This buyer persona is an IT administrator responsible for evaluating and selecting new workflow automation solutions. They expect a solution to help their team build and automate processes quickly without extensive coding. Key decision criteria include ease of use, support for complex workflows, and the ability to test solutions before purchasing. The administrator will involve their developers and users in evaluating recommendations but will make the final decision. They trust peer groups and online forums to guide their decision. Concerns include solutions being too complex, not intuitive, or requiring significant changes to their processes.
Showcase your success to the stakeholders and investors using Milestone Strategy PowerPoint Presentation Slides. Throw a light on some of your projects, accomplished tasks, achievements, milestones with the help of visually appealing easy-to-understand milestone strategy PPT slideshow. These milestones PowerPoint templates will help you convince your clients and sponsors to get on board with you on your next project. Showcase your work and projects with monthly, quarterly and yearly timeline. This deck comprises of various innovatively designed milestone strategy PowerPoint presentation slides to showcase your best work. This deck is completely editable. You can customize these templates as per your need. Edit color, text, icon and font size as per your requirement. Add slides to your presentation, put content and present it with confidence. Get access to the milestone strategy PPT templates to set the right impression on the audience. Our Milestone Strategy Powerpoint Presentation Slides create euphoria. Folks get to feel genuine bliss.
The 5 Biggest Technology Trends In 2022Bernard Marr
This article outlines the five biggest tech trends that will define 2022. I touch on artificial intelligence, our increasingly smart devices, the 'as a service' revolution, the datafication of our world, the need for more transparency and more accountability, as well as sustainability.
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
A.T. Kearney reached out to more than 2,000 executives, business leaders, and heads of strategy functions to discuss their thoughts on the state of strategy today. Our findings indicate that while most leaders continue to believe in strategy, the return on their strategy initiatives has largely eroded over the past decade. In fact, when asked what it takes to secure a prosperous future, more than 80 percent of executives consider agility as important or more important than strategy when it comes to securing a prosperous future. Fortunately, the findings also point to promising ways to reclaim strategy—including using future-focused tools and techniques and engaging the organization in strategy formulation.
Company Achievements And Challenges PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Company Achievements And Challenges Powerpoint Presentation Slides. This aptly crafted editable PPT deck contains twelve slides. Our topic specific Company Achievements And Challenges Powerpoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.
Many corporations recognize their future depends on digital transformation. Earley Information Science outlines the 4 step process for building a roadmap to transformation.
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
Digital Business Transformation Powerpoint TemplatesSlideTeam
The digital transformation is a three-stage process which incorporates features like Design, Business Model, and Operations. Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. The Template shows an interlinked process with the components like the design, business models, and operations. The digital transformation Template is very beautiful and gives you the provision to change or add the texts in the Slide according to your need and requirement that will completely justify the motive and purpose of the Slide. You can gain public attention easily with the use of this Template as this will be completely understandable by the people which will, as a result, attract the customers. Save the digital convergence Template to present your motive and ideas clearly and with less time consumption. Identify the cause of inhibitions with our Digital Business Transformation Powerpoint Templates. Eliminate any gnawing doubts. https://bit.ly/2WsjJPU
Showcase your success to the stakeholders and investors using Milestone Strategy PowerPoint Presentation Slides. Throw a light on some of your projects, accomplished tasks, achievements, milestones with the help of visually appealing easy-to-understand milestone strategy PPT slideshow. These milestones PowerPoint templates will help you convince your clients and sponsors to get on board with you on your next project. Showcase your work and projects with monthly, quarterly and yearly timeline. This deck comprises of various innovatively designed milestone strategy PowerPoint presentation slides to showcase your best work. This deck is completely editable. You can customize these templates as per your need. Edit color, text, icon and font size as per your requirement. Add slides to your presentation, put content and present it with confidence. Get access to the milestone strategy PPT templates to set the right impression on the audience. Our Milestone Strategy Powerpoint Presentation Slides create euphoria. Folks get to feel genuine bliss.
The 5 Biggest Technology Trends In 2022Bernard Marr
This article outlines the five biggest tech trends that will define 2022. I touch on artificial intelligence, our increasingly smart devices, the 'as a service' revolution, the datafication of our world, the need for more transparency and more accountability, as well as sustainability.
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
A.T. Kearney reached out to more than 2,000 executives, business leaders, and heads of strategy functions to discuss their thoughts on the state of strategy today. Our findings indicate that while most leaders continue to believe in strategy, the return on their strategy initiatives has largely eroded over the past decade. In fact, when asked what it takes to secure a prosperous future, more than 80 percent of executives consider agility as important or more important than strategy when it comes to securing a prosperous future. Fortunately, the findings also point to promising ways to reclaim strategy—including using future-focused tools and techniques and engaging the organization in strategy formulation.
Company Achievements And Challenges PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Company Achievements And Challenges Powerpoint Presentation Slides. This aptly crafted editable PPT deck contains twelve slides. Our topic specific Company Achievements And Challenges Powerpoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.
Many corporations recognize their future depends on digital transformation. Earley Information Science outlines the 4 step process for building a roadmap to transformation.
Chinese Internet Economy White Paper 2.0 - Decoding the Chinese Internet 2.0:...Boston Consulting Group
Now that China’s major online players have conquered the consumer space, they’re intent on, digitizing B2B industries and building platform-based businesses. China’s consumer internet is driving the development of the industrial internet, according to a new report by Boston Consulting Group (BCG), AliResearch and the Baidu Development Research Center. Comparing the development of China’s consumer internet and industrial internet with foreign markets for the first time, the report systematically reviews China’s internet players’ entrance into the industrial internet, revealing the unique digitalization path in China and its underlying causes.
