My preso to ADMA students. A little similar to my other presos ;)

1. social network research
ADMA Sept 08

2. the web

4. “I participate, therefore I am”
Tim Noonan
blind guy getting into Web2.0

5. li ke
p le ing
p eo ibut
n tr
co

6. user as
designer

7. “copywriting is interface design”
Getting Real
http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php

8. “understand & consider
the person who'll experience
your design
while you design”
Christina Wodtke - regarding User centred Design & Usability

10. management attitudes
abound

11. “it’ll take too long”

12. “too expensive”

14. text ads,
faces,
body parts
Neilsen Aug 2007
http://www.useit.com/alertbox/banner-blindness.html

15. think.

16. “insanity is doing the same thing
over and over again and
expecting different results”
Einstein

17. s tify
ju

18. iterate

19. social
networks?

20. fast..

21. free?

22. crowds..

23. me! me!
me!

24. who?

25. where?

26. who else knows them?

27. ‘I blog
too, you
know?’

29. convenience

30. o m
a n d
r

31. where do they hang out?

32. Define

33. what is your problem?

35. how do you get
answers?

36. data
B
search
survey A
read websites
L
focus groups
A
ask ?s N
conversations C
test
E
observe

37. insight reliability
validity causality
method
confidence
sample

38. do
th ing
so me
!

39. ask the right questions

40. hold the mayo!
Getting Real
http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php

41. It’s personal!

42. and public

43. Open it up^

44. social talkback

46. read!

47. www.tangler.com

49. Validate

50. real-life focus group?

51. STOP!
do enough
& no more

52. Early understanding
Early translation
Ongoing validation

53. www.objectivedigital.com