China’s Post80&90s are also marked as the Generation Y. In which social content did they grow up? Who are they and how will they become? And how will their shop for their home? The Consumption Trends of China’s Post80&90s Report is a study project by YANG DESIGN and is commissioned by TrendsHome, the home magazine with largest distribution in China. The study combines methods of desktop research, opinion leader interview and online questionnaire. It reviews the politic, economic, social and technological backgrounds, summarizes the home consumption pattern and lifestyle cluster groups. 4 macro trends are predicted and presented with future scenarios.
China youth subculture lifestyle study report by YANG DESIGNYANG DESIGN
China Youth Subculture Lifestyle Study Report by YANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.
Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Bathroom Electric Appliance Design Trend by YANG DESIGN YANG DESIGN
Bathroom is the most private part of a home, and also the begging and ending part of our daily life. Nowadays bathroom is adapting smart design. As trendsetter of design strategy, YANG DESIGN has predicted 3 design trends for small electric appliance used in the bathroom environment: Full Sensory, Invisible and Light Tech.
good design must make full use of material property YANG DESIGN
Styling is a common product design method and will lead to low differentiation. Application of new material can lead to ground-breaking forms.
Good design must make full use of material property
New material trend requires surface with high aesthetic, high quality and sustainable features
The world is not in lack of good materials. It’s in lack of the creative bridge between material and design.
China youth subculture lifestyle study report by YANG DESIGNYANG DESIGN
China Youth Subculture Lifestyle Study Report by YANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.
Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Bathroom Electric Appliance Design Trend by YANG DESIGN YANG DESIGN
Bathroom is the most private part of a home, and also the begging and ending part of our daily life. Nowadays bathroom is adapting smart design. As trendsetter of design strategy, YANG DESIGN has predicted 3 design trends for small electric appliance used in the bathroom environment: Full Sensory, Invisible and Light Tech.
good design must make full use of material property YANG DESIGN
Styling is a common product design method and will lead to low differentiation. Application of new material can lead to ground-breaking forms.
Good design must make full use of material property
New material trend requires surface with high aesthetic, high quality and sustainable features
The world is not in lack of good materials. It’s in lack of the creative bridge between material and design.
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
"If it is for the sake of being different, for the sake of being colorful or for the pleasure to shock; if it is for a joke, a trick, a motif; if it is not for the love of humanity, if it does not illuminate our eye nor does it nourish our soul, then we shall never design."
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
2015, top international business travel luggage brand TUMI celebrated its 40 anniversary in the world. Tumiinvited YANG DESIGN to design a cool backpack and it is exhibited in Asian Pacific cities such as Hongkong, Taiwan, Seoul and Shanghai.
TUMI provides the perfect travel product for people all over the world. Whether walking in the city , or travel around the world, this backpack will be an innovation partner of the world citizen.This is also the second cooperation between TUMI and DESIGN YANG.
Smart is not only a touch screen for the bicycle. In the China Design Trends Report, YANG DESIGN has proposed the design trend called Smart Sensory. in the future, e-bike will integrate smart navigation, smart health, smart security, smart social and the other smart function, provide a more convenient way of energy supply, and make innovated driving experience for users.
Chinese consumer preference study by yang design for swedish wood mdYANG DESIGN
In Scandinavia, woods are widely applied in furniture, space and architecture with recognition of natural exposed wood surface. However, wood surface is usually ignored in price-competitive China market. How to attract and educate Chinese consumers and to firmly stand out in China market becomes a big challenge for foreign woods.
Thinking future-One hundred dreams from worldYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
Yang design user study lab china subculture lifestyle study semiofestYANG DESIGN
Yang Design and CityZine conducted a 14-year study on subculture lifestyles in China. They analyzed the characteristics and trends of subculture groups and whether their lifestyle is continuing or returning to the mainstream. The study included a public exhibition at K11 Art Center in Shanghai, a forum, a video, and a 300,000 copy research report. The study found that most Chinese subcultures are foreign imports and influenced by media such as online networks. The influence model of Chinese subcultures is shifting from a single center to multi-center and network-based models. Subculture groups pursue spiritual and individual tendencies and have strong identities and icons.
In the 2015 social formation and consumption trend study, we have summarized the annual keywords in politic, economic, technological, social, cultural, and design aspects in China. In general, politic and economic play a certain role in national consumption and tendency, social and design issues are connected with future consumer emotional appeal, while technology and design are the structure and form for predicted future.