Digital Business Transformation Powerpoint TemplatesSlideTeam
The digital transformation is a three-stage process which incorporates features like Design, Business Model, and Operations. Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how you operate and deliver value to customers. It's also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure. The Template shows an interlinked process with the components like the design, business models, and operations. The digital transformation Template is very beautiful and gives you the provision to change or add the texts in the Slide according to your need and requirement that will completely justify the motive and purpose of the Slide. You can gain public attention easily with the use of this Template as this will be completely understandable by the people which will, as a result, attract the customers. Save the digital convergence Template to present your motive and ideas clearly and with less time consumption. Identify the cause of inhibitions with our Digital Business Transformation Powerpoint Templates. Eliminate any gnawing doubts. https://bit.ly/2WsjJPU
SAS Insurance Analytics Architecture provides insurance carriers with the foundation for implementing an enterprise data warehouse that can provide accurate insight into the business
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
We will look at how some of the world's most well known brands are transforming themselves in collaboration with Pivotal.
Speaker: Faiz Parkar, Director EMEA GTM, Pivotal
Enhancing customer experience through Digital TransformationYASH Technologies
Is digital transformation only about digitizing existing services? It is much more than just that. Read more to understand the importance of digital core in today's era.
The tipping point for electrified vehicles is in sight, and a combination of hybrid and fully electric powertrains is expected to cut the global market share of pure internal combustion engines (ICEs) by about 50% by 2030.
The Bottom Line on Trust | Accenture Strategy Competitive Agility Index 2018accenture
In the not-too-distant past, trust was considered a “soft” corporate issue. Its connection to a company’s value, tenuous. Not anymore. New Accenture Strategy research quantifies the impact of trust on your company’s competitiveness. And bottom line. Trust is anything but soft.
To be competitive in today’s environment, companies need to execute a balanced strategy that prioritizes trust at the same level as growth and profitability. Those who do benefit from greater resiliency from trust incidents, making them more competitive. Those who don’t are putting billions in future revenue at risk.
Accenture Strategy found that more than half (54%) of the 7.030 companies we scored on our Competitive Agility Index experienced a material drop in trust, a key measure of competitiveness. Conservatively, those companies lost out on US$180 billion in potential revenues.
What if your company could quantify the potential negative impact of a trust incident on key measures of competitiveness: growth and profitability? Accenture Strategy can show you how.
Shifting Trade Rules and the Future for North America’s Auto IndustryBoston Consulting Group
Two major initiatives by the US to overhaul trade rules could have a massive impact on North America’s automotive manufacturing industry. Here’s how companies should prepare.
EY's European Banking Barometer – 2015 identifies the views of 226 senior European bankers across 11 markets regarding their views of the macro-economic outlook and the impact they think it will have on the banking industry in 2015.
For further information visit: www.ey.com/ebb
Unlocking the data possibilities of Big Data presentation shared at the Big Data / Internet of Things Conference Board Conference June 25-26, 2015
http://www.pwc.com/us/en/analytics/big-data.jhtml
Digital Transformation Strategy PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Digital Transformation Strategy Powerpoint Presentation Slides. Our topic-specific Digital Transformation Strategy Powerpoint Presentation Slides presentation deck contains twenty-three slides to formulate the topic with a sound understanding. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format
PwC’s Trends in People Analytics report highlights our recently published 2015 PwC Saratoga US benchmark data, as well as the implications for people analytics functions and key trends for consideration.
Retailers who are proactive with their approach to consumer privacy and retail cyber security will create more meaningful data and consumer engagement.
Cracking the Code on Consumer Fraud | Accentureaccenture
"Accenture research highlights how public safety agencies need a new approach to tackle consumer fraud – more intelligence-led,
proactive and collaborative."
A Quick-Results Method for Moving Up the S-Curve and Improving Customer Service.
Widely proven: Fast, Effective and Affordable (under $10K)
Identifies customer touchpoints or Mopment Of Truth (MOT)
Brings Customer Focus to each MOT.
Improves the customer experience to help bolster loyalty and profits.
Description of the S-Curve.
How do I do the workshop? Methodology and Deliverables.
Link to quick self assessment of your service, plotted on the S-Curve.
Also visit www.CustomerExperienceWorkshop.net
Brief introduction to service design, personas and journey mapping. This presentation was part of a Customer Experience workshop organized by B.U.I.L.D, from Entrepreneurs Anonymous.
SAS Insurance Analytics Architecture provides insurance carriers with the foundation for implementing an enterprise data warehouse that can provide accurate insight into the business
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
We will look at how some of the world's most well known brands are transforming themselves in collaboration with Pivotal.
Speaker: Faiz Parkar, Director EMEA GTM, Pivotal
Enhancing customer experience through Digital TransformationYASH Technologies
Is digital transformation only about digitizing existing services? It is much more than just that. Read more to understand the importance of digital core in today's era.
The tipping point for electrified vehicles is in sight, and a combination of hybrid and fully electric powertrains is expected to cut the global market share of pure internal combustion engines (ICEs) by about 50% by 2030.
The Bottom Line on Trust | Accenture Strategy Competitive Agility Index 2018accenture
In the not-too-distant past, trust was considered a “soft” corporate issue. Its connection to a company’s value, tenuous. Not anymore. New Accenture Strategy research quantifies the impact of trust on your company’s competitiveness. And bottom line. Trust is anything but soft.
To be competitive in today’s environment, companies need to execute a balanced strategy that prioritizes trust at the same level as growth and profitability. Those who do benefit from greater resiliency from trust incidents, making them more competitive. Those who don’t are putting billions in future revenue at risk.
Accenture Strategy found that more than half (54%) of the 7.030 companies we scored on our Competitive Agility Index experienced a material drop in trust, a key measure of competitiveness. Conservatively, those companies lost out on US$180 billion in potential revenues.
