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The
Bottom Line
on Trust
Accenture Strategy
The competitiveness of companies
is under threat due to an
unprecedented
frequency of
trust incidents.
Read the research >
Accenture Strategy found that more than
half (54%) of the 7,030 companies we
scored on our Competitive Agility Index
experienced a material drop in trust, a key
measure of competitiveness.
The Accenture Strategy Competitive Agility Index scores companies on
keys measures of competitiveness: growth (33%), profitability (33%), and
sustainability and trust (33%). Accenture Strategy calculated index scores
for 7,030 companies across
20 sectors and 127 discrete industries using more than four million data
points from the past two and a half years. A material drop
in trust = greater than 5%.
54%
Read the research >
-12%
-10%
-8%
-6%
-4%
-2%
0%
54% of companies in our research experienced a material
drop in trust of 5% or more.
Read the research >
We estimate that, of the 54% of companies that
experienced a drop in trust, based on available
data, companies conservatively lost out on
US$180 billion
in potential revenue.
Read the research >
84% 86% 10/15
Add to this, the drumbeat of statistics and omnipresent headlines about
tainted food and executive missteps, and it becomes clear that
trust and the very real threat of trust incidents are center stage.
Sources:
Kroll Global Fraud & Risk Report 2018, 10th annual edition
Edelman Trust Barometer
experienced a
fraud event
experienced a
cyber event
industries saw a
decline in trust
Read the research >
In today’s world, it is
no longer a question of
if
a company will experience
a trust incident, but
when.
Read the research >
What if companies could quantify the potential
impact of a trust incident on
key measures of growth?
The Accenture Strategy Competitive
Agility Index has allowed us to do just this.
Our research and analysis determined that
trust is anything
but soft.
Read the research >
We found that when a drop in trust occurs, on average,companies will
experience a drop in revenue growth and EBITDA growth.
>5% 2 points 6% 10%
Trust
Competitive Agility
Index Score
Revenue EBITDA
z
Read the research >
Considering that a $US30 billion retail
company that experiences a material drop in
trust stands to lose
US$4 billion
in future revenue, strategic conversations
about trust become an imperative.
The impact varies by industry.
Read the research >
Potential impact on revenue growth from a 2-point drop in the
Competitive Agility Index score
Note: Global Averageincludes other sectors not listed here.
Read the research >
Potential impact on EBITDA growth from a 2-point drop in
the Competitive Agility Index score
Note: Global Averageincludes other sectors not listed here.
Read the research >
Does your company know where it stands on
key measures of competitiveness: growth,
profitability, and sustainability and trust?
Know what your
company stands
to lose.
Read the research >
Copyright © 2021 Accenture. All rights reserved.
Accenture and its logo are registered trademarks of Accenture.
14
Read the research and contact
Accenture Strategy experts.
@AccentureStrat
www.linkedin.com/showcase/accenture-strategy
www.accenture.com/bottom-line-on-trust
Read the research >

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The Bottom Line on Trust | Accenture Strategy Competitive Agility Index 2018

  • 2. The competitiveness of companies is under threat due to an unprecedented frequency of trust incidents. Read the research >
  • 3. Accenture Strategy found that more than half (54%) of the 7,030 companies we scored on our Competitive Agility Index experienced a material drop in trust, a key measure of competitiveness. The Accenture Strategy Competitive Agility Index scores companies on keys measures of competitiveness: growth (33%), profitability (33%), and sustainability and trust (33%). Accenture Strategy calculated index scores for 7,030 companies across 20 sectors and 127 discrete industries using more than four million data points from the past two and a half years. A material drop in trust = greater than 5%. 54% Read the research >
  • 4. -12% -10% -8% -6% -4% -2% 0% 54% of companies in our research experienced a material drop in trust of 5% or more. Read the research >
  • 5. We estimate that, of the 54% of companies that experienced a drop in trust, based on available data, companies conservatively lost out on US$180 billion in potential revenue. Read the research >
  • 6. 84% 86% 10/15 Add to this, the drumbeat of statistics and omnipresent headlines about tainted food and executive missteps, and it becomes clear that trust and the very real threat of trust incidents are center stage. Sources: Kroll Global Fraud & Risk Report 2018, 10th annual edition Edelman Trust Barometer experienced a fraud event experienced a cyber event industries saw a decline in trust Read the research >
  • 7. In today’s world, it is no longer a question of if a company will experience a trust incident, but when. Read the research >
  • 8. What if companies could quantify the potential impact of a trust incident on key measures of growth? The Accenture Strategy Competitive Agility Index has allowed us to do just this. Our research and analysis determined that trust is anything but soft. Read the research >
  • 9. We found that when a drop in trust occurs, on average,companies will experience a drop in revenue growth and EBITDA growth. >5% 2 points 6% 10% Trust Competitive Agility Index Score Revenue EBITDA z Read the research >
  • 10. Considering that a $US30 billion retail company that experiences a material drop in trust stands to lose US$4 billion in future revenue, strategic conversations about trust become an imperative. The impact varies by industry. Read the research >
  • 11. Potential impact on revenue growth from a 2-point drop in the Competitive Agility Index score Note: Global Averageincludes other sectors not listed here. Read the research >
  • 12. Potential impact on EBITDA growth from a 2-point drop in the Competitive Agility Index score Note: Global Averageincludes other sectors not listed here. Read the research >
  • 13. Does your company know where it stands on key measures of competitiveness: growth, profitability, and sustainability and trust? Know what your company stands to lose. Read the research >
  • 14. Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 14 Read the research and contact Accenture Strategy experts. @AccentureStrat www.linkedin.com/showcase/accenture-strategy www.accenture.com/bottom-line-on-trust Read the research >