1) 8 out of 10 consumers in France are online at least once a day, with those under 34 being online most often.
2) More than half of all sales in France, whether online or offline, are driven by consumers doing online research first. 45% of French consumers use search engines to research purchases.
3) 5 out of 10 French consumers watch online videos for entertainment. The majority prefer videos under 5 minutes.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
Presentation from 11th Crystal Ball Business Luncheon at CANCHAM (Canadian Chamber of Commerce Vietnam) given by the Ralf Matthaes.
Presentation highlights consumer and economic trends of the passing year (2015) and what we should expect in 2016.
Ralf is a Managing Director of Infocus Mekong Research (IFM): an innovative technology-driven market research agency specializing in mobile, custom & integrated strategic research in Vietnam, Myanmar, Cambodia and Laos region.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
The file brings you near to all needed info and data for F&B e-commerce in either SEA or VN with detailed case studies from Europe. Hope you all enjoy!
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50% of all retail spending in Asia, Latin America, and Africa. But the dynamics will vary widely between markets, requiring B2C companies to “de-average” their offerings in order to succeed.
SITEC eCommerce Class
Module: eCommerce Process 202
Title: Why Customer Engagement matters in this Digital Era?
Presenter: Salil Seth, Business Associate (Mitosis)
Date: 24 May 2016
Venue: Selangor Digital Creative Centre (SDCC)
This deck highlights some of the latest research coming from the Local Search Association and provides a preview of the LSA|15 Conference in LA, April 19-22.
Similar to Baromètre consommateur France via Google 06/2015 (20)
Décryptage des mutations sociétales & technologiques 12/12/16Nicolas Bermond
Conférence transition numérique Décembre 2016 / Décryptage des mutations sociétales & technologiques.
Les enjeux de la transformation numérique, soit tu évolues, soit tu meurs !
Transition digitale, ça vous parle ! Si on réfléchit ethnologiquement, ça ne veut rien dire ?
Orange labs et le bon APIculteur by MyDatalabsNicolas Bermond
Proposition d'ouverture d'un lieu dédié aux hackers pour travailler sur les données personnelles et créer un écosystème entrepreneurial et innovant.
Proposition en cours d'étude retour prévu en septembre
mydatalabs.com
Découvrez, l'Auberge, sas de décompression pour créatifs ! Cette présentation est un cas client, mais elle s'adapte à tous vos demandes et besoins !
N'hésitez pas à me contacter pour plus d'informations !
Nicolas.
Pour plus d'infos : http://auberge.50a.fr/
Vous pouvez me retrouver sur :
https://twitter.com/nicolas2fr
http://www.nicolas-bermond.com/
http://www.50a.fr/
http://blog.50a.fr/
Découvrez Social Weight Manager (anciennement iLife) : application "Coaching Santé" ayant pour but la gestion intelligente du poids à travers les réseaux sociaux, le quantified self, les objets connectés et les propres données déclaratives.
Pour plus d'infos : http://www.nicolas-bermond.com/agence-50a/social-weight-manager-la-gestion-intelligente-du-poids
Vous pouvez me retrouver sur :
http://www.nicolas-bermond.com/
https://twitter.com/nicolas2fr
http://www.50a.fr/
http://blog.50a.fr/
50A présentation agence communication digitaleNicolas Bermond
Fondée en 2005 l'agence a pour vocation l'accompagnement des entreprises dans la définition et la mise en œuvre de nouvelles méthodes et bonnes pratiques de communication. Grâce à un fonctionnement basé sur le co-working (travail collaboratif), les équipes de 50A font cohabiter les différentes expertises métiers autour d'un même projet. L'agence compte aujourd'hui une dizaine de collaborateurs pour mener le consulting, les projets technologiques et créatifs comme par exemple la création de site, élaboration de planning stratégique, dispositif de community management, applications Facebook, applications iPhone et iPad. D'autre part, le pôle événementiel de 50A, organise des événements participatifs, tels que les ateliers de travail appelés "Barcamp". Au coeur de la stratégie de Galaxie 50A, le pôle "Coworking Lab" (laboratoire R&D) permet à l'agence de partager ses locaux avec différentes start-up et sociétés de services. Cette approche offre ainsi à 50A comme à ses clients (Dom Perignon, Total, SlowFood, Silic, Union des Maisons Françaises…) le bénéfice de nouvelles expériences, des savoir-faire supplémentaires et un réseau accru.
www.50A.fr
KarmaRiser : Criteria Grid For Social PlatformNicolas Bermond
The goal for this project is to define a set of critera for quantifing pertinence of existing social platforms for differents topics.
