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Is Cold Calling Dead?
10 SALES EXPERTS WEIGH IN
“If your Noble Purpose is to add value to
customers, you need to understand them
before pitching your solution.”
Lisa McLeod Founder of McLeod & More
“In the competitive market we live in,
you want to use every measure possible
to get into the conversation and ensure
that buyers know that you are one of the
players in the space.”
Founder & CEO of Tenbound David Dulany
“You can do everything possible to warm
your database up, but in the end you have
to have someone pick up the phone and
call the people that aren’t calling you.”
Michael Edwards VP of Services, EBQ
“The end game is not measuring how many
cold calls, measure how many conversations
did a rep have today or the number of
meetings booked regardless of the medium.”
Founder & CEO, Vengreso Mario Martinez Jr.
“Outbound selling can be much more
sophisticated than hackneyed cold calling
tactics. Referral selling, gathering prospect
intel, using AI to profile buyers, and other
strategies make outbound selling more
effective.”
President, People First Productivity Solutions Deb Calvert
“You should make your buyer’s life easier
and provide immediate value. Motivate
your discussion partner to ask questions
he or she would have googled otherwise.”
Will Cannon Founder & CEO, UpLead
“At the end of the call, your prospect needs
to believe that they have learned something
useful, that their time was well spent and
that continuing the conversation will be to
their advantage.”
Bob Apollo Founder, Inflexion-Point Consulting
“A lot of people get the use of cold calling
twisted. You shouldn’t cold call because
it’s the only way to set appointments—
it’s just another touchpoint.
Founder & CEO, Skaled Consulting Jake Dunlap
“You’re not just a phone dialer. You are the
company’s first line of communication, PR, and
marketing that is hopefully spreading a strong
and consistent message to the industry that
your company is here to grow, aide, and will
not be going anywhere anytime soon.”
Amiet Gill Business Development Manager, Digital Brew
“Cold calling allows you to attack the market
directly in pursuit of more market share.”
VP of Sales, EBQ Brent Walrath
Cold calling is
still alive in 2020.
Looking to save time, money, and
effort when it comes to cold calling?
CONTACT

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Is Cold Calling Dead?

  • 1. Is Cold Calling Dead? 10 SALES EXPERTS WEIGH IN
  • 2. “If your Noble Purpose is to add value to customers, you need to understand them before pitching your solution.” Lisa McLeod Founder of McLeod & More “In the competitive market we live in, you want to use every measure possible to get into the conversation and ensure that buyers know that you are one of the players in the space.” Founder & CEO of Tenbound David Dulany
  • 3. “You can do everything possible to warm your database up, but in the end you have to have someone pick up the phone and call the people that aren’t calling you.” Michael Edwards VP of Services, EBQ “The end game is not measuring how many cold calls, measure how many conversations did a rep have today or the number of meetings booked regardless of the medium.” Founder & CEO, Vengreso Mario Martinez Jr.
  • 4. “Outbound selling can be much more sophisticated than hackneyed cold calling tactics. Referral selling, gathering prospect intel, using AI to profile buyers, and other strategies make outbound selling more effective.” President, People First Productivity Solutions Deb Calvert “You should make your buyer’s life easier and provide immediate value. Motivate your discussion partner to ask questions he or she would have googled otherwise.” Will Cannon Founder & CEO, UpLead
  • 5. “At the end of the call, your prospect needs to believe that they have learned something useful, that their time was well spent and that continuing the conversation will be to their advantage.” Bob Apollo Founder, Inflexion-Point Consulting “A lot of people get the use of cold calling twisted. You shouldn’t cold call because it’s the only way to set appointments— it’s just another touchpoint. Founder & CEO, Skaled Consulting Jake Dunlap
  • 6. “You’re not just a phone dialer. You are the company’s first line of communication, PR, and marketing that is hopefully spreading a strong and consistent message to the industry that your company is here to grow, aide, and will not be going anywhere anytime soon.” Amiet Gill Business Development Manager, Digital Brew “Cold calling allows you to attack the market directly in pursuit of more market share.” VP of Sales, EBQ Brent Walrath
  • 7. Cold calling is still alive in 2020. Looking to save time, money, and effort when it comes to cold calling? CONTACT