This is a presentation I did for the Central Jersey Small Business Owners Networking Group, at Northstar Vets on June 5th, 2012.

1. Don Lafferty
Central Jersey
Small Business Owners @donlafferty
Network

9. What is Social Media?

17. Internet Usage - Americas

18. Facebook - by the Numbers
• There are 173 million
Facebook users in the
US, representing 63% of
the population.
• Facebook users spend
an average of 16 minutes
a day on the site.
• 25% of all content
shared on The Internet
is done through
Facebook.
• Facebook is responsible for
26% of all referral traffic.

19. User age distribution on Facebook in United States

20. Twitter – by the Numbers
• There are 107 million
Twitter users in the US,
representing 30% of the
population, and 50% of
all online users.
• 30% of Twitter users
have an income of over
$100K.
•36% of Twitter users
tweet at least once per
day, with an average visit
time of 11:50 minutes
• Twitter accounts for
4% of referral traffic.

21. 90% of consumers make purchasing decisions
based on peer recommendations.
Only 14% trust traditional advertising.

34. Establish Your Objectives
Sell More Stuff
Increase Revenue

35. Establish Your Objectives
Connect on Facebook with
every woman between the
ages of 24 and 54,
within 3 miles of Yardley

36. Facebook Ad Preview

37. Social Media Footprint

38. Social Media Footprint

39. Facebook Branding

40. Pinterest Branding

43. The Magical Amount
For every time you sell, market, or
otherwise talk about yourself, you
need to provide 12 pieces of content
that enhance the quality of, or provide
value to your community.

48. Incoming Leads
Blog Articles
Traditional Media
Press Releases
Status Updates
Event Announcements
Events in REAL TIME

49. Automation Tools
HootSuite
SocialOomph
NutShell Mail
Email Marketing Platform
Google Alerts
Social Mention

50. Engagement

52. Measuring Results
# of Connections/Friends
# of comments on your blog post
# of mentions
# of shares
# of likes

53. Measuring Results - Facebook

54. Measuring Results – Bit.ly

55. Measuring Results – Social Mention

56. Measuring Results – Google Analytics

57. The Cost of Social Media
 The average entrepreneur in the U.S.
earns $75/hour.
 Consultants can charge from $30-
$50/hour for execution services, and
from $1500 to $25,000/month for
strategic support.
 Tools can cost from $20-$6000/month
depending on the scope of your needs.

58. Resources
 http://thesocialskinny.com/100-more-social-media-statistics-for-2012/
 http://thesocialskinny.com/100-social-media-mobile-and-internet-
statistics-for-2012/
 http://www.businessinsider.com/a-complete-breakdown-of-how-
everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more-
than-800-million-internet-users-on-facebook-200-million-joined-in-2011-
12
 http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914
 http://www.internetworldstats.com/stats2.htm
 http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-
Internet-Marketing-Statistics-for-2012.aspx
 www.problogger.com
 www.socialmediatoday.com
 www.copyblogger.com
 www.marketingprofs.com

59. Don Lafferty
Central Jersey
Small Business Owners @donlafferty
Network