What if your company could quantify the potential negative impact of a trust incident on key measures of competitiveness: growth and profitability? Accenture Strategy can show you how.
Shifting Trade Rules and the Future for North America’s Auto IndustryBoston Consulting Group
Two major initiatives by the US to overhaul trade rules could have a massive impact on North America’s automotive manufacturing industry. Here’s how companies should prepare.
EY's European Banking Barometer – 2015 identifies the views of 226 senior European bankers across 11 markets regarding their views of the macro-economic outlook and the impact they think it will have on the banking industry in 2015.
For further information visit: www.ey.com/ebb
Unlocking the data possibilities of Big Data presentation shared at the Big Data / Internet of Things Conference Board Conference June 25-26, 2015
http://www.pwc.com/us/en/analytics/big-data.jhtml
Digital Transformation Strategy PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Digital Transformation Strategy Powerpoint Presentation Slides. Our topic-specific Digital Transformation Strategy Powerpoint Presentation Slides presentation deck contains twenty-three slides to formulate the topic with a sound understanding. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. PPT slides are accessible in both widescreen and standard format. PowerPoint templates are compatible with Google Slides. Quick and risk-free downloading process. It can be easily converted into JPG or PDF format
PwC’s Trends in People Analytics report highlights our recently published 2015 PwC Saratoga US benchmark data, as well as the implications for people analytics functions and key trends for consideration.
Retailers who are proactive with their approach to consumer privacy and retail cyber security will create more meaningful data and consumer engagement.
Cracking the Code on Consumer Fraud | Accentureaccenture
"Accenture research highlights how public safety agencies need a new approach to tackle consumer fraud – more intelligence-led,
proactive and collaborative."
A Quick-Results Method for Moving Up the S-Curve and Improving Customer Service.
Widely proven: Fast, Effective and Affordable (under $10K)
Identifies customer touchpoints or Mopment Of Truth (MOT)
Brings Customer Focus to each MOT.
Improves the customer experience to help bolster loyalty and profits.
Description of the S-Curve.
How do I do the workshop? Methodology and Deliverables.
Link to quick self assessment of your service, plotted on the S-Curve.
Also visit www.CustomerExperienceWorkshop.net
Brief introduction to service design, personas and journey mapping. This presentation was part of a Customer Experience workshop organized by B.U.I.L.D, from Entrepreneurs Anonymous.
This presentation aims to teach others how to use the user centered design methodology known as personas.
Personas are archetypes (models) that represent groups of real users who have similar behaviors, attitudes, and goals. A persona describes an archetypical user of software as it relates to the area of focus or domain you are designing for as a lens to highlight the relevant attitudes and the specific context associated with the area of work you are doing.
This workshop is a precursor to creating full, research-backed personas, and is aimed to externalize what stakeholders already know about their customers - to share prior knowledge and assumptions through experience working at your company, interacting with users, and data generated by users. The provisional personas developed here are also known as: Proto-Personas, Ad Hoc Personas, Strawman Personas, Skeletal Personas, or Pragmatic Personas.
Why do companies need to manage the entire customer experience? New analysis reveals that the entire customer journey - the series of interactions with a brand - is more important than any single touchpoint experience. Leading companies identify and effectively manage a few "key journeys." When companies perfect managing the entire customer journey, they reap significant benefits—including enhanced customer and employee satisfaction, reduced customer churn, increased revenue, lower costs, improved organizational collaboration, and competitive advantage. Presented at the Harvard Business Review webinar. For more on customer decision journeys: http://mckinseyonmarketingandsales.com/topics/customer-decision-journey
Companies that want to turn excellent customer experience into growth need to master Customer Journeys. Customer Journeys (the set of interactions a customer has with a brand to complete a task) and less moments of truth are what matter for a customer. Companies that master not only see an improvement in customer experience, loyalty, and operational productivity; they also see above-market growth.
We have always wanted to have an example buyer persona, but our clients would never allow their competitors to have access to such valuable insights. We can’t argue with that.
So we developed the following persona without a client in mind. We built it by interviewing marketers about their decision to buy an email marketing solution.
Please note that one important aspect of this persona is far more valuable when it is not an example. The Perceived Barriers insight for a real persona reveals the reasons that buyers do not choose the solution you are marketing. This is often one of the most actionable aspects of the buyer persona, identifying opportunities to build sales and marketing strategies that overcome your buyer’s objections. We couldn’t capture those insights without choosing a specific email marketing solution for our example.
We hope that this example buyer persona will help you to understand why the 5 Rings of Buying Insight™ are rapidly becoming the standard framework for B2B and B2C buyers of medium-to-high consideration products, services and solutions.
Commission crowd the top ten factors a self-employed sales agent considers wh...CommissionCrowd
We’ve spent a lot of time talking with professional freelance sales agents over the last few years. They’ve given us some really interesting insights into what they look for in an opportunity and we’d like to pass on all of this invaluable learning to you as a Company looking to recruit the best self-employed sales professionals.
Not all self-employed sales agents are created equal just like no two sales opportunities provide the same value and benefit. However, there are common factors that can help you present your opportunity and your company so you stand out in a way that matters, from your competition.
You’ll Learn
- The most important factors self-employed sales professionals consider when searching for a new opportunity
- Ideas and examples of how to incorporate each factor into your opportunity
Lifetime VIP Member Bonuses
In addition to the above insights you will also receive:
- A personal review of your opportunity including suggestions (if applicable) to ensure you’ve covered all the basis
- A copy of the presentation
Why are we holding this?
Agents tell us time and time again that they are looking to work with Companies who understand and respect the way they work. This series has been developed to give Companies a head start in their recruitment once the CommissionCrowd platform goes live.
