After conducting a user survey for the client, my next job was to create a research report which summarized my findings and offered suggestions on how we could improve the client's website based on the needs of the users.
After conducting a user survey for the client, my next job was to create a research report which summarized my findings and offered suggestions on how we could improve the client's website based on the needs of the users.
Participatory Web Design Presentation Ala Virtualhammills
The document discusses a participatory design process used to redesign the library website at Florida International University. Library staff gathered feedback from users through surveys, focus groups, and usability studies to understand user needs and frustrations with the existing site. A redesigned site was developed based on user input and tested through additional usability studies. The new site was well received by users who commented that it improved navigation and access to library resources.
This document discusses designing college websites to appeal to prospective students. It notes that websites should be designed with the needs of prospective students in mind, and should make key information easy to find. Prospective students want quick access to information like majors, costs, and admissions requirements. User testing is important to ensure the site meets student needs rather than those of administrators. The document also provides guidance on organization, messaging, content like student blogs, design simplicity, and clear calls to action.
This document discusses evaluating the usability of the INShape Indiana health website using a theoretical framework called salutogenesis. 16 subjects participated in usability testing involving tasks on the website and surveys. Issues found included an overly cluttered landing page, difficulty unsubscribing from emails, and unhelpful partner pages. Recommendations included simplifying pages and ensuring links and content are relevant to users. A quantitative assessment tool was also being developed based on the concept of sense of coherence to measure the usability of the website from a broader perspective.
No Wallflowers at HCC: Engaging Students through Social Networking. Presented at Houston Community College Instructional Day by Dr. Lesli Rowell and Mrs. Lisa Parkinson
This document discusses HCC Distance Education's use of Facebook as a social networking tool to engage with students. It provides statistics on Facebook usage, highlights how Facebook can be used to remind students of deadlines and promote events, and encourages instructional faculty to participate by becoming a fan of the HCC Distance Education Facebook page and posting the link in their Blackboard classes. Since being established in March 2010, the Facebook page has gained over 200 fans and sees 40 monthly active users.
This session discusses the UI Community-Based Learning Program’s Community Partner Site Visit initiative. The CBLP has committed to conducting 50 on-site agency vists per year to develop and cultivate engagement partnerships in the local community and beyond.
Mary Mathew Wilson
Director
University of Iowa Community-Based Learning Program
The document discusses the popular social networking site Facebook and its use among college students. It describes Facebook's main features, potential dangers of oversharing personal information like stalking or negative impressions impacting jobs or admissions. It also notes students' addiction to Facebook and increasing administrative monitoring of profiles for policy violations. Finally, it discusses the future of Facebook and debates around colleges' appropriate level of involvement with students' Facebook activities.
After conducting a user survey for the client, my next job was to create a research report which summarized my findings and offered suggestions on how we could improve the client's website based on the needs of the users.
Participatory Web Design Presentation Ala Virtualhammills
The document discusses a participatory design process used to redesign the library website at Florida International University. Library staff gathered feedback from users through surveys, focus groups, and usability studies to understand user needs and frustrations with the existing site. A redesigned site was developed based on user input and tested through additional usability studies. The new site was well received by users who commented that it improved navigation and access to library resources.
This document discusses designing college websites to appeal to prospective students. It notes that websites should be designed with the needs of prospective students in mind, and should make key information easy to find. Prospective students want quick access to information like majors, costs, and admissions requirements. User testing is important to ensure the site meets student needs rather than those of administrators. The document also provides guidance on organization, messaging, content like student blogs, design simplicity, and clear calls to action.
This document discusses evaluating the usability of the INShape Indiana health website using a theoretical framework called salutogenesis. 16 subjects participated in usability testing involving tasks on the website and surveys. Issues found included an overly cluttered landing page, difficulty unsubscribing from emails, and unhelpful partner pages. Recommendations included simplifying pages and ensuring links and content are relevant to users. A quantitative assessment tool was also being developed based on the concept of sense of coherence to measure the usability of the website from a broader perspective.
No Wallflowers at HCC: Engaging Students through Social Networking. Presented at Houston Community College Instructional Day by Dr. Lesli Rowell and Mrs. Lisa Parkinson
This document discusses HCC Distance Education's use of Facebook as a social networking tool to engage with students. It provides statistics on Facebook usage, highlights how Facebook can be used to remind students of deadlines and promote events, and encourages instructional faculty to participate by becoming a fan of the HCC Distance Education Facebook page and posting the link in their Blackboard classes. Since being established in March 2010, the Facebook page has gained over 200 fans and sees 40 monthly active users.
This session discusses the UI Community-Based Learning Program’s Community Partner Site Visit initiative. The CBLP has committed to conducting 50 on-site agency vists per year to develop and cultivate engagement partnerships in the local community and beyond.
Mary Mathew Wilson
Director
University of Iowa Community-Based Learning Program
The document discusses the popular social networking site Facebook and its use among college students. It describes Facebook's main features, potential dangers of oversharing personal information like stalking or negative impressions impacting jobs or admissions. It also notes students' addiction to Facebook and increasing administrative monitoring of profiles for policy violations. Finally, it discusses the future of Facebook and debates around colleges' appropriate level of involvement with students' Facebook activities.
The document discusses the popular social networking site Facebook and its use among college students. It describes Facebook's main features, potential dangers of oversharing personal information like stalking or negative impressions impacting jobs or admissions. It also notes students' addiction to Facebook and increasing administrative monitoring of profiles for policy violations. Concerns around privacy and the boundary between personal and public online information are raised.
The document discusses the popular social networking site Facebook and its use among college students. It provides details on Facebook's features and growth in popularity. It also examines both the benefits and risks of using Facebook, such as how it allows students to connect but also raises privacy and legal concerns due to information and photos shared on profiles. Administrators debate how closely they should monitor students' Facebook activities.
The document discusses the popular social networking site Facebook and its use among college students. It describes Facebook's main features, potential dangers of oversharing personal information like stalking or negative impressions impacting jobs or admissions. It also notes students' addiction to Facebook and increasing administrative monitoring of profiles for policy violations. Concerns around privacy and the boundary between personal and public online information are raised.
The document discusses a case study for creating an online portal for Ellingsburg University. It outlines objectives for the portal, proposed channels and content for different user groups, and a rationale for each channel. It also discusses technology to be used, organizational structure, potential benefits, and theories and standards to guide the portal's development.
This document outlines a workshop series aimed at educating college students on protecting their cyber reputation by discovering, creating, and maintaining a positive online presence through proper use of social media and awareness of the long term effects their digital footprint can have on academic and professional pursuits. The workshops cover finding one's online information, privacy settings on Facebook, creating a LinkedIn profile, and removing unwanted cyber content to help students understand and manage their cyber reputation.
Using Facebook for Marketing and Reference Service: The University of the Phi...Elijah John Dar Juan
The University of the Philippines Diliman Library uses Facebook to promote library resources, services, and events. In 2013, the library's Facebook page grew from 10,478 likes to 12,561 likes. Most of the page fans are female students aged 18-24. The page is used to share announcements, answer reference questions, and engage with students. While the page has been successful, challenges include maintaining user engagement, dealing with negative feedback, ensuring consistent quality of posts, and adapting to changes in the online environment.
