Social media provides opportunities for research and development, human resources, and risks and concerns. It allows understanding customers and competitors through networks. However, risks include privacy issues from oversharing personal information online and impacts to productivity from excessive social media use at work. Companies should have social media policies to manage these risks.
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
LinkedIn Communications for Nonprofit LeadersJoe Kovacs APR
I presented on how nonprofit leaders can use LinkedIn for networking, public relations and job search purposes. The presentation also covered how to build relationships, appropriate LinkedIn etiquette and strategies to become a thought leader through participation in LinkedIn groups. The event was hosted by the Nonprofit Roundtable of Greater Washington.
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Social media strategy and planning waukesha county business allianceWendy Soucie
Wendy Soucie, certified social media strategist, www.wendysoucie.com, presented to the Waukesha County Business Alliance on strategy and planning social media engagements. The examples included B2B, B2C, B2W, Non Profit and small business.
LinkedIn Communications for Nonprofit LeadersJoe Kovacs APR
I presented on how nonprofit leaders can use LinkedIn for networking, public relations and job search purposes. The presentation also covered how to build relationships, appropriate LinkedIn etiquette and strategies to become a thought leader through participation in LinkedIn groups. The event was hosted by the Nonprofit Roundtable of Greater Washington.
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
This is a module in our Georgetown MBA Job Search Course. It explores your online brand, techniques for maximizing your brand within the "Big Three" (LinkedIn, Twitter, and Facebook).
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
Social media has revolutionized marketing and corporate communications, and now it is shaping the next-generation of corporate staffing. Companies are applying social media practices to connect with the best minds in their industry and build relationships with them in their own environments without the excessive fees of agencies and job boards.
As a firm specializing in deep candidate research and cultivation, JCSI is bringing the leading edge social media staffing services to our clients. To help you understand how this can help your business, we’ve developed a new presentation that will discuss the impact social media is having on job candidates and HR departments in every industry. We’ll evaluate the social media platforms and discuss how they can be applied in your organization to build your employment brand and attract higher quality candidates at a lower cost. You’ll also learn the metrics and evaluations you can apply to quantify your business impact.
Social media can help you move as fast as your ideal candidates.
Presented by:
Brian Cavoli
bcavoli@jcsi.net
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
This is my presentation for the International Search Summit in London, November 2009.
First time I actually talk about Brand Reputation Management, and I showed a case history about a DIY (do-it-yourself) Brand Reputation Management project we are running at Global Search interactive for one of our Italian clients, Dialogo Assicurazioni.
Enjoy, comment, share!
IABC Phoenix- Selecting Social Media PlatformsLaneTerralever
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
Social Media: How to use it to your advantage David Smith
STAR Training conference held on 9/27/12
Presented by David L. Smith & Marcus Pratt of Mediasmith
Learn how you can use Social Media to:
• Create lead generation and sales development
• Compliment traditional media campaigns
• Create a powerful online personal profile and brand
• Separate your professional life from your personal life
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
Social Media Bootcamp For SMPS_SouthFlorida 2012Danielle Leitch
Danielle Leitch from MoreVisibility presented A "Social Media Bootcamp"to the Society for Marketing Professional Services (SMPS), South Florida division - March 2012.
This is a module in our Georgetown MBA Job Search Course. It explores your online brand, techniques for maximizing your brand within the "Big Three" (LinkedIn, Twitter, and Facebook).
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
Social media has revolutionized marketing and corporate communications, and now it is shaping the next-generation of corporate staffing. Companies are applying social media practices to connect with the best minds in their industry and build relationships with them in their own environments without the excessive fees of agencies and job boards.
As a firm specializing in deep candidate research and cultivation, JCSI is bringing the leading edge social media staffing services to our clients. To help you understand how this can help your business, we’ve developed a new presentation that will discuss the impact social media is having on job candidates and HR departments in every industry. We’ll evaluate the social media platforms and discuss how they can be applied in your organization to build your employment brand and attract higher quality candidates at a lower cost. You’ll also learn the metrics and evaluations you can apply to quantify your business impact.
Social media can help you move as fast as your ideal candidates.
