This document discusses tools for measuring a brand on Twitter through basic metrics like followers, tweets, and mentions. It also discusses tools for measuring conversation metrics like sentiment analysis and share of voice. Finally, it discusses tools for measuring influencer metrics like identifying influential accounts and their reach. Several Twitter analytics tools are mentioned for measuring basic metrics, conversations, and influencers to help optimize a brand's presence on Twitter.

2. BrandMetricson Twitter Twitter Analytic Tools By AndiPrimaretha May 5th, 2011

3. Why need to measure brand on Twitter?

4. You Can’t Manage What You Can’t Measure

5. Once we’re able to manage, we can optimize our Brand on Twitter

6. To know what people are talking about our brand

7. To get customer insights

8. Tounderstandourfollowers

9. The Influencers

10. The Tipping Point (2000) by Malcolm Gladewell

11. To monitor the competitors

13. Basic metrics

14. Followers Following Lifetime Tweets Total Tweets (weekly, monthly) Mentions Retweeted Listed Hashtag Campaigns

15. twitter Tools for basic metric

16. 1 www.twittercounter.com

21. 2 www.tweettronics.com

29. Total Followers X Total Tweets (brand mentions) = Impact

32. conversation metrics

33. Share of Voice Sentiment Analysis

34. twitter Tools for Conversation metric

35. 3 www.tweetcloud.com

39. 4 www.tweettone.com

45. influencer metrics

46. Identifying Influencers Market Reach Frequency of Impact Quality of Impact Closeness to decision

47. Market Reach Frequency / Quality of Impact Friends / Engagement

48. twitter Tools for influencer metric

49. 5 www.klout.com

50. Go to www.klout.com Your Twitter user name How many Klout Score do you get?

53. 11,101 Followers 21,096 Followers

59. How far has your content been spread across Twitter?

60. How influential are the people who interact with you?

61. How likely are you to be retweeted? Are your tweets effective generating new followers?

64. Real-Time Klout Score on Twitter Timeline

65. Engage with potential influencer

66. 6 www.tweetpivot.com

71. 7 www.followerwonk.com

76. Airasia and Garuda follow same 46 friends

77. a 6,585 Garuda Followers are AirAsia Customers

78. AirAsia, Garuda, BataviaAir have same 328 Followers

80. www.oneforty.com

81. Twitter and Social Media Analytics Directory

83. AndiPrimaretha New Media Specialist andi@virtual.co.id Twitter.com/primaretha Quora.com/andi-primaretha Thank You