This document discusses using digital tools and social media to support effective service-learning. It provides examples of how to use tools like maps, video, audio, and mobile apps to document service projects. Students can use platforms like Storify, Google Maps, and SeeClickFix to collaborate and share information. The document also discusses adapting service-learning for online courses and partnering with community organizations on long-term projects. Overall, the document explores how digital tools can help students engage with their communities and reflect on service experiences.
Lewis Wimba Presentation Social Networking Facebookguest704e4a62
Facebook is a free social networking website that allows users to create profiles and connect with friends. It began in 2004 as a Harvard student's project and has grown tremendously. Facebook now has over 60 million US users who can share photos, messages, and interests. While popular for socializing, Facebook also raises privacy and addiction concerns for some users.
Araceli Perez-Ramos, an internship coordinator, discussed using social media to connect with students. She explained that social media allows reaching students through various online platforms like blogs, videos and discussion boards. It also allows showcasing opportunities continuously and communicating events. She provided tips on using platforms like Facebook, Twitter, LinkedIn, Google+ and YouTube to engage students, build audiences and share content. The presentation highlighted both benefits and risks of using social media and managing multiple accounts. It stressed the importance of being professional, designating managers and addressing student feedback.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
The document discusses using social business strategies to rethink college admissions. It proposes building online academic communities to engage prospective students, current students, and alumni across the entire student lifecycle. This would help increase qualified applicants and conversion rates, improve student retention and satisfaction, and boost alumni engagement through networking and donations. The case study highlights how Milwaukee School of Engineering developed an online community called "Bridge" to connect students, alumni, and industry partners in order to enhance career opportunities and outcomes for students.
The document discusses how schools and districts can use social media. It begins by asking attendees about their personal and organizational social media use. It then defines social media and lists the big three platforms as Facebook, YouTube, and Twitter. The document outlines reasons for schools to use social media, such as communicating with students and families and influencing their brand. It provides tips for getting started with social media, including creating guidelines and policies, planning goals and content, and promoting the accounts. It also offers examples of measuring engagement through likes, shares, and comments. Overall, the document serves as a guide for how K-12 schools can effectively utilize social media platforms.
This document discusses using Facebook for learning in K-12 classrooms and higher education. It provides examples of how teachers can create Facebook pages or profiles for classes to facilitate discussion, engage with course content, connect with other students and professionals, and build positive digital footprints. Risks of social media like privacy and inappropriate content are also addressed, along with tips for teachers on educating students on managing appropriate online profiles and interactions.
The document discusses the importance of teaching students to critically evaluate information found online. It provides 26 criteria for evaluating websites, such as authority, bias, citations, dates, and usability. Mastering these evaluation skills will allow students to become digitally literate and learn effectively throughout their lives. The criteria are part of developing students' higher-order thinking and ability to make educated decisions about what online information to use.
Nagap winter institute intl enrollment management workshopMarty Bennett
As part of NAGAP's Winter Institute for graduate admissions professionals, I conducted a two hour workshop on international enrollment management along with Fanta Aw, VP for Campus Life & International Student & Scholar Services, at American University
This presentation explains some of the basics of Social Networking sites like Face book, as well as microblogging tools like Twitter. It includes some cartoons and assignment ideas.
This document discusses how library media specialists and students can use social media tools like Twitter, Delicious, blogs, and wikis to connect, share information, and learn. It encourages creating a personal learning network using these tools to gain knowledge from others, share expertise, and contribute new information. Specific social media are highlighted that can be used professionally to find resources and make connections globally, and tools like Twitter and blogs are discussed for engaging students with learning.
This document summarizes the key findings from a survey of over 2,800 college and university leaders regarding online education and MOOCs. The main points are:
1) A small percentage (2.6%) of institutions currently offer MOOCs, while 9.4% plan to, but over half (55.4%) remain undecided. Most (32.7%) have no plans for a MOOC.
2) Leaders see MOOCs as a way for institutions to learn about online pedagogy, but are unconvinced they are sustainable. They are concerned credentials for MOOC completion could confuse degrees.
3) While online education is seen as critical, leaders report
This document discusses social networking services and provides information on their history, basics, and uses. Some key points include:
- Social networking services allow users to create profiles, connect with friends, share content and interests, and interact online. Popular sites mentioned are Facebook, Twitter, and LinkedIn.
- They emerged in the late 1990s and have grown tremendously, with Facebook now being the largest. They are commonly used for communication, sharing ideas, and professional networking.
- Social networks are also being utilized in education and science to expand knowledge sharing and collaboration beyond traditional means. Controls allow users to choose who can access their personal information and profiles.
Social media marketing presentation for Iowa State University. Thanks to the questions and comments from 150+ people attending that made this a special time in Ames.
Just how strong are the winds blowing communication preferences away from print and to the online world? Here's an overview of the impact of smart phones, e-readers, and social media on marketing communications in higher education contacts for recruitment and fund-raising.
This document summarizes security issues and vulnerabilities across BlackBerry devices. It discusses how BlackBerry smartphones were originally more secure but newer PlayBook and BlackBerry 10 devices have simplified security controls. It analyzes how malware can exploit file system, application management, clipboard, photoscreen, messages, and device password issues. It also examines how third-party security applications and GUI exploitation could be leveraged by hackers. The document concludes that the vendor's security vision does not match reality and has been aggravated by oversimplification of permissions and controls.
This very short document appears to contain a single word, "Godelieve", repeated multiple times. It does not provide much meaningful content that can be summarized in only a few sentences.
The document discusses the popular social networking site Facebook and its use among college students. It describes Facebook's main features, potential dangers of oversharing personal information like stalking or negative impressions impacting jobs or admissions. It also notes students' addiction to Facebook and increasing administrative monitoring of profiles for policy violations. Concerns around privacy and the boundary between personal and public online information are raised.
The document discusses the popular social networking site Facebook and its use among college students. It provides details on Facebook's features and growth in popularity. It also examines both the benefits and risks of using Facebook, such as how it allows students to connect but also raises privacy and legal concerns due to information and photos shared on profiles. Administrators debate how closely they should monitor students' Facebook activities.
The document discusses the popular social networking site Facebook and its use among college students. It describes Facebook's main features, potential dangers of oversharing personal information like stalking or negative impressions impacting jobs or admissions. It also notes students' addiction to Facebook and increasing administrative monitoring of profiles for policy violations. Concerns around privacy and the boundary between personal and public online information are raised.
The document discusses a case study for creating an online portal for Ellingsburg University. It outlines objectives for the portal, proposed channels and content for different user groups, and a rationale for each channel. It also discusses technology to be used, organizational structure, potential benefits, and theories and standards to guide the portal's development.
