EY's European Banking Barometer – 2015

European Banking Barometer – 2015
Reflecting a challenged industry

Contents
Page
1 Economic environment 9
2 Business outlook and focus areas 12
3 Business priorities and product line expectations 28
4 Headcount and compensation 36
5 Contacts 45
Page 2

Introduction
The European Banking Barometer provides an overview of the macro-economic outlook and its impact
on the European banking industry, as well as the priorities banks will focus on over the next 12 months.
Now in its sixth edition, the latest survey consists of 226 interviews with senior bankers across 11 markets: Austria,
Belgium, France, Germany, Italy, the Netherlands, the Nordics, Poland, Spain, Switzerland and the UK.
The fieldwork was conducted via an online questionnaire and telephone interviews during November and December 2014.
Respondents were interviewed from a range of financial institutions covering at least 50%* of banking assets in each
market.
A range of bank types were interviewed in each market to help ensure the study was a fair reflection of each country’s
banking industry. Interviews were not conducted with subsidiaries of member or group banks.
The results in this report are presented in an aggregate market format and shown in percentages. Aggregated European-
wide results have been weighted in proportion to countries’ banking assets. All country-level data is unweighted.
Please note that some charts may not add up to 100%, and net increase totals may differ slightly from the numbers shown
in the charts, as percentages have been rounded to the nearest whole number. Where possible, we have compared and
contrasted the data with that in our European Banking Barometer – 2014.**
We would like to thank all the research participants for their contributions to the study.
If you would like to take part in our next European Banking Barometer study, please speak to your usual EY contact
or refer to your local country contact on page 46.
Page 3
* Austria represents 31% of its market's banking assets.
** The European Banking Barometer – 2014 was conducted in March and April 2014, and respondents were asked about their six-month outlook, whereas the European Banking Barometer – 2015 is based on respondents' 12-month outlook.

European Banking Barometer – 2015Page 4
Composition of the survey sample by bank type
23
13
12
14
38
Bank type*
Universal (large-scale banking group or major bank)
Corporate and investment
Private bank or wealth manager
Specialist (e.g., consumer credit, savings or a bank that doesn’t offer a current account)
Retail and business (SME business banking)
* Numbers in the pie chart reflect the percentage of respondents who answered. Percentages were calculated using unweighted data.
Please note that, given the structure of the German and Swiss banking markets, respondents in these two countries were provided with country-specific bank types that have been reallocated to our five European bank types as follows:
In Germany, big banks and regional banks were reallocated to universal banks; foreign banks (not headquartered in Germany) were reallocated to corporate and investment banks; private bankers were reallocated to private banks or wealth
management; savings banks and cooperative banks were reallocated to retail and business banks; and central building societies, building loan associations and mortgage banks were reallocated to specialist banks.
In Switzerland, major banks were reallocated to universal banks; investment banks were reallocated to corporate and investment banks; private bankers (general or limited partnership) and banks under foreign control were reallocated
to private banks/wealth management; cantonal banks, and regional and savings banks were reallocated to retail and business banks; and securities traders were reallocated to specialist banks.

Composition of the survey sample by bank type
Market Total Universal
Corporate and
investment
Private bank or
wealth
management Specialist
Retail and
business
(cooperative)
Retail and
business
(state owned)
Retail and
business
(privately
owned)
Austria 6 4 0 1 0 1 0 0
Belgium 21 5 2 4 1 1 1 7
France 11 5 1 0 2 1 1 1
Germany 50 9 1 3 9 9 17 2
Italy 20 5 2 0 3 8 1 1
Netherlands 7 2 1 0 3 0 1 0
Nordics 16 6 3 1 2 0 0 4
Poland 13 8 3 1 0 0 1 0
Spain 9 1 1 0 0 2 1 4
Switzerland 42 2 1 14 6 4 8 7
UK 31 5 14 2 6 1 1 2
Europe** 226 52 29 26 32 27 32 28
Page 5
Type of bank*
* Given the structure of the German and Swiss banking markets, respondents in these two countries were provided with country-specific bank types that have been reallocated to our five European bank types as follows:
In Germany, big banks and regional banks were reallocated to universal banks; foreign banks (not headquartered in Germany) were reallocated to corporate and investment banks; private bankers were reallocated to private banks or wealth
management; savings banks and cooperative banks were reallocated to retail and business banks; and central building societies, building loan associations and mortgage banks were reallocated to specialist banks.
In Switzerland, major banks were reallocated to universal banks; investment banks were reallocated to corporate and investment banks; private bankers (general or limited partnership) and banks under foreign control were reallocated
to private banks or wealth management; cantonal banks, and regional and savings banks were reallocated to retail and business banks; and securities traders were reallocated to specialist banks.
** European totals in the table reflect the unweighted number of respondents who answered. All European aggregated percentages in the report are weighted in proportion to markets’ banking assets, as reported by The Banker database in
June 2014 and SNL Financial. All market level figures in this report reflect unweighted data.