http://hackingparty.org/
http://www.e-reputation.tv/
http://barcamp.org/EreputationCamp2
http://code.google.com/p/karma-raiser/
Social Media / Community Management / Theorie Pratique et BusinessNicolas Bermond
Cette présentation a pour objectif de pouvoir expliquer à ma grand mère les différentes activités que je fais. Elle est entre autre théorique pédagogique et commercial. A vous de juger !!! A savoir que je suis réellement preneur de tous les retours constructifs.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
2. FR SLIDE
Table of Content
Where to find what
Consumer Barometer 2015
Local Report 2
The Multiscreen World
- Internet usage 06-10
- Devices 11-15
The Smart Shopper
- Research behavior 16-26
- Purchase behavior 27-32
- Local shopper 33-36
- International 37-40
- Industries 41-90
The Smart Viewer
- Online Video 91-97
3. FR SLIDE 3
Consumer Barometer 2015
Local Report
What is the Consumer Barometer?
The Consumer Barometer 2015 is a
tool to help you understand how
people use the internet.
5. FR SLIDE
The 3 Trends in France
Consumer Barometer 2015
Local Report 5
The future is mobile
8 out of 10 in France are online at least once a day. Especially consumers under
34 years old are online often.
Todays shopper is an online shopper
More than every second of all sales – online or offline – are driven by online research.
45% of all French consumers, who conducted online research used a search engine
prior to a recent purchase.
Millions of online video views
5 out of 10 watch online video because they want to be entertained.
57 % of the French consumers prefer watching videos shorter than 5 minutes.
6. FR SLIDE
The Online and Multiscreen World
Quantify and understand internet usage and attitudes across
various devices.
7. FR SLIDE
Where are the consumers? Online!
Consumer Barometer 2015
Local Report 7
8 out of 10
Source: The Connected Consumer Survey 2015
Question: How often do people go online (for personal Internet usage)?
of the consumers
are online at least once a day
8. FR SLIDE
82%
13%
5%
Daily Weekly Monthly or less
France is online
Consumer Barometer 2015
Local Report 8
Especially consumers under 34 years old are online often
Source: The Connected Consumer Survey 2015
How often do you go online?
93% 93%
89%
72% 72%
7% 7%
11%
28%
28%
Under 25 25-34 35-44 45-54 Over 55
Yes No
Do you go online every day?
9. FR SLIDE
Why do people go online?
Consumer Barometer 2015
Local Report 9
The consumers go online for personal reasons and to look for information
Source: The Connected Consumer Survey 2015
*Question asked: To what extent do you agree or disagree with the
following statements? Please evaluate each of the following statements
on a scale from 1 – strongly agree to 5 –strongly disagree.
80 % use the internet for personal reasons Consumers state that the internet is the
first place they look for information*
83%
10. FR SLIDE
People are even online when they’re watching TV
Consumer Barometer 2015
Local Report 10
The consumers are online while watching TV
Source: The Connected Consumer Survey 2015
Question: Do people go online on their devices while watching TV?
Use devices to go online while
watching TV
61%
51 49
28
Computer Smartphone Tablet
Which devices do people use to go online while watching TV
11. FR SLIDE
{
France has more screens than ever
Consumer Barometer 2015
Local Report 11
There are 2,5 devices
connected to the internet
pr. person in France in
2015.
This is a 9 % growth from
2013.
Source: The Connected Consumer Survey 2015
2,5devices pr. person
12. FR SLIDE
3 out of 5 have a smartphone
Consumer Barometer 2015
Local Report 12Source: The Connected Consumer Survey 2015
Tablet Smartphone Computer
Which devices do people use?
32% 62% 74%
13. FR SLIDE
The young French are mobile
Consumer Barometer 2015
Local Report 13Source: The Connected Consumer Survey 2015
63%
Of the consumers
in Asia use a
smartphone
92%
88%
80%
65%
31%
Under 25 years
25 - 34 years
35 - 44 years
45-54 years
55 and over
Smartphone usage rate
14. FR SLIDE
How do people use their smartphone?
Consumer Barometer 2015
Local Report 14Source: The Connected Consumer Survey 2015
47%
35%
43%
13%
30%
2%
19%
14%
19%
Use search engines
Visit social networks
Check email
Play games
Watch online videos
Purchase products / services
Look for product information
Look up maps and directions
Listen to music
What online activities do people do on their smartphones at least weekly?
15. FR SLIDE
Search is mobile
Consumer Barometer 2015
Local Report 15
5 out of 10 are using
search engines
via smartphones at
least weekly
…making it crucial for businesses to think mobile.
Source: The Connected Consumer Survey 2015
16. FR SLIDE
The Smart Shopper
Focuses on the consumer purchase journey and the role of the
Internet in making purchase decisions.
