This document discusses mobile development and strategies for creating successful mobile apps. It notes that mobile usage is rising significantly, with people now using their phones on average 150 times per day for activities like shopping, travel, and banking. Native mobile apps are generally better than cross-platform apps for delivering refined experiences on smartphones. The key aspects of developing a successful mobile app include understanding user objectives, designing for the mobile context and experience, ensuring the app adds value and is relevant to how people use their devices, and promoting the app through app store listings and existing marketing channels.
Technologies: Expert in the Room Webinar: Optimizing your Website for MobileRandstad USA
Key Takeaways:
- Why optimize for mobility
- Defining your approach
- Mistakes made when designing for mobile
- Best practices for developing a mobile website
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
For this week's project, you will create a presentation in PowerPoint or Keynote that examines the impact of the growth of mobile/tablet use on web design and convinces your prospective client that they should invest the time and resources to make sure their website is up-to-date. You can use the same company you used for your information architecture report in Week 1 or you can use your own company or a client or prospect of yours.
Technologies: Expert in the Room Webinar: Optimizing your Website for MobileRandstad USA
Key Takeaways:
- Why optimize for mobility
- Defining your approach
- Mistakes made when designing for mobile
- Best practices for developing a mobile website
Designing Websites With a Mobile First ApproachDan Moriarty
Learn about designing and building your website to be mobile first, meaning you begin at the smallest screen size available. Make your design, content, and planning decisions here, and then enhance and expand to the desktop
For this week's project, you will create a presentation in PowerPoint or Keynote that examines the impact of the growth of mobile/tablet use on web design and convinces your prospective client that they should invest the time and resources to make sure their website is up-to-date. You can use the same company you used for your information architecture report in Week 1 or you can use your own company or a client or prospect of yours.
Beyond the Desktop: Sites and Apps for Phones and TabletsWebvanta
How to design mobile sites and apps without getting buried in technology. Choosing what platforms to support, tradeoffs between mobile sites and native apps, design considerations for small screens and touchscreens.
Why and How to Build a Mobile First Web StrategyTechBlocks
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
Monetizing & Preparing for Mobile Traffic With WordPressMal Campbell
Marketing to Mobile Devices With WordPress: An introduction to turning mobile website users into your most profitable visitors.
How much traffic does your website get from mobile devices now, 40% or maybe even as high as 70%? Did you know that in 2013 there was more mobile web traffic than desktop traffic? That social media platforms like Twitter and Facebook receive more visitors to their mobile platforms than their desktop counterparts?
Think about how often you check your cell phone, while in bed, while in church, heck even while driving? Now ask yourself, “Is my website’s target audience doing the same thing?” I’d venture to say so.
On November 6, 2014 Codex Media Company’s Mal Campbell is going to be delving into this beautiful world of mobile marketing with the explicit focus on making everything go “Boom!” using WordPress. This isn’t the kind of talk you want to miss if your idea of mobile stops at “Buy a responsive template on Themeforest”.
This is strictly focused on turning bytes into dollars by monetizing mobile traffic.
Overview of mobile first, responsive web design philosophy, including examples and benefits that designers, developers and web firms can take advantage of.
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...Daniel Appelquist
This is an updated and expanded version of a talk I gave at last year's Forum Oxford. It's aimed at App developers and emphasizes the ways in which they can and should take advantage of the open web for discovery, “sharability” and linkability, as well as encouraging the development of functional web applications where possible.
Beyond the Desktop: Sites and Apps for Phones and TabletsWebvanta
How to design mobile sites and apps without getting buried in technology. Choosing what platforms to support, tradeoffs between mobile sites and native apps, design considerations for small screens and touchscreens.
Why and How to Build a Mobile First Web StrategyTechBlocks
With the rise in mobile web browsing, there has been a shift in website design philosophies from responsive to mobile first. We'll tell you what this means for your business, what the benefits are and how you can implement your own mobile first web strategy.
Monetizing & Preparing for Mobile Traffic With WordPressMal Campbell
Marketing to Mobile Devices With WordPress: An introduction to turning mobile website users into your most profitable visitors.
How much traffic does your website get from mobile devices now, 40% or maybe even as high as 70%? Did you know that in 2013 there was more mobile web traffic than desktop traffic? That social media platforms like Twitter and Facebook receive more visitors to their mobile platforms than their desktop counterparts?
