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Social Media Research at Comms Service Providers

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David Strom
David Strom

This is a presentation that Jeff Edlund at HP and I gave in Nov. 2011 at the SNCR annual conference, presenting some preliminary results about our research.

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Is Social Media an Opportunity or Threat to Communications Service Providers? Presented by: David Strom, SNCR Senior Fellow, strominator.com Jeff Edlund, CT Innovation HP Communications & Media Solutions 5 th Annual SNCR Research Symposium November 4-5, Stanford University www.sncr.org David Strom and Jeff Edlund SNCR 2010
Who is Jeff Edlund? ,[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010
What’s being said right now? David Strom and Jeff Edlund SNCR 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why HP Communications & Media Solutions (CMS) is interested in this research ,[object Object],[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010
Why should CSPs care about social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010 * Flowtown , Website-Monitoring, 2010
Who is David Strom? ,[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010
The research methodology ,[object Object],David Strom and Jeff Edlund SNCR 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research Methodology David Strom and Jeff Edlund SNCR 2010
Research questions ,[object Object],[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010
Results so far ,[object Object],David Strom and Jeff Edlund SNCR 2010
[object Object],[object Object],[object Object],Some CSPs see opportunity! David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
Some CSPs think impacts are minimal ,[object Object],[object Object],[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
CSPs are not adding infrastructure to meet traffic demands -- yet David Strom and Jeff Edlund SNCR 2010
CSPs aren’t leveraging cloud services -- yet David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
CSPs believe that social media makes them more efficient and innovative David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
Social media success metrics used by CSPs David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
Social media trends mentioned in survey ,[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
Case studies ,[object Object],David Strom and Jeff Edlund SNCR 2010
Nathan Pettyjohn, CEO Aisle411.com ,[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010
Jeff Powell, Alcatel/Lucent ,[object Object],[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010
Futures in Social Media ,[object Object],David Strom and Jeff Edlund SNCR 2010
Seizing the change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],David Strom and Jeff Edlund SNCR 2010
Thank you! For more information, contact us at: [email_address] , @dstrom, (310) 857-6867 [email_address] , @jedlundhp, (816) 607-1852 David Strom and Jeff Edlund SNCR 2010

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Social Media Research at Comms Service Providers

  • 1. Is Social Media an Opportunity or Threat to Communications Service Providers? Presented by: David Strom, SNCR Senior Fellow, strominator.com Jeff Edlund, CT Innovation HP Communications & Media Solutions 5 th Annual SNCR Research Symposium November 4-5, Stanford University www.sncr.org David Strom and Jeff Edlund SNCR 2010
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  • 13. CSPs are not adding infrastructure to meet traffic demands -- yet David Strom and Jeff Edlund SNCR 2010
  • 14. CSPs aren’t leveraging cloud services -- yet David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
  • 15. CSPs believe that social media makes them more efficient and innovative David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
  • 16. Social media success metrics used by CSPs David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid
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  • 23. Thank you! For more information, contact us at: [email_address] , @dstrom, (310) 857-6867 [email_address] , @jedlundhp, (816) 607-1852 David Strom and Jeff Edlund SNCR 2010

Editor's Notes

  1. Contains Strom revisions and updated stats