Consumer Barometer 2015
Local Report 16
17. FR SLIDE
Many consumers prefer online research
Consumer Barometer 2015
Local Report 17Source: The Consumer Barometer Survey 2015
are researching
online only
57%
58%
Online
Offline
Did people do any online or offline research prior to their recent purchase?
19%
18. FR SLIDE
In which industries are consumers researching
online?
Consumer Barometer 2015
Local Report 18
Source: The Consumer Barometer Survey 2015
Question: Did people do any online or offline research prior to their
recent purchase?
Flight Tickets
Home appliances
Car Insurances Cinema Tickets Clothing & Footwear Do it yourself
Groceries Ground Travels Hair Care Home Furnishings
67% 65% 41% 47% 90%
23% 73% 28% 76% 55%
19. FR SLIDE
In which industries are consumers researching
online? (continued)
Consumer Barometer 2015
Local Report 19
* Over-the-counter remedies
Source: The Consumer Barometer Survey 2015
Question: Did people do any online or offline research prior to their
recent purchase?
Make-up Music
Vitamins & OTC Remedies*Televisions
Hotel Stays Laptops Mobile Phones
Personal Loans Real Estate Restaurants
89% 71% 38% 71% 64%
61% 65% 43% 67% 46%
20. FR SLIDE
How are people researching?
Consumer Barometer 2015
Local Report 20
Source: The Consumer Barometer Survey 2015
*found where to buy/found location/made contact
32%
51%
37%
33%
Looked for early
inspiration
Compared choices
online
Sought advice
online
Prepared for
immediate
purchase*
In which part(s) of the purchase process did people use the Internet?
The consumers use the internet to compare choices prior to purchase
What online sources did people use
to make a purchase decision?
24%
18%
45%
Brand
websites
Retailer
websites
Search
Engine
21. FR SLIDE
Online advertising and research is essential
Consumer Barometer 2015
Local Report 21
For 60% of the consumers online is
the first source of product awareness
during pre-purchase research.
39%
11%
20%
9%
21%
How did people first hear about the product/offer they bought?
Previous experience
Other people
Research
Advertising
Other
What specific source informed people who first learned
of their purchased product via product research?
Source: The Consumer Barometer Survey 2015
22. FR SLIDE
Research leading to a purchase
Consumer Barometer 2015
Local Report 22
Search engines are essential in the purchase decision
45%
Use a search engine to
get informed before making
a purchase.
24%
18%
45%
2%
7%
6%
9%
Brand websites
Retailer websites
Search engine
Social networks
Online video sites
Advice sites
Price comparison sites
Source: The Consumer Barometer Survey 2015
23. FR SLIDE
Consumer Barometer 2015
Local Report 23Source: The Consumer Barometer Survey 2015
Smartphones and product research
23
Which devices did people use for product research? (Smartphone)
Under 25 years
25-34 years
35-44 years
45-54 years
55 and over
30%
18%
9%
4%
2%
24. FR SLIDE
Smartphone users are online users
Consumer Barometer 2015
Local Report 24
Smartphone users are more likely to purchase or research products online
64%
54%
Smartphone Users Smartphone Non-Users
How many people research or purchase online?
25. FR SLIDE
How are smartphones used for online research?
Consumer Barometer 2015
Local Report 25
In which part(s) of the purchase process did people use a smartphone?
Source: The Consumer Barometer Survey 2015
41%
23%
33%
21%
Looked for early
inspiration
Compared choices online Sought advice online Prepared for immediate
purchase
26. FR SLIDE
People are going mobile, but some issues occur
Consumer Barometer 2015
Local Report 26
38%
are experiencing issues when accessing
websites via their smartphone
And 20% find another website
that works better on smartphone
Source: The Consumer Barometer Survey 2015
27. FR SLIDE
38%
62%
Online*
Offline/other
Many prefer online shopping
Consumer Barometer 2015
Local Report 27
Where did people make their purchase?
Source: The Consumer Barometer Survey 2015
*Online/Email
28. FR SLIDE
Consumer Barometer 2015
Local Report 28
Source: The Consumer Barometer Survey 2015
Question: Did people do any online or offline research prior to their
recent purchase?
The Online Customer Journey
57%
Online research
28%
Online purchase
29%
Offline purchase
29. FR SLIDE
38%
31%
27% 25% 23%
Under 25 25-34 years 35-44 years 45-54 years Over 55 years
26%
29% 29% 29% 30%
Under 25 25-34 years 35-44 years 45-54 years Over 55 years
Consumer behavior in different ages
Source: The Consumer Barometer Survey 2015
Question: Did people research or purchase their product online or
offline?
Research online
Purchase offline
Consumer Barometer 2015
Local Report
Research online
Purchase online
30. FR SLIDE
Consumer behavior in various industries
Consumer Barometer 2015
Local Report 30
Source: The Consumer Barometer Survey 2015
Question: Did people research or purchase their product online or
offline?
