Slides from a half day deep-dive workshop on bringing a mindful approach to the way we communicate in person and through social media. Based on the book Mindful Social marketing- how authenticity and generosity are transforming marketing. Feel free to reach out with any questions
A Guide to the Social Media Cocktail Party by Erica Ehm.Social Media Camp
Erica Ehm is the Founder and Editor-in-chief of YummyMummyClub.ca – the online destination for modern moms looking for adult stimulation.
Erica is one of Canada’s most recognized personalities, having started her career in the mid-80’s as the voice of her generation on MuchMusic. Her multimedia resume includes acting, award winning songwriter, playwright, author, journalist and most importantly, YummyMummyClub.ca.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
A Guide to the Social Media Cocktail Party by Erica Ehm.Social Media Camp
Erica Ehm is the Founder and Editor-in-chief of YummyMummyClub.ca – the online destination for modern moms looking for adult stimulation.
Erica is one of Canada’s most recognized personalities, having started her career in the mid-80’s as the voice of her generation on MuchMusic. Her multimedia resume includes acting, award winning songwriter, playwright, author, journalist and most importantly, YummyMummyClub.ca.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
My January 2013 talk for student-athletes at St. Lawrence University on navigating the differing demands and pressures of being a private person, a student, an athlete, a celebrity, and an ambassador of St. Lawrence while cultivating an online personality.
Essential Tips for Entrepreneurs.
A collection of more than 30 tips from the Jumpstart podcast.
Tips collected from episodes 1 - 11 of Jumpstart by guests: Dan Hammond, Nick Holland, Rajeev Gupta, Neely Burks, Drew Fassett, Jackson Miller, Robert Hendrick, Chris Blanz, Marcus Whitney, Mark Montgomery, and Rex Hammock.
Brought to you by Jumpstart Foundry.
www.jumpstartpodcast.com
10 Steps for Putting Social Media Strategy into ActionIan Pollard
Ian Pollard, Senior Product Manager at Auto Trader UK takes you through the key social media planning action points and examples from the automotive industry.
Introduction to social media workshop - Community organisations in Havering (...Bottom Line Ideas
An introduction to social media for community organisations in the London Borough of Havering. Why and how should we use social media to make a difference to my organisation?
Increasing engagement through social media for the annual Association of Irish & Celtic Festivals conference.
Includes 4 case studies of Irish and Celtic festivals along with best practices for popular social media.
How can the corporate travel manager use social media personally, professionally and for the benefit of their travelers?
A presentation give in Atlanta, Sept 12, 2012 to corporate travel executives.
Social Media Best Practices for Non Profitsfelicelam
Volunteering as a social media trainer during my first Seattle GiveCamp on October 2011 at the Microsoft campus.
Co-presented with Karianne Stinson & Ashay Chaudhary.
10/22-23
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
This presentation will outline strategies for engaging the online influencers community, hosting a successful blogger event, and measuring success. The presentation will discuss leveraging resources, repurposing and integrating content, and how to make the most out of your user generated content.
My January 2013 talk for student-athletes at St. Lawrence University on navigating the differing demands and pressures of being a private person, a student, an athlete, a celebrity, and an ambassador of St. Lawrence while cultivating an online personality.
Essential Tips for Entrepreneurs.
A collection of more than 30 tips from the Jumpstart podcast.
Tips collected from episodes 1 - 11 of Jumpstart by guests: Dan Hammond, Nick Holland, Rajeev Gupta, Neely Burks, Drew Fassett, Jackson Miller, Robert Hendrick, Chris Blanz, Marcus Whitney, Mark Montgomery, and Rex Hammock.
Brought to you by Jumpstart Foundry.
www.jumpstartpodcast.com
10 Steps for Putting Social Media Strategy into ActionIan Pollard
Ian Pollard, Senior Product Manager at Auto Trader UK takes you through the key social media planning action points and examples from the automotive industry.
Introduction to social media workshop - Community organisations in Havering (...Bottom Line Ideas
An introduction to social media for community organisations in the London Borough of Havering. Why and how should we use social media to make a difference to my organisation?
Increasing engagement through social media for the annual Association of Irish & Celtic Festivals conference.
Includes 4 case studies of Irish and Celtic festivals along with best practices for popular social media.
How can the corporate travel manager use social media personally, professionally and for the benefit of their travelers?
A presentation give in Atlanta, Sept 12, 2012 to corporate travel executives.
Social Media Best Practices for Non Profitsfelicelam
Volunteering as a social media trainer during my first Seattle GiveCamp on October 2011 at the Microsoft campus.
Co-presented with Karianne Stinson & Ashay Chaudhary.
