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Down & Dirty Social Media
The document discusses the evolving nature of social media management, emphasizing the importance of planning, consistency, and adherence to social media policies. It highlights the need for businesses to engage constructively with criticism and to have clear house rules for social media use. Key takeaways include the development of an editorial calendar, implementing social media policies, and responding with empathy to audience interactions.
Down & Dirty Social Media
- 1. DOWN & DIRTYSOCIAL MEDIA When the novelty wears off Laura Solomon @laurasolomon www.meanlaura.com
- 2. Today: •When the loveis gone •Planning ahead •Got house rules? •Not everybody plays nice •Big takeaways •Q&A
- 3. WHEN THE LOVEIS GONE
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- 7. https://www.searchenginejournal.com/growth- social-media-v-3-0-infographic/155115/ “Don’t confuse me withthe facts.” Earl Landgrebe, Watergate hearings
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- 9. U.S. online adult women: 42%* *http://expandedramblings.com/index.php/pinterest-stats/
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- 13. Stereotypical Social MediaManager, 2016 Starting to tear hair out Expression of fury & hopelessness
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- 25. Two rules tomake your calendar rule TWO RULES
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- 29. FREE templates •CoSchedule (http://coschedule.com/editorial- calendar-template) •HubSpot(http://offers.hubspot.com/blog- editorial-calendar ) •A whole Pinterest board of editorial calendars and related items (https://www.pinterest.com/scrappinmichele /editorial-calendar/ )
- 30. HOUSE RULES (AKAsocial media policies)
- 31. Got these? Discrimination policy Leavepolicy Vacation policy Social media policy
- 32. Watch this. No,really, do it. https://vimeo.com/107602043
- 33. “I am nota lawyer”
- 34. Be real anduse your best judgement.
- 35. The rules ina nutshell 1.Focus on what they CAN do 2.Succinct, easy language 3.Be specific 4.Consult HR staff 5.Legal counsel to REVIEW, not WRITE
- 36. What goes init? •Responsibility & consequences •Accuracy •Copyright •Don’t share confidential info •Disclose affiliation •Who’s in charge?
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- 39. You’re gonna watchthis, right? https://vimeo.com/107602043
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- 41. Are you operatingout of fear?
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- 43. …the ire youdirect at the customer that DARED to slam you in a blog comment is wholly misplaced. The customers that take you to task in social media aren’t the ones you need to worry about. It’s the customers that don’t care enough to even complain—or have forgotten you entirely—that are truly dangerous to your corporate well-being. Jay Baer http://wwww.convinceandconvert.com/social-crm/you-are-pissed-off-at-the-wrong-guy
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- 47. Is it consistent? •Onesqueaky wheel? Is it realistic? •Can you actually do that?
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- 52. Why can’t I everget on a computer?!!! PATRON:
- 53. Most computers areon a first-come, first-serve basis. Call 555-5555 to reserve one ahead of time. LIBRARY:
- 54. We know itcan seem crazy—the computers get a LOT of use! Try giving Mary a call at 555- 5555 to reserve one for you ahead of time. LIBRARY:
- 55. What if it’sa troll?
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- 59. Start an editorialcalendar Get a social media policy Use empathy
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