SlideShare a Scribd company logo
Northwestern
Technologies
?
Introduction


Why use Social Media?
Interact
 Build

freely

a Brand

 Increase

Share

visibility

content

 Build

Relationships

 Increase

Customers
Social Media, Popular and here to Stay
Most of our generations is on social media


94% of all businesses used social media



60% devoting a full work day to social media



85% businesses that have social media increase



58% over 3 years reported an increase in sales over that
period
Social Media Landscape in the IT
Industry
Social
Media

Market
Cap
$Billions

TTM Rev
$
Billions

Facbook

$113.20

$6.87

LInkedin

$25.01

Twitter

$22.28

MAU

Market
Cap/
Member

Revenue/ #years of
Member
Revenue
to
Market
Cap

1,189

$95.21

$5.78

16.5

$1.38

259

$96.49

$5.34

18.1

$0.53

232

$96.03

$2.30

41.7
Avoiding Social Meida
 Slow

 Not

customer growth

knowing the trends

 Lack

of feed back

 Slow

Sales

 Slow

profit
Benefits for Northwestern Technologies



Brand Recognition



Repeat Exposure



Website Traffic



Competitive Advantage



Big Wins
Conclusion

 Growth
 More

Clients

 Expansion
 Profit

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Northwestern technologies1

  • 2. Introduction  Why use Social Media? Interact  Build freely a Brand  Increase Share visibility content  Build Relationships  Increase Customers
  • 3. Social Media, Popular and here to Stay
  • 4. Most of our generations is on social media
  • 5.  94% of all businesses used social media  60% devoting a full work day to social media  85% businesses that have social media increase  58% over 3 years reported an increase in sales over that period
  • 6. Social Media Landscape in the IT Industry Social Media Market Cap $Billions TTM Rev $ Billions Facbook $113.20 $6.87 LInkedin $25.01 Twitter $22.28 MAU Market Cap/ Member Revenue/ #years of Member Revenue to Market Cap 1,189 $95.21 $5.78 16.5 $1.38 259 $96.49 $5.34 18.1 $0.53 232 $96.03 $2.30 41.7
  • 7. Avoiding Social Meida  Slow  Not customer growth knowing the trends  Lack of feed back  Slow Sales  Slow profit
  • 8. Benefits for Northwestern Technologies  Brand Recognition  Repeat Exposure  Website Traffic  Competitive Advantage  Big Wins