Aesthetic preference shift of the chinese young generation by yang design mdYANG DESIGN
This article summarizes an interview with Jamy Yang, a Chinese designer, about changing interior design trends among young people in China. Yang notes that the new generation values simplicity, sensitivity and intelligence in design over the ostentatious "daqi" style preferred by older generations. They are influenced by Western brands like Muji and IKEA that emphasize light, minimalist styles. Yang highlights several independent Chinese designers embracing this "Indie Pop" aesthetic and profiles two young professionals - Benny and architect Ruan Hao - whose modern, eco-friendly living spaces exemplify the trend away from conspicuous consumption towards quality of life.
Japanese artist and business man Murakami Takashi once mentioned that today we are already filled with enough TV and media information in daily life. When we go to exhibition, we look for a strong impact, a new experience.
YANG DESIGN trend forecast:next generation home appliance design trendYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
YANG DESIGN trend study:small home appliance design trendYANG DESIGN
Design strategy and trend study department in YANG DESIGN constantly observe product design trend across more than ten product categories for many years.Utilizing diverse research tools and approach so as to summarize the trend of current small home appliance. In order to make readers more easily understand the development of small home appliance,YANG DESIGN makes an prudent analysis by several different product design perspective.
[CN] trendwatching.com’s MI CASA ES TU CASATrendWatching
当社会中仍然存在大量不安全和不平等的现象,许多拉丁美洲* 新崛起的消费者(这里指的崛起不仅仅只是经济层面,也包括技术层面、社会层面和政治层面)并不赞同不断蔓延的唯物主义,他们甚至认为唯物主义是自私的表现**。
这就解释了为什么该地区越来越多的消费者迎来了MI CASA ES TU CASA的趋势,他们所支持的品牌关心社会不平等问题,其中一些做得更好的品牌甚至帮助消费者参与到解决社会问题的活动中来。
This is a Chinese presentation I wrote in 2005. It is my thought on why people use internet on different ways. I read some books and remix my idea within this presentation. I believe Internet is a great tool on four fields to people.People need us Internet on Knowledge Management, Time Management, Relationship Management and Emotion Management.
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
"If it is for the sake of being different, for the sake of being colorful or for the pleasure to shock; if it is for a joke, a trick, a motif; if it is not for the love of humanity, if it does not illuminate our eye nor does it nourish our soul, then we shall never design."
China Youth Subculture Lifestyle Study Report by YANG DESIGNYANG DESIGN
This is a YANG DESIGN partnership project with CITYZINE for a lifestyle research of China’s sub-culture in the past 14 years. Our society will become more and more focused on sub-cultural group and personalization. In this research, we combined the specialty and trends of the China’s sub-culture, wondering if their life condition will continue as is, or go back to the main stream. We wanted to understand the meaning of sub-culture’s existence for main stream, businesses, and brands. The result of this research was exhibited at the K11 Art Center in Shanghai with a public exhibition, a forum, a video, and a research report that was published nation-wide with 300,000 copies.Video link: http://www.tudou.com/programs/view/sdkKrXP3FeQ/
Subculture can be understood as youth culture in another sense. A report of the (History of 14 years of) China Youth Subculture Lifestyle Study Report by YANG DESIGN can now be download from slideshare.
2015, top international business travel luggage brand TUMI celebrated its 40 anniversary in the world. Tumiinvited YANG DESIGN to design a cool backpack and it is exhibited in Asian Pacific cities such as Hongkong, Taiwan, Seoul and Shanghai.
TUMI provides the perfect travel product for people all over the world. Whether walking in the city , or travel around the world, this backpack will be an innovation partner of the world citizen.This is also the second cooperation between TUMI and DESIGN YANG.
Smart is not only a touch screen for the bicycle. In the China Design Trends Report, YANG DESIGN has proposed the design trend called Smart Sensory. in the future, e-bike will integrate smart navigation, smart health, smart security, smart social and the other smart function, provide a more convenient way of energy supply, and make innovated driving experience for users.
Chinese consumer preference study by yang design for swedish wood mdYANG DESIGN
In Scandinavia, woods are widely applied in furniture, space and architecture with recognition of natural exposed wood surface. However, wood surface is usually ignored in price-competitive China market. How to attract and educate Chinese consumers and to firmly stand out in China market becomes a big challenge for foreign woods.