This document outlines a workshop series aimed at educating college students on protecting their cyber reputation by discovering, creating, and maintaining a positive online presence through proper use of social media and awareness of the long term effects their digital footprint can have on academic and professional pursuits. The workshops cover finding one's online information, privacy settings on Facebook, creating a LinkedIn profile, and removing unwanted cyber content to help students understand and manage their cyber reputation.
Using Facebook for Marketing and Reference Service: The University of the Phi...Elijah John Dar Juan
The University of the Philippines Diliman Library uses Facebook to promote library resources, services, and events. In 2013, the library's Facebook page grew from 10,478 likes to 12,561 likes. Most of the page fans are female students aged 18-24. The page is used to share announcements, answer reference questions, and engage with students. While the page has been successful, challenges include maintaining user engagement, dealing with negative feedback, ensuring consistent quality of posts, and adapting to changes in the online environment.
This document discusses using digital tools and social media to support effective service-learning. It provides examples of how to use tools like maps, video, audio, and mobile apps to document service projects. Students can use platforms like Storify, Google Maps, and SeeClickFix to collaborate and share information. The document also discusses adapting service-learning for online courses and partnering with community organizations on long-term projects. Overall, the document explores how digital tools can help students engage with their communities and reflect on service experiences.
Lewis Wimba Presentation Social Networking Facebookguest704e4a62
Facebook is a free social networking website that allows users to create profiles and connect with friends. It began in 2004 as a Harvard student's project and has grown tremendously. Facebook now has over 60 million US users who can share photos, messages, and interests. While popular for socializing, Facebook also raises privacy and addiction concerns for some users.
Araceli Perez-Ramos, an internship coordinator, discussed using social media to connect with students. She explained that social media allows reaching students through various online platforms like blogs, videos and discussion boards. It also allows showcasing opportunities continuously and communicating events. She provided tips on using platforms like Facebook, Twitter, LinkedIn, Google+ and YouTube to engage students, build audiences and share content. The presentation highlighted both benefits and risks of using social media and managing multiple accounts. It stressed the importance of being professional, designating managers and addressing student feedback.
7Summits Re-thinking College Admissions by Embracing Social Business - EduWe...7Summits
The document discusses using social business strategies to rethink college admissions. It proposes building online academic communities to engage prospective students, current students, and alumni across the entire student lifecycle. This would help increase qualified applicants and conversion rates, improve student retention and satisfaction, and boost alumni engagement through networking and donations. The case study highlights how Milwaukee School of Engineering developed an online community called "Bridge" to connect students, alumni, and industry partners in order to enhance career opportunities and outcomes for students.
The document discusses how schools and districts can use social media. It begins by asking attendees about their personal and organizational social media use. It then defines social media and lists the big three platforms as Facebook, YouTube, and Twitter. The document outlines reasons for schools to use social media, such as communicating with students and families and influencing their brand. It provides tips for getting started with social media, including creating guidelines and policies, planning goals and content, and promoting the accounts. It also offers examples of measuring engagement through likes, shares, and comments. Overall, the document serves as a guide for how K-12 schools can effectively utilize social media platforms.
This document discusses using Facebook for learning in K-12 classrooms and higher education. It provides examples of how teachers can create Facebook pages or profiles for classes to facilitate discussion, engage with course content, connect with other students and professionals, and build positive digital footprints. Risks of social media like privacy and inappropriate content are also addressed, along with tips for teachers on educating students on managing appropriate online profiles and interactions.
The document discusses the importance of teaching students to critically evaluate information found online. It provides 26 criteria for evaluating websites, such as authority, bias, citations, dates, and usability. Mastering these evaluation skills will allow students to become digitally literate and learn effectively throughout their lives. The criteria are part of developing students' higher-order thinking and ability to make educated decisions about what online information to use.
Nagap winter institute intl enrollment management workshopMarty Bennett
As part of NAGAP's Winter Institute for graduate admissions professionals, I conducted a two hour workshop on international enrollment management along with Fanta Aw, VP for Campus Life & International Student & Scholar Services, at American University
This presentation explains some of the basics of Social Networking sites like Face book, as well as microblogging tools like Twitter. It includes some cartoons and assignment ideas.
This document discusses how library media specialists and students can use social media tools like Twitter, Delicious, blogs, and wikis to connect, share information, and learn. It encourages creating a personal learning network using these tools to gain knowledge from others, share expertise, and contribute new information. Specific social media are highlighted that can be used professionally to find resources and make connections globally, and tools like Twitter and blogs are discussed for engaging students with learning.
This document summarizes the key findings from a survey of over 2,800 college and university leaders regarding online education and MOOCs. The main points are:
1) A small percentage (2.6%) of institutions currently offer MOOCs, while 9.4% plan to, but over half (55.4%) remain undecided. Most (32.7%) have no plans for a MOOC.
2) Leaders see MOOCs as a way for institutions to learn about online pedagogy, but are unconvinced they are sustainable. They are concerned credentials for MOOC completion could confuse degrees.
3) While online education is seen as critical, leaders report
This document discusses social networking services and provides information on their history, basics, and uses. Some key points include:
- Social networking services allow users to create profiles, connect with friends, share content and interests, and interact online. Popular sites mentioned are Facebook, Twitter, and LinkedIn.
- They emerged in the late 1990s and have grown tremendously, with Facebook now being the largest. They are commonly used for communication, sharing ideas, and professional networking.
- Social networks are also being utilized in education and science to expand knowledge sharing and collaboration beyond traditional means. Controls allow users to choose who can access their personal information and profiles.
Social media marketing presentation for Iowa State University. Thanks to the questions and comments from 150+ people attending that made this a special time in Ames.
Just how strong are the winds blowing communication preferences away from print and to the online world? Here's an overview of the impact of smart phones, e-readers, and social media on marketing communications in higher education contacts for recruitment and fund-raising.
This document summarizes security issues and vulnerabilities across BlackBerry devices. It discusses how BlackBerry smartphones were originally more secure but newer PlayBook and BlackBerry 10 devices have simplified security controls. It analyzes how malware can exploit file system, application management, clipboard, photoscreen, messages, and device password issues. It also examines how third-party security applications and GUI exploitation could be leveraged by hackers. The document concludes that the vendor's security vision does not match reality and has been aggravated by oversimplification of permissions and controls.
This very short document appears to contain a single word, "Godelieve", repeated multiple times. It does not provide much meaningful content that can be summarized in only a few sentences.
When developers api simplify user mode rootkits development – part iiSTO STRATEGY
This document discusses how easily user-mode rootkits and malware can be developed for BlackBerry devices by exploiting application programming interfaces (APIs) and oversight in privilege handling. It provides examples of real malware like Android Plankton and Geinimi that steal information by abusing APIs rather than exploiting vulnerabilities. The document argues that similar techniques could be used to create malware disguised as media players or chat applications for BlackBerry, which could steal files, conversations, and device information by accessing the unencrypted filesystem and chat logs. Code snippets are provided to demonstrate how this could be done by reading and writing files and monitoring communication history folders.