20%
15%
29%
17%
73%
6%
59%
10%
36%
31%
47%
50%
12%
31%
17% 17%
14%
18%
40%
25%
Car Insurance Cinema Tickets Clothing &
Footwear
Do It Yourself Flights
(Leisure)
Groceries Ground Travel Hair Care Home
Appliances
Home
Furnishings
Research online, purchase online
Research online, purchase offline
31. FR SLIDE
Consumer behavior in various industries (continued)
Consumer Barometer 2015
Local Report 31
Source: The Consumer Barometer Survey 2015
Question: Did people research or purchase their product online or
offline?
67%
35%
18%
39% 39%
18%
29%
8%
30%
15%
21%
35%
20%
33%
24%
43%
34% 34%
37%
31%
Hotels Laptop Make-up Mobile
Phones
Music Personal
Loan
Real Estate Restaurants Television Vitamins &
OTC
Research online, purchase online
Research online, purchase offline
32. FR SLIDE
Easy to find, easy of purchase!
Consumer Barometer 2015
Local Report 32
Source: The Consumer Barometer Survey 2015
Question: How many brands were considered before purchase?
7 out of 10
of the consumers
only consider 1-3 brands
before purchase
…which makes it crucial for the brands to be top of mind
33. FR SLIDE
Consumer Barometer 2015
Local Report 33
The Local Shopper
The consumer purchase journey and the role of the internet for
local business
34. FR SLIDE
Local Behavior
Consumer Barometer 2015
Local Report 34
How does people research for local businesses?
66%
Researched locally
a day or less before
visiting.
… and 86 % only consider 1-3
local businesses before deciding
where to buy.
Source: The Consumer Barometer Survey 2015
35. FR SLIDE
Local Shoppers research practical information
Consumer Barometer 2015
Local Report 35
What information should a local business have on their website?
Source: The Consumer Barometer Survey 2015
28%
4%
36%
47%
26%
22%
19%
Location Traffic Business hours Prices Availability Contact info Promotions
36. FR SLIDE
Smartphones and local business
Consumer Barometer 2015
Local Report 36
2 out of 10 use a smartphone when looking for local information
Source: The Consumer Barometer Survey 2015
37. FR SLIDE
Consumer Barometer 2015
Local Report 37
The international Shopper
The consumer purchase journey and the role of online for
international purchases
38. FR SLIDE
How big is international purchase?
Consumer Barometer 2015
Local Report 38
54 % of the consumers
have made an
international purchase
10%
19%
29%
9%
5% 5%
Which products do people purchase in other countries? (most commonly)
Source: The Consumer Barometer Survey 2015
39. FR SLIDE
Why do people purchase products online from
foreign countries?
Consumer Barometer 2015
Local Report 39
Are willing to accept
longer delivery time.
44 % buy from foregin countries because they
receive an appealing offer
3838%
30%
shop in foregin countries
to get better conditions
(service, terms of payment
or price)
Source: The Consumer Barometer Survey 2015
Why did people purchase products online from foreign countries?
19%
40. FR SLIDE
Challenges of international purchase
Consumer Barometer 2015
Local Report 40
Most consumers have made an international puchase, but some issues ouccur
3 out of 10 experience issues
concerning the website usability
The most common issue is
that websites seem insecure
30%
Source: The Consumer Barometer Survey 2015
41. FR SLIDE
Consumer Barometer 2015
Local Report 41
The Smart Shopper – Car insurance
The consumer purchase journey and the role of the internet in
making their last purchase decision
42. FR SLIDE
Car insurance: Highlights
Consumer Barometer 2015
Local Report 42Source: The Consumer Barometer Survey 2015
62%
23%
14%
Compared
choices
Looked for
reviews
Got store
location
65%
30%
5%
Insurer (direct) Price comparison site
Other
47%
Researched online before
purchasing offline
How did people use the Internet to
help make their purchase decision?
The consumers compare
insurance policies online
Online research has a
substantial impact on
offline purchases
The insurer’s website is a
key driver in online purchase
Did people research or purchase
their product online or offline?
On what type of website did people
make their online purchase?
43. FR SLIDE
Car insurance: Highlights
Consumer Barometer 2015
Local Report 43
But 38 % are encountering
issues accessing
websites via smartphone*
How often do people encounter
issues accessing websites via smartphone?
20%
People will try to find another
website that works better
on their smartphone*
What do people do after encountering issues
accessing websites via smartphone?
Which devices did people
use for product research?