Presented by:
Brian Cavoli
bcavoli@jcsi.net
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
This is my presentation for the International Search Summit in London, November 2009.
First time I actually talk about Brand Reputation Management, and I showed a case history about a DIY (do-it-yourself) Brand Reputation Management project we are running at Global Search interactive for one of our Italian clients, Dialogo Assicurazioni.
Enjoy, comment, share!
IABC Phoenix- Selecting Social Media PlatformsLaneTerralever
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
Social Media: How to use it to your advantage David Smith
STAR Training conference held on 9/27/12
Presented by David L. Smith & Marcus Pratt of Mediasmith
Learn how you can use Social Media to:
• Create lead generation and sales development
• Compliment traditional media campaigns
• Create a powerful online personal profile and brand
• Separate your professional life from your personal life
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
Presentation given to the LinkedIn Group Business Connections of Greater Madison on June 16, 2009. The audience was diverse including a few seasoned LinkedIn Power users but many relatively new users of less than 1 year.
Social media is quite a phenomenon. It’s changing the way we use the Internet, communicate with friends and business colleagues, interact with corporations (or customers), gather information, and make decisions. Social media may still seem like a technological fad that is mainly used by younger people, but in truth, it is rapidly gaining users across generations and becoming a main stream business tool.
From an HR perspective, it can be hard to tell if social media is your friend or your foe. But one thing is clear: The time to adopt social media strategies and policies for your business is right now.
Creating a Social Networking Recruitment StrategyCielo
Social networking sites are an important tool in a recruiter’s toolbox. However rather than dipping your toe in the water and experimenting tactically, it’s important to take a step back and think about your overall strategic approach to using social media for recruiting.
A well thought-out, coordinated strategy will ensure that your company’s recruitment message is clear, that the various online channels are integrated, and that everything you do in the web environment helps attract top-level talent and enhances your employment brand.
During this webinar sponsored by ADP, you’ll learn the best practices for creating a social networking recruiting strategy. Michelle Krier, Marketing Services Manager for Pinstripe, will explain:
* What social media is and why it’s important to have a social media strategy specifically for your recruiting function
* How to build a social networking strategy for recruitment (and how it integrates with your company’s overall social media strategy)
* What an integrated strategy looks like via a case study
* The organizational benefits of a social networking recruitment strategy, and
* How to measure success
This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County.
This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact.
This was 2 years before the LinkedIn IPO.
At the time, there were less than 25-30 million LinkedIn members.
It's old, school, but highlights what has happened in the last 4 years.
Enjoy!
How to Create and Manage Your Online Presence
The internet plays a critical role in shaping your impressions about companies, products and people. So, what impression are you creating online about yourself? Whether you need to do some damage control to your online reputation or want to establish an online presence, Viveka Von Rosen (Larimer County Workforce Center) will present relevant and valuable information. She will discuss how you can pro-actively create a professional, powerful, positive, and consistent online presence for yourself and how to develop your personal brand.
The internet is one great big recruiting machine. From company websites to blogs to social networking sites, companies are finding better ways to connect and collaborate with their future employees. This presentation focuses on how to harness the power of Social Networking sites to find great talent.
• Overview of Social Media
• Social Networking in Business
• Why Social Recruiting
• Building a Strategy
• Tools To Use
• Creating a Business Case
• World Class Examples
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
8. Why It Helps Your Organization
Expands frequency and reach of your organization’s messages
and offerings
Leverages positive relationships of all employees and
customers to advance communication effectiveness
Circumvents filters, “gate keepers”, and clutter
Improves efficiency and cost effectiveness of advertising
spend
Keeps your company top of mind
Builds incremental “team spirit”
8
12. Terms to Describe You
Exercise:
What terms describe products or
services you sell?
Are there terms for products you
consider “proprietary”?
Will people use them to find you?
12
14. Audience You Would Like to Reach
Exercise:
Take two minutes and list all of the
people that you try to reach today
through your marketing efforts
Are there other audiences you would like
to reach, but you don’t focus on today?
