Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
Cross-border O2O - Take Your Brick-and-mortar Store To China Via OmnichannelAzoya
Chinese tourists are shopping around the world. They exhibit a staggering purchasing power that keeps impressing the whole world. That means a tremendous opportunity for overseas bricks-and-mortar stores. However, the market potential brought about by Chinese outbound shoppers has not been fully realized.
Inspired by China’s prevalent O2O retail, Azoya has come out with an innovative solution called cross-border O2O to help overseas bricks-and-mortar stores sell to China in a smarter and more effective way. China’s O2O retail, which is similar to omni-channel retail, has become a defining force in upgrading the country’s retail industry. By aligning omni-channel with cross-border O2O, overseas bricks-and-mortar retailers will fully tap into the huge market demand and even bring their bricks-and-mortar retail business to China’s online shopping community.
Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
Cross-border O2O - Take Your Brick-and-mortar Store To China Via OmnichannelAzoya
Chinese tourists are shopping around the world. They exhibit a staggering purchasing power that keeps impressing the whole world. That means a tremendous opportunity for overseas bricks-and-mortar stores. However, the market potential brought about by Chinese outbound shoppers has not been fully realized.
Inspired by China’s prevalent O2O retail, Azoya has come out with an innovative solution called cross-border O2O to help overseas bricks-and-mortar stores sell to China in a smarter and more effective way. China’s O2O retail, which is similar to omni-channel retail, has become a defining force in upgrading the country’s retail industry. By aligning omni-channel with cross-border O2O, overseas bricks-and-mortar retailers will fully tap into the huge market demand and even bring their bricks-and-mortar retail business to China’s online shopping community.
YANG DESIGN User Study Lab: 4 Consumption Trends of China’s Post80&90sYANG DESIGN
China’s Post80&90s are also marked as the Generation Y. In which social content did they grow up? Who are they and how will they become? And how will their shop for their home? The Consumption Trends of China’s Post80&90s Report is a study project by YANG DESIGN and is commissioned by TrendsHome, the home magazine with largest distribution in China. The study combines methods of desktop research, opinion leader interview and online questionnaire. It reviews the politic, economic, social and technological backgrounds, summarizes the home consumption pattern and lifestyle cluster groups. 4 macro trends are predicted and presented with future scenarios.
13. TESCO:如何將交通節點的實體人潮導到網路?
Tesco : “ Change the Waiting Time to Shopping Time ”
→ 南韓地鐵月台的「半實體店」:
影片連結 http://www.youtube.com/watch?v=fGaVFRzTTP4(Homeplus 行銷活動贏得2011年坎城創意節-媒體類&直銷與
戶外類兩座金獅獎)
19. iBeacons : Real world context for your apps
The Convergence of Proximity & In-Store Marketing
iBeacons 的零售顧客應用情境:
影片連結 http://www.youtube.com/watch?v=SrsHBjzt2E8
20. Qualcomm Gimbal : Context Awareness
Gimbal : The Right Message, At the Right Time, In the Right Place.
影片連結 http://www.youtube.com/watch?v=rqfuFSlv0Xg
36. 被低估的市場潛力
We're about to enter a world
where there are more tablets
and smart phones than PCs.
If you're in the mobile
advertising business, your
rocket ship takes off in five,
four, three ...