People are using
their smartphone when
researching for car insurance
12%
Source: The Consumer Barometer Survey 2015
*Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear,
Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair Care,
Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile Phones,
Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC Remedies
44. FR SLIDE
Consumer Barometer 2015
Local Report 44
The Smart Shopper – Cinema tickets
The consumer purchase journey and the role of the internet in
making their last purchase decision
45. FR SLIDE
Cinema tickets: Highlights
Consumer Barometer 2015
Local Report 45
Source: The Consumer Barometer Survey 2015
15%
50%
Research online,
purchased online
Research online,
purchased offline
Did people research or purchase
their product online or offline?
65 % of the consumers
did online research
2 out of 10 consumers
purchase on promotion
What motivated people’s
purchase?
The consumers
buy cinema tickets online
Where did people make their purchase?
17%
46. FR SLIDE
Cinema tickets: Highlights
Consumer Barometer 2015
Local Report 46
38% are encountering
issues accessing
websites via smartphone*
How often do people encounter
issues accessing websites via smartphone?
20%
People will try to find another
website that works better
on their smartphone*
What do people do after encountering issues
accessing websites via smartphone?
Which devices did people
use for product research?
21 % are using
their smartphone when
researching for cinema tickets
Source: The Consumer Barometer Survey 2015
*Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear,
Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair Care,
Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile Phones,
Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC Remedies
Find another website
47. FR SLIDE
Consumer Barometer 2015
Local Report 47
The Smart Shopper – Clothing & footwear
The consumer purchase journey and the role of the internet in
making their last purchase decision
48. FR SLIDE
Clothing & footwear: Highlights
Consumer Barometer 2015
Local Report 48
Source: The Consumer Barometer Survey 2015
10%
86%
5%
Smartphone Computer Tablet
Which devices did people use for product research?
1 out of 10 consumers use
a smartphone to research clothing & footwear
41%
Research online
The consumers do online
research prior to purchase
What online or offline research did people
do prior to their recent purchase?
49. FR SLIDE
Clothing & footwear: Highlights
Consumer Barometer 2015
Local Report 49Source: The Consumer Barometer Survey 2015
Consumers purchase clothing
and footwear on promotion
What motivated people's product purchase?
Store purchases
begin online
Did people research or purchase
their product online or offline?
12%
Many consumers
purchase online (46 %)
Where did people make their purchase?
28%
50. FR SLIDE
Consumer Barometer 2015
Local Report 50
The Smart Shopper – Do it yourself
The consumer purchase journey and the role of the internet in
making their last purchase decision
51. FR SLIDE
Do it yourself: Highlights
Consumer Barometer 2015
Local Report 51Source: The Consumer Barometer Survey 2015
48%
Does online research
prior to purchase
The internet has a
substantial impact on
purchase
Offline purchases begin online
Did people research or purchase
their product online or offline?
Did people research or purchase
their product online or offline?
17%
31%
10%
Research online /
Purchase online
Research online /
Purchase offline
Research offline /
Purchase online
52. FR SLIDE
Do it yourself: Highlights
Consumer Barometer 2015
Local Report 52
Source: The Consumer Barometer Survey 2015
40%
40% make their purchase
because they had an
urgent need
What motivated people's
product purchase?
How did people use the Internet to
help make their purchase decision?
48 % are using the internet for
comparing prices and products
53. FR SLIDE
Consumer Barometer 2015
Local Report 53
The Smart Shopper – Flights (leisure)
The consumer purchase journey and the role of the internet in
making their last purchase decision
54. FR SLIDE
Flights (leisure): Highlights
Consumer Barometer 2015
Local Report 54
Source: The Consumer Barometer Survey 2015
85%
15%
Used Not used
What online sources did people
use to make a purchase decision?
85% use search engines
when purchasing
flight tickets
Among the consumers
80%
buy flight tickets online
Where did people make their purchase?
#1
90% of the consumers
research flight tickets
online
What online or offline research did people
do prior to their recent purchase?
55. FR SLIDE
Flights (leisure): Highlights
Consumer Barometer 2015
Local Report 55
Source: The Consumer Barometer Survey 2015
71%
The consumers
compare prices online
The consumers use
airline websites to purchase
flight tickets
In which part(s) of the purchase process did
people use the Internet??
On what type of website did people
make their online purchase?
Did people research or purchase
their product online or offline?
62%
18%
Airline Price comparison website
73 % of the
consumers only research
and purchase online
Compared choices online
56. FR SLIDE
Consumer Barometer 2015
Local Report 56
The Smart Shopper – Groceries
The consumer purchase journey and the role of the internet in
making their last purchase decision
57. FR SLIDE
Groceries: Highlights
Consumer Barometer 2015
Local Report 57Source: The Consumer Barometer Survey 2015
41%
10%
Compared prices Got ideas
How did people use the Internet
to help make their purchase decision?
People use the Internet
to compare prices
12 % buy
their groceries on offer
What motivated people's product purchase?
In France 16 % of the
consumers use a smartphone
for online research
Which devices did people
use for product research?