Think about how often you check your cell phone, while in bed, while in church, heck even while driving? Now ask yourself, “Is my website’s target audience doing the same thing?” I’d venture to say so.
On November 6, 2014 Codex Media Company’s Mal Campbell is going to be delving into this beautiful world of mobile marketing with the explicit focus on making everything go “Boom!” using WordPress. This isn’t the kind of talk you want to miss if your idea of mobile stops at “Buy a responsive template on Themeforest”.
This is strictly focused on turning bytes into dollars by monetizing mobile traffic.
Overview of mobile first, responsive web design philosophy, including examples and benefits that designers, developers and web firms can take advantage of.
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...Daniel Appelquist
This is an updated and expanded version of a talk I gave at last year's Forum Oxford. It's aimed at App developers and emphasizes the ways in which they can and should take advantage of the open web for discovery, “sharability” and linkability, as well as encouraging the development of functional web applications where possible.
Mobile Marketing, SEO & Visibility: Why You Should CareR2integrated
Do you think your company needs an SEO optimized mobile site? Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smart phones. Are you helping them find what they’re looking for? Local search is hot. Period.
On November 2, 2011, Lori Ulloa, R2integrated Senior Web Strategist and in-house SEO guru, presented "Mobile Marketing, SEO & Visibility: Why You Should Care," to the American Marketing Association, Baltimore Chapter. From the importance of a mobile strategy for your organization to best practices in structuring your mobile site for search, Lori covers it all. Click on the presentation below to learn more. Questions? Contact us at info@r2integrated.com.
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
Did you know that by 2013 there will be more people using mobile phones than PCs to get online? Get a jump start this year by creating a mobile version of your website. In this presentation we reviewed a 15-point checklist to get your mobile site in tip-top shape so that it offers the best experience possible to your mobile viewers.
Mobile Marketing, SEO & Visibility: The Evolving Conversation R2integrated
How can you make the right “mobile” decision for your company and make it it easy for mobile users to find your mobile property? R2i is the exclusive Learning Partner for AMADC and, earlier this week, we gave a presentation on this very topic to a group of marketing professionals in the DC area. Our discussion focused on best practices for structuring mobile sites for optimal search and visibility.
Mobile as a traffic source continues to grow everyday yet many advertisers are slow to capitalize on this new opportunity. Find out 5 mistakes advertisers make on mobile.
Experience level: Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile
Alex Tsatkin, CEO, MobAff LLC (Twitter @mobaff)
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. Introduction
• Rise of Mobile
• Mobile site? HTML5? Native?
• Platforms
• How do you create an app?
• What makes a good app
• How to make an app successful
4. ‘Nation addicted to smartphones’
•2011 smartphones and tablets shipped more units
than desktops and notebooks for the first time
•51% in EU now have a smartphone
•Average person looks at their phone 150 times a day
•Not early adopters
5. Where are people using mobile?
•Shopping
•On the bus
•On holiday
•At work
•At home…
•In bed
•Watching tv
6.
7.
8. What this really means…
• 24 – The number of web site visits the average
smartphone user makes per day
• Our own site has 24% mobile traffic (15% 6 months
ago)
• 94% of smartphone users have searched for local
info
9. Travel
• 19.5% of search queries relating to hotels are made via
mobile
• Expedia use mobile to target last minute bookings. More
than 50% of bookings are made in the same location, and on
the same day.
• Fringe - 57% of tickets were bought within 24 hours of the
show.
10. Retail
• Since launching the mobile site ASOS mobile sales
have risen by more than 800% in 12 months
• In the UK the proportion of people using mobile
banking increased from 9.7% in 2010 to 20.4% in
2011
• Paypal $4 billion in 2011 from $750 million in 2010
12. Mobile Web
• Simple way to have mobile presence
• Most devices now have web browsers
• Some terrible web experiences on mobile, some sites
don't work
• Can lead to large increase in sales through
lastminute/impulse purchases
19. Platforms
• Currently sees on average 30% more sessions in
comparable apps
• 54% market share (iPhone is 36%)
• Growing incredibly quickly
• Less than 4% market share
• Growing and moving into enterprise
• Around 5% market share
• Shrinking rapidly
• Generally locked down devices
20. Native Applications vs Cross Platform
• Supporting all these is expensive
• Cross platform tools - Phonegap, titanium etc.