14
16. What Content Do You Need?
Trends Newsletters Expression Offers
Share original Create a forum What are people Reference to
ideas or links for ideas, thinking? other sites
to relevant announce‐ “Today I …” and activities
content ments, offers
16
20. Research and Development
Marketing
Understanding existing and potential customer base
Networking through prior connections
Understanding competitive environment
Industry trends
Resources
20
23. Researching Connections
Exercise:
Using LinkedIn, try to target an industry with
significant presence in your community.
Locate one or more of your customer
contacts or other acquaintances and see if
they may be connected to others of
influence in need of your organization’s
services.
Identify key contacts through them and ask
for an introduction through LinkedIn.
23
24. Industry Trends and Social Media
Exercise:
Using LinkedIn, try to find three groups
that may provide information of interest to
you and your organization.
Search questions and answers for
information related to a current issue
impacting your organization.
24
25. The Competitive Environment
Facebook
Blogs – What are people saying about your organization?
Surveys – Ask people questions:
“When you want to get X, where would you go?”
“Who do you think offers the best quality at the lowest
price?”
25
32. Risks & Concerns ‐ Employees
Personal Image Recruiters
• There is a lot of personal • Is the employee’s personal • How do you manage
information on social media – how image on social networking recruiters, who now have
will your employees react to sites going to reflect your good knowledge about your
management seeing this? company? employees?
• How will management react when • Do you want your customers
they see the personal seeing pictures of your
information? employees beach vacation or
potentially inappropriate
• Will an employee’s personal
behavior?
choices/beliefs effect how others
see them in the workplace?
• How do you handle inappropriate
behavior by employees on public
social networks?
32
33. Using Social Networking
1. Finding the Candidate
2. Pre-employment Inquiries
3. During and Post-employment
33
34. Using Social Networking
1. Finding the Candidate
2. Pre-employment Inquiries
3. During and Post-employment
34
37. Using Social Networking
1. Finding the Candidate
2. Pre-employment Inquiries
3. During and Post-employment
37
38. Pre‐Employment Inquiries
CareerBuilder study found 20% of employers
use sites such as Twitter and Facebook to
influence hiring decision
Can use lawful information you gather
You WILL learn things that are illegal to ask
during an interview
Don’t pass along what you learn
38
43. Granting Access
HR issue, not just IT
Privacy, confidentiality, time management,
productivity
Double standard?
Employees will act the same regardless if they have
access or not
43
44. … Or Not Granting Access
Nucleus survey of 237 office workers
47% regularly log on to Facebook during working hours
87% can’t define a clear business reason for doing so
Results in 1.5% in lost production across the entire office
One survey showed employees spend from 30 minutes to 3
hours/day on sites.
44
53. Challenges
Data security and privacy
Too much information
Too much trust
Lack of security
Viral impact
Virus corruption
Resource commitment
Adequate monitoring
Communication
Misunderstanding and poor judgment
Rules and regulations
53
54. Volume of Information Posted
Music Hometown
Books Phone Number
Movies Jobs
Pictures Education
Interests Birthdates
Daily schedules Sexual orientation
Likes Family and friends
E‐mail Political affiliations
Address
54
55. What One Post Can Reveal
Where you live
Questionable
behavior
Your profession
Your yearly income
Information about
others without
consent
55
56. Who Is Accessing The Information
Your Customer A Stalker
Your Competitors Your Ex
Your Boss Your Family
Your Staff A Hacker
Your Peers
The Mailroom Guy
Your Secret
Admirer
56
58. Customers
Privacy of their personal
information
Posting on behalf of your
organization
Voicing complaints or bad
service The video made a splash online,
getting links from all kinds of
Doing nothing vs. being venues and garnering over 96,000
views as of Monday morning (5 days
proactive later) and over 500,000 in months
following
Competitive information
Good news for community banks –
she switched from B of A to a
community bank.