DataDreamin presents: A Cup of Data vol 4 - Spilling the Tea on UX Design Principles - November 12th, 2021 by Elena Migunova.
You know how to build recipes and dashboards, got your Tableau CRM skills. But how do you create EFFECTIVE dashboards? This session will teach you how you can become a design hero and give you the right tools to apply UX design principles to your Tableau CRM dashboards.
Imagine a new environment, based on collaborative and flexible working, on technology that, used correctly, liberates rather than constrains.
Understand how Office365 will reduce cost and enable your organisation to work smarter - work faster and - work from anywhere.
There is increasing competition and commoditization in the information security marketplace.
For better or worse, pure technical knowledge and experience is not enough. InfoSec companies must go out of their way to demonstrate and communicate their value to potential clients. This includes optimizing and standardizing internal processes and client-facing communications. This article (the first in a series) discusses the problems facing InfoSec companies and some strategies for standing out from the crowd.
How to Make Your Resume Product Friendly by Ticketmaster PMProduct School
How to transform your resume to apply for a Product Management position?
Are you trying to break into Product Management and having a hard time getting called in for an interview? Thinking your resume may be affecting your chances? In this session, Haydee gave tips on how to transform your resume so that it highlights the experience and skills to get you in the door. This session is ideally suited for User Experience professionals, Business Analysts, or Developers seeking to transition into Product Management.
I describe how to earn a seat at the table by using a Scrum framework to optimize your work, build trust and find a sustainable balance between production tasks and innovation.
Differentiating Your InfoSec Company: Getting Some “Quick Wins”Security Roots Ltd.
There is increasing competition and commoditization in the information security marketplace. InfoSec companies must optimize and standardize their business processes and methodologies to differentiate themselves from competitors. This article (part of a series) discusses strategies for getting some immediate “quick wins” at your company. It looks at some steps you can take now, today, to start seeing improvement and better responses from your clients.
How UXD Can Provide Leadership Skills for Complex Software Projects: A 4-Day ...Greg Laugero
This presentation was given at the Usability Professionals Association 2008 Conference. It is for UXD professionals who are ready to take their next career step and move into a leadership role for complex projects. We'll discuss practical techniques, along with hard-earned lessons, for bringing order to the often overwhelming chaos of difficult projects.
These are slides from the ADPList mentoring session.
https://app.adplist.org/dashboard/sessions/details/how-to-measure-and-communicate-the-impact-of-ux/about
A timeless question and heavily debated one. I have been dumbfounded, defensive, even taken offense to this question in my career. With experience and willingness to revisit my opinions, I have learned that this complex question requires a considered response.
Join this session if you want to explore the intent behind the question, the role of the product's maturity, the useful approaches to calculate the impact, the challenging circumstances, and craft a thoughtful point of view.
By the end of this session, you should feel ready to discuss this question with empathy, confidence, and conviction.
Presentation by John Yesko at the 2011 Information Architecture Summit (IA Summit) entitled: "The User Experience Brief: The What and Why Before the How."
We IAs spend a lot of time discussing the “core” documents in information architecture—wireframes, site maps, prototypes. But we often jump into these very tactical, design-oriented deliverables too hastily.
The user experience brief takes on a more strategic role. Early in the project, it’s our vehicle to summarize what we know so far, particularly requirements and research results. More importantly though, it lays the foundation for the UX design approach, with the goals of gathering consensus and identifying sticking points early on. The user experience brief illuminates the organizing principles—user experience fundamentals to be followed and referenced throughout the project.
We’ll talk about the value of this early-project document, its role in shaping the user experience approach, how its composed, and its limitations. We’ll look at a number of great visual examples too. Introduced the right way and at the right time, the UX brief can be an invaluable stake in the ground with clients and internal stakeholders.
What Is Product Management_ by Intercom Product Leader.pdfProduct School
Main takeaways:
- Role of ‘Product Manager’ varies a lot depending on multiple factors. It’s important to be aware of this variation, especially as an early-career PM to be able to make the right decisions.
- There are common elements to a product role. There are (soft) skills you can improve on which will help you throughout your PM career. The best way to improve these skills is to find learning opportunities to refine these skills.
- Product Management role is not-so-easy to fit in the dichotomy of good and bad, right or wrong. Product work is a multi-faceted decision-making process that doesn’t always have a clear winner.
- The first rule of learning Product Management is doing Product Management. It’s not a job with an easy learning process. People from diverse backgrounds can and are encouraged to get into Product Management.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Recruiting in the Digital Age: A Social Media Masterclass
Nwc buyer personas lob owner it admin developer
1. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess Factors
Buyer Persona
Profile
Titles for LOB owners vary widely
depending on organization structure;
they are usually department heads or
team leads for a variety of functions
including finance, procurement, human
resources, legal, healthcare and
marketing
Industry,
geographic or other
segments
Human Resources; Operations;
Finance and Administration; Sales and
Marketing; Information Technology
(I.T.)
Reports to
Most cases: VP level executive
Rare cases: C-Suite level executives
MY RESPONSIBILITIES:
• Establish and adjust strategies to meet
departmental goals
• Maximize existing departmental resources
and investments including budget
responsibilities
• Simplify business processes minusany
subsequent increase in headcount
• Lead, delegate and develop team
• Analyze department metrics, interpret and
report onresults
• Communicate business value of
departmental initiatives to VP level
executives
HOW I AM EVALUATED:
• Implement solutions that enhance the
customer experience (i.e. define pricing,
payment structure, etc.)