Dokumen tersebut merupakan desain selempang dan tas ospek untuk Organisasi Mahasiswa Bimbingan Akademik (ORMABA) Angkatan XVII. Dokumen tersebut menjelaskan ukuran, letak, dan warna unsur-unsurnya seperti huruf, logo, foto, dan pita.
We are challenging everyone who reads this to a 24 day challenge using Advocare's 24 Day Challenge System to reclaim their life, their health and their financial future.
Sue-anne Higgins has over 30 years of experience in administration, customer service, and management. She has worked in both the private and public sectors, including as the owner of two companies and currently as an Economic Development Officer for Gympie Regional Council. Her skills include project management, quality assurance systems, and training. She holds qualifications in business administration and local government.
The document provides examples of good and bad design principles, including use of alignment, proximity, repetition, contrast, color, and embellishment/enhancement. In the bad examples, principles are not properly applied, making the designs cluttered and difficult to understand. The good examples demonstrate how properly applying design principles can make visual content more organized, readable and achieve its purpose.
The document discusses conventions that are commonly used in documentaries, including voiceovers, realism, interviews, montages, archival footage, sound, camerawork, and editing. It also covers different documentary styles such as expository, observational, reflexive, participatory, and performative. The conclusion indicates that the music documentary being created will conform to common conventions and integrate elements of observational and participatory styles to avoid being classified as one specific style.
Why is password protection a fallacy a point of viewSTO STRATEGY
The document discusses the vulnerabilities of password protection and login security. It provides examples of how passwords can be cracked, such as through keylogging malware, social engineering tricks, or replacing system files to gain administrator access. Common password advice like using complex passwords is argued to provide a false sense of security. Digital wallets that store passwords are also criticized as virtual keyboards can still be captured through screen recording. The document advocates that perfect security does not exist and that information will always be vulnerable to attacks given enough incentive.
This document provides an overview of mobile device management (MDM) and mobile security across different mobile operating systems. It analyzes the native security features and permissions models of BlackBerry and iOS, identifying both controlled and uncontrolled activities. For both platforms, it shows the number of main and derived activities, and calculates the efficiency of each platform's permissions and controls. The analysis finds that the set of permitted activities is typically less than the set of all activities, indicating opportunities for improvement in granularity and unknown attacks.
This document provides a table of contents for a book on modelling and parameter estimation of dynamic systems. The table of contents shows that the book is divided into 10 chapters that cover topics such as least squares methods, output error methods, filtering methods, filter error methods, determination of model order and structure, and parameter estimation approaches for unstable systems. The book also includes exercises at the end of each chapter.
This document discusses the costumes and props for an interrogation scene in a film. It describes that the terrorist will sit in an uncomfortable chair to appear uncomfortable during interrogation. It notes that the terrorist will wear a dirty white vest to emphasize his poor treatment, while the interrogator will wear an open white shirt and black trousers to seem important but unprofessional. It also mentions that the protagonist will wear normal clothes in an earlier bus scene.
The document discusses three locations - The Shed, The Maze, and Mark's House - where filming will take place for a performance and interviews. At The Shed and The Maze, two static camcorders and a handheld DSLR will film the stage area, with a Red D3300 also used for slow motion footage. Interviews at Mark's House will involve Mark sitting on his sofa with cameras from different angles, and his musical instruments will be in view.
This document summarizes the state of mobile forensics techniques. It discusses physical, logical, and manual acquisition methods as well as the types of data that can be extracted from mobile devices. It also covers challenges such as password protection, network connectivity during acquisition, and how both dead and live forensic techniques are used to gather evidence from mobile devices. Traditional forensic methods like log and file collection are described along with more modern techniques needed to investigate apps and address encryption. The conclusion emphasizes that mobile forensics is an evolving field where both dead and live approaches have value but new security features require continued innovation in methods.
The document discusses the British Board of Film Classification (BBFC) which rates films, videos, DVDs, and Blu-rays in the UK. It then discusses how the documentary producers have rated their own documentary about the unsigned music scene as PG so that it can be viewed by a wide audience, including older children, to educate and potentially inspire them. They plan to show it on BBC 4 as the channel features documentaries and focuses on an audience more suited to their topic.
A security system that changed the worldSTO STRATEGY
The document discusses the BlackBerry security system. It describes how BlackBerry devices and the BlackBerry Enterprise Solution (BES) provide integrated and encrypted wireless access to enterprise email and applications. The BES includes BlackBerry smartphones, servers, and desktop software. It ensures data remains encrypted between devices and servers, protecting sensitive information. While BlackBerry has comprehensive security, attacks are still possible if firewall and policy controls are improperly configured. The document also analyzes the mobile market trends from 2009-2010, showing RIM's early leadership declining as Apple, Google, and others grew.
El documento habla sobre el avance de la automatización y la inteligencia artificial. Menciona que aunque la tecnología ha mejorado vidas, también ha eliminado empleos. Concluye diciendo que debemos asegurarnos de que el progreso tecnológico mejore vidas y comunidades en lugar de dejar personas atrás.
The document analyzes and compares 20 school district and community organization websites based on usability heuristics. It identifies common elements across sites such as news, calendars, academics and sports sections. Differences included sections for sex offender registries and new student information. Most sites used consistent navigation but could improve search functions, site maps and contextual navigation. The analysis recommends implementing dynamic branding, searchability and a phased design approach to improve school district websites.
This document summarizes a student's inquiry project where they had students research the steps of the scientific method online. The student provided 8 pre-selected websites for students to visit in pairs. They analyzed what they found distracting, reading difficulty, likes/dislikes, and whether they'd recommend each site. Most students preferred sites that clearly listed steps with easy vocabulary. The student was surprised students disliked interactive elements but enjoyed evaluating the sites and collaborating with peers. The project helped students develop literacy skills through guided internet research.
The document summarizes a classroom activity where students researched the steps of the scientific method on various websites. The teacher provided students with 8 pre-selected sites to visit in pairs. Students were asked to find the steps listed at 3 sites each and describe any distracting aspects, reading difficulty, and whether they would recommend the site. After researching, the class reviewed the sites and discussed consistent steps found across sites. The teacher analyzed student feedback and found some sites had confusing vocabulary or many distractions while others effectively conveyed the scientific method steps.
The class project aimed to determine the viability of an entrepreneurship center proposed by Northern State University (NSU) in Aberdeen, South Dakota. Students conducted research including surveys, focus groups, and interviews with community members and students. They found issues with NSU's identity and performance compared to other schools. Students felt advising support was limited and motivation lacking. The proposed center space would require renovations. However, respondents felt an entrepreneurship center could benefit the disconnected community and university. Moving forward, the university needs a visionary leader to address issues with morale, funding, and ties hindering the center's potential to engage both students and the wider community.
The document provides an analysis of website usage data and survey results for the evaluation of Northwestern University's Department website. Some key findings include: 3 out of 4 users are new visitors, most users only visit once and spend little time on the site, and navigation and an overwhelming amount of text and content prevent users from finding desired information easily. Recommendations call for simplifying content, improving navigation and organization, highlighting featured content, and catering to both internal and external audiences.
