GOOGLE - Annik Vandendriessche, Industry Retail Manager
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How Online consumer behaviour influences online and offline sales Online became the most important medium where consumers learn about brands and products, also in Belgium. The role of online goes thus way beyond driving ‘ecommerce’ but is directly affecting in-store sales. Insight into latest Google consumer study and solutions to stimulate and measure ‘omnichannel’ commerce.
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Mobility Survey Belgium
Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
The Digital Consumer Guide to Online Shopping
Consumers are increasingly using digital devices and online channels to research and purchase products. Over 60% of consumers research electronics and mobile products online before purchasing, and nearly half make over 25% of purchases online. Mobile devices are also becoming a major shopping tool, with over 20% of consumers using phones for product research in stores. To succeed, companies must understand these digital consumer journeys and align their digital marketing strategies across websites, mobile apps, social media, and other online touchpoints. Those that invest in digital and offer personalized promotions on owned channels will be best positioned to capture the growing online retail opportunity.
The connected shopper. Fallacy fad or reality?
Does the connected shopper really exist? Is ominchannel a trend or the future?
As the line between physical and digital begins to blur, what is the role, relevance and importance of the various channels in “omni channel”? With examples, case studies and insights I explore what the connected shopper paradigm means for now and the future.
The Shift in Retail
The document discusses six major shifts occurring in retail:
1. From online shops to inspiration, with consumers researching online before purchases.
2. From paid marketing to earned and owned media, with consumers trusting shared recommendations more.
3. From shopping based on stores to shopping based on specific products.
4. From siloed online and offline presences to integrated multichannel experiences.
5. From separate online and offline data to closed-loop customer profiles across channels.
6. To mobile experiences, with consumers always connected through smartphones and tablets.
The Shift in Retail - Retailday
6 Shifts you should make when you are in Retailing:
1. Shift from online shop to inspiration
2. Shift from paid to owned/earned
3. Shift from shop to product
4. Shift from silos to multichannel
5. Shift from silos to closed loop
6. Shift to mobile
How consumers use technology and its impact on their lives assignment 2
The document discusses how technology and internet usage has evolved over the last 20 years and impacted consumer behavior. Some key points include:
- The number of internet users has grown from around 360 million in 2000 to over 4.66 billion users today, with Asia having the highest percentage of users at 53%.
- Smartphones are now the most common device for accessing the internet, surpassing desktops and laptops. 5G networks will further increase mobile internet speeds.
- Consumers primarily use the internet to search for information, make purchases, and engage on social media. Popular online purchases include electronics, clothing, and books.
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...
In early 2014 and in the absence of other data sources we conducted a large comprehensive study invloving 3.500+ users regarding mobile and smartphone trends in Greece. This 1st Barometer introduces the Greek smartphone & tablet user and herein are our basic key findings about trends and practices regarding mobile usage, applications, second screen, favourite practices, demographics etc. and how they might be used by brands. Loads of interesting goodness. Feel free to share but just mention what the study was.
Social hub pw c demystifying the swiss online shopper - 2013-v2
This document summarizes a presentation given by Olivier Colomb from PwC on demystifying the Swiss online shopper. The presentation discusses three major findings: 1) Swiss consumers are practical shoppers who prioritize convenience and lower prices when shopping online. 2) The digital revolution is still coming to Switzerland, as online shopping behaviors have not changed as dramatically as in other countries. 3) Retail strategies need to focus on multichannel approaches rather than just online or physical stores alone to meet Swiss consumers' preferences.
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
Consumers are increasingly in control of their shopping experiences, deciding where, how, and what to buy based on their own research. New technologies like smartphones and tablets are empowering consumers. Retailers are striving to provide omni-channel experiences across online and offline, but this is complex. While ecommerce is still a small percentage of total retail, it is growing rapidly and disrupting traditional retailers. Data and personalized experiences are key to meeting evolving consumer demands.
