The document outlines key statistics regarding sales and CRM implementation, highlighting challenges such as data competency and system performance. It emphasizes the importance of collaboration among top sales performers and the need for effective content to influence buying decisions. Additionally, it references multiple studies providing insights into sales best practices and effectiveness.

1. 6 STATS
ABOUT THE NEW ERA
OF SALES

2. LIKES
MOREAverage Shelf life of a
SOcial Post: 4.2 hours
Social posts need
constant promotion
and compelling Calls
to action to be
successful.
2.8 hours
7.4 hours
3.2 hours
1

3. 90: percentage of enterprises implement CRM
31: percentage of implementations that fail
Top Tech Challenges to Implementing CRM
Data Skills
Competency
Visability System
Performance
Functional
Deficiencies
Integration
CRM & SALES
2
3
45% 45% 34% 32% 29% 25%

4. CONTENT
12 14
65% 20% 15%
Does content
Have a significant
impact on buying
decision?
YES NO UNSURE
4

5. 94% collaborate to
pursue large deals
TOP SALES PERFOMERS
COLLABORATE MORE
91% Collaborate with
Marketing on what
customers want and
need
TOP SALES PERFOMERS
COLLABORATE
AREAS OF
COLLABORATION
Strategy/Messaging
go-to-market Plans
Analytics/Statistics
56%
47%
32%
5 6

6. SOCIAL SALES
REVOLUTION:
Join the
bit.ly/social-sales-revolution

7. References
1. Research by bit.ly. You just shared a link. How long will people pay attention?
Sept. 6, 2011. Retrieved at http://blog.bitly.com/post/9887686919/youjust-
shared-a-link-how-long-will-people-pay
2. Study by MHI Research Institute. 2014 MHI Global Sales Best Practices Study.
Retrieved at http://www.mhiglobal.com/sales-best-practices-study/
3. Forrester blog post by William Band. How To Succeed With CRM: The Critical
Success Factors. 2013. Retrieved at http://blogs.forrester.com/william_
band/13-07-31-how_to_succeed_with_crm_the_critical_success_
factors
4. Study by Accenture. Top-Five Focus Areas for Improving Sales
Effectiveness Initiatives. 2013. Retrieved at http://www.accenture.com/
sitecollectiondocuments/pdf/accenture-top-five-improvementssales-
effectiveness.pdf

8. 5. Study by MHI Research Institute. 2014 MHI Global Sales Best
Practices Study. Retrieved at http://www.mhiglobal.com/sales-best-
practices-study
6. Report & Survey by Corporate Visions. Corporate Visions
Survey Finds Only 10 Percent Of Companies Are Completely
Coordinated In Their Demand Generation And Sales Training
Initiatives. Oct. 28, 2014. Retrieved at http://
corporatevisions.com/blog/2015/01/21/corporate-visions-
surveyfinds-only-10-percent-of-companies-are-completely-
coordinated-intheir-demand-generation-and-sales-training-
initiatives/
References