Twitter users are more likely to buy from brands they follow and Facebook accounts for 9% of daily digital ad spending. Most companies are using or plan to use marketing automation by 2015 and internet advertising will make up 25% of all ad spending that year. Mobile connects customers as 70% feel using SMS is a good way for organizations to reach them. LinkedIn is most effective for B2B lead generation with 93% of B2B marketers finding it so and 77% acquiring clients through it.

1. TWITTER MAKES SALES SENSE
67% of Twitter
users are more likely to buy
from brands they follow.

2. FACEBOOK MEANS BIG MONEY
Facebook accounts 9 %
of all digital ad spending
that occurs each day.

3. 84%
of top performing
companies are
using or plan to
start using marketing
automation by 2015.
BETTING BIG ON AUTOMATION

4. 25%
of Internet
Advertising will
make up nearly
25% of the entire
ad in 2015.
THE BIG BUCKS

5. 70% of
customers
feel using an SMS is a good
way for an good way for an
organization to get their
attention.
MOBILECONNECTS

6. 94% of organizations believe personalized
experience will be critical for future
marketing success.
72% of marketers don’t know
how to use personalization in their
marketing campaigns.
PERSONALIZATION FIX
“ “
94% 72%

7. 93% of B2 marketers find LinkedIn the most
effective social network B2B Lead
Generation.nkedIn the most effective
77% say they have acquired clients
through LinkedIn.
93% 77%
LinkedIn is B2B king in Social Media

8. You Tube = Engagement
Among the largest social media sites, YouTube
drives the most highly engaged website traffic.

9. of marketers
say content marketing
creates improved brand
awareness.
73%
Content is still the king

10. Outbound marketing leads
have a 1.7% close rate.
Organic search leads have
a 14.6% close rate.
ORGANIC PAIDVS