• Create revenue and improve operating
margins
• Make revenue on budget, and within
expense guidelines
• Improve employee morale and efficiencies
• Write, present and verbally communicate
effectively
• Pay strict attention to work detail to ensure
accuracy
INFORMATION RESOURCES I TRUST:
• Business professionals(peers)
• Paid consultants
• Online news, customer success, user
groups, webinars and chatter feeds
• Content notification services (i.e. Google
Alerts)
• Events / conferences
DEVICES I USE :
•
•
•
Desktop: 40%
Mobile: 30%
Tablet: 30%
Solution, Sales Play
or Campaign Enterprise workflow software and
services both traditional and mobile
Persona name
Titles
Education
LOB Owner
Bachelors in specific department
discipline; MBAeducated
2. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What business conditions trigger this buyer’s decision to look for a new workflow software/services solution?
Identification of efficiencies
For instance, rolling out an email campaign workflow that
can track prospect responses as they’re being opened,
clicked on, etc. Then seeing where those prospects are
falling out of the buying process. That’d help improve sales
operations because we’d be able to track different touch
points and see how effective those touch points are.
###
Need to migrate disparate systems into a
single platform
We’d like a solution that can automatically go out into one
system and check for a value, then go out to another
system and check for another value, then another, etc.
From there those values would route back into the
platform of origin. Right now, there isn’t an easy way to do
that.
###
It’s hard to measure which sales reps. are
doing the best job
For example, we need to track deflections like “can I call you
back?” to ensure we’re driving quality engagements with
prospects. Then we’ll know which sales reps are getting to
“yes or no” answers quickly, and which ones aren’t.
###
We need to revise the way we price for a
particular industry
We’d like to simplify the calculations we have to go through
to arrive at prices for certain industries. We‘re always
looking for a simple way to drive accurate pricing
throughout our sales cycles.
###
3. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What results or outcomes does this buyer persona expect from a cloud-based workflow solution?
I’ll have better visibility into my
department’s mission-critical
processes
If I had greater control and
understanding of how my people are
processing work across departments,
I’ll in a better position to identify and
resolve issues that are hurting our
productivity.
###
I can measure the impact ofthe
solution
There’s an old management cliché’ that
says “if you can’t measure it, you can’t
improve it.” I want to view tasks that
matter most to my department, along
with metrics that measure their impact.
###
I amount of code I have to write is
reduced
With that I’d also like to prescribe
different plans for syncing those pre-
built connectors with the workflow
technology. Otherwise we’ll have to
write a lot of code to hit the service’s
unique endpoints.
###
I can achieve my objective without
doing the heavylifting
While I understand how to make the
process work best, I don’t want to
create it. Someone else can do that. I
only want to see what I use. In other
words just give me the ability to impact
tasks that relate to my particular
department.
###
I can reassign work without a lot
of hassle
I want to delegate work in ways that tie
back to our approval processes; for
example, does it let me review tasks in
ways where I can route work back to
certain individuals for additional
revisions?
###
Support issues are addressedfast
We want transactional support for our
external email correspondence. For
example, someone places an order and
gets an automatic confirmation. For
example after making a service request
he or she would get a reply that says,
"We'll respond to you in 24 hours."
###
4. Buyer Persona Profile Priority Initiative Success Factors Perceived Barriers Decision Criteria Buyer’s Journey
What attitudes or concerns prevent this buyer from investing in a cloud workflow automation tool? Or why wouldn’t they purchase it from
you?
It’s not simpleenough
Obviously it needs to be simple and
easy from both a user and
implementation perspective.
###
We can’t roll it out without having
to write a lot of code
That’s a huge plus in my opinion. Ideally
implementation can take place with a
point and click admin., as opposed to
relying on a developer resource.
###
Cloud security is a concern
Industries like mine, financial services,
healthcare, government aren’t totally
comfortable putting stakeholder
information and data in the cloud. On-
premises seems to be the more secure
option.
###
You can’t customized it to
particular departmental
languages.
So, what may be standard language for
a particular workflow tool may not
translate well to our sales folks, or to
our customer service agents, because
it’s not the language they’re used to.
###
Implementation takes too long
A lot of the workflow solutions we’ve
considered in the past lacked the
necessary flexibility to get us up and
running fast. This ends up slowing our
business cycles in an era of increasing
customer demand.
###
Adding new tech tends to below
on this organization’s prioritylist
Whenever I advocate for my team to
procure new software, IT always
responds stating they lack the capacity
to properly implement and manage it.
###
5. Buyer Persona Profile Priority Initiative Success Factors Perceived Barriers Decision Criteria Buyer’s Journey
Which features of a cloud workflow platform does this buyer evaluate as they compare alternative approaches / vendors and make a
decision?
The price has to be alignedwith
the value to my business
Am I going to be able to show a positive
ROI?
###
It has to be able to solve our
unique and complex use cases
First we figure out the user stories and
then start determining how the solution
helps achieve them.
###
It has to be able to “prove” it can
serve my needs before I purchase.
I’d like to get a fully featured trial so I
can see if the solution can actually fulfill
our uses cases.
###
It’s easy to use yet, operates at a
sophisticated level
There are some simple process
automaton platforms that don’t have
the logic built in to do exactly what we
need them to do. So, although they
might be easy to use and within our
budget, they don’t have the complexity
necessary to automate intelligent
processes.
###
The help guides empowers my
team to “figure it out on their
own”
That’s a key criteria for me. However, I
want to see solutions that let me get to
my goal before I have to consult the
help desk.
###
6. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What is this buyer’s role in the decision and who else will impact the decision? What resources will they trust to guide the decision?
I let my administrators and
developers evaluate
recommendations
I then will drill down quite a bit into the
details as those recommendations
come in.
###
It depends on how robust theuse
case we’re evaluating is
The decision team varies according to
size of the problem we’re trying to
solve.