European overview
The prospects for a European economic recovery are weaker than in 2014, but most bankers remain positive about their
own institution’s performance. The broad-based optimism about the economy seen in our previous edition has evaporated:
just over a third of bankers now expect the economy to strengthen, and more than a quarter anticipate a deterioration
in outlook.
Despite this, most bankers still expect their institution’s financial performance to improve – but only slightly, as institutions
continue to grapple with a complex and evolving regulatory agenda. With the industry still struggling to deliver sustainable
returns, pay expectations are more modest than in 2014.
The economic recovery will be weaker, but the (gradual) improvement in banks’ financial performance will continue.
► In 2014, 64% of respondents expected the economic outlook to improve. In our latest survey, just 38% do. Furthermore,
27% now believe that the economic outlook will deteriorate.
► Despite this, 56% of respondents still believe that the financial performance of their own bank will improve, compared with 60%
in 2014. Bankers remain most positive about the outlook for private banking and wealth management; 62% believe the outlook
is good for that segment. More than half of respondents also thought the outlook was good for retail banking, corporate banking,
and debt and equity issuance.
► We estimate that, unless banks exceed the 3.5% revenue growth and 1.6% cost reduction they anticipate, they are likely
to improve return on equity (ROE) by only around half of the 1.6% they hope to achieve.
Page 6

European overview
The industry is now more resilient, supporting lending growth, but banks will continue to adjust their funding profiles.
► Bankers continue to expect corporate lending policies to become less restrictive across most sectors in the coming year, and 51%
expect to increase lending to customers. However, as banks continue to de-risk their balance sheets, the transport, financial
services, construction and commercial real estate sectors will face further restrictions.
► Banks are increasingly likely to seek funding through wholesale markets, which are now easier to access, and as ultra-low
interest rates in Europe make deposit funding expensive. Forty-seven percent of respondents believe they are now more likely
to seek wholesale funding, compared with 42% in 2014. By contrast, just 35% of respondents expect to introduce incentives to
increase customer deposits, compared to 51% last year.
Although banks continue to look for opportunities to grow, risk and regulation remain banks’ top priorities.
► Launching initiatives to promote growth remains a key focus for many European banks: half of bankers expect this to be an
area of increased focus in 2015. However, when considering banks’ overall list of priorities, innovation and growth activities
are eclipsed by cost reduction and efficiency initiatives, and risk and regulatory programs. As a result, banks will continue to
invest in technology as they continue to streamline process, strengthen cybersecurity and tackle financial crime.
► Risk and regulation will remain firmly at the top of bankers’ priorities in 2015. Seventy-one percent of respondents see risk
management as particularly important, compared with 56% in 2014. Capital, liquidity and the leverage ratio will receive even
greater attention in the coming year as the Financial Stability Board progresses its consultation on Total Loss Absorbing Capital
(TLAC).
► Although reputational risk is the third most important priority for banks for 2015, developing new remuneration systems, which
many see as a key driver of cultural transformation across the industry, and central to mitigating conduct risk are ranked 21st.
Page 7

European overview
Post-AQR industry restructuring will gather pace, but sector consolidation remains some way off.
► Sector restructuring had slowed ahead of the ECB’s comprehensive assessment but, following the exercise’s completion, banks
are now once more reassessing their business and geographic footprints. Asset disposals and acquisitions are likely to be driven
by the structural reform agenda, with 41% of universal banks expecting to sell assets.
► Acquisitions are likely to be small in scale and focused on strengthening core businesses and existing capabilities. Significant
sector consolidation remains unlikely: just 28% of banks expect large- or medium-scale consolidation in the coming year.
Although 53% of bankers expect significant consolidation within three years, this has fallen from 65% in 2014.
The pace of job cuts is picking up, and pay expectations are beginning to reflect a challenged industry.
► Forty-three percent of bankers expect headcount to fall, compared with 38% in our last survey, with headcount reductions
focused in operations and IT, other head-office functions and retail banking. The UK is the only market where more respondents
expect headcount to rise than fall.
► The combination of low growth, continued industry restructuring and further job cuts means bankers are now less optimistic
about the prospects for industry pay. Although 22% of respondents expect aggregate pay to increase, 19% expect it to fall.
Notably, although 4% expected aggregate pay to increase by over 10% in 2014, none do this year. In fact, 10% of respondents
now anticipate a double-digit reduction in pay.
Page 8

Economic environment

1 26 35 35 3
Bankers are now less positive about the prospect of an
economic recovery, but expectations differ widely by market
How do you expect the general economic outlook in your market to change over the next 12 months?*
Page 10
* Numbers reflect the percentage of respondents who answered. Base excludes respondents who answered “Don’t know.”
Comments: Optimism about the economic recovery had been increasing in the previous three editions of our European Banking Barometer.
This edition highlights a stark reversal of that trend, pointing to a slowing economic recovery. This is in line with the International Monetary
Fund’s (IMF’s) recent downward revision of Euro Area growth prospects for 2015. Just 38% of respondents expect the economic outlook to
improve, compared with 64% in 2014. Furthermore, 28% expect the economic outlook to deteriorate, compared with just 9% in 2014.
However, expectations vary between markets. While the bankers in the UK, Poland and Spain anticipate a stronger economy, driven by a
mixture of rising consumption, investment and employment, more Belgian, French and German bankers expect their economy to contract
than to grow.
1 8 27 56 8
Worsen significantly Worsen slightly Stay the same Improve slightly Improve significantly
2014
2015

5
2
1
13
14
23
25
10
34
64
26
25
33
27
48
22
15
50
57
45
44
18
35
55
33
57
36
56
62
25
43
40
20
18
35
20
33
3
2
22
3
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
Worsen significantly Worsen slightly Stay the same Improve slightly Improve significantly
How do you expect the general economic outlook in your market to change over the next 12 months?*
2015
Two-thirds of French bankers expect the economic outlook
to worsen, but 78% of Spanish bankers expect it to improve
Page 11
2014 Net
increase
Net
increase
0
-5
11
-45
-16
25
43
0
38
78
24
47
7
1
6
5
10
5
6
17
8
6
23
14
24
10
8
10
14
20
43
52
27
35
31
57
76
65
58
80
86
75
50
21
56
59
46
23
20
33
1
3
8
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria 23
53
54
0
46
70
86
70
92
80
76
74

