The document discusses the fundamentals of creating wealth, emphasizing the importance of sales in business success. It introduces six key questions related to product clarity, message strength, client sourcing, conversion rates, efficiency, and client value perception. Additionally, it outlines various strategies for attracting more revenue through existing clients, referrals, and strategic marketing approaches.

1. The Business
Journey
June 12 2018

2. Social Media
Follow: @TheBusJourney
Hashtag: #SMEJourney

3. Business Journey Partner
Jim Henderson
@JimatHJP

4. Insight Inspiration Growth
The Business Journey
“Nothing Happens Until
Someone Sells Something”
12th June 2018

5. Modernising Your Money ?
The fundamentals in creating
wealth, in my view, haven’t
changed since Babylon times

6. Modernising Your Money ?
“Nothing happens ‘til somebody sells something’…”

7. Adapted from Shirlaws Revenue Model as seen in the book “The Secrets of the Seven Alchemists” by John Rosling

8. Adapted from Shirlaws Revenue Model as seen in the book “The Secrets of the Seven Alchemists” by John Rosling

9. Adapted from Shirlaws Revenue Model as seen in the book “The
Secrets of the Seven Alchemists” by John Rosling6
Questions to Ask
Product how clear is my product / service?
Positioning how strong is my message?
Channels how are we at sourcing clients?
Sales what is our conversion rate?
Build how efficient are we at putting together our product / service?
Deliver does the client see value in what they have received?
Service do we have a client service programme?

10. Attracting More Revenue - Choices
 More from existing Clients
 Referrals from existing clients
 Marketing approach
 Building strategic referral Channels
 Scaled “Traction”

11. Attracting More Revenue - Choices
 More from existing Clients
 Referrals from existing clients
 Marketing approach
 Building strategic referral Channels
 Scaled “Traction”
Insight Inspiration Growth
Jim Henderson
07817 745958
jimhenderson@harrisonjamespartnership.com

12. Questions for Jim

13. Dates for the diary
11 September
27 November