###
We have a team that’s working on
the assessment, but I decide
We worked as a team with a couple of
people from marketing, product
management, development and the e-
commerce marketer to decide on
proper features and functionality. We
took a couple of days to do that
together and came up with a bunch of
requirements. We then put it into a
tool that allowed us to track the vendor
responses as well as where we are in
the decision process.
###
It’s a “top suggestion” process
I tend to know enough to get a high
level sense of if it works for us. From
there it requires more validation. In
these cases I’ll ask my team “tell me
what you think about this”
###
I drive the entireprocess
We’re a smaller organization. Sort of up
and coming. That said I’m an early
adopter who stays pretty up to date on
the latest tech. Therefore my team
doesn’t tend to recommend we use
something. Because of our size I usually
just make the recommendation myself.
###
7. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess Factors
Buyer Persona
Profile
ITAdmin.
Titles
IT Administrator/Admin., Business
Applications Administrator,Business
Analyst, IS Supervisor, Manager IT
Technical Operations
Industry,
geographic or other
segments
Human Resources; Operations;
Finance and Administration; Sales and
Marketing; Information Technology
(I.T.)
Reports to
Most cases: Director of IT, Senior IT
Manager, Director of Sales Ops.
Rare cases: Chief Technology Officer,
Executive Vice President of Sales
MY RESPONSIBILITIES:
• Looked to for resolving informationsystem
issues across the organization
• Manage and maintain ITsystems
organizationwide
• Reduce effort for maintainingsystems
• Assist with ad hoc IT requests to optimize
user experiences for internal stakeholders
• Evaluate and integrate business systems
with third-party applications
• Monitor user rights management and
adoption rates across the org.
• Support my organization’s security policy
and procedures
HOW I AM EVALUATED:
• Ensure systems are in good working
condition and fulfill the needs of the
organization
• Make strategic and tactical decisions
related to business systems
• Train and keep users across the org. upto
date on latest software developments
• Manage the organization’s IT partnerand
vendor relationships
• Monitor system enhancements
• Report governance issues accurately
INFORMATION RESOURCES I TRUST:
• Contacts within industry peergroup
• Social media channels
• Community and Platform forums,i.e.
MSFT Knowledge base, etc.
• LinkedIn groups targeted at IT admins.
• Industry trade shows
DEVICES I USE :
Desktop: 80%
Mobile: 10%
Tablet: 10%
Enterprise workflow software and
services both traditional and mobile
Solution, Sales
Play or Campaign
Persona name
Education
Associate’s degree or higher in a
technical discipline such as computer
science or engineering
8. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What business conditions trigger this buyer’s decision to look for a new workflow software/services solution?
We can’t serve all our internal and external process
requests
No matter how hard I try to plan it out, my users’ needs,
market changes and external influences continually have
me under the gun.
###
Our native workflow tools don’t supportcomplex
workflows, and require the time of our
programmers
Therefore projects that require coding are most likely
shifted to IT for appropriate resourcing and prioritization.
This ranking and timing of projects results in backlogs for
my team.
###
We’re having a hard time streamlining our work
across different users, applications andsystems
We have a primary data repository for our organization.
Now that we’re growing, more information from different
areas of the business is hitting that repository. Right now
we’re using everything from spreadsheets to sticky notes to
enter mission-critical data into that repository from
disparate systems.
###
We’re having trouble maintaining stability of our
complex workflows during new software releases
For complex workflows, a lot of times the code behind them
tends to break when services like Salesforce have new
releases, which happen 3-4 times a year. In order to prevent
this our developers have to rigorously test and maintain that
code every quarter.
###
9. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What results or outcomes does this buyer persona expect from a workflow solution?
I can build and automate
processes fast
I’d like to envision and design processes
in “drag and drop” fashion to help make
things more intuitive for our developers
and qualifiedusers.
###
It drives process “bestpractices”
We need workflow monitoring,
analytics and optimization to help us
determine what successful workflow
projects of tomorrow look like for us.
###
It should grow in lockstepwith
changes to our technology
infrastructure
The process automation solution has to
keep pace with our rate of growth.
Demands change so much; I need an
“agile like” tool that keeps our
corresponding IT processes optimized
on an on-going basis.
###
It makes our employees’ lives
easier.
It cuts down on surprises. I know
they’re inevitable sometimes so, in
those cases I want to be able to
troubleshoot our employees’ issues fast
and with as little restraint as possible.
###
It helps me clearly illustrate value
add
Cost savings and improvements in
operational efficiency remain the first
metrics to evaluate projects. Driving
and documenting ways to improve
revenue generation metrics would be
well received.
###
It helps us drivecompliance
Sometimes I have to use IT tools laying
in the shadows. With so many security
regulations in place, and more popping
up everyday, I need something that
ensures the tools I use align with the
industry’s critical compliance mandates.
###
10. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What attitudes or concerns prevent this buyer from investing in a workflow automation tool? Or why wouldn’t they purchase it from you?
The functionality is too complex
Execution is the difference in keeping
my job or losing it. When implementing
something new, I experience a
significant amount of risk. I need the
solution to keep things easy and safe.
###
Intuitive and familiar, if it doesn’t
cover those two things it’s off the
consideration list
The user experience has to
accommodate those with novice to
intermediate computer and software
processing skills.
###
The solution is more on the
programming language sidethan
not
We need simple developer tools that
rely more on declarative development,
including domain languages and visual
data modeling.
###
I can’t quickly test and assess
Our desired solution must support our
architects’ and developers’ ability to
test a process solution, gain feedback
and iterate towards a finished product.
###
It doesn’t help us convey a
“vision” around the waywe
orchestrate processes
Because I have strong influence on the
decision, a key component for me is
that I’m perceived more as a visionary
than the guy who maintains things.