Business outlook and focus areas

Despite a weaker economic outlook, most bankers still
expect their institution’s financial performance to improve …
How do you expect your bank’s financial performance to change over the next 12 months?*
Page 13
1 13 26 50 10
Weaken significantly Weaken slightly Stay the same Strengthen slightly Strengthen significantly
2014
Comments: Cost reduction and revenue growth initiatives will gather pace, yet banks will still struggle to deliver even the modest
improvement in ROE they anticipate. Across Europe, bankers expect costs to fall by an average of 1.57% – more than three times the cost
reduction anticipated last year. Similarly, anticipated revenue growth of 3.46% exceeds last year’s expectation. Although respondents hope
that these improvements will deliver an average improvement of 1.62% in ROE, EY analysis suggests that they will only boost ROE by around
half that amount. Furthermore, European banks would need to reduce costs by about 21% and grow revenues simultaneously by 15% just to
achieve their average cost of equity (9.4%). Bankers in Poland, the Netherlands and Germany actually anticipate a slight fall in ROE. By
contrast, bankers in Spain, the UK, the Nordics and Austria all expect ROE increases in excess of 3.5%.
1 15 27 48 8
2015

-6.00 -5.00 -4.00 -3.00 -2.00 -1.00 0.00 1.00 2.00 3.00 4.00 5.00 6.00
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
… but ROE growth will remain modest as banks continue
to struggle to cut costs or grow revenues significantly
How do you expect your bank’s performance measures to change over the next 12 months?*
Page 14
* Numbers reflect the mean percentage change expected. Base excludes respondents who answered “Don’t know.”
Increase
Percentage increase
Revenue
Average percentage change
4.10
3.19
3.46
4.14
0.79
2.63
5.00
3.00
2.33
4.17
2.24
4.57
Cost
base
-5.83
-1.15
-1.57
-1.80
-0.43
-3.29
5.50
-3.58
0.75
-3.14
0.64
-2.64
ROE
4.00
2.37
1.62
0.38
-0.50
2.23
-0.25
3.77
-1.00
3.60
0.57
3.75
4.10
3.19
3.46
4.14
0.79
2.63
5.00
3.00
2.33
4.17
2.24
4.57
-5.83
-1.15
-1.57
-1.80
-0.43
-3.29
5.50
-3.58
-3.14
0.64
-2.64
4.00
2.37
1.62
0.38
2.23
3.77
-1.00
3.60
0.57
3.75
-0.25
0.75
-0.50

Almost one-third of bankers still expect to increase their loan
loss provisions …
Over the next 12 months, what do you expect your bank’s total provisions against loan losses to do?*
Page 15
Comments: Slightly more banks now expect to raise loan loss provisions (LLPs) than in 2014. Provisions are likely to rise as banks move to
comply with IFRS 9, a new accounting standard due to take effect on 1 January 2018. Under the IFRS 9 standard on financial instruments, a
new expected-loss impairment model will require banks to recognize not only credit losses that have already occurred, but also losses that
are expected in the future. It is likely that the effect of the higher provisions will be moderate for banks that use an internal approach to
calculating regulatory capital; however, the impact will be greater for banks using the Basel standardized approach. Despite this, with many
European banks having significantly strengthened their balance sheets to ensure they passed last year’s ECB Asset Quality Review (AQR),
29% now expect to be able to release provisions to improve their financial performance, compared with just 23% in our previous survey.
3 26 39 28 4
1 22 46 27 3
Decrease significantly Decrease slightly Stay the same Increase slightly Increase significantly
2014
2015

… but bankers in Austria, Belgium, Spain and the UK expect
to release provisions, which may boost financial performance
Over the next 12 months, what do you expect your bank’s total provisions against loan losses to do?*
Page 16
* Numbers reflect the mean scores of respondents who answered on a scale of 1 to 5 where 1 denotes “Decrease significantly” and 5 denotes “Increase significantly.” Base excludes respondents who answered “Don’t know.”
1 2 3 4 5
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
2.83
2.90
3.06
3.18
3.00
3.00
3.31
2.78
2.90
3.69
3.12
3.10
3.20
3.01
3.25
3.00
2.90
3.00
3.80
3.24
2.69
2015
2014
3.21
3.30
Decrease
significantly
Increase
significantly
Stay the same

38
33
27
23
19
11
24
17
11
17
17
18
18
19
19
21
25
29
30
31
39
40
44
52
More restrictive Less restrictive
34
30
30
28
21
15
25
28
17
16
12
16
29
26
21
19
33
27
26
19
24
39
36
45
Commercial real estate
Construction
Financial services
Transport (incl. automotive and shipping)**
Retail and consumer products**
Commercial and professional services**
Energy, mining and minerals**
Media and telecommunications
IT
Manufacturing and industrials (incl. chemicals, eng.)**
Health care
SMEs 29
24
23
7
-9
1
12
12
-9
-8
-4
-5
Stronger balance sheets will allow banks to loosen lending
policies for most sectors
How do you expect the corporate lending policies of banks in your market to change in each of the following
sectors over the next 12 months?*
Page 17
* Numbers reflect the percentage of respondents who answered. Respondents answering “Remain unchanged” are not displayed. Base excludes respondents who answered “Don’t know.”
** Energy and mining includes minerals; manufacturing includes industries, chemicals and engineering; commercial services includes professional services; retail includes consumer products; and transport includes automotive and shipping.
20152014
Net less
restrictive
Net less
restrictive
Comments: Despite a weaker economic outlook, bankers continue to expect corporate lending policies to become less restrictive across most
sectors in the coming year. As a result of recent regulatory and supervisory actions, which have contributed to improvements in banks’
funding conditions, and improved capital and liquidity positions, banks are now better positioned to expand corporate lending. However, the
transport, financial services, construction and commercial real estate sectors will face further restrictions, as banks continue to de-risk their
balance sheets and reduce their exposure to riskier or more capital intensive sectors. For example, the CRD IV Net Stable Funding Ratio
makes it less attractive to provide longer-term loans to sectors such as shipping.
34
28
24
28
13
6
18
6
-2
-8
-14
-21
■ More restrictive ■ Less restrictive