Undergraduate and Graduate Student Use of Social Media WhitepaperProQuest
Social media is such an intrinsic part of the way students interact, it is natural that academic libraries would consider making services available through these communication channels. For the benefit of academic libraries, ProQuest commissioned a study by Hanover Research to gauge the current and potential uses of social media for academic research. We present the findings here, along with some top-line recommendations to assist libraries in executing an effective social media strategy.
The document analyzes four Catalan university websites using Van Dijck's analytical model and task analysis with thinking aloud. It finds that the websites have similar structures, ownerships, governance, and business models. Users had difficulties finding some information, like climate change on one site. The analysis concludes the websites need improvements to make all information more accessible with fewer clicks. Suggestions are made to enhance the user experience through virtual tours, interactive content, chat bots, online shops, and emphasizing university life.
This document summarizes the results of a usability study conducted on Stephen F. Austin State University's online calendar. 10 participants with varying demographics completed tasks on the calendar and provided feedback. Most found the calendar difficult to navigate due to its lengthy scrolling format without clear month separators. Recommendations include adding color, distinguishing month/day markers, and a more traditional monthly calendar view. The study aims to identify issues and help the university improve its online calendar system.
Study results from Dulcinea Media showed that middle and high school students were not adequately prepared to effectively do research online. This covers the study results as well as steps through the process of teaching students proper online research techniques.
Presentation describes rapid prototyping of the <a href="http://www.dent.umich.edu/faceit/">Let's Face It</a> consumer health web site for persons with facial difference, including design, accessibility, communication, development, and lessons learned.
This study examined college students' online research behaviors through a survey of 282 students. The survey asked about students' internet usage patterns, how they find study information online, and how they evaluate credibility of sources. The results showed that students primarily use search engines like Google to find information for studying due to convenience. They prefer using the library database for academic projects because they perceive the information to be more vetted. However, students value efficiency over credibility and expertise when conducting research. The study recommends improving information literacy training for students to help them better evaluate sources and use library databases.
This document discusses the challenges academic libraries face in keeping up with changing formats of information resources and how they are used for research. It notes the transition from physical to virtual resources, the rise of Google and Wikipedia, the variety of ebook platforms and formats, and increasing use of mobile devices and apps by students. The document advocates for libraries to adapt to these changes through staff training, guiding students to high-quality sources, and embracing new technologies and formats to better serve modern student needs.
Network effects web-based business model to piggyback original Pick-a-Prof services and help streamline national transition and preparatory issue: high school to college
Digital Social Networking & Health Care EducationDominick Maino
Will learning in a socially interconnected, digital environment lead to a more personal approach toward acquiring knowledge? Will this allow our students to learn professionalism and ethics appropriately? Or will it all become a collection of online connected “National Enquirers” of sensationalism with a total lack of regard for personal privacy and standards expected from a more genteel and civilized society? Will the schools and colleges of optometry use cyber-socializing for research, student recruitment, and fund raising? It is obvious there are numerous questions. Who will do the research?
The document outlines a communications strategy for a university's conversion from quarters to semesters. It identifies major and minor audiences that will need information at different phases of the conversion process. The strategy involves a central website and coordinated electronic, print, and in-person communications. The website at www.uc.edu/conversion will provide audience-specific information and resources to address concerns and needs throughout the conversion period.
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1. Northwestern University “Department” Redesign
Web Site Evaluation: Research & Analysis
Online Survey: March 26 – April 9, 2012
Focus Groups: April 2 –April 20, 2012
Report Date: May 2, 2012
Prepared by:
Office of Web Communications
1
2. Executive Summary
After talking to 22 different people in focus groups and combing through 1600 survey results from
people across campus and across the world in various stages of interacting with the university
(Prospective Students, Undergrad Students, Grad Students, Parents, Alumni, Staff and Faculty), the
following conclusions were made.
Many external users were able to accomplish their goals. The site was generally seen to be
organized and utilitarian. While this worked functionally, many people noted that they would like
more personification of the school to be shown in the website. The overarching desire was for the
school to introduce itself, to provide a window into the campus and the life found here. This would
mean showcasing more pictures of the beautiful campus, athletics and student stories.
Internally, the students, staff and faculty seemed to feel that the site was not talking to them. They
primarily wanted more personalized news and a finite number of tools. Regrettably, several
common tools were buried within the site and links like maps and shuttles were often missed. As a
result, the search engine, or Google in general, was often used to find these tools: People directory,
Maps, Shuttles, Academic Calendar, Academic departments, Library and Course Offerings.
Recommendations
Make the site more personal
Put a human, purple face on the news
o Clarify the connection between the news stories and NU
o Provide more personal stories about: Students, News from individual colleges,
Construction / Campus changes
Refine role-based pages - particularly for Visitors, Alumni, Parents and Prospective
Students
Provide a common vision for the site
o Example: More photos of campus, more purple, more athletics, more personalized
news
Improve homepage layout to highlight key functionality
Allow students and staff to easily access their favorite tools directly on the homepage; for
example, People directory, Maps, Shuttles, Academic Calendar, Academic departments,
Library, Course Offerings
Choose wisely what content falls below the fold
Improve selection of events on home page and reconsider size/placement
2
3. Focus Groups
Participants
Focus groups were conducted in a variety of ways. Small groups or one-on-one sessions were used
when the participants were local to Evanston. Otherwise, the conversation was held over the
phone while the facilitator shared her screen online – this gave the opportunity to talk to alumni,
parents and prospective students in Alaska, Ohio and China. All in all, there were 22 participants
(12 women and 10 men).
Students
6
Undergrad
4
Graduate
2
6
Staff
4
Alumni / Other
3
Prospectives
2
Parents
1
Faculty
22
Top Reasons
The top reasons, the participants reported, to come to Northwestern.edu were:
1) News
2) Library
3) People Directory
4) Athletics
5) Maps
6) Shuttles
7) Academic Calendar
8) Norris Bookstore
9) Admissions
10)Peruse Courses
Most participants read the news in the main carousel, across all of the demographics. Eight people
thought that the editorial mix was good as is. On the other hand, several people mentioned
wanting more personalized news. Stories surrounding construction and campus changes, news
from individual colleges, student stories, and news from the surrounding area of Evanston and
Chicago were specifically cited. In general, the connection between the news stories and the
University was not always clear. Simply changing the tone of the news to emphasize the
connection to Northwestern.edu would go a long way toward personalizing the news. The news
center got mixed reviews, largely because both staff and students mentioned that they got this
information in emails. Regardless of whether they were the exact same stories, the general
opinion was that this was duplicated information and could therefore be ignored.
3
4. Of the remaining top reasons to come to Northwestern.edu, the following Venn diagram helps
explain who was looking for what content:
Figure 1: Venn Diagram Depicting Who Was Looking for What Content
Summary
Overall, many users were able to accomplish their goals. However, each audience had a different
perspective on the site.
Prospectives, for example, were by and large, able to find what they need and were generally
positive about the site.