16%
58. FR SLIDE
Consumer Barometer 2015
Local Report 58
The Smart Shopper – Ground Travel
The consumer purchase journey and the role of the internet in
making their last purchase decision
59. FR SLIDE
Ground travel: Highlights
Consumer Barometer 2015
Local Report 59Source: The Consumer Barometer Survey 2015
What online sources did people
use to make a purchase decision?
6 out of 10 of the
consumers use search engines
for their purchase decision
7 out of 10
research online
prior to purchase
What online or offline research did people
do prior to their recent purchase?
59 % of people both
research and purchase
online only
Did people research or purchase their
product online or offline?
58%
60. FR SLIDE
Consumer Barometer 2015
Local Report 60
The Smart Shopper – Hair Care
The consumer purchase journey and the role of the internet in
making their last purchase decision
61. FR SLIDE
Hair Care: Highlights
Consumer Barometer 2015
Local Report 61
…but 28 % does online research
before making a purchase
What online or offline research did people do
prior to their recent purchase?
25%
The consumers use
the internet to compare
products and prices
How did people use the Internet to
help make their purchase decision?
How many brands did people consider
before product purchase?
39 % only consider
one brand prior
to purchase
Source: The Consumer Barometer Survey 2015
*Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear,
Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair Care,
Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile Phones,
Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC Remedies
Used the internet to make
comparisons
62. FR SLIDE
Consumer Barometer 2015
Local Report 62
The Smart Shopper – Home appliances
The consumer purchase journey and the role of the internet in
making their last purchase decision
63. FR SLIDE
Home appliances: Highlights
Consumer Barometer 2015
Local Report 63
Source: The Consumer Barometer Survey 2015
4 out of 10 purchases home appliances online
Where did people make their purchase?
The consumers compare products,
prices and features online
before purchase
How did people use the Internet to
help make their purchase decision?
70%
64. FR SLIDE
52
25
23
Urgent need Promotion
Other
%
Home appliances: Highlights
Consumer Barometer 2015
Local Report 64
Source: The Consumer Barometer Survey 2015
What motivated people's
product purchase?
Consumers buy home
appliances based on a urgent need
or on discount/promotion
The consumers
research their purchased
products online
What online or offline research did people
do prior to their recent purchase?
Online determines offline!
40 % researched online
before purchasing offline
Did people research or purchase
their product online or offline?
76%
Do online research
prior to purchase
65. FR SLIDE
Consumer Barometer 2015
Local Report 65
The Smart Shopper – Home furnishings
The consumer purchase journey and the role of the internet in
making their last purchase decision
66. FR SLIDE
Home furnishings: Highlights
Consumer Barometer 2015
Local Report 66
Source: The Consumer Barometer Survey 2015
55%
The consumers’
purchases were driven
by online research
What online or offline research did people
do prior to their recent purchase?
Did people research or purchase their product online or offline?
Online research effect both online and offline sales
31%
25%
Research online,
purchase online
Research online,
purchase offline
Do online research
prior to purchase
67. FR SLIDE
Consumer Barometer 2015
Local Report 67
The Smart Shopper – Hotel (leisure)
The consumer purchase journey and the role of the internet in
making their last purchase decision
68. FR SLIDE
Hotels (leisure): Highlights
Consumer Barometer 2015
Local Report 68Source: The Consumer Barometer Survey 2015
How did people use the Internet to
help make their purchase decision?
89% research hotels
online before purchase
What online or offline research did people do
prior to their recent purchase?
89%
4 out of 5 purchases
their hotel stay online
Where did people make
their purchase?
….but what online research
are the consumers doing?
34%
55% 45%
Inspiration Compared
choices
Looked up
reviews
69. FR SLIDE
Hotels (leisure): Highlights
Consumer Barometer 2015
Local Report 69Source: The Consumer Barometer Survey 2015
67%
Many consumers
research and purchase
online only
Did people research or purchase
their product online or offline?
On what type of website did people
make their online purchase?
Hotel chain websites
is the most popular place
to purchase hotel stays
36%
26%
14%
Hotel chain Price comparison
websites
Travel Agent
70. FR SLIDE
Consumer Barometer 2015
Local Report 70
The Smart Shopper – Laptops
The consumer purchase journey and the role of the internet in
making their last purchase decision
71. FR SLIDE
Laptops: Highlights
Consumer Barometer 2015
Local Report 71
…but 71 % does online research
before making a purchase
Did people research or purchase their
product online or offline?
1 out of 5 use a
smartphone for doing
online research
Which devices did people use
for product research?
What motivated people’s purchase?