71
29
29
33
17
14
14
33
17
43
43
14
29
14
17
29
29
50
14
29
43
26
21
26
26
21
8
42
16
16
11
16
11
34
34
8
18
13
21
29
24
29
32
34
55
Construction
Financial services
Transport**
Retail**
Commercial services**
Energy and mining**
Media and telecomms
IT
Manufacturing**
Health care
SMEs
Austria
Germany
Belgium
Italy
France
Netherlands
Lending policies for SMEs are expected to be less restrictive
in all markets except the Netherlands
Page 18
* Numbers reflect the percentage of respondents who answered. Respondents answering “Stay the same” are not displayed. Base excludes respondents who answered “Don’t know.”
80
73
33
7
20
7
7
14
7
13
7
20
13
7
7
33
47
40
27
43
53
67
67
73
50
100
25
25
25
50
50
25
25
25
25
50
50
75
75
50
75
Construction
Financial services
Transport**
Retail**
Energy and mining**
Media and telecomms
IT
Manufacturing**
Health care
SMEs
42
25
15
15
19
23
18
23
8
8
7
14
8
8
15
15
31
23
18
15
31
15
29
50
25
50
25
50
25
25
25
25
25
25
25
50
25
25
25
25
25
50
25
25

11
32
30
26
28
12
21
21
11
11
11
28
44
21
25
26
17
24
37
32
26
42
63
50
17
36
27
8
18
33
18
20
10
17
18
18
25
27
40
25
60
45
55
50
70
22
22
13
14
11
11
38
71
62
57
62
75
86
88
71
78
Nordics
Switzerland
Poland
UK
Spain
Lending policies for commercial real estate is expected to be
less restrictive in the UK
Page 19
* Numbers reflect the percentage of respondents who answered. Respondents answering “Stay the same” are not displayed. Base excludes respondents who answered “Don’t know.”
45
41
27
14
18
5
36
19
18
14
18
14
9
18
9
23
23
5
29
18
32
36
32
Construction
Financial services
Transport**
Retail**
Energy and mining**
Media and telecomms
IT
Manufacturing**
Health care
SMEs
30
18
33
27
18
9
45
18
9
20
9
25
9
9
18
9
36
18
18
27
36
Construction
Financial services
Transport**
Retail**
Energy and mining**
Media and telecomms
IT
Manufacturing**
Health care
SMEs

1 2 3 4 5
Launching initiatives to promote growth
Seeking funding from wholesale capital markets
Lending to customers
Selling assets outside Europe
Repaying central bank funding programs
Reducing loan to deposit ratios
Selling assets outside home markets
Introduction/increasing incentives to increase customer deposits
Reducing the balance sheet
Accessing central bank funding programs
Banks continue to prioritize growth and moving away from
retail funding to cheaper wholesale funding
How likely are the banks in your market to be engaged in the following activities over the next 12 months?*
Page 20
* Numbers reflect the mean scores of respondents who answered on a scale of 1 to 5 where 1 denotes “Significantly less” and 5 denotes “Significantly more.”
Comments: Growth remains a key priority for European banks. Fifty-nine percent of respondents believe banks in their markets are more
likely to launch growth initiatives this year, while 51% also expect to increase lending. Banks will also rebalance their funding mix toward
wholesale funding. Capital markets are now easier to access, while deposit funding has become more expensive due to ultra-low interest
rates in the Euro Area; as a result, just 35% of respondents expect to introduce incentives to increase customer deposits, compared with 51%
last year.
Significantly
less
Significantly
more
3.64
3.52
3.39
3.31
3.29
3.21
3.19
3.14
3.10
2.88
3.59
3.32
3.42
3.22
3.27
3.26
3.24
3.44
3.17
2.61
Significantly
less
Significantly
more
Stay the same
2015
2014

14
29
14
14
14
29
14
57
43
43
14
14
57
14
14
43
43
29
43
29
14
14
14
14
10
25
15
10
30
15
10
5
5
5
10
10
5
5
15
5
15
25
30
25
25
35
25
40
30
60
25
10
10
5
5
20
15
30
15
15
14
5
20
20
35
30
62
33
48
14
5
10
20
10
10
19
25
29
48
15
20
25
10
5
10
25
5
5
5
10
5
14
44
24
38
27
25
35
22
18
40
22
4
4
12
4
4
4
2
10
6
4
14
35
22
13
6
24
27
29
12
31
2
13
6
6
9
10
8
2
27
55
45
45
73
45
55
36
18
36
18
18
9
9
18
36
18
36
18
9
9
9
27
9
950
33
67
17
17
50
33
50
17
17
17
17
17
50
17
17
17
17
33
Austria
Germany
Belgium
Italy
France
Netherlands
More than three-quarters of respondents in Italy plan to
launch initiatives to promote growth
Page 21
* Numbers reflect the percentage of respondents who answered. Respondents answering “About the same” are not displayed. Base excludes respondents who answered “Don’t know.”
Significantly moreSlightly moreSignificantly less Slightly less

