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Spark Twitter fails Mar2023
The document summarizes the rise and fall of Twitter from 2006 to the present. It notes that Twitter began as a global town square but transitioned to a place for public shaming by 2012. In 2022, Elon Musk began criticizing Twitter and the FTC fined the company for security violations. The document provides lessons on listening better on social media, such as staying away from controversial topics and using management tools. It suggests moving to alternative platforms like Snapchat and Mastodon going forward.
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Spark Twitter fails Mar2023
- 1. Spark Twitter: The beginningof the end • David Strom • March 2023 • Find these slides here: http://slideshare.net/davidstrom
- 3. Today’s lesson • Thedemise of Twitter • Other notable failures • How to listen better • Lessons learned, dos and don’ts • Moving beyond Twitter: Snap, Mastodon
- 4. This is thereal reason we are in this mess
- 8. The demise ofTwitter: from town square to town dump • 2006: Began operations • 2008: Strom joins up • 2010: Media assignment editor, along with the global town square (Arab Spring) • 2012: The place for shaming; Verified Checkmark first put in place • 2022: Elon begins his crusade, FTC fines Twitter $150M for security violations • 2023: Elon continues to be Chief Troll
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- 22. This 2021 documentary featurescommentary by Monica Lewinsky
- 25. Some lessons learned •Think twice (or more) before you post anything • Do you want your mom (or teacher) to read this? • Stay away from sex, religion, and politics – even on your personal accounts (sorry Elon!) • Know what time of day/week to post for best responses • Listen more than post to develop your voice • Use social management tools
- 26. 26 Key social mediato-dos • Follow the right people in your area/community • Don’t get too caught up in tweeting your every movement • Look at what businesses that you care about are doing with it • Use it to start conversations with people you want to get to know • Don’t take yourself too seriously http://strominator.com
- 27. http://strominator.com 27 Some otherNo-nos • Don’t put non-professional items in your status updates anywhere once you start your business • Don’t obsess about the number of connections and build them slowly over time • Really, steer clear of politics, esp. now
- 28. Twitter protection strategies •Examine the account name, photo and handle and make sure they make sense • Verify the account age, past tweets/interactions. Lack of history should be suspicious • Be skeptical when asked for money.
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- 33. Recognize any ofthese fails?
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- 38. (c) David StromInc. http://strominator.com 38 David Strom, david@strom.com Blog.strom.com These slides can be found here: http://slideshare.net/davidstrom