Rouse unit1 IP
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This slide show is a presentation I created for my Media Design Concepts class. It is a hypothetical situation where I was attempting to convince a company to partaking in Social Media Marketing was a good idea for them.
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Rouse unit1 IP
- 1. Social Media And Your Company By: Kassandra Rouse
- 2. Agenda Who am I Social Media Debut Social Media and Business Pros Vs. Cons Social Media and You Is it right Getting Started
- 3. Me, Myself, and I Kassandra Rouse 20 years old Social Media User Student Parent
- 4. Debut of Social Media Facebook • Feb. 4th, 2004 • 1.317 Billion a month Twitter • March 21st, 2006 • 255 Million YouTube • Feb. 14th, 2005 • 1 billion (4 billion views per day)
- 5. Pros Broader range Increase ‘Word Of Mouth’ Customer Feedback Wider Target Audience Ads, Ads, Ads
- 6. Cons Cost Risk Larger Target Audience Measure of Effectiveness
- 7. Is It Right For You ‘Meeting The Needs Of Our Customers Is Our Number One Priority.’ Customers Feedback Ups vs. Downs
- 8. How To Get Started 1) Which site(s) 2) Information provided 3) Employees 4) Input 5) Results
- 9. References Google Plus - Google. (n.d.). Retrieved August 31, 2014. Google Images – Google. (n.d.). Retrieved August 31,2014. Northwestern Technologies Inc. (2013, January 1). Retrieved August 31, 2014, from http://www.nw-technologies.com/ Smith, C. (2014, August 31). How Many People Use 600+ of the Top Social Media, Apps and Digital Services? Digital Marketing Ramblings. Retrieved from http://expandedramblings.com/index.php/resource-how- many-people-use- the-top-social- media/#.VAN6wfldXMI
Editor's Notes
- This presentation will show you why Social Media Marketing is a good idea for your business to partake in. We will begin with a little about who I am and why I am an appropriate person to be giving you this advice. Then we will discuss some specific social media websites debut and discuss how they can be useful. After that we will move on to how social media and business are related today compared to twenty years ago. That way you will have insight to where it might go. Then we will go over some basic pros and cons to the use of Social Media Marketing. Then you will better understand what you may be getting involved in. Finally we will wrap up discussing social media and your business. Is it right decision for you? Is it the wrong decision for you? By the end of the presentation you will have an answer to those questions.
- My name is Kassandra Rouse. I am twenty years old. I have insight into the usefulness of social media marketing because I use social media on a daily basis. I have insight for the target audiences of students, mothers, and young adults. I know what type of advertisements are seen by the average student who is busy with school work and trying to have fun. I know what type of advertisements are seen by full time parents who have little ones keeping their day busy and full or excitement. I know what type of advertisements are seen by your every day young adult just trying to live their life one day at a time. Most importantly I know the format of the advertisements most often seen by the preoccupied student, busy parents, and day to day young adult. Those are the reasons why you can and should trust my information presented to you about Social Media Marketing and your business.
- Let’s look at some of the commonly used Social Media sites. Facebook was started in 2004. (Google Plus) Facebook has an average of 1.317 Billion active users a month.(Smith, C) Now it doesn’t take a math genius to know that is a lot of viewers for your advertisements. Twitter was started in 2006. (Google Plus) This site has 255 Million users. (Smith, C) Now all those people follow their favorite shows, places, and activities. That is a lot of possible customers who don’t know about your company yet. YouTube was created in 2005. (Google Plus) YouTube has 1 billion members. However, it has over 4 billion views per day. (Smith, C) Now some of them are members, and some are people who use YouTube but don’t have a membership. If you add up just those three social media networks and their possible views of any advertisements displayed on all three of their sites and that is 5 billion and 425 million views of those advertisements. That is a lot of possible customers just waiting to learn about Northwestern Technologies.