More than 74% of Polish, Spanish and British respondents
are planning to launch new initiatives to promote growth
Page 22
* Numbers reflect the percentage of respondents who answered. Respondents answering “About the same” are not displayed. Base excludes respondents who answered “Don’t know.”
Significantly moreSlightly moreSignificantly less Slightly less
Accessing central bank funding programs 29
19
13
10
3
10
19
16
23
10
3
3
6
3 /
6
3
16
26
26
48
48
26
45
48
32
45
16
3
6
3
10
10
6
26
29
8
8
54
23
8
8
15
69
54
54
8
8
15
23
23
69
15
38
15
8
8
8
8
8
34
17
29
20
16
33
22
26
26
16
5
5
5
3
3
2
8
12
2
3
17
14
10
25
16
12
13
24
10
30
5
5
10
5
2
15
5
12
19
11
22
11
22
22
44
33
44
22
33
44
11
11
11
22
33
33
44
22
11
22
22
11
11
22
22
11
11
11
11
1144
25
44
19
13
19
37
37
6
6
6
6
7
6
6
13
25
13
19
31
37
6
7
6
6
25
Nordics
Switzerland
Poland
UK
Spain

Following the ECB’s comprehensive assessment, sector
restructuring is expected to gather pace …
Which, if any, of the following is your bank likely to consider over the next 12 months in relation to the countries
in which it operates?*
Page 23
* Numbers reflect the percentage of respondents who answered. Respondents could select more than one option.
23 24 24
45
26
30
34
31
Sell assets Buy assets Partnerships or
joint ventures
None of these
2014 2015
Comments: Sector restructuring had slowed ahead of the AQR and stress test. Following the comprehensive assessment, banks are once
more reassessing their business and geographic footprints. The structural reform agenda will be a key driver of this activity, with 41% of
universal banks expecting to sell assets, compared with 33% of corporate and investment banks, and just 20% of retail banks. Redefining
the core activities of a bank will also be crucial to delivering improved profitability for institutions in the longer term (see Global banking
outlook 2015: Transforming banking for the next generation). The weaker economic outlook means profitable growth will be hard to achieve
organically. As a result, banks are now more likely to consider inorganic growth opportunities. However, as Basel III requires banks
to hold additional capital against stakes in other financial institutions, acquisitions are likely to be of specific books of business, rather than
of major operations. Partnerships are the preferred form of inorganic growth and, notably, banks are now more likely to consider partnerships
in North America, and less likely to consider them in the Asia-Pacific region, than in 2014. This reflects the sustained economic recovery in
the US, and concerns about the economic outlook for China and its impact on regional growth.

… with more than half of bankers in the UK considering
acquisitions and 45% in France considering divestments
Which, if any, of the following is your bank likely to consider over the next 12 months in relation to the countries
in which it operates?*
Page 24
* Numbers reflect the percentage of respondents who answered. Respondents could select more than one option.
Sell assets Buy assets Partnerships or joint ventures None of these
26
12
45
17
15
14
35
7
23
23
35
38
35
14
11
23
19
14
25
14
45
26
24
33
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
17
18
40
0
30
14
15
10
40
24
24
31
52
17
33
23
19
0
25
26
27
30
38
33
23
29
30
17
10
14
20
14
37
24
29
15
35
40
33
15
31
29
15
34
45
34
14
17
51
59
5
67
50
57
45
73
30
45
35
23
23
33
56
54
44
57
50
32
9
31
33
17
2015
2014

North America has eclipsed Asia-Pacific as the focus for
expansion beyond Europe
In which regions is your bank likely to sell assets, buy assets or consider joint ventures over the next
12 months?*
Page 25
* Numbers represent the total number of mentions for that particular region. Respondents could state more than one region.
** Includes responses for “Rest of the world” and “Worldwide.”
9
9
12
20
9
5
0 5 10 15 20
Joint ventures
Sell assets
Buy assets
North America
15
5
8
9
6
6
0 5 10 15 20
Joint ventures
Sell assets
Buy assets
Asia-Pacific
43
46
47
55
43
48
0 20 40 60
Joint ventures
Sell assets
Buy assets
Europe
8
4
1
4
4
0 5 10 15 20
Joint ventures
Sell assets
Buy assets
South America
5
6
3
2
9
0 5 10 15 20
Joint ventures
Sell assets
Buy assets
Middle East and Africa
3
6
5
1
2
0 5 10 15 20
Joint ventures
Sell assets
Buy assets
Across the world**
2015
2014

15
38
40
6
Despite the growing pace of restructuring, fewer bankers
now expect significant consolidation across the industry
To what extent do you anticipate consolidation of the banking industry over the next 12 months and within
the next three years?*
Page 26
Within three years12 months
Comments: Over three-quarters of respondents anticipate some industry consolidation in the next year, and 94% expect some consolidation
within the next three years. Most of this activity will be small in scale, suggesting banks will continue to restructure and generally only make
disposals or acquisitions of small books of business that are closely aligned to their core strategy. The evolving regulatory landscape means
many banks remain cautious of significant acquisitions in the short term, with just 28% of banks expecting medium- or large-scale
consolidation in the coming year. Furthermore, although 53% of bankers expect significant consolidation within the next three years – with
the greatest consolidation anticipated in markets where banks were shown to have capital shortfalls or where there is overcapacity – this has
fallen from 65% in 2014.
6
22
47
25
20152014
Within three years12 months
7
28
43
22
21
44
29
6
I do not anticipate any consolidation Small-scale consolidation Medium-scale consolidation Large-scale consolidation