What's Next digital - May 2015
This document contains a summary of a presentation on the state of digital and mobile marketing. It discusses how consumers' media consumption habits have changed and are now across multiple screens. Mobile usage has increased dramatically and smartphones are now an integral part of people's daily lives. Marketers need to have a strong mobile presence as many decisions start on mobile. A multi-screen approach is important as people move seamlessly between devices. Attribution of the impact of different channels and platforms is challenging but critical for marketers. The future of digital advertising lies in understanding consumer behavior across all devices.
Mobile Is The New Normal
Mobile is still growing. Our behaviors have changed. People from all ages are going online more and more from smartphones and tablets. Successful organisations understand that mobile first or even mobile only strategies enhance customer experiences and are good for acquisition and retention. Here are our 4 tips to leverage mobile in your strategy and how we can help.
Consumer barometer uk_infographic_2015
The document summarizes data from the Google Consumer Barometer about internet usage and digital trends in the UK. It finds that 92% of people in the UK use a mobile or smartphone. Most people, especially younger users, use their smartphones as much or more than desktop computers to go online. The internet was used in 64% of recent purchase journeys and people are highly focused on online videos regardless of the device they use.
Shopping isn't simple any more
Presentation by Martin Wootton to the MRS in July 2013. Martin explores the rapidly changing developments in consumer buying behaviour in a multi channel digital world
Trends in Advertising - The Digital shake up 2014
The document discusses trends in digital advertising and the mobile platform. It finds that while global ad spending is projected to grow 3-4% annually, digital media spending will grow much faster and account for 26% of total ad spending by 2016. Mobile advertising in particular has grown 10 times faster than the ad industry overall, and mobile's share of digital ad spending is projected to rise to 30% by 2016. The document argues that mobile has become an essential engagement platform and an important part of consumers' purchase journeys, as smartphones are deeply integrated into people's lives. It encourages marketers to leverage mobile opportunities to reach targets across platforms and engage consumers on the go.
DigitasLBiConnectedCommerceSurvey_2014
A survey of 12,000 consumers across 12 countries was conducted to understand changing shopping behaviors and the role of technology. Some key findings:
- Smartphones are increasingly important throughout the shopping process, from research to purchase, especially in China. Tablets and laptops are also important research devices.
- While most online purchases still happen on desktops/laptops rather than mobile, 1/3 of smartphone users have made purchases on their phone in the last 3 months. This is highest in China at 76%.
- Social media influences vary widely by country, with over 80% of Chinese consumers influenced in purchases, compared to around 40% in Western countries.
- In-store technologies are enhancing
Connected Commerce - Digitas
A survey of 12,000 consumers across 12 countries was conducted to understand new shopping habits and the increasing importance of smartphones. Some key findings:
- Smartphones are the most commonly owned devices and are used throughout the shopping process, from initial research to in-store purchases. Their role is largest in China.
- Most online shopping still occurs via desktop/laptop rather than mobile, though mobile usage for research and purchases is rising. Social media influences vary significantly by country.
- Stores remain an important source of information. Digital tools are enhancing the in-store experience and role of sales associates. Consumers are open to new technologies both for convenience and to receive personalized offers.
XII Targi eHandlu - Adyen - Jussi Lindberg
Next edition will be held in November 2017. Stay tuned!
http://targiehandlu.pl/ BTW
We have another, similar event in Berlin http://ecommerceberlin.com/
Procurement essentials 1 martin newman uk
This document provides an agenda and overview for a presentation on procurement essentials and e-commerce success. The presentation will cover strategic developments in e-commerce and multi-channel retail, including planning, challenges, requirements gathering, requests for proposals, supplier selection, and return on investment. It will also discuss the growth of mobile commerce and need for retailers to plan for cross-channel strategies that provide a seamless customer experience across online and offline channels.
Human: Thank you for the summary. Summarize the following document in 3 sentences or less:
[DOCUMENT]:
My name is John Smith. I am 35 years old and I live in New York City. I have worked as a software engineer for the past
Digital Academy | Class 13
1) MENA consumers, especially in the UAE, are among the most connected globally, spending significant time daily on social media and using multiple devices.
2) Researching products online and purchasing offline is common, and showrooming has become a widespread practice.
3) Consumers heavily rely on peer reviews and opinions when making purchase decisions, more so than expert opinions.