10/22-23
A presentation for SIY teachers on building a personal brand through social media and how we can use social media for promoting our training in emotional intelligence.
Listen To Your Mother: How Moms Shifted Billion Dollar Markets ... and You Can, Too
Millennials are a force, but they get their values — trust, authenticity, collaboration and kindness — from their moms. How did women harness their values, voice and social/digital media to change markets?
Where, When and How to Use Social Media on Your Service or Help desk
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For four years I've has been using low-friction data collection to capture hundreds of elements of my life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
Feel free to reach out at chris.dancy@gmail.com, +1-303- 872-0786, or by texting "chrisdancy" to 50500
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
Susan Gunelius, President & CEO of KeySplash Creative, Inc., delivered this presentation at the OPERA America annual conference in Boston, Massachusetts in May 2011. The seminar taught attendees how to use social media marketing to build their brands and businesses strategically.
Service Desk and Social Media -- Meet Your Users on Their TermsChris Dancy
ServiceNow presentation 2010.
It's a generational shift in communication. Like it or not, employees will use social media!
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For four years I've has been using low-friction data collection to capture hundreds of elements of my life into a repository for search, visualization and analysis.
MEDIA and PRESS INFORMATION: http://chrisdancy.pressfolios.com/
A Mindful Approach to Employee RetentionJanet Fouts
Employee relations is more than "giving someone a job" it's about creating relationships, ones that empower the employee and the company to succeed together. This is from a presentation I gave on how to create a work environment that not only encourages loyalty, but improves productivity and happiness at work for all.
Managing Bias in the Workplace - a lunch and learn workshopJanet Fouts
Understanding that unconscious bias exists and then how we can manage it is the path to a well rounded, productive and happier workplace.
In this interactive lunch and learn workshop we create an action plan to help people see each other and work together more effectively.
Practical empathy training in the workplace. Slides from the "Empathy at Work" workshop, including situational exercises and scripts to use with your team to enhance team dynamics, collaboration, productivity, and happiness at work.
The workshop is geared toward bringing the team together, communicating and relating to each other in a way that fosters trust, and encourages open dialog. We work through practices that can be brought into any workplace, as well as school and home, and I provide scripts for commonly encountered scenarios to practice. If we do the work we will be rewarded, no matter what role we play in life.
Joining or hosting a Twitter chat can open new doors to connections and encourages real conversation on Twitter. Here are a few best practices for engaging on Twitter chats. If you need help managing a Twitter chat give me a shout!
This is from a presentation given at UC Hastings School of Law to help law school students understand more about building and monitoring their personal brand with a special focus on social media sites and reputation monitoring.
Figuring out what social network to use, how to measure success and how to find time for it all is a big strain on nonprofit staff. This presentation was part of a half day workshop.
Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.
Social Media Efficiency -Business 2 Community Janet Fouts
Being efficient and effective with social media isn't really that hard. You need to be organized, have the right tools and be flexible. Learn some of the tricks I use in this presentation for Business2Community.com
We don't need 75 slides to say what socia media is and what you need to do to build an effective strategy. Here is a slide deck you can use to tell people what it's all about without reading them the bullet points!
Social media can be a super-effective tool to market your business or it can be a black hole that keeps you from getting any work done! Take charge of your social media outreach with these tips and tools.
Pinterest can be used in a number of ways to show off your products, give your brand some personality and attract and nurture evangelists for your business.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Agency Managed Advisory Board As a Solution To Career Path Defining Business ...
Bringing Mindful Awareness to Social Media
1. Janet Fouts :: TatuDigital.com
Bringing Mindful Awareness to
Social Media
2. Janet Fouts :: TatuDigital.com
Mindfulness?
• Humanity
• Awareness of self and others
• Consideration
• Generosity
• Authenticity
3. Janet Fouts :: TatuDigital.com
• World leaders
• Humanitarians
• People with big dreams
• “Other People”
• US Too
• In our lives
• In our work
What is your purpose?
6. Janet Fouts :: TatuDigital.com
What’s your brand?
• How we represent to the world
• Personal
• Professional
• Marketing
• Social media
• Sets expectations
15. Janet Fouts :: TatuDigital.com
Set your intentions
• How will you bring your purpose?
• What should your brand look like?
• Where do you go from here?
• Time for an audit?
16. Janet Fouts :: TatuDigital.com
Audit your marketing
• Quality of messaging
• Does it represent you well?
• Does it show compassion for the
market?
• Informing or pontificating?
• Posting for the sake of posting?
17. Janet Fouts :: TatuDigital.com
What’s special about you?
• Remember your purpose?
• Your brand?