13
38
38
50
50
13
I do not anticipate any consolidation Small-scale consolidation Medium-scale consolidation Large-scale consolidation
In the next three years, the greatest consolidation is expected
in the Belgian, German, Italian and Swiss banking sectors
To what extent do you anticipate consolidation of the banking industry in your market over the next 12 months
and within the next three years?*
Page 27
Austria Belgium
Germany
Europe
Netherlands
17
50
67
33
17
173 years
12 months
Nordics
SwitzerlandPoland UKSpain
14
19
57
62
19
19
10
6
25
40
47
38
22
15
6
Italy
France
27
45
36
27
18
27
18
2
12
34
62
52
24
12
2
3 years
12 months
21
55
58
35
21
10
17
57
67
43
17 6
25
50
56
31
19
13
46
77
38
23
153 years
12 months 5
14
43
64
43
21
10
20
48
50
39
23
13
7

Business priorities and product line expectations

16
18
25
26
30
30
36
48
48
50
61
64
71
5
7
12
12
25
37
57
15
17
20
20
28
43
Reducing the number of products
Offshoring
Outsourcing
Disposing of assets or businesses
Acquiring new assets or businesses
New remuneration systems
Establishing new business segments
Financial Transaction Tax
Developing partnerships with non-banks
New foreign markets/internationalization
Restructuring the business to comply with regulations
Restructuring the business to cut costs
Diversity requirements relating to CRD IV²
Developing/introducing new products
Current changes in financial reporting/IFRS
Developing recovery and resolution plans
The threat of financial crime
Minimizing all non-essential expenditure/cutting costs
Investing in customer-facing technology
Compliance with consumer regulation/remediation
Cybersecurity/data security
Compliance with capital market regulations
Streamlining processes
Reputational risk¹
Capital, liquidity and the leverage ratio
Risk management2015
Page 29
Risk and regulation remain at the top of banks’ agendas
* Respondents were asked to rank the importance of activities on a scale of 0 to 10, where 0 denotes “Not at all important” and 10 denotes “Very important.” Numbers show the percentage of respondents selecting either 8, 9 or 10.
Base excludes respondents answering “Does not apply.” In the European Banking Barometer – 2014 “Cutting costs” was listed as an individual answer and was ranked seventh.
1 Reputational risk includes tax transparency; compliance with capital markets regulations, i.e., MiFID II or EMIR; and investing in new customer-facing technology, e.g., mobile solutions.
2 Diversity requirements relating to CRD IV – putting in place a policy to promote diversity on the management board.
Rank the importance of the following agenda items for your organization*
Comments: An ever-increasing regulatory burden means risk and regulation remain firmly at the top of bankers’ priorities in 2015. Risk
management is cited as particularly important by 71% of respondents, compared with 56% in 2014. With the recent comprehensive
assessment giving banks greater clarity on prudential expectations, combined with new proposals for increasing banks’ TLAC, capital, liquidity
and the leverage ratio is now the second most important priority for bankers. It is notable that, while reputational risk is the third most
important priority for banks in 2015, development of the new remuneration systems that many see as a key driver of cultural transformation
across the industry – and central to mitigating conduct risk – are ranked 21st. Banks will also continue to invest in technology as they continue
to streamline process, strengthen cybersecurity and tackle financial crime.
2014 2015
Rank order of importance
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
1
5
2
4
6
3
10
8
9//7
11
16
15
9
21
12
18
13
19
17
14
24
20
25
23
26
22
Risk and regulation
Cost cutting and efficiency
Innovation and growth

0
20
27
20
14
6
36
34
42
14
54
56
12
40
56
4
4
10
34
Reputational risk¹
Risk management
17
14
29
43
29
0
43
14
83
86
71
86
17
29
57
14
29
0
43
36
10
30
36
40
60
55
80
27
64
73
82
27
18
45
27
18
18
36
17
33
50
33
50
83
67
67
80
80
50
80
17
50
83
50
0
83
50
Reputational risk¹
Risk management
11
28
39
47
25
11
33
11
47
63
61
74
32
47
67
28
33
39
59
30
15
30
33
15
38
50
62
43
62
53
81
35
52
71
15
6
29
71
ItalyGermany
Page 30
Banks across Europe are also refocusing on efficiency,
at the expense of innovation and growth initiatives
Risk and regulation
Austria Belgium France
Netherlands
Rank the importance of the following agenda items for your organization*

5
12
5
27
7
20
24
38
48
46
50
43
20
43
45
7
12
37
29
Reputational risk¹
Risk management
7
47
13
25
33
44
47
37
63
63
60
56
31
44
69
33
20
31
56
Reputational risk¹
Risk management
13
43
38
38
50
25
62
38
67
78
88
78
13
44
33
22
33
44
44
Poland
0
18
33
15
15
38
17
58
31
62
46
69
8
54
77
33
22
54
54
27
37
23
20
35
60
61
61
60
81
61
77
37
39
68
19
30
40
47
Switzerland
Nordics
UK
Page 31
Cybersecurity and combatting finance crime will be a key
priority for banks in the UK, France and Austria
Rank the importance of the following agenda items for your organization* Risk and regulation
Spain