Thinking future-One hundred dreams from worldYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
Yang design user study lab china subculture lifestyle study semiofestYANG DESIGN
Yang Design and CityZine conducted a 14-year study on subculture lifestyles in China. They analyzed the characteristics and trends of subculture groups and whether their lifestyle is continuing or returning to the mainstream. The study included a public exhibition at K11 Art Center in Shanghai, a forum, a video, and a 300,000 copy research report. The study found that most Chinese subcultures are foreign imports and influenced by media such as online networks. The influence model of Chinese subcultures is shifting from a single center to multi-center and network-based models. Subculture groups pursue spiritual and individual tendencies and have strong identities and icons.
In the 2015 social formation and consumption trend study, we have summarized the annual keywords in politic, economic, technological, social, cultural, and design aspects in China. In general, politic and economic play a certain role in national consumption and tendency, social and design issues are connected with future consumer emotional appeal, while technology and design are the structure and form for predicted future.
Aesthetic preference shift of the chinese young generation by yang design mdYANG DESIGN
This article summarizes an interview with Jamy Yang, a Chinese designer, about changing interior design trends among young people in China. Yang notes that the new generation values simplicity, sensitivity and intelligence in design over the ostentatious "daqi" style preferred by older generations. They are influenced by Western brands like Muji and IKEA that emphasize light, minimalist styles. Yang highlights several independent Chinese designers embracing this "Indie Pop" aesthetic and profiles two young professionals - Benny and architect Ruan Hao - whose modern, eco-friendly living spaces exemplify the trend away from conspicuous consumption towards quality of life.
Japanese artist and business man Murakami Takashi once mentioned that today we are already filled with enough TV and media information in daily life. When we go to exhibition, we look for a strong impact, a new experience.
YANG DESIGN trend forecast:next generation home appliance design trendYANG DESIGN
YANG DESIGN is one of the most high-quality product strategy and design consultancies in China. YANG DESIGN excels in product strategy and design, service design and brand design. Its Design Strategy Department discuss product design-related trends and social changes in a regular base, and has witnessed how predicted trends are applied by decision maker, brand, marketing and R&D department of companies, and turned into launched products.
Our clients include local and international brands such as Schneider Electric, Audi, Bosch, RADO, Absolut Vodka, Dupont, NATUZZI, Royal Selangor, Haier, Joyoung, ZTE and CNOOC.
An former employee of Siemens headquater, design director Jamy Yang has been leading the team to become winners of more than 30 design prizes including iF Design Award, Red Dot Design Awards, Good Design Award and Design for Asia Silver Award. He is judge of design competitions including iF China.
www.yang-design.com
YANG DESIGN trend study:small home appliance design trendYANG DESIGN
Design strategy and trend study department in YANG DESIGN constantly observe product design trend across more than ten product categories for many years.Utilizing diverse research tools and approach so as to summarize the trend of current small home appliance. In order to make readers more easily understand the development of small home appliance,YANG DESIGN makes an prudent analysis by several different product design perspective.
[CN] trendwatching.com’s MI CASA ES TU CASATrendWatching
当社会中仍然存在大量不安全和不平等的现象,许多拉丁美洲* 新崛起的消费者(这里指的崛起不仅仅只是经济层面,也包括技术层面、社会层面和政治层面)并不赞同不断蔓延的唯物主义,他们甚至认为唯物主义是自私的表现**。
这就解释了为什么该地区越来越多的消费者迎来了MI CASA ES TU CASA的趋势,他们所支持的品牌关心社会不平等问题,其中一些做得更好的品牌甚至帮助消费者参与到解决社会问题的活动中来。
This is a Chinese presentation I wrote in 2005. It is my thought on why people use internet on different ways. I read some books and remix my idea within this presentation. I believe Internet is a great tool on four fields to people.People need us Internet on Knowledge Management, Time Management, Relationship Management and Emotion Management.
Complex office space for creative minds YANG DESIGN
Recently, a photo shoot was conducted in my office. The brief came from the American head quater of a renowed office furniture brand, and it described a crowded, densified office space with dividers and haed-working employees. That was purely the imagination of a typical Chinese office from the foreign perspective. But the truth is, many creative offices in China no longer look like that.
YANG DESIGN is a leading design consultancy in China that has won over 80 design awards. It consists of various departments focused on strategy, innovation, user studies, and city innovation. YANG DESIGN has worked with clients across many industries, helping brands increase value and impact. It is headquartered in Shanghai with additional branches and provides services including brand strategy, design strategy, and interaction design.
Yang design service design lab social innovation powered by service designYANG DESIGN
Service design is a relatively young discipline, dating back to the late 1990s, and even more so in Asia, where it began emerging around 2008-2009. As an emerging field that is drawing more and more interest, service design is not fully understood by both private and public institutions.