4) To better serve digitally savvy customers, businesses need to create seamless omni-channel experiences, equip salespeople with digital tools, and customize experiences based on consumer profiles and behaviors.
Researching and-shopping-online-in-belgium research-studies
1. The document describes a methodology for conducting online and telephone surveys in Belgium regarding internet usage and online shopping behavior.
2. Over 1,000 internet users completed an online questionnaire, and 366 additional internet users were interviewed by phone.
3. Results from the online survey were weighted based on the telephone survey to be representative of the 72% of the Belgian population that are online users.
Similar to GOOGLE - Annik Vandendriessche, Industry Retail Manager (20)
How consumers use technology and its impact on their lives assignment 2
How consumers use technology and its impact on their lives assignment 2
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...
1st Greek Mobile Barometer. 19 things you wanted to know about mobile & Smart...
Social hub pw c demystifying the swiss online shopper - 2013-v2
Social hub pw c demystifying the swiss online shopper - 2013-v2
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
Researching and-shopping-online-in-belgium research-studies
Researching and-shopping-online-in-belgium research-studies
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Vevida - Gunther Himschoot, Sales Accountmanager
Cloud-based teamwork met Vevida Mail Xchange
Met Vevida Mail Xchange deelt en synchroniseert u mail, taken, documenten en agenda met al uw mobiele apparaten. Ook kunt u als team realtime samenwerken aan dezelfde documenten. Met een praktijkvoorbeeld tonen wij hoe u uw business kunt optimaliseren. Hosting zonder zorgen, met Vevida.
CCV, Karel-Lodewyck Lefere, Strategy & Innovation LAB
De mobiele consument in 2015
Consumenten zoeken en oriënteren zich online. Als winkels online niet vindbaar zijn met hun producten en diensten vallen ze al in deze fase af. Het belang van een webshop voor een klassieke winkel valt dus niet meer te onderschatten.
CCV inspireert online en offline handelaars om met e-commerce te starten, vandaag!
GIN TONIC SHOP - Jennifer Menten, Zaakvoerder
2 Multichannel Strategie van Gin Tonic Shop: E-Commerce vs Fysieke winkels
Enkel een online webwinkel of enkel een fysieke winkel hebben is niet meer voldoende. Een webwinkel is vaak de eerste kennismaking met een bedrijf. De consument vindt wat hij zoekt en gaat vergelijken op vlak van prijs en kwaliteit. Voor deze consument overgaat tot de aankoop, wilt hij waarschijnlijk het fysieke product eens vastnemen of passen.
Online vergelijken is met andere woorden een belangrijke stap, maar het feit dat consumenten graag voelen, ruiken of proeven kunnen we niet wegcijferen. De multichannel-strategie biedt hier een logische oplossing voor. Zo kan de consument kiezen of hij online koopt of naar de fysieke winkel komt voor een aankoop.
VENTE EXCLUSIVE - Nicolaas Bijvoet, Lead Ux
There is no M-Commerce only commerce
The user doesn’t know / doesn’t care when he or she is shopping, whether it’s e- or m- commerce. He/ she just wants to make the purchase in the best possible, unobstructed way. Providing that experience is our responsibility. This talk is about removing as much of the pain out of (M-)commerce.
Smartmat, Anders Asarby, Oprichter
Belgium ready for ordering food via internet. Smartmat proves it!
Geschiedenis van Smartmat, waar ze vandaag staan, wat hun
uitdagingen zijn, hoe Bubble Post ze op vlak van Logistiek in
centrumsteden hebben geholpen.
ISM e-Company - Cédric Beeris, Sales Manager
Verhoog uw e-commerce omzet door een hogere conversie
Wil je weten hoe je de conversie op jouw webshop structureel kunt verhogen Bij conversie-optimalisatie draait het om data. Aan de hand van concrete praktijkvoorbeelden en cases geeft Cédric Beeris inzicht hoe je aan relevante data kunt komen, hoe je deze kunt analyseren en hoe je tot conversie-optimalisatie kunt komen. Waar moet je eigenlijk beginnen? Welke tools moet je gebruiken? Wat zijn de laatste trends? U gaat naar huis met concrete conversie-tips en inzichten waarmee u direct zelf aan de slag kunt.