- Now let’s look at some of the pros to Social Media Marketing. It provides a broader range of advertisement. Television shows are sometimes only showed in certain areas, and during certain times. If you place an ad during a television show it could easily be missed. If it’s on the billboard then most people won’t read it because they are focusing on the road. Now online, people are focused on their screens, they can see it any time, all day every day, and in a larger amount of areas. Social Media Marketing has the aspect that it is advertising at a place where people go to talk about things. It is almost guaranteed that people will inform their friends and family about your company. For example, if you make a Facebook page, and someone follows that page or likes it, their friends on Facebook can see that they did this. Next thing you know three of them click on your page to learn about your company. Then three of their friends and so on. Now any company knows the importance of customer feedback. Customer feedback has many benefits. The basic being that it helps companies know where they need improvement the most. On Social Media Marketing it is easier for consumers to give feedback. An example could be Twitter. Someone who is following your Twitter page post a Tweet ‘at your page’. This means that any of the other followers of your page can see their post. They might post something like, ‘The customer service was great but I did end up waiting a while for someone to reply to my question’. This would tell you that your employees are being nice and polite but they may be getting side tracked from what the customer is asking. You could have a meeting with employees about the problem and have the problem fixed in no time at all. Wider target audience means more age groups and social class groups learning about your company. More consumers can be a direct result from expanding your audience. Maybe not right away but with time. Say the 12 year old boy has his 25 year old parents on Facebook. They like your page, he learns about your company and about your services. When he grows up he works for a company who is updating some of their machinery. He mentions to his boss your company and tells him about how his parents used your company for their businesses machinery for years. You now have a new client. Advertisements seen online are often repeated, they circulate between multiple advertisements. Any marketer knows that more advertisements usually results in more consumers.
- Now to look at the cons of Social Media Marketing. Like any type of advertising there is the fact of cost. Advertisements online can cost any amount from very low to very high. Of course cost means money out before any money comes in. However, I would like to remind you that once that cost is put to use and the advertisements are going through there should be an increase in customers to cover the cost of the ads and then some. As with any business venture there is a risk of a negative response. However, we could look at the negative responses as a type of feedback telling us we should fix whatever the negativity is focused at. If you notice a large amount of negative posts by consumers, you know what you need to work on. A larger target audience can be seen as a negative simply because the larger audience may not all become consumers. Many businesses see this as a reason not to partake in Social Media Marketing. I would like to ask you one question though. If they don’t ALL become consumers, does that mean none of them will? One last con to this type of marketing is that it is difficult to measure the effectiveness of the advertising done on Social Media websites. However, it is possible to see which direction business is going after you begin it. Just because we can’t put an exact percentage on the improvement doesn’t mean we don’t recognize it as improvement.
- In asking if Social Media Marketing is right for you I first remind you of the quote on the first bullet. It is straight from your company’s home page. (Northwestern) Now with that quote fresh on your mind I have some questions. Doesn’t it help customers if they can find information about your services with more convenience? Doesn’t it also help your customers when you have feedback from them to fix any problems or concerns they have? Social Media sites are convenient for consumers because they are already on the website, talking to their friends and family, so it is no trouble at all to click to your page on that site and look up what they need to know. Also, while they are on your page it is easy for them to post a comment about their latest experience with your company. They don’t have to look up your website, or search it for the comment section. This is quicker, more convenient for them and more helpful for you. Now in asking if Social Media Marketing is right for you I refer you back to the pros and cons. There were many benefits to the use of Social Media Marketing, and all the supposed downs were easily looked at as additional benefits. With so many ups and so little downs what could be so horrible that it isn’t a great idea?
- Now in getting started with Social Media Marketing, many people aren’t sure where to begin. So let’s discuss that process. The first thing you would have to decide is which site or sites do you want to start with? This question could be handled by looking at what site gets more views, which site provides more chances of feedback, or you could simply hold a vote among the board and go with the site most people agreed on. The next goal would be to decide what information to provide on the site. The typical information people expect, from my personal experiences, is the address, phone number, store hours, name, website for company, and maybe a small list of some services and prices for them. After you have it all planned out you have to either hire or designate employees to make and manage the page for the site and to contact sites for available advertising. This includes keeping up to date on the customer feedback, responding to questions and concerns by consumers, notifying appropriate individuals in the company about pricing for advertising, and informing appropriate individuals in the company about responses customers provide. Once the page is made, advertisements are out, and employees are watching the results, you just wait for the input. Then you just respond appropriately and collect the resulting increase in business.