26 % of the consumers
purchase their laptop
on promotion
Source: The Consumer Barometer Survey 2015
72. FR SLIDE
Consumer Barometer 2015
Local Report 72
The Smart Shopper – Make-up
The consumer purchase journey and the role of the internet in
making their last purchase decision
73. FR SLIDE
Make-up: Highlights
Consumer Barometer 2015
Local Report 73Source: The Consumer Barometer Survey 2015
38%
Consumers do online research
prior purchase
What online or offline research did people
do prior to their recent purchase?
Did people research or purchase
their product online or offline?
20% of the consumers who makes a
store purchase does online
research prior to purchase
18%
20%
Research online/
purchase online
Research online/
purchase offline
28 % of the consumers
purchase on promotion
What motivated people’s purchase?
Did online research before
making a purchase
74. FR SLIDE
Consumer Barometer 2015
Local Report 74
The Smart Shopper – Mobile phones
The consumer purchase journey and the role of the internet in
making their last purchase decision
75. FR SLIDE
Mobile phones: Highlights
Consumer Barometer 2015
Local Report 75Source: The Consumer Barometer Survey 2015
Online goes head-to-head with
offline research
33%
Offline sales begin online.
Did people research or purchase their
product online or offline?
62 % are influenced by
search engines when
making a purchase decision
What online sources did people use
to make a purchase decision?
What online or offline research did people do
prior to their recent purchase?
57% 58%
Online Offline
Did online research before
making a purchase offline
76. FR SLIDE
Consumer Barometer 2015
Local Report 76
The Smart Shopper – Music
The consumer purchase journey and the role of the internet in
making their last purchase decision
77. FR SLIDE
Music: Highlights
Consumer Barometer 2015
Local Report 77
Source: The Consumer Barometer Survey 2015
64 % does online research
before purchasing
music
What online or offline research did people
do prior to their recent purchase.?
61%
1 out of 5 use a
smartphone for doing
online research
Which devices did people use
for product research?
Where did people make their purchase?
61 % of the
consumers are purchasing
music online
78. FR SLIDE
Consumer Barometer 2015
Local Report 78
The Smart Shopper – Personal Loan
The consumer purchase journey and the role of the internet in
making their last purchase decision
79. FR SLIDE
Personal Loan: Highlights
Consumer Barometer 2015
Local Report 79Source: The Consumer Barometer Survey 2015
…and 48 % do so via
a search engine
What online sources did people
use to make a purchase decision?
61%
…while 2 out of 10 end up making
their purchase online
Where did people make their purchase?What online or offline research did people
do prior to their recent purchase?
The consumers
does online research
prior to taking out a loan
Research online
80. FR SLIDE
Consumer Barometer 2015
Local Report 80
The Smart Shopper – Real Estate
The consumer purchase journey and the role of the internet in
making their last purchase decision
81. FR SLIDE
Real Estate: Highlights
Consumer Barometer 2015
Local Report 81
Source: The Consumer Barometer Survey 2015
18 % use a smartphone
for online research
65%
34 % of offline real estate
sales begin online
Which devices did people use
for product research?
What online or offline research did people
do prior to their recent purchase?
The consumers
does online research
prior to purchasing real estate
Did people research or purchase
their product online or offline?
Research real estate online
prior to purchase
82. FR SLIDE
Consumer Barometer 2015
Local Report 82
The Smart Shopper – Restaurants
The consumer purchase journey and the role of the internet in
making their last purchase decision
83. FR SLIDE
Restaurants: Highlights
Consumer Barometer 2015
Local Report 83
Source: The Consumer Barometer Survey 2015
31 % use a smartphone
for online research
43 % of all sales are
driven by online
research
Which devices did people use
for product research?
What online or offline research did people
do prior to their recent purchase?
84. FR SLIDE
Consumer Barometer 2015
Local Report 84
The Smart Shopper – Television
The consumer purchase journey and the role of the internet in
making their last purchase decision
85. FR SLIDE
Television: Highlights
Consumer Barometer 2015
Local Report 85Source: The Consumer Barometer Survey 2015
The consumers use
a search engine when making
their purchase decision
What motivated people’s purchase?What online sources did people
use to make a purchase decision?
64%
36%
Used Not used
22 % state that their purchases
were motivated by a promotion
9 % of the consumers
use a smartphone for
online research.
Which devices did people use
for product research?
86. FR SLIDE
Television: Highlights
Consumer Barometer 2015
Local Report 86
Source: The Consumer Barometer Survey 2015
43%
31%
26%
Retail Department Store Others
37%
Researched online before
purchasing offline
Online research has a
substantial impact on
offline purchase
The consumers use
electronics retailer websites
for their online purchases
Did people research or purchase
their product online or offline?
On what type of website did people
make their online purchase?
