The document provides an overview of social media and how it can be used for business purposes. It defines social media as the convergence of marketing, advertising, and public relations on the web. It discusses popular social media channels like Twitter, Facebook, YouTube, and blogs. It provides examples of how companies can create pages and profiles to engage with customers on these channels. It also emphasizes the importance of listening to customers and competitors to understand what content and conversations are happening online in order to effectively participate in social media.
Why should you be on Facebook? How do you manage your personal and professional identities? This presentation goes over how (and why) to use Facebook for building your professional brand. The deck includes:
-Getting started on Facebook: the basics of optimizing your profile
-Privacy: the basics
-Social listening on Facebook: Graph Search, FB newswire, trending
-Best practices for professional Facebook use
Social Media: 20 Platforms in 60 MinutesTory Starr
A May 2013 introduction to social media for WGBH employees interested in expanding their brand's social presence. Presentation by Tory Starr and Mike Wood.
A quick introduction into social media; what we believe social media is, the different types of platforms available, what are the key social networks and some very interesting statistics.
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
Why should you be on Facebook? How do you manage your personal and professional identities? This presentation goes over how (and why) to use Facebook for building your professional brand. The deck includes:
-Getting started on Facebook: the basics of optimizing your profile
-Privacy: the basics
-Social listening on Facebook: Graph Search, FB newswire, trending
-Best practices for professional Facebook use
Social Media: 20 Platforms in 60 MinutesTory Starr
A May 2013 introduction to social media for WGBH employees interested in expanding their brand's social presence. Presentation by Tory Starr and Mike Wood.
A quick introduction into social media; what we believe social media is, the different types of platforms available, what are the key social networks and some very interesting statistics.
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
NENPA: Using social media to improve your journalismTory Starr
Slides to accompany the panel "Exciting ways newspapers can use social media" at the New England Newspapers Association (NENPA) conference in February 2015. This deck outlines three ways for newspaper journalists to get started using social media in their reporting.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
Presentation on Social Media Optimization, Social Media Marketing, Growing social media presence , need of social media marketing. online marketing, social media marketing company.
What is New Media vs. Old Media? This presentation gives you the basic understanding of why and how brands are using new media to reach the influencers in their segment.
Twitter and organizational change processesJacob McGinnis
A look into how Twitter has changed as an organization since its inception in 2006, concluding with its plans to stay relevant in an ever-changing social environment.
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
Making the most of social media | promoting your Pride eventAlex Webb
We all know that social media can be a force for good and bad. And whilst social media is no longer the new kid on the block any more there’s still that uncertainty around how we behave online vs the real world. Many of us may well have been on the receiving end of abuse because some keyboard basher thinks it ok to throw insults your way forgetting there’s a dedicated and hard working person or team of people at the other end. It’s not ok and we must call out hate speech and create safe spaces online. But equally we’ve seen the sheer delight when a campaign snowballs and our positive messages about LGBT+ inclusion and awareness are so widely supported and shared.
And yes we’ve all made mistakes. Some more public than others. But that shouldn’t stop us. Because ultimately we’re part of one community striving for the same outcome and this social network right here is one way of achieving that.
Two things have made the Twitter TV discussion interesting to me in 2015: The rise of Periscope and new numbers about the rise of digital video. This is a deck from a recent workshop at WGBH. It reviews the role of social media in the current TV landscape, some basic thoughts on how Twitter fits into the engagement ecosystem, and introduces the platform to the beginner Tweeter.
NENPA: Using social media to improve your journalismTory Starr
Slides to accompany the panel "Exciting ways newspapers can use social media" at the New England Newspapers Association (NENPA) conference in February 2015. This deck outlines three ways for newspaper journalists to get started using social media in their reporting.
My presentation on social media tools at the University of Minnesota's Hubert H. Humphrey Institute of Public Affairs conference, Innovations in Election Technology.
Presentation on Social Media Optimization, Social Media Marketing, Growing social media presence , need of social media marketing. online marketing, social media marketing company.
What is New Media vs. Old Media? This presentation gives you the basic understanding of why and how brands are using new media to reach the influencers in their segment.
Twitter and organizational change processesJacob McGinnis
A look into how Twitter has changed as an organization since its inception in 2006, concluding with its plans to stay relevant in an ever-changing social environment.
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
Making the most of social media | promoting your Pride eventAlex Webb
We all know that social media can be a force for good and bad. And whilst social media is no longer the new kid on the block any more there’s still that uncertainty around how we behave online vs the real world. Many of us may well have been on the receiving end of abuse because some keyboard basher thinks it ok to throw insults your way forgetting there’s a dedicated and hard working person or team of people at the other end. It’s not ok and we must call out hate speech and create safe spaces online. But equally we’ve seen the sheer delight when a campaign snowballs and our positive messages about LGBT+ inclusion and awareness are so widely supported and shared.