Alumni and visitors were also generally happy with the site but generally requested more
information about athletics, news about current students and photos of campus.
4
5. Staff mostly came to the homepage to use the people directory, and no one had any trouble finding
it. Their suggestions centered on improvements to the people directory and the search engine.
They did not claim to use the faculty and staff page.
The students who participated in the focus groups mainly wanted easy access to a few simple
tools: bookstore, library, maps, shuttles, and the academic calendar.
Both parents seemed underwhelmed by the site. They seemed to want all the content that a
student would need, such as housing information, student opportunities, courses, student groups
and clubs. One parent noted that there was no cohesive message from the homepage.
The remaining comments from the participants centered on these four areas of the site: (A)
Search, (B) Role-Based Pages, (C) Clusters, (D) Events.
Figure 2: Northwestern Homepage Divided into Sections
5
6. Search
Currently, the search feature holds a very prominent place on the page. Almost everyone uses it,
but some claim that it doesn’t “work well.” The people directory is a favorite feature among
students and staff, but alumni and visitors used it, too. More than half of the participants stated
that they came to the page specifically for the people search. One faculty member even suggested
that we default the search to People. It is certainly a beloved feature of the site. However, there
were also complaints of the search being too sensitive to spelling errors. Many internal users
would appreciate some updates to this tool.
Role-Based Pages
In general, the Students/Faculty & Staff did not use their role-based pages, despite admitting that
there is useful content. Many people commented that these pages were overwhelming due to the
number of links. On the other hand, the Alumni & Parents/Prospective students used all of the
role-based pages (not just their designated pages). They commented that the content was useful. A
couple of questions were raised regarding why Alumni & Parents were paired as well as where the
visitors should go.
Improvements should be made to the role-based pages accordingly. The Visitors, Alumni, Parents
and Prospective students would benefit from role-based pages that are more interactive. More
videos and pictures, potentially from YouTube, the WildCam and/or the Twitter feed of pictures.
Several people in this category specifically mentioned wanting to see a gallery of images from
campus throughout the seasons. Athletics should be highlighted for the Alumni and Visitors while
visiting and campus tours would be helpful for the Prospectives and Parents.
The role-based pages for Students, Staff and Faculty could benefit from simplification. Currently
there are simply too many links. The majority of the time they want one of these tools: people
directory, maps, shuttles, library, academic calendar; at the very least, those links should be easily
accessible.
A couple of people brought up ideas as to how to the role navigation could work. Changing a role
could update the content on the homepage, instead of linking you out somewhere else. Coupled
with an easy way to switch between roles a user can peruse the different information more
efficiently. Furthermore, if the site was able to predict or remember what the correct role is then
the user wouldn’t have to expel cognitive energy to make the decision.
Clusters
Campus -This was the most used cluster; library, maps and shuttles were among participants’
favorites. Regrettably, many people didn’t notice it at all, even though they mentioned looking for
the maps and shuttles links. The arts link was mentioned as not very useful.
Join Northwestern -Several people mentioned that the jobs link is particularly helpful but the
only time admissions was discussed was to note that it was redundant. No one mentioned the
Diversity link at all.
6
7. Student Opportunities – Only 1 out of 6 students found this section helpful; he used the career
services link. One parent indicated that this is exactly the type of information parents want to see;
perhaps this information should be moved to the parent’s page.
Connect with Northwestern – This cluster was, by and large, not seen by users until I asked them
about it. After examining it, 67% of the participants stated that “Giving to Northwestern” should
be more prominent. Additionally, 21% commented that social media should be more prominent.
Athletics – Several people asked about athletics before seeing that this cluster was even on the
page; others simply didn’t care about athletics. Overall, 43% of the participants thought that
Athletics should be more prominent. Generally, prospective students didn’t mention Athletics at
all, and only one of the students I talked to cared about athletics on the homepage. Mostly the
alumni and visitors held the interest.
Events
Few people came to the site in search of events. Currently, events are not overly useful because
people either overlook them entirely or see the events on the main page and decide they are not
interested. As a result, the main suggestions regarding events were: make it smaller, reduce it to
an icon of a calendar or just include a link to events. On the other hand, several of the people who
did not see the events at all said they wanted to know what was happening on campus. Many
people were looking for student events but were disappointed by the events in PlanIt Purple.
Suggestions for making the events section more useful included separating the title from the time
and adding the category so as to provide context.
Look and Feel
When the participants were asked about the look and feel of the site there were a variety of
answers, but the ones heard most often were:
o Clean, clear, simple, helpful, organized
o Cluttered, redundant, cumbersome, wasted space, somber
Overall, the site was highly functional but lacked a personal touch that drew people in. A couple
people really hit the nail on the head when they said “there’s no common vision – no common tiein throughout the site.” In absence of a common vision throughout the site, several users tried to
paint a picture for us: more photos of campus, more purple, more athletics, more personal news
(construction/campus changes, news from the individual colleges, news for the the surrounding
area of Evanston/Chicago, student stories).
7
8. Survey
The Office of Web Communications released a survey on Monday, March 26th to capture important
data and feedback from Northwestern’s homepage audience. The survey was live for two weeks,
closing on Monday, April 9th. A total of 1,600 users started the survey with 977 users completing it,
for a completion rate of 61.1%.
Survey Respondents
Figure 3: Q1 – How would you describe yourself?
The majority of survey respondents can be sorted into two categories:
44.3% of the 977 respondents represented Prospective Northwestern students
17.9% of users were Northwestern Staff members
The remaining data is split fairly evenly between the categories that offer some sort of
Northwestern affiliation, such as current students, faculty, or alumni. Users not related to the
university account for less than 4% of the total responses.
8
9. Visit Frequency
Figure 4: Q2 – How often do you visit the NU Homepage?
Most users visit the site 1-10 times per month. However, it is encouraging that the combination
of users who selected 11-20, 21-30, and More than 30 times per month is just a bit higher than
the 1-10 audience.
When we look closer at the individual user groups we find that Prospective Students visit the site
more often than we might think, with 44% visiting 1-10 times per month and 9% visiting 10-20
times per month. The Staff chart shows a steady usage, with only 2 users visiting the site Less
than once a month and nearly 50% visiting More than 30 times per month. The Undergraduate
data is split between users who either visit occasionally or users who are visiting at a high
frequency, with most of the other users falling somewhere in between.
9
10. Importance of various content items
Figure 5: Q3 – Section Importance
Both charts detail the average score for level of importance based on a 1-4 scale, where 1 is Not Important at All, 2 is
Somewhat Unimportant, 3 is Somewhat Important, and 4 is Very Important.
Q3 Audience Comparison
Figure 6: Audience comparison for Section Importance
10
11. Importance of various content items (continued)
Based on the average rankings, finding Contact information and Academic departments is very
important to the average visitor (see Fig5). This is supported by user comments. Many
respondents have trouble locating the people directory, and once they find it they still have
trouble narrowing down their search to the correct person, place, department, etc. There is also a
strong demand for a clear, simple way to locate the various academic departments from the home
page, and to be able to find department related contact information on those pages.
