Social media is a powerful tool for businesses to interact with customers, build their brand, and increase visibility. Most businesses today use social media, and those that do often see increased sales and growth over time. For technology companies, leading social media platforms like Facebook, LinkedIn, and Twitter have hundreds of millions of active users and multibillion-dollar valuations due to their importance in the industry. For Northwestern Technologies, establishing a strong social media presence could provide benefits like brand recognition, increased website traffic, and competitive advantages that lead to growth, more clients, expansion, and ultimately higher profits.