• Why do you get out of bed in the morning?
• Why should we care?
• People respond to your humanity, not your sales pitch
• TELL US!
18. Janet Fouts :: TatuDigital.com
Bring the you
• Write with a person in mind
• Smile!
• Read it aloud before you send
• Practice gratitude, compassion
• Bring your heart
20. Janet Fouts :: TatuDigital.com
Listen, ask, share
• Use social listening tools to learn
• Ask and answer questions
• Be a problem solver
• Share information generously
• Create trust, then market
22. Janet Fouts :: TatuDigital.com
• Use data to choose networks
• Find people to ally with for better
traction
• Only pay for tools you will actually use
• Share content with your team as well
as fans/followers
• Plan your strategy
• Support your community
• Curate content from your influencers
• Information that informs their
community
• Introduce them to other influencers
and resources
Make a plan
23. Janet Fouts :: TatuDigital.com
We succeed better together
24. Janet Fouts :: TatuDigital.com
Share the glory
• Who are your mentors?
• Heros?
• Team players
• Great clients
• Great vendors
• Share the glory
25. Janet Fouts :: TatuDigital.com
Getting to networks
• Choose networks based on your research
• Where are your markets
• What networks feel good to you?
• You do not have to be everywhere
• Don’t stretch too thin
27. Janet Fouts :: TatuDigital.com
Facebook
• 79% of internet users have acct
• 83% of female internet users
• 75% of male users
• 25-34 largest user base
• 1.8 billion active users
28. Janet Fouts :: TatuDigital.com
Facebook- The Scandal
• Cambridge Analytica
• Custom audiences
• Advanced data management
• Psychographics
• Since 2014!
31. Janet Fouts :: TatuDigital.com
Facebook
• Keep in touch with your clients
• Gain referrals from their friends
• Keep it personal and friendly
• Facebook videos
• Facebook live
40. Janet Fouts :: TatuDigital.com
Ads
• Shareworthy
• Multiple ads are better for testing
• Don’t vary too much
• Test, Test, TEST!
• Verify your page to edit
41. Janet Fouts :: TatuDigital.com
Images
• Clip art = bad
• High-res
• Relatable
• Bright colors
• Relevant to your story
• 20% text or less
42. Janet Fouts :: TatuDigital.com
video
159.031 impressions
97,170 video views
66,404 paid views
670 shares
279 comments
218 clicks
Cost per click $1.79
$389.36 spent
47. Janet Fouts :: TatuDigital.com
Instagram
• Huge global reach
• 38% of US women
• 26% US men
• Avg 32 minutes/day
• 50% of businesses publish stories
48. Janet Fouts :: TatuDigital.com
Instagram
• Create a list of tags that apply to you
• Post daily if possible so you stay visible
• Create groups of images and schedule
using Buffer
• Comment and like related content
• Follow strategically around interests
• IFTTT for Twitter
• Set up a business profile, connect to
Facebook Page
• Boost Facebook to Igram
• Live video stories
• Stories posted 2X vs Snapchat
49. Janet Fouts :: TatuDigital.com
instagram
• Show homes
• Design elements
• Infographics
• Humor
• Tips for buyers/sellers
• Connect/support with extended network
51. Janet Fouts :: TatuDigital.com
instagram video
• Story videos expire (like Snapchat)
• 60 seconds in length
• Run through it before you post
• Use a selfie stick, stabilizer
• Ads can include a call to action button
56. Janet Fouts :: TatuDigital.com
Pinterest
• 175 million active users
• 75 million US
• Millennials use it like Instagram
• 93% say they use it for planning
57. Janet Fouts :: TatuDigital.com
Pinterest
• Create boards for market segments
• Post several images at once
• Keywords in descriptions
• NEVER repin without clicking
• Go for visuals
• Add a plugin to your site that assists in pinning
• Tall pins get more repins than square ones
68. Janet Fouts :: TatuDigital.com
Linkedin
• 500 million users
• 250 million active
• 40% use daily
• 57% male
• 44% female
69. Janet Fouts :: TatuDigital.com
Personal profiles
• Share your WHY
• Get Recommendations
• List designations as projects
• Add videos and Slideshare
• BLOG
• Build relationship, then contact
• Share with contacts only when
relevant
• Custom invites
• Inmail
• Be the star in the group
• Ask for introductions
88. Janet Fouts :: TatuDigital.com
Efficiency
• Set time limits
• Create publication schedules
• Create a plan around availability
• Chunk tasks
• Create structure
• Then be flexible
89. Janet Fouts :: TatuDigital.com
Scheduling
• When are you most effective online?
• When is your network online?
• Managing content distribution
• Content calendars