Campus information & maps is also a popular choice, often accompanied by demands of internal
building maps, more parking info, and a desire for a better visual representation of campus
through photos, videos, and generally more student involvement.
Course offerings and Academic calendars round out the top five, with many users (including
faculty) frustrated that it took so long to locate each of these items.
News does not make it into the top five, but does represent the 6th highest rated category.The data
shows that the Sports/Athletics section is not in high demand. From the general lack of interest in
Sports/Athletics news, it might be true that publicizing http://www.nusports.com/ as a whole
might be a better option than linking individual sports stories.
Based on the audience comparison chart, it is clear that there are similarities in the needs and
interests of the varying audiences. The data tends to spike upwards for all user groups around
categories such as Academic Calendars, Academic Departments, and Contact Info (see Fig 6).
However, we also see a large spread between audience preferences for categories such as
Admissions, Course offerings, Student services, and Career planning. This confirms the notion
that a more robust role-based navigation system could greatly improve the user experience by
providing specific and necessary data to the right users.
11
12. Ease of locating various content items
Figure 7: Q4 – Ease of finding information
Both charts show the average score for ease of locating certain types of information based on a 1-5 scale, where 1 is
Difficult, 2 is Somewhat Difficult, 3 is Neutral, 4 is Somewhat Easy, and 5 is Easy.
Q4 Audience Comparison
Figure 8: Audience comparison for ease of finding information
12
13. Ease of locating various content items (continued)
The data shows thatNews, Sports/Athletic News,and Admissions are the only three content
categories to score an average ranking of 4 (Easy) or higher, while every other category falls
between 3 (Neutral) and 4. News (including sports/athletics news) is prominently featured on
the home page and therefore very easy to find, despite News ranking 6th/17 for importance in Q3
and Sports/Athletic News ranking 14th/17.
Contact information, Academic departments, and Campus info/maps were very important to
users in Q3, and they are also the next highest ranked categories here in Q4 (in varying order).
However, Academic Calendars, which were second-most in importance in Q3, were 14th out of 17
in terms of ease in finding the information, solidifying the need for a spot on the homepage and on
role-based pages.
Unlike Question 3, the user groups for Question 4 were nearly identical with their preferences.
However, a few outliers did emerge. It appears that Faculty have a much more difficult time
finding Course offerings, University policies,and Employment opportunities than users from
other groups. The data shows that Staff also had a difficult time finding Employment
opportunities, which may suggest that several updates are needed for the Faculty & Staff landing
page.
13
14. Issues with finding specific content
Q5 – Have you ever had trouble finding something on the Northwestern site? If so, what was it?
Figure 9: Q5 – Have you ever had trouble finding something?
A number of respondents specifically wrote in an item of content that was difficult for them to find
on the northwestern.edu site (see Fig9). Following the trend from Question 4, it appears
Academic Calendars and Course offerings are quite hard to find. Users are also searching for an
easier way to locate Employment information (both local and abroad), as this was not only
mentioned here but quite a bit in the comments at the end of the survey.
Finally, the need for more prominent picture galleries and videos that detail campus life is still
apparent, as users from several different audiences could not find that information.
14
15. Visit frequency for various content items
Figure 10: Q6 – How often do you visit these specific pages?
Both charts show the average score for the frequency of visits to certain pages on Northwestern’s site based on a 1-5
scale, where 1 is Never, 2 is Yearly, 3 is Monthly, 4 is Weekly, and 5 is Daily.
Q6 Audience Comparison
Figure 11: Audience comparison for how often people visit these specific pages
15
16. Visit frequency for various content items (continued)
News, the Offices and Departments Directory, Events, Maps, and Librariesrepresented the five
most frequently visited content items (see Fig10). News and the O&D Directory were the only
pages in the Monthly category, while pages like Athletics, Arts, Jobs, Student Groups & Clubs,
Career Services, and Undergraduate Research either just managed to make it into the Yearly
category or fell just below the threshold.
Low numbers are expected for situational or seasonal pages like Study Abroad and Parking,
which scored between Never and Yearly.
The audience comparison shows us that even the most popular categories like News and Events
have a great degree of variation between audience groups, such as Prospective Students (see
Fig11). Other pages like Libraries and the O&D Directory received a high overall rating, but the
user groups maintain very different opinions about the importance of each category. We believe
this supports the need for a more robust role-based navigation system.
16
17. Frequency of viewing news stories
Figure 12: Q7 – How often do you read the news?
Most visitors (43%) read the news Occasionally (2-3 times/month), including Prospective and
Undergraduate Students. 28% of users read it Regularly (2-3 times/week), including a large
portion of the Staff. Only 11% read it Daily, and roughly 17% of users say they have Never read
the news. If we add some data together we see that nearly 60% of users either rarely read the
news or simply do not read it at all. This information shows a disconnect between the high status
we give News on the homepage, and the actual need or desire of our users to view that content.
The Staff seem to be the driving force behind News consumption, with most users reading it
Regularly, and nearly as many users reading it Daily as compared to Occasionally. The
Undergraduate audience averages a biweekly reading, while Prospective Students hover between
Occasionally and Never. Many users noted that they avoid the news because it feels a bit too
national or not specific enough to Northwestern and the students on campus.
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18. Reasons for ignoring Northwestern News
Q8 – Why don’t you read Northwestern news?
Figure 13: Q8 - Why don’t you read the Northwestern News?
Only respondents replying that they don’t read the news were shown the question, “Why don’t
you read Northwestern news?”Of the respondents to this open-ended question,First time
visitor/Not a student yet is the top answer, and this data should not be ignored. Prospective
Students make up a large portion of visits to Northwestern’s site, and the News should not be
overlooked as an additional recruiting tool. Based on user comments, we suggest that more stories
on student life and the culture of the campus would certainly fill a gap in current News content.
The remaining data is similar to the monthly Google Analytics reports we see from the
“Department” pages, with news stories taking in a rather low percentage of homepage clicks and
views. It’s true that news stories do not remain in the slide show or the thumbnails for the entire
month, but even the combination of the top 10 or 15 news stories isn’t enough to break into the
overall top 10 for homepage clicks and views.
Many respondents noted that they come to the site to accomplish a specific task, so why take the
time to read the news? Several others said that the University does such a comprehensive job of
including the same news stories throughout multiple emails and publications that they have
already seen the articles and do not need to view them again.
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19. Desired news coverage
Figure 14: Q9 – What types of News do you read?
For the users whoare invested in Northwestern news, the types of news stories suggested were
considered equally interesting. The exception is Sports/Athletics news, which was less favored.
Most user groups are most interested in News about upcoming campus events, with News
about student accomplishments following close behind (see Fig 14). University
announcements/initiatives was actually second overall, and News about faculty research was
important to even the student groups.
Below are several quotes about the News from different user groups.
From Prospective Students: “More stories about students taking part in both extracurricular and
academic activities to depict how a student can enhance his/her own lifestyle while studying.”