• Can work well for simple apps where user focus is the content
• Rich interaction often turns into more work than doing it native for
each platform.
• Can cause problems when the quality of the user experience
matters
21. Native Applications vs HTML5
• “Facebook’s biggest mistake was focusing
virtually all its mobile efforts on HTML5”
• Amazon web response test –
100 millisecond delay in page loading
resulted in a 1% drop in revenue
• Even more important on mobile
• HTML5 can be very effective where content is the
main focus
22. Why we build native apps
• We think native applications are better than those
made using cross-platform tools
• Creating iOS and Android apps covers over 90% of
mobile page views
• Refined engaging experience – users expect it
• Web apps are slower - Javascript in a mobile web app
runs 3x slower than in the Safari browser
26. Value
• Do something that provides real value for the
user
• It should be functionality or a service that
users will come back to again and again
27. User experience
• Small device necessitates a highly focused
user experience
• Apps aren’t for early adopters any more
• Mobile devices won’t demand full attention
• Personal devices
28. Relevant
• Should take into account how people use
devices
• Marketing apps should reflect the brand in the
right way
• Fills an existing requirement
Ofcom study of the communications industry in the UK called us a ‘Nation Addicted to Smartphones’ A few interesting statistics here demonstrate how mainstream this technology has become, big shift away from early adopters We think it is worth having a mobile presence?
39% Use it on the toilet
Reasons why creating a mobile site is a good idea Creating apps is more complicated, takes longer Devices increasingly have mobile browsers, smartphones taking up increasing amount of marketshare, even feature phones often have web browsers Many aren’t aware that their sites don’t work on mobile or offer a very poor experience – use flash, have HD video on first page Opportunity, drive footfall, sales, source of information – This can be a custom designed mobile page with streamlined purchase, researched for last minute purchases – or basic but very functional location, phone number
- Different levels of mobile sites all from big companies - Chupa Chups – doesn’t work at all on iPhone Apple – Bad difficult to read and navigate on mobile devices Android – good – minimalist – readable - navigable
Ours is very simple – navigation on first screen - scroll to see different items on homepage – social media options at the top AsosT – not simply a smaller version of the site, designed differently simple navigation does not try to replicate full website. cuts out the excess content but very direct at driving sales Nandos – Simple – guesses people want to find a restaurant – when you press that you get a phone number – location on map All effective sites and a good way to make use of mobile web
So why would you use apps instead of mobile web? Strong connection with your audience Works offline!
Audience wants one, is there an expectation your company should have an app? Do competitors? Have you had significant correspondence asking for one from consumers? Clients? Is there significant mobile access to the site – this can be a sign that a slick refined app would be of great value Depends on what users are doing. If they simply want basic information this could mean a mobile site is useful? Check what devices people are using, how they are using site - Google analytics Relevant to mobile use context – Fringe people out and about want to find shows, buy tickets - Skyscanner – clear travelling scope, people at airports missed flights, frequent travellers who use mobile devices a lot
most of the time it does - user have very high expectations).
Responsiveness is King Why didn't it work - Responsiveness is King. load times in facebook app resulted in average rating of 1.5 stars As a non mobile example. amazon introduced a 100millisecond delay into their page loading as a test. That delay resulted in a 1% drop in revenue. On mobile its even more important as people are distracted and often doing something else. Difficulty with HTML 5 when trying to replicate app like functionality (fine for simple suff) is that the support from browsers vary massively. Some browsers don't support specific features required, lots of features implemented slightly differently on each browser.
Should provide some value - whether thats making lives easier or entertaining. If not something rich that people will come back to perhaps its a mobile website? It can be something based on and existing service or can be something new that aligns with the brand and achieves some related to that for the users.
Should provide some value - whether thats making lives easier or entertaining. If not something rich that people will come back to perhaps its a mobile website? It can be something based on and existing service or can be something new that aligns with the brand and achieves some related to that for the users.
Website HAVE LINK ON HOMEPAGE Separate app landing page Blogs PR Traditional advertising