And yes we’ve all made mistakes. Some more public than others. But that shouldn’t stop us. Because ultimately we’re part of one community striving for the same outcome and this social network right here is one way of achieving that.
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
Webinar presented by Good360 on Oct. 9, 2013. Presenter: Annie Lynsen of Small Act
Reach more people and build passion for your organization through social media.
Social media has the potential to be a powerful marketing and fundraising tool. But for time-strapped nonprofits, how do you use your limited time strategically and get the results you want?
In this webinar, the speaker will discuss why you can't afford to ignore social media, some strategic advice for getting started, and some general how-tos and etiquette tips that are applicable across Facebook, Twitter, and other networks.
SocialBuzzUniversity.com - How to win with Social Media TrainingSebastian Rusk
Take an in depth look on what it really means to listen, care and respond to your community while building your social media presence.
http://SocialBuzzUniversity.com
http://SocialBuzzTV.com
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
8. DEFINING SOCIAL MEDIA
• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
technologies
9. DEFINING SOCIAL MEDIA
• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
technologies
• New Media-makes it easy to create, share and broadcast content. Blog posts,
tweets, and you tube videos can be created and viewed by millions virtually for
free
10. DEFINING SOCIAL MEDIA
• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
technologies
• New Media-makes it easy to create, share and broadcast content. Blog posts,
tweets, and you tube videos can be created and viewed by millions virtually for
free
• Social Media comes in many forms: focus on most popular:
-Microblogs: Twitter, Blogger
-Social Networks: Facebook, Linked In
-Social Media sharing sites : You Tube, Flickr
12. PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010
13. PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010
+ + +
14. PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010
+ + +
Result: =Increase in Business Development & Sales
15. WHAT IS TWITTER?
Ways to use Twitter:
Companies use twitter to
announce offers or events,
promote new blog posts or keep
your audience in the know of
breaking news.
Listening: Following-you will see
that person’s tweets in your
timeline. Corporate accounts
usually follow everyone who
follows them.
Tweeting: A 140 character or
less text message posted on
16. WHAT IS TWITTER?
Ways to use Twitter:
Companies use twitter to
announce offers or events,
promote new blog posts or keep
your audience in the know of
breaking news.
Listening: Following-you will see
that person’s tweets in your
timeline. Corporate accounts
usually follow everyone who
follows them.
Tweeting: A 140 character or
less text message posted on
21. WHAT IS FACEBOOK?
• With over 350 million members it’s the largest growing social network in
cyberspace. 50% of our active users log on to Facebook in any given day-that’s
• If Facebook were a country it would be the 4th largest in the world just ahead of
Indonesia
• Facebook takes up 5% of our collective internet time
• More than 3.5 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each week
• Average user spends more than 55 minutes per day on Facebook
• More than 700,000 businesses have active Pages on Facebook
• Pages have created more than 5.3 billion fans
25. THE FACEBOOK PAGE FOR COMPANIES
Create a presence that looks and behaves like user profiles to connect and engage
with your customers and amplify your voice to their friends.
26. THE FACEBOOK PAGE FOR COMPANIES
Create a presence that looks and behaves like user profiles to connect and engage
with your customers and amplify your voice to their friends.
Start The Coversation:
When your fans interact with your Facebook Page, stories linking to your page can
go to their friends and contacts via News feed. As these friends interact with your
page News Feed keeps driving WOM (word-of-mouth) to a wider circle of friends.
37. What’s YouTube?
• YouTube is the world's most popular online video community, allowing
millions of people to discover, watch and share originally-created videos
• People are watching hundreds of millions of videos a day on YouTube and
uploading hundreds of thousands of videos daily. In fact, every minute, 20
hours of video is uploaded to YouTube
• Our user base is broad in age range, 18-55, evenly divided between males
and females, and spanning all geographies
• Fifty-one percent of our users go to YouTube weekly or more often, and
fifty-two percent of 18-34 year-olds share videos often with friends and
colleagues.
• YouTube allows people to easily upload and share video clips on
www.YouTube.com and across the Internet through websites, mobile
devices, blogs, and e-mail.
42. To Blog or not to Blog?
• Blogging grew 68% in 2009
• 346 million people worldwide read blogs
• 77% of active web users read blogs
• Roughly 1,000,000 blog posts daily 80% of which are directly related to product
or brand reviews
50. Socialnomics-How Social Media effects the bottom line
Social Media Sales Model:
1.Listen
2.Interact: join the conversation
3.React Adjust your product or service based on number two
4.Sell
53. Social Media For B2B
Is it relevant, or is it just for B2C instances? B2B social media is with us
and isn’t going anywhere
• B2B Customer Relationships Are Often Fewer and Stronger Than B2C
Relationships
• B2B basically is a lot more about partnership (which should involve listening – A
LOT) and strong ties
• Good B2B companies have always listened to their clients. Great B2B
companies have always taken it one step further and listened to their
competitors’ clients