys are also covered. The benefits of usability testing for project management, risk management, and business are highlighted.
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Objecitve Digital- Usability testing Sydney, Eye Tracking Sydney 1300 85 80 15 info@objectivedigital.com
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The document discusses strategies for managing social networks. It recommends researching your audience to understand who they are, where they are online, and how they use the web. It also suggests researching competitors and your own content to develop an effective social media strategy. Key aspects of the strategy include connecting social media platforms to your website, identifying risks, assigning responsibilities, training staff, integrating social media into job roles, and setting key performance indicators and guidelines. The document stresses the importance of listening to customers through social networks and using feedback to improve.
Proactive Customer Service with Twitter
The document discusses the benefits of using Twitter for proactive customer service, including problem resolution, positive brand image, staff involvement, and cost reduction. It provides examples of how companies are using Twitter for customer service, engaging customers, and building relationships. Metrics for measuring the impact of social media customer service efforts on sales, relationships, and identifying customer needs are also mentioned.
Designing the User Experience
Our User Centred Design/User Experience process. Each stage is part of our training course and has associated guidelines and templates.
AIMIAUX09 collaboration in web projects
My presentation at AIMIA UX 09 in Sydney on 24 April. I am always trying to work out better ways to get people with different skills to collaborate better in web projects.
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The document discusses engaging an organization in the development of a new intranet. It recommends getting involvement from management, staff, and IT to provide strategic direction, resources, content ownership, and technical support. It also discusses gathering requirements through current usage data, focus groups, surveys and analyzing themes. The requirements are then communicated through reports, information architecture diagrams, and wireframes. The design is validated through prototyping and usability testing.
Adma Digital Marketing Pres Sep 08 Breeze
The document discusses several topics related to social network research including user-centered design, copywriting as an interface, banner blindness, and validating social networks. It provides links to resources on holding the mayo when asking questions and ongoing validation. The document advocates understanding users and considering their experience during the design process. It also notes common attitudes against usability and user research.
Using social media to further your marketing and research objectives
The document discusses using social media to further marketing and research objectives. It provides quotes about considering accessibility for all users when designing, avoiding excuses for not implementing accessibility, and using social networks to ask the right questions and gather insights from online audiences. The document also references participating online to establish identity and avoiding repetitive strategies without change.
Researching your market with social networks
How to leverage social networks for low cost market research.
AIMIA Market Research in the Digital Age presentation, Sydney, Aus 22 July.
User Centred Design For Web2.0 And Beyond
This document discusses user-centered design principles for web2.0 and beyond, emphasizing that copywriting is an important part of interface design and that designers should understand and consider the end user's experience. It also notes that traditional, rigid management attitudes can prevent more creative and collaborative approaches that are needed to effectively design for users.
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- 1. Objective Digital Pty Ltd Creating positive digital experiences Usability at ADMA 16 April 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000
- 3. Well designed software Desirability Usability Usefulness
- 6. Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Role playing Exhaustive, innovative No users
- 7. Onsite testing (c)2007 Objective Digital Pty Ltd Eye tracking demo
- 8. Banner blindness ©2007 Objective Digital Pty Ltd
- 12. Forum-based
- 13. Automated Survey