87. FR SLIDE
Consumer Barometer 2015
Local Report 87
The Smart Shopper – Vitamins & OTC remedies
The consumer purchase journey and the role of the internet in
making their last purchase decision
88. FR SLIDE
Vitamins & OTC remedies: Highlights
Consumer Barometer 2015
Local Report 88Source: The Consumer Barometer Survey 2015
29%
47 % researches just
moments before
making their purchase
When did people start researching
their product purchase?
In which part(s) of the purchase
process did people use the Internet?
Consumers use the internet
to compare prices
and products
Compare products/prices online
to make a purchase decision
17 % use the internet
for making their purchase
Where did people make their purchase?
89. FR SLIDE
The Smart Viewer
Provides insight into people's recent online video use across
different devices.
Consumer Barometer 2015
Local Report 89
90. FR SLIDE
Tomorrow’s TV is Online
Consumer Barometer 2015
Local Report 90Source: The Connected Consumer Survey 2015
58%
Of the users are watching
Online video every week
What are the users watching?
37%are watching
music videos
15%
are watching
sport
10%
are watching
news
91. FR SLIDE
The Smart Viewer is a Mobile Viewer
Consumer Barometer 2015
Local Report 91
Source: The Connected Consumer Survey 2015
*At least once a month
7 out of 10
consumers
are watching online video
on their smartphones*
92. FR SLIDE
The users watch online video at home and alone
Consumer Barometer 2015
Local Report 92
93%
of the consumers are watching
online video at home
7 out of 10 watch online video alone
Source: The Connected Consumer Survey 2015
*Question: With how many people did you watch video in the last week?
93. FR SLIDE
Why are we watching online video?
Consumer Barometer 2015
Local Report 93
37%
50%
15%
25%
4%
To relax
To be
entertained
To learn
To pursue a
hobby
Find product
information
5 out of 10 of
the consumers
are watching
videos because
they want to be
entertained
What motivated people to watch online videos in the last week?
Source: The Connected Consumer Survey 2015
94. FR SLIDE
Short videos in the evening
Consumer Barometer 2015
Local Report 94Source: The Connected Consumer Survey 2015
How long were the online videos
people watched in the last week?
5:00
57 % of the consumers
watch videos that are
5 minutes or shorter
0%
5%
10%
15%
20%
25%
30%
35%
40%
First thing in
the morning
Morning Lunchtime Afternoon Evening Last thing in
the evening
Most people are watching online video in the evening
At what time did people watch online video
in the last week on a weekday?
95. FR SLIDE
The Smart Viewer is a Focused Viewer
Consumer Barometer 2015
Local Report 95
6 out 10
watch online video content unrelated
to their surroundings
64%
are focused when
watching online video
Source: The Connected Consumer Survey 2015
96. FR SLIDE
Methodology
Data in the Consumer Barometer is pulled from two sources - the core Consumer Barometer
questionnaire, which is focused on the adult online population and Connected Consumer Study,
which seeks to enumerate the total adult population and is used to weight the Consumer Barometer
results.
Consumer Barometer 2015
Local Report 96
97. FR SLIDE 97
Consumer Barometer 2015
Local Report
Consumer Barometer 2015
Methodology
Connected Consumer Survey
Population
o Target population: total population (online & offline) 16+ in each country surveyed except:
• 18+ in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam
• 20+ in Japan
Sampling
o Random sampling aimed to be representative of the total population ages 16+ in all countries.
o Sample size: n=1,000 in each country surveyed (except India, where n=4,000)
Survey administration
o Survey data was collected in all countries via telephone (CATI) or face-to-face interviewing (CAPI/PAPI).
o Questionnaires were administered in local language(s) for all countries surveyed
o Interview length was 25 min. on average for telephone interviews and 30 minutes for face-to-face interviews.
Weighting
o Data was weighted according to local Census data
Timing
o Enumeration surveys were administered between January and March 2014.
98. FR SLIDE 98
Consumer Barometer 2015
Local Report
Consumer Barometer 2015
Methodology
Consumer Barometer Survey
Population
Target population: online population who use at least one connected device and made a purchase of at least one of the relevant products
from the product list. Depending on the country we focused on the population 16+ except:
• Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, the US, Japan
Sampling
o Sample size was set at a minimum of n=3,000 in each country except some Asian and African countries
o Quotas were applied in the sampling process with regard to age, gender, educational level and region as well as online activities and
smartphone usage to ensure local representativness for the online population
Survey administration
o Surveys were conducted through online panels, face-to-face or a combined method of online panel and face-to-face interviews
o Questionnaires were administered in local language(s) for all countries surveyed
o Questionnaire length was 20 minutes for online-surveyed markets, 40 minutes for face-to-face countries
Weighting
o The reported data was weighted against the Connected Consumer Survey. Bases displayed are unweighted
Timing
o Consumer Barometer surveys were administered between May and September 2014.