Bankers continue to anticipate an improved outlook for all
business lines …
How do you rate the outlook for your bank over the next 12 months in each of the following business lines?*
Page 32
* Numbers reflect the percentage of respondents who answered. Respondents answering “Neither good, nor poor” are not displayed. Base excludes respondents answering “Does not apply” or chose not to answer.
18
17
17
14
13
9
12
6
7
2
2
2
1
2
4
1
1
27
37
38
38
37
43
41
53
53
5
6
5
6
8
11
14
5
9
Securities trading
Transaction advisory (e.g., M&A)
Deposit business
Securities services
Asset management
Debt and equity issuance
Retail banking
Corporate banking
Private banking and wealth management
35
33
43
36
40
32
44
43
57
3
6
6
4
13
9
10
7
10
19
8
8
12
10
10
10
8
5
3
3
2
3
3
3
2
1
3
Securities trading
Deposit business
Securities services
Asset management
Retail banking
Corporate banking
Net
increase
59
40
42
29
41
24
39
26
16
Net
increase
20152014
54
51
44
40
30
29
25
24
13
Very goodFairly goodVery poor Fairly poor
Comments: Bankers remain most optimistic about the outlook for private banking and wealth management. As highlighted in our previous
edition, it is an attractive segment, given its capital-light business model and the fact it is a growing market. More surprisingly, given the weak
economic outlook, most bankers also expect an improved outlook for retail and corporate banking. However, the ECB’s low base rate and
quantitative easing (QE) should enable banks to improve margins while lending to customers that are good credit risks. The most improved
outlook is for debt and equity issuance. Increased capital markets activity is likely as QE boosts demand for capital markets funding from
non-financial corporations. In addition, there is likely to be significant capital raising by those financial institutions that failed the
comprehensive assessment, as well as by other institutions in anticipation of TLAC requirements. Unsurprisingly, following the ECB’s
introduction of a negative deposit rate in June 2014, the outlook for deposit business is also less positive than last year. The outlook is least
positive for securities trading, a business line that is grappling with transformative regulation of Dodd Frank, EMIR and MiFID II.

… with the strongest performance expected in wealth
management, retail and corporate banking
Page 33
52
35
75
40
42
25
73
48
56
53
69
60
5
8
13
10
17
25
8
11
9
13
19
15
20
7
8
7
5
3
1
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
Retail banking
50
43
44
73
57
50
53
42
11
41
69
50
5
5
11
9
14
25
6
10
33
14
6
10
3
22
7
29
13
11
12
5
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
Corporate banking
67
31
56
54
64
40
53
35
60
53
64
67
8
11
8
10
5
7
8
11
15
14
27
6
6
7
3
7
2
1
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
61
23
43
64
69
80
20
18
44
43
36
25
4
14
18
15
20
13
22
11
25
9
6
14
9
7
14
11
9
18
25
11
7
16
4
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria

However, the outlook for asset management and deposit
business is slightly less positive than before …
Page 34
62
30
33
54
50
20
25
25
40
38
39
8
11
8
6
4
10
5
6
20
12
20
23
14
19
31
20
17
28
20
4
11
2
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
Deposit business
35
21
80
22
50
25
18
17
57
37
20
40
10
3
11
10
50
2
6
40
21
33
27
21
17
30
20
6
2
2
20
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
Securities services
43
32
38
30
45
25
23
36
44
38
46
20
5
8
13
10
25
8
4
6
20
19
15
10
8
15
22
14
31
20
9
1
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
Asset management
42
39
25
22
64
53
44
22
37
45
40
11
5
13
7
20
2
11
8
9
11
8
13
22
20
27
15
11
13
18
40
5
3
7
2
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria

42
26
13
40
23
25
25
18
33
27
11
20
8
3
25
10
6
2
5
19
15
13
20
8
50
6
12
22
18
22
40
4
4
2
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
… while securities trading continues to struggle with a
complex regulatory agenda
Page 35
Securities trading

Headcount and compensation

2015
A further decline is anticipated in overall headcount, with the
pace of cuts increasing in most markets …
Over the next 12 months, how do you expect the headcount of your bank to change?*
Page 37
* Numbers reflect the percentage of respondents who answered. Respondents answering “Stay the same” are not displayed. Base excludes respondents answering “Don’t know.”
Comments: The pace of job cuts is expected to rise in 2015 to levels last seen in our European Banking Barometer – 2H13. Although,
in the aftermath of the global financial crisis, European banks cut staff through a combination of restructuring efforts, asset sales and
redundancies, aggregate headcount is just 4.4% down from 2007 levels. Staff costs remain around 54% of the sector’s operating costs;
with the industry anticipating further restructuring and requiring additional cost reduction to achieve profitability targets, further staff cuts
remain inevitable. Forty-three percent of bankers expect headcount to fall, compared with 38% in our last survey. The greatest job losses
are anticipated in the Nordics, Italy and Austria, while the UK is the only market where more respondents anticipate hiring than firing.
Increase significantlyIncrease slightlyDecrease significantly Decrease slightly
2014
Net
increase
-15
-827 3317
27 2358

27
31
50
46
56
29
35
44
27
35
33
17
7
8
13
14
20
2
9
8
19
33
43
21
13
31
19
29
20
22
27
27
24
17
5
13
2
10
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria -33
-19
-15
-9
-24
-35
-14
-50
-23
-25
-5
10
… except France, the Netherlands and Switzerland, while the
UK is the only market where headcount is expected to rise
Over the next 12 months, how do you expect the headcount of your bank to change?*
Page 38
2015
23
35
20
27
16
57
50
32
33
31
29
38
3
20
18
5
14
5
3
7
7
18
15
40
18
30
27
47
14
25
21
20
27
29
23
9
5
3
6
8
UK
Switzerland
Spain
Poland
Nordics
Netherlands
Italy
Germany
France
Europe
Belgium
Austria
2014 Net
increase
-23
-12
-8
-20
-14
-30
-57
26
-18
-5
-18
23
Net
increase
Increase significantlyIncrease slightlyDecrease significantly Decrease slightly

2
5
6
7
10
10
12
13
31
7
28
17
12
32
7
7
4
11
7
10
8
11
11
9
26
10
27
18
7
27
8
12
Other head-office functions
Asset management
Operations and IT
Investment banking
Compliance, risk and finance
Retail and business banking
Corporate banking
Recruitment will be focused on growth sectors, such as
corporate banking, private banking and wealth management
In which areas of the business do you expect headcount to increase or decrease?*
Page 39
■ Decrease ■ Increase
20152014
-3
3
-16
2
-7
-21
0
-22
Net
increase
Net
increase
7
4
-22
-2
-10
-21
-1
-29
Comments: Unsurprisingly, headcount reductions continue to be focused on operations and IT, other head-office functions and retail
banking, where banks have launched numerous process simplification activities. Surprisingly, given the volume of regulation banks are
grappling with, slightly more respondents expect to reduce rather than recruit compliance staff. This may, however, be discounting the
growth of risk and compliance contractors across organizations. Only corporate banking, and private banking and wealth management,
which were identified by respondents as growth areas, are likely to see a net increase in staff.