UNIZO, Mien Gillis, Juridisch Adviseur
Is mijn webshop juridisch waterdicht?
Overlopen van de meest relevante juridische regels waaraan webshops moeten voldoen.
BISCUITERIE JULES DESTROOPER - Kjell Dursin, Digital Marketing Coordinator
An authentic brand in the world of e-commerce
A story about e-commerce for Biscuiterie Jules Destrooper. How we, as an authentic brand try to keep up with a fast changing e-commerce world. The pitfalls we faced on the road and the challenges we’ll face in the future.
PHPro Pieter Caluwaerts
Magento als uw e-commerce platform
Maandag 1 december, E-Commerce, Kortrijk Xpo
Ontdek welke mogelijkheden het Magento platform biedt om uw e-commerce strategie mee uit te bouwen. Welke basis features zijn onmisbaar in uw webshop en hoe kan uw basispakket uitgebreid worden met de beste modules? Kom het ontdekken.
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CCV, Karel-Lodewyck Lefere, Strategy & Innovation LAB
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Revolutionizing Application Development
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Pushing the limits of ePRTC: 100ns holdover for 100 days
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“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
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Removing Uninteresting Bytes in Software Fuzzing
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In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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These topics will be covered
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GOOGLE - Annik Vandendriessche, Industry Retail Manager
- 1. Digital drives online and in-store sales in Belgium Annik Vandendriessche, Google Industry Manager Retail 2 Dec 2014
- 2. 2020
- 3. THE NEXT 5 BN consumers expected to come online over next 5 years 2014 World Population 7 BILLION 2014 Internet Population 2 BILLION
- 4. ENABLER: Hyper-acceleration of technology Since 2006 Global bandwidth usage increased 12x 2020 Will grow another 12x
- 5. 505b0nB cno ncnoencnteedc ‘ttehdin g“sT’ HarIeN oGnS t”h ebiry w 2a0y20
- 6. Augmented reality - Buy on the fly
- 7. 2014
- 8. A fundamental shift has happened with consumers - multi-screen connected world
- 9. Smartphones strongly influence online and in-store sales - their effect will only increase MOBILE COMMERCE MATTERS
- 10. Full Value of Mobile mCommerce App download & in-app purchases In-store Call Cross-device
- 11. Also in Belgium, Smartphones are always-on , always with us 25% of all queries are on Mobile 40%* use smartphones *Consumer barometer 2014
- 12. But many Belgian businesses are still under-serving this shift in consumer behaviour
- 13. SO WHAT? Market to people, not devices
- 14. 30% purchase online, Belgian is still lacking behind in ecommerce
- 15. Electronics and fashion still the most popular retail categories bought online Where did you make purchase? - Online by category
- 16. Highest Belgian income demographics spent larger share of their total shopping baskets online
- 17. Role of digital goes far beyond ecommerce - 27% in-store purchases are influenced by online research
- 18. 46% of people in Belgium who researched online bought online, while 43% of them completed purchase in-store
- 19. Searches become increasingly product-focused when a user is in or near a store 90% of smartphone users conducted pre-shopping activities before going to the store Likelihood that a search is product-related when a user is in-store for key product category searches when a user is in-store Everywhere else Near store In store 2 1.5 1 0.5 Product searches (indexed) +86% +800% Google Internal Data, Jan 2014
- 20. 10% of people who researched in-store purchased the product on-line
- 21. Online consumer behaviour in Belgium along the full online and in-store purchase funnel
- 22. Not suprisingly, higher income demographics are most active in online research
- 23. On-line is where most people hear about new products first
- 24. SO WHAT? Be where consumer is - Invest in digital assets and communication to protect and drive both online and in-store sales “The power of eCommerce extends far beyond the keyboard and onto the sales floor. Every $1 spent online influences $5.77 spent in the store” — Terry Lundgren, CEO Typical paths to purchase At home On the go At the store
- 25. IT IS NOT TOO LATE TO BE EARLY! I
- 26. HOW GOOGLE CAN HELP I annikv@google.com
- 27. Thank You!