###
Doesn’t let me live-trialnew
business ideas
Our CEO has a saying, “good ideas are
hard to find but, implementing them is
where the power lies.” I want to
translate ideas around workflow into
prototypes likely to drive growth and
differentiation.
###
11. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
Which features of a workflow platform does this buyer evaluate as they compare alternative approaches / vendors and make a decision?
Lets my team build integrated
workflows in shortorder
Can my users access pre-built
connections and quickly start building
tasks/actions originating from data
sources most familiar to them?
###
Helps my team “help themselves”
With new tools and techniques comes
resistance to change. The solution can’t
be something that requires us to
significantly modify our current
technology. I’m very interested in the
solution’s ease of use from a capability
standpoint.
###
We want implementation to
require more augmentationand
less processchange
We don’t have time to change business
activity in order to take advantage of
the new solution.
###
Does it make buildingcomplex
workflows easier?
We’re seeing a lot of potential around
processes we can automate across both
our new and legacy business
systems/applications; the solution must
allow us to integrate those types data
sources in intelligent and sophisticated
ways.
###
If it requires a lot of code, we
aren’t likely to go with it because
of our focus on speed-to-
implementation
Coding new applications is a very slow
and labor intensive process, we need
something that accelerates
development.
###
Does it give me visibility intohow
our processes are collectively
created, delivered and
experienced?
I’d like to obtain a high level statistical
view of our workflow operations to see
in detail the amount of value we’re
getting out of it (ROI, potential for
innovation, etc.).
###
12. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What is this buyer’s role in the decision and who else will impact the decision? What resources will they trust to guide the decision?
I impact the way this tool works
and am therefore a heavy
influencer in the purchasing
decision
In most cases I’m the most qualified
subject matter expert, which also
makes me the most qualified internal
advocate for any technology purchases.
Thus, you need to make me a “hero” of
your solution.
###
I clearly help describeand
quantify our information
processingneeds
I establish the requirements and drive
the post purchase evaluation process to
ensure the solution maps back to our
specificneeds.
###
If it seems simple enough, I’lldo
my own research
For less complex products, I can find
what I need online, i.e. IT pros, peers,
trade publications, peer associations,
training organizations, online ratings,
etc. pre-purchase information residing
in social media, online ratings/reviews,
etc.
###
For decisions that impact the
entire organization, I typically
involve multiple keystakeholders
Whether it be the CEO, CIO or CMO,
enterprise-wide technology purchases
are vetted at the C-suite level –
collectively those guys make or break
the decisions.
###
I have a natural curiosity about
technology so, I tend to absorb
information around my profession
from a variety of sources
Sometimes it’s a dedicated community,
or online journals ranging from
business to consumer-oriented topics,
or folks from my professional peer
group.
###
13. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess Factors
Buyer Persona
Profile
Workflow Developer
MY RESPONSIBILITIES:
• Determining the correct development
projects to work on and the corresponding
priorities.
• Conducting code reviews to make sure
myself and my teams are taking the proper
approach.
• Collaborate with internal teams to ensure
scalable and efficient solutions are
designed, developed, and implemented.
• Integrates knowledge of businessand
functional priorities.
• Meet weekly with product management to
ensure appropriate product milestones are
being met.
HOW I AM EVALUATED:
• Completing my projects on time with as
little bugs as possible.
• Successful development and
implementation of processes and
applications.
• A good understanding of enterprise
application integration, including Service
Oriented Architectures (SOA), Enterprise
Service Buses (ESB), Enterprise
Application Integration (EAI) and Extract,
Transform and Load (ETL) environments.
• Being a good team player.
• How quickly I identify and diagnose sales
and service impediments.
INFORMATION RESOURCES I TRUST:
• Professional network/peer group of
developers
• Community basedportals
• Slack
• Stack Exchange.com
• O’Reilly Media
• Online training academy's
DEVICES I USE :
For Coding:
Desktop: 100%
Non-coding:
Desktop: 20%
Mobile: 5%
Tablet: 75%
Persona name
Titles
Sr. Workflow Developer; Workflow
Developer; Sr. Software Development
Engineer; Software Engineer; Software
Analyst
Education
Bachelor’s degree or equivalent in
cycle management services or
technology; Computer Science or
Engineering; Business; MIS; Software
Engineering
Industry,
geographic or other
segments
Human Resources; Operations;
Finance and Administration; Sales and
Marketing; Information Technology
(I.T.)
Reports to
Most cases: Director of Engineering;
Lead Programmer; Sr. Lead Software
Developer Rare cases: Software
Engineering Lead; Software
Development Sr. Manager
Enterprise workflow software and
services
Solution, Sales
Play or Campaign
14. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What business conditions trigger this buyer’s decision to look for a new workflow software/services solution?
Processes I’m trying to automate require developer
resources that are hard to find
I work for a commercial real estate company. When we
make deals there are a lot of stakeholders that need to take
action on things like approving the purchase of property.
Automating processes like that require coding talent that is
really hard to find. It’d be a whole lot easier if I had a “buy
vs build” solution. It’s not so much about the money. Even if
I had the budget to contract out a developer, the problem is
actually finding thetalent.
###
We need a process solution that pulls data into
CRM systems from external information sources
With approvals, for example, many times folks outside our
organization are involved. However they don’t have
licenses to our CRM systems. That negates their ability to
take necessary actions.
###
Manual processes are affecting profit as well as
stakeholder satisfaction
Our current mode of manual process operations are
negatively affecting our profit, which is having a subsequent
negative impact on both our internal and external
customers experiences.
