The document discusses the growing importance of mobile devices and apps for social media connections. It notes that there are now 4 times more mobile phone users than PC users, and that 80% of people in the US have a mobile phone. Push notifications through mobile apps allow for intimate communication with customers, with 97% viewing notifications compared to only 4% opening emails. The document encourages leveraging mobile apps for branding, customer engagement, and viral marketing to take advantage of the mobile world.