58
60. Regulations
Potential FTC regulations
Writing false business and product reviews
Other legal issues
Libel/Defamation
Federal securities laws against disclosure of corporate
information
60
61. Compliance & Legal
Disclosure requirements: Reg. Z, Reg. DD, FDIC logos, Equal Housing Logo,
Insured products, Equal Credit Opportunity Acts & Reg.B, Fair Debt Collection
Practices Act, ADAP
Records Retentions: Reg Z & DD (2yrs), FINRA (3yrs), e‐Discovery
FINRA: Separate insured and non‐insured products
CRA: Comments, reviews, and ratings through social media sites would qualify
SEC: Disclosure of financial information or performance
Defamation: Comments made by others can be attributed to the organization
(e.g., Cisco’s law suit)
Federal Communication Decency Act
Copyright or Trademark laws
Antitrust Laws: Whole Foods CEO’s anonymous posts of competitor Wild Oats
61
62. Advertising Rules
Advertising vs. Personal Profiles
Businesses – If the site is being used for professional
use, social media presence and communication can be
considered to fall within the advertising rules.
Personal ‐ Personal use and not intended to market
or promote a company.
62
63. Advertising Rules
Guidelines to include in the policy to educate your
employees how not to create a professional site unless
intended.
Employees should not associate the company’s name or
email address with the site unless it is intended for
professional use. This includes stating they are an
employee of the company.
Do not use the company’s assets to update personal sites.
This includes any company owned laptop or computer, I‐
Phone or blackberry, firm IP address, and email
address. Using the company’s email address implies the
employee is acting on the company’s behalf.
Create an advertising disclaimer to help employees
specifically state their use is personal or professional.
63
65. Keeping It Personal & Protected
Customize your privacy settings
Check privacy settings for each
post
Reduce the amount of personal
information shared
Be careful on who you befriend
online
Segment your friends into lists
Block Facebook applications
Remember to delete older posts
65
66. Keeping It Personal & Protected
Customize your privacy settings
Check privacy settings for each post
Reduce the amount of personal
information shared
Be careful on who you befriend
online
Segment your friends into lists
Block Facebook applications
Remember to delete older posts
66
67. Keeping It Personal & Protected
Customize your privacy settings
Check privacy settings for each post
Reduce the amount of personal
information shared
Be careful on who you befriend
online
Segment your friends into lists
Block Facebook applications
Remember to delete older posts
67
68. Keeping It Personal & Protected
Customize your privacy settings
Check privacy settings for each post
Reduce the amount of personal
information shared
Be careful on who you befriend
online
Segment your friends into lists
Block Facebook applications
Remember to delete older posts
68
70. Keeping It Personal & Protected
Make a conscious decision whether you want to cross
the personal and professional boundaries and act
accordingly
Create strong passwords/avoid using public machines
or public WiFi
Google yourself (you might be surprised what you find)
And, if you get in trouble — blame it on an imposter,
jealous ex, or a twin
70
78. Best Practice Examples
Facebook Pringles
Twitter Mercy Health System
Wikipedia Amador Valley High School
LinkedIn Azure Dynamics
Blogs Kodak
YouTube OtterBox
Website Umpqua Bank
78
79. Getting Started
Pick one social media medium to focus on today
Let people know your site exists
Jeff Antaya | CMO | Marketing
Plante & Moran, PLLC, 27400 Northwestern Highway, Southfield, MI 48034
Direct Dial: 248.223.3750 | Mobile: 248.249.3108 | Fax: 248.233.7547
Plante & Moran | Twitter | Facebook | Linkedin
Celebrating 12 years as one of FORTUNE magazine's “100 Best Companies to Work For”
Get staff to join
Consistently and regularly publish
79
80. Facebook
www.facebook.com
Create a fan page
Get members
Encourage employees to join
Encourage employees to “share” content
Create a reason to join
Publish
Advertise
Check out the competition
80
81. LinkedIn
www.linkedin.com
Encourage network updates about your organization
Tool to find customers/clients
Groups
Research
Advertise
81
82. LinkedIn Profile
Highlights your offering
Picked up by search
engines
SEO key
82
83. Twitter
www.twitter.com
Micro‐blogging
Interdependent on
followers and who
“you are following”
“Chirps”
83
84. Blogging
http://security‐assurance‐blog.plantemoran.com/
Interactive personal
site often referred
to as “weblog”
Allows you to share
your knowledge and
expertise with the
world (content or
niche based)
Improves search
results
84