###
Processing document “packages” is inefficient
When putting together loan packages, we ask borrowers for
all sorts of different documents like tax returns, bank
statements, mortgage statements, etc. Each loan type might
require 5 to 20 documents depending on the deal
parameters. I’d like to develop an automated process that
tells customers, “your loan requires 4 types of documents or
5, or 20“, and then provide an easy way for them to upload
them. We’d also want to configure logic that says, "for the
first phase of your application we only need these three
documents.” Then borrowers would check the three
corresponding boxes in a from before the documents are
automatically routed to the appropriate underwriter.
###
15. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What results or outcomes does this buyer persona expect from a cloud-based workflow solution?
We don’t develop anythingfrom
scratch
For us as developers we don’t want to
build workflows from the ground up
every single time. A lot times with out
the box technology there's no workflow
behind it. A developer has to go in and
write triggers and other workflow
components and it's hard to do that.
No more “reinventing the wheel”
We've tried building workflow across
various services. Creating them is like
reinventing the wheel every single time
for each service. If we had something
we could easily configure, we wouldn’t
have to code as much to streamline
workflow development across multiple
systems and services.
###
It’s easy-to-use and allowsfor
workflow modifications as
organizational needschange
In a constantly changing environment,
where departments are being built and
dissolved on a regular basis, the
workflow solution must empower to
configure workflow modifications
without exhausting developer
resources.
###
It lets me land and expand
processes I develop
The service must let us land and expand
so we can focus development on
solving problem quickly, then expanding
the solution to focus on broader
challenges across the entire
organization.
It simplifies processconfiguration
across multiple informationsilos
We want to orchestrate processes that
replace heavy, complicated BPM suites
while maintaining the ability to easily
extend existing systems of record such
as Oracle and SAP.
###
I can configure the workflow once,
and have it work across my users’
devices
If we can build something on the
backend and have it work on a desktop
web client, tablet or a phone with easy
configuration that'd be really cool.
###
16. Buyer Persona Profile Priority Initiative Success Factors Perceived Barriers Decision Criteria Buyer’s Journey
What attitudes or concerns prevent this buyer from investing in a cloud workflow automation tool? Or why wouldn’t they purchase it from
you?
I can’t try it out within my own
developerorg.
It needs an extensible API, so for use
cases not addressed out the box I would
need to a way to discover what use
cases I can. The best SaaSs always let
you test it out.
###
It doesn’t support a developersite
where you can spin up a
“sandbox”
Then I can play with the solution, doing
any and everything in that “sandbox”
environment I could potentially do in a
production environment. If I can’t proof
my concept without spending money
then that’s a roadblock, and the deal
most likely won’t happen.
###
The documentation isn’t strong
enough
For example ideally it would support
Rest, and have a well documented data
library. If the API documentation is
good then I know the product is good.
###
I can’t estimate costs without
talking to sales.
Developer and technical types want to
be able to figure the price out without
having to talk to sales that much. They
want to be able to figure out, at 2
o’clock in the morning, roughly what
the solution is going to cost.
###
I have no idea how pricingscales
overtime
I don't mind a per user, per month cost
model but, I want to know what
subscription costs over time look like
vs. a site license. Anybody can buy
something that's $30 a user for 5
users. However when you envision
growing your user base to a 1000 then
the site licensing model gets really
expensive.
###
17. Buyer Persona Profile Priority Initiative Success Factors Perceived Barriers Decision Criteria Buyer’s Journey
Which features of a cloud workflow platform does this buyer evaluate as they compare alternative approaches / vendors and make a
decision?
Workflow designer lets mewrite
code once and have it work on a
desktop web client, tablet and
phone.
For example, if you're building
workflow for onboarding you'd want
your HR manager to be able to use it on
a tablet.
###
Drag and drop capability supports
the syncing of data across
platforms
I’d like to build unique actions that are
completely customizable to our
business processes. In order to do that I
need to sync across a multitude of
systems like SAP and storage services
like Dropbox. Doing that in drag and
drop fashion would be very ideal.
###
Workflow designer is a very
diverse, user friendly experience
Sketching or rapid prototyping of
workflows along with zooming,
grouping and printing capabilities are
good. That way it’s not only simple and
easy but incredibly powerful and
robust.
###
The workflow designerhas
“adaptive capabilities”
A lot of times I have to restart my
workflows when closing out of a
service. Instead I want the ability to log
back in and pick-up where I left off.
###
The service lets you go in and add
notifications that alert me of any
seriousissues
Communication is one of our biggest
pain points. I want features that
immediately notify me when there are
issues with technical support, task
management or processes requiring
approvals
###
18. Buyer’s JourneyDecision CriteriaPriority Initiative Perceived BarriersSuccess FactorsBuyer Persona Profile
What is this buyer’s role in the decision and who else will impact the decision? What resources will they trust to guide the decision?
I mostly offer feedback, validation
and recommendations
We developers get tucked away in our
boxes. We might come up with a
solution that helps us do our job.
However if we've been successful with
a product or service before and
someone asks our opinion, then we’re
likely to recommend a product or
service.
###
We’re primarily a service
organization and tend to rely on
the head of salesengineering
They’re the ones out there trying to
sale services and as a result are on the
ground, gathering data and doing a lot
of research.
For a smaller enterprise likeus,
our CTO is pretty hands on
He usually know a lot of different of
different products that can address a
particular use case. A lot of times it's
other CTOs outside the company;
where they talk and compare or they
meet at conferences.
###
If it’s a huge project in scope, we
give the CFO the facts and let him
make the final decision.
The technical folks don't lose their jobs
because projects go over budget. They
lose their jobs because projects fail.
The CFO is more concerned with
making sure the dollars make sense. So,
we gather the data, present it along
with our recommendations and let him
make the choice.
###
There are a lot of different outlets
I rely on to validate how to solve
various use cases.
A lot of times it's other developers
outside the company. Whether it’s
online forums, Slack or conferences I
rely on my professional peers to where
talk and compare solutions.
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