From the Staff: “I realize we’re a research university, but not everything on campus occurs under
the umbrella of research, so please balance it out more.”
From the Faculty: “I would like to see stories of NU students who work with people in the
community that are in need. I think it would be both an advantageous experience for the students
and our community, and a very positive image of Northwestern to the public.”
From CurrentStudents: “More highlights on lesser known student groups. A short bi-weekly
feature on a student group would really bring awareness to more student activities.”
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20. Ways to locate information about Northwestern
Figure 15: Q10 – How do you find Northwestern information?
While the Search box on the NUhome page is used the most overall to find information about
Northwestern on the web, this data does not come without a host of complaints. In response to
some of these search issues, our office has redesigned the search results screen. A newly designed
area for 'quick results’ was implemented on the right side of the screen that includes any matches
from the directory, our offices and departments listings, course results, and campus maps.
The People Directory elicited complaints about the query limit on results, which makes it very
hard for outsiders or people with little information to find the correct information. This issue
would have to be resolved by NUIT.
Google search engine was only six votes behind the NU search box, with Prospective and
Undergraduate students using this tool the most. NU Staff rely on the NU search box much more,
so the new search results changes should have an immediate impact. Following links on the NU
home page and other pages was close behind as the third overall choice, showing that all
audiences still rely on standard navigation.
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21. Responses to problems on the site
Figure 16: Q11 – Action taken to solve problems
Roughly 41% of respondents to Q11have never encountered a problem on the
northwestern.edu site, with the remaining 59% experiencing issues to some degree (see Fig 16).
29% of users simply ignored the problem, which could mean that the issues are minor or rather
commonplace when browsing the web. 26% immediately left the site, which could point to a lack
of technical experience and patience, or to a glaring issue in the site. For the users that tried to find
a solution, 21% used the search function, 12% sent an email to the Webmaster, and 8% looked
for a contact number to report the problem.
The answers supplied in the Other vary from switching browsers or revisiting the site at another
time, to contacting someone within their own department or using NUIT for help.
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22. Desired homepage features
Q12 – What types of photos, stories, or content would you like to see featured on the home page?
Figure 17: Q12 – Types of stories/content featured on home page
The users agreed that the focus of home page content should be on the students, with Student
stories/accomplishments receiving 67 votes and Student life/activities receiving 64 votes.
Many users feel a disconnect between the home page and campus life, with 52 people mentioning
that a collection of Campus photos would help to paint a picture of life at Northwestern. It should
also be noted that 49 people would like No changes because the news section is fine the way it is.
Below are several quotes regarding Question 12, separated by audience.
Parents: “Students, students, and more students! LOVE the approach you are using on Facebook!”
Alumni: “Prominent photos of campus scenes that capture the essence of Northwestern.”
Faculty: “Something other than photos of President Schapiro. It has become a standing joke.”
Staff: “The News is too heavily oriented towards the physical/life sciences along with engineering.
Feature more stories about faculty members and students in the social sciences and humanities.”
Graduate Students: “You should probably gear the site more towards Prospectives, not towards
Graduate/Professionals. I only go to the site for pragmatic purposes to find specific information
about maps, the library, etc. I find most of the other stuff rather annoying.”
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23. Recommended University websites
Q13 - Can you recommend other University sites that you like?
The users offered a wide range of website selections, but everyone agreed on the most important
attribute: Crisp, clean, and simple navigation. The top four University sites and their feedback are
listed below. More sites can be found in the “Department” spreadsheet.
University of Chicago (25) - http://www.uchicago.edu/index.shtml
Well designed, sophisticated, appears intelligent and prestigious. Easy to navigate. It is
more engaging, with more vibrant pictures and a variety of colors.
I appreciate how the site highlights what's exciting about the different departments , i.e. the
Arts, Sciences, etc.
Simple and elegant. The site is actually useful, and one of the less gaudy-looking of
university websites.
The colors, design, ease of finding things, as well as free wallpapers to download and
insightful information on everything about the college.
Harvard University (24) - www.harvard.edu
Top nav bar has all of the major categories easily visible and spaced, and the search is
prominent. They highlight stories with beautiful big pictures, and vertical scrolling makes a
headline for each section visible - this is a nice feature for ipads and other touch interfaces,
but not required to still have a good site experience.
Great color scheme, clean design, not cluttered, easy to navigate. The calendar is clearly
marked, and each section of the page is visually separated.
I love the drop-boxes on the links to general sections so that you can click on a more
specific section of the website. The site is so professional.
Stanford University (19) - www.stanford.edu
The optional "extended menus" offer a simple, clean browsing experience. The site is
structured in an orderly manner to allow for easy navigation.
It's very clean; and the photography for the featured articles is beautiful. Plus, there is good
cohesion with the color palette.
The layout is really simple. There's a sidebar for campus events which is really handy, and
the bulk of the front page is university articles like one might find on googlenews. Plus their
"life on campus" photo album encouraged me to apply.
Cornell (10) - www.cornell.edu
The site is informative per department, which NU lacks. It's easy to navigate, the homepage
has great photos, and it's not cluttered.
They take great care to highlight alumni news and student interest stories, and the
admissions blog creates a unique connection with prospective students.
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24. Mobile usage and site ratings
Figure 18: Percent of people who use the mobile home page
Figure 19: Quality of experience on mobile home page
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25. Mobile usage and site ratings (continued)
The mobile site hasn’t been live for very long (and some people still have it confused with the
mobile application), but overall the reviews are Average. The data from Q15 is very balanced,
with a slight tilt towards the Good/Excellent side.
The Analytics data for the mobile site shows that the number of visits has steadily risen over the
past two months, with over 26,000 users visiting the site in March. Once again we can assume that
prospective students are the primary reason that most users said No when asked if they have used
the mobile site.
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26. Additional Comments
From the dozens of comments gathered in the survey, here are several of the key comments that
stood out.
There used to be an easy link to “postcards” from Northwestern; attractive pictures of
campus that were very useful for putting together promotional talks, e.g. for recruitment
PowerPoints. Would be great if something like that was readily accessible again.
It is obvious that you are moving from one area of the University to another, and navigation
between the departments is difficult.
I realize that the colleges at NU are decentralized, but it really looks like it is not an
integrated university when you begin to click around.
I do feel like the website is somewhat of a maze and not necessarily inviting to start from
the homepage.
Make it easier to navigate by dividing the Undergraduate and Graduate sections!
Giving a gift can’t be done on a mobile device.
The website is far too cluttered to effectively display information.
Feature campus scenes prominently. Feature students more on the home page. I notice a lot
of people inquire about what Northwestern students are like. Show them!
Get rid of trivial stories. The high quality stories about significant faculty research or
student accomplishments get buried under pop nonsense.
I’d like to see reviews of past performances of concerts, plays, sports events, etc. An
interview with a featured faculty and student each quarter would be nice.
When I look at the website as a Prospective Student, I want it to be as inviting and personal
as if I’m actually touring campus. It is really important for the site not to feel cold or
uninviting, as if the University doesn’t care about prospective students.
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