1. Community
Management &
Moderation
Solutions
Mzinga OmniSocial Insure

2. Take the guesswork out of social
moderation. Protect your brand with
OmniSocial Insure and know the
conversations that are generated online
won’t compromise your reputation.

3. Overview of Community
Management & Moderation
How to Engage your
Audience
Where Mzinga fits into your
Social Media Strategy

4.  Do you have a written Social Strategy for
your Clients?
 Is your organization structured and resourced
appropriately?
 Who is going to Engage your customers?
 CPL vs CPV?
 How do you define success?
 Which platforms are you going to be using?

5. So Many Channels
So LittleTime
FaceBook
Google+
Pintrest
Instagram
Tumblr
#Tagboard
Vsnap
LinkedIn
Vine
Youtube
Foursquare
Yelp
Flickr
Let Mzinga handle that for you

7. Where does
Moderation Fit into
your Strategy
Protecting
the voice
of your
Brand

8.  Global, multilingual
moderation team with
7+ years experience
moderating sites for
leading brands
 Flexible moderation
service offered 24 x 7 x
365
 Across all Social
platforms

10. HOW AND WHENTO REACH
YOUR FANS
 74% of all marketers say
Facebook is important to
their lead generation
strategies
 Companies that generate
1,000 Facebook likes also
receive 1,400 website visits
per day.
 85% of fans of brands on
Facebook recommend brands
to others, compared to 60%
of average users
PURCHASING AND CUSTOMER
SERVICE
 59% ofTwitter users have
visited B2B tech brand sites,
compared to 40% for the
average internet population
 Approximately 46% of online
users count on social media
when making a purchase
decision
 25% of consumers who
complain about products on
Facebook orTwitter expect a
response within 1 hour

11. Ground Control
Up to date
content
Treat your readers and
consumers like equals
Immerse yourselves in
pop-culture
Talk like human beings
Here are three useful tips
shared by Shankar Gupta at the
Social Media Summit

12. BEST PRACTICES
 Encouraging participation
 Proactively Seeding
Content
 Act on Abusive Behavior
 Ensure a welcome and Safe
environment
CONSISTENT FEEDBACK IS
ALWAYS HELPFUL
 Observe hourly & daily
interactions
 Moderation Strategies
 Usage Guidelines
 Sentiment Reports
 Hands on Suggestions for
improvement and growth
 Reporting concerns of your
community

13. WHAT DOTHEY DO
 Engagement
 Facilitation
 Trusted Content
MODERATINGON A DIFFERENT
LEVEL
 Welcoming new members
 Provide topics of
conversation
 TC,TOS,SLA,NRA,FEMA,
LMOA enforcement

14.  Getting off the topic

15.  Please don’t spoil it for me!

17. Nail the
Strategy
Moderation is a Key Component
for any Social Media Strategy
Engage your Costumers
Moderation has been a core
part of Mzinga’s business for
more than 10yrs
Our moderators have been
protecting client’s brands on
average 7yrs