40
40
20
40
20
40
20
20
60
40
20
14
14
14
14
14
14
29
14
29
7
7
7
20
7
7
33
7
20
13
40
7
13
6
22
22
17
22
6
39
6
33
11
6
33
6
11
25
25
50
50
50
50
25
Asset management
Operations and IT
Investment banking
Corporate banking
Germany
Belgium
Italy
France
Netherlands
Significant cuts in retail banking, head-office functions,
operations and IT jobs will continue unabated …
Page 40
Austria
6
3
6
3
15
9
3
9
24
12
26
9
29
6
9
Asset management
Operations and IT
Investment banking
Corporate banking

17
33
17
17
50
17
17
50
9
36
9
9
36
9
27
9
9
… and modest reductions in compliance staff are also
anticipated in many markets
Page 41
Switzerland
Poland
UK
SpainNordics
7
7
7
7
50
50
14
7
36
7
7
Asset management
Operations and IT
Investment banking
Corporate banking
13
4
13
13
9
17
26
30
39
26
17
17
4
4
8
4
4
4
13
13
17
13
13
8
21
21
4
Asset management
Operations and IT
Investment banking
Corporate banking

3
14
5
22
2
5
1
6
4
18
+/- 10%
+/- 8%–10%
+/- 5%–8%
+/- 2%–5%
+/- 1%–2%
Total
Pay expectations are now more realistic than in 2014, as
regulatory and investor pressures bear fruit
Compared with the last 12 months (FY14), to what extent will aggregate (i.e., total fixed and performance-related)
compensation change at your bank over the next 12 months (FY15)?
Page 42
Decrease Increase
Comments: Remuneration has been an area of intensifying regulatory and investor focus since the global financial crisis, yet aggregate pay
per head has risen by around 10% across European banks since 2007. But it appears bankers are now beginning to recognize that pay must
be better aligned to both institutional and individual performance. Fewer bankers now expect pay to rise, and more expect it to fall, than in
2014. Notably, although 4% expected aggregate pay to increase by over 10% in 2014, none do this year. This change is most notable in the
UK, where 10% now expect pay to fall by double digits. However, with just 16% of European respondents seeing the development of new
remuneration systems as a key priority for the coming year, any cut in pay is likely to be a response to market pressure rather than an
attempt to structurally transform incentives to change behaviors across the industry.
Net
increase
4
1
7
3
-5
-2

12
16
29
4
8
12
+/- 10%
+/- 8%–10%
+/- 5%–8%
+/- 2%–5%
+/- 1%–2%
Total
5
5
10
5
5
10
17
17
+/- 10%
+/- 8%–10%
+/- 5%–8%
+/- 2%–5%
+/- 1%–2%
Total
Austria
Germany
Belgium
Italy
France
Netherlands
Page 43
An increase in aggregate compensation is expected in
Austria, France, Germany, the Netherlands …
5
10
5
20
5
25
30
36
36
9
9
18
Decrease Increase
Net
increase
17
17
0
0
0
0
Net
increase
-10
5
-15
0
0
0
Net
increase
18
-9
27
0
0
0
Net
increase
17
8
8
0
0
0
Net
increase
0
5
0
0
-5
0
Net
increase
14
0
14
14
-14
0
14
14
29
14
14

11
11
11
11
7
7
14
7
7
29
+/- 10%
+/- 8%–10%
+/- 5%–8%
+/- 2%–5%
+/- 1%–2%
Total
8
23
31
8
8
5
14
19
2
2
14
2
21
+/- 10%
+/- 8%–10%
+/- 5%–8%
+/- 2%–5%
+/- 1%–2%
Total
3
10
14
10
7
7
24
Nordics
Switzerland
Poland
UK
Spain
Page 44
… and Poland, but many respondents in the Nordics and the
UK anticipate a significant fall in remuneration
Net
increase
-22
-7
0
0
-14
0
Net
increase
23
0
15
8
0
0
Net
increase
0
0
0
11
-11
0
Net
increase
-2
12
-9
-2
0
-2
Net
increase
-10
0
3
3
-7
-10
Decrease Increase

Contacts

Contacts
For more information on how we can help, please contact our team:
EMEIA:
Marie-Laure Delarue
+33 1 46 93 73 21
marie-laure.delarue@fr.ey.com
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+44 20 7783 0081
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Austria:
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+43 1 21170 1352
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+32 2 774 9266
jean-francois.hubin@be.ey.com
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+33 1 46 93 63 04
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+49 6196 996 27429
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+39 02 7221 2306
massimo.testa@it.ey.com
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+31 88 407 1574
wouter.smit@nl.ey.com
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+46 8 520 590 45
lars.weigl@se.ey.com
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+48 22 557 7491
iwona.kozera@pl.ey.com
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+34 91 572 7291
josecarlos.hernandezbarrasus@es.ey.com
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+41 58 286 4471
olaf.toepfer@ch.ey.com
UK:
Omar Ali
+44 20 7951 1789
oali1@uk.ey.com
Page 46

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EY's European Banking Barometer – 2015