My ux portfolio 2013


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UX experience portfolio

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My ux portfolio 2013

  1. 1. Emily Thomas Experience Portfolio Desktop, mobile & touch screen UX design and build Design research and concept development Physical product evaluation
  2. 2. Overview My sector experience Another major electronics manufacturer
  3. 3. Overview My experience across a multi-channel UX design cycle Research Concept Development Prototype Design Detailed design and build
  4. 4. Project Showcase: Your Style Adviser • Developed in collaboration with • Personalised recommendation tool that supports customer pain points and needs
  5. 5. Project Showcase: Your Style Adviser The brief: Customers want help finding clothes that are right for their body shape & style. Your Style Adviser is a personalised recommendation tool that supports this. What I did: • Led the UX input independently throughout this project, defining the experience as well as making critical decisions to ensure our customers’ needs were met • Challenged the experience status quo presented by Dressipi, recommending experience changes specific to products, brand and customer needs, utilising both qualitative and quantitive data • Managed both internal stakeholders as well as 3rd party agencies, providing solid rationale against all decisions to gain buy in from the BUs, senior stakeholders and third party agencies. • Presented with the Business lead to Senior stakeholders to gain signoff and independently presented the results of usability testing to both the internal project stakeholders as well as the 3rd party agency, Dressipi
  6. 6. Project showcase: Mobile site and apps • M&S’s first android app • M&S first offers proposition on the iOs app • User testing and mobile prototype build
  7. 7. Project Showcase M&S Mobile Background: M&S launched a highly successful Mobile commerce site in 2010,released and iPhone App in July 2012 and Android App in May 2013. Continuous improvements to both the mobile site and app have continued, with the support of user research and in line with customer trends. Most recently a transition programme has taken place in order to redesign the mobile site in preparation for the M& platform transition. (due to launch in 2014) What I did: • Independently lead and manage the UX stream for mobile - define and deliver all the UX stream deliverables and manage UX designers and Visual Designers • Build strong relationships with the internal mobile team – demonstrate a high level of mobile UX expertise to influence and effectively communicate to stakeholders and third party agencies • Decision making at pace and setting direction for the experience • Manage through complex issues and efficiently arrive at a solution that is fully understand and approved by the project team and wider stakeholders.
  8. 8. Project showcase: Supporting a new service-led proposition • UCD workshops and training • Design and validation – web and mobile service innovation concepts
  9. 9. Unilever Online shopping tool: Proof of concept “It doesn’t excite me that much” Neil, 51 “Similar to one shop I’ve been to” That’s less eyecatching” Jodie, 29 Lisa, 32 Interaction design concepts were iterated and tested with users
  10. 10. Case Study: Unilever Online shopping tool: Proof of concept
  11. 11. iPhone app design: Proof of concept Collaborative workshops and iterative research and design outputs
  12. 12. Project showcase: B&Q design personas • In-store research • Call centre observation • Persona development and internal mobilisation
  13. 13. B&Q design personas Brief: To rapidly create well-crafted personas based on qualitative research that inspire confidence and feed into B&Q’s wider business change program. Project Deliverables: • Generated personas from three core groups – Customers, Customer Advisors, and Contact centre agents • Conducted research in B&Q stores across UK regions and within your Contact Centres in Glasgow and Doncaster. • Create additional tools to create interest, buy-in and understanding of the personas within B&Q cards.
  14. 14. Project showcase: TfL touch screen UCD • User Research on touch screen machine design • Stakeholder workshops • Collaborative design workshops and concept development
  15. 15. TfL touchscreen UCD Brief: T enhanced TfL’s ticket machines design to further encourage o customers to self serve as opposed to going to the Ticket Office Project Deliverables: • Iterative rounds of user research to evaluate customers’ current touch screen experience when purchasing a ticket, using the current Multi Fare Machine (MFM), generate design principles and evaluate new design concepts • Based on previous research key user journeys were identified as focus points design concepts which addressed key we developed collaboratively with the ticketing machine development partner and stakeholders.
  16. 16. Project showcase: BBC • Stakeholder workshops •User Research • Information visualisation
  17. 17. BBC Learning The Challenge: An abundance of content which is difficult to navigate through, despite what appears to be a rock-solid structure • No consistent content strategy applied across Learning products • Role-based navigation and use of Portal pages is problematic Portal Page Learning Landing Page Schools Landing Page (Topics List) Schools Landing Page (Products List)
  18. 18. BBC Learning What we did: • We familiarised ourselves with the coverage of BBC Learning: • Explored various ways to organise and dissect the types of products and their varying audiences • Created a list of attributes that describe the various products • Created two visualisations which help to demonstrate the breadth of BBC Learning content and support gaining further internal support. • The Audience vs Learning Function Matrix • The BBC Learning Circle Diagram
  19. 19. Case Study: BBC Learning Visualisation
  20. 20. Project showcase: Fenwick • Site design and build for Fenwick Bond Street • First ecommerce offering for the business
  21. 21. Fenwick – site design and build Experience and responsibilities: • Supporting design team move creative concepts into feasible web design templates. • Moving design concepts forward into a full digital programme of work, functional design specification and project timeline • Management of development team during build • Producing digital specification documentation and weekly status reports • Client liaison to support Account Director; advising on e-commerce best practice, Magento platform and integration requirements • Working closely with a business analyst to assess requirements against Magento platform capabilities. • Supporting client and internal training of Magento platform