The document provides an overview of advertising opportunities on the Mail Online media platform. It highlights engagement and reach statistics that demonstrate the Mail Online's highly receptive audience. It then outlines various channel breakdowns targeting different demographics. Finally, it shares three case studies that show increased branding metrics and returns on investment for advertisers using the Mail Online.
Looking to the future: The mobile consumerIpsos UK
Ipsos MORI’s research on the mobile consumer for the Logic Group – including attitudes towards “big data”, and an overview of how people use their smartphones, now and in the future.
Looking to the future: The mobile consumerIpsos UK
Ipsos MORI’s research on the mobile consumer for the Logic Group – including attitudes towards “big data”, and an overview of how people use their smartphones, now and in the future.
A presentation on public perceptions of the charity sector given by Bobby Duffy, Managing Director, Ipsos MORI Social research Institute at NPC’s State of the Sector seminar on 5th March 2014. See the full poll at http://www.ipsos-mori.com/researchpublications/researcharchive/3352/State-of-the-Charities-Sector-poll-for-New-Philanthropy-Capital.aspx or visit the NPC website: http://www.thinknpc.org/publications/mind-the-gap/
In new research carried out by Ipsos MORI and King’s College London, just under half of Britons (45%) say it is very important to them who wins the election, matching figures normally seen at the very height of the election campaign itself in 2010 and 2005. Indeed, only six months before the last election in November 2009, just 35% said the election result was very important to them. More infomation: http://www.ipsos-mori.com/oneyearout
State of the Nation - Spotlight on the Australian Media LandscapeRoy Morgan Research
Just a shake-up of traditional media or death rattles?
It's a landscape cluttered with different measures - tarps, page views, clicks, average issue readership, etc. But where are the consumers? Where are the $s?
This Roy Morgan State of the Nation 17, with a spotlight on the Australian Media landscape, puts the focus back on people. It provides a structured, forensic analysis of all media using three consistent frameworks to understand the changes that have happened and that are still happening.
You really need to understand how the new media landscape is changing people's lives - especially your own.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Retail sales trends through the lens of International shopper spending. Planet data analysis and segmentation across generations, luxury and mainstream brands, outlets and full price stores. Growing demand of mobile payments and considerations on sustainability.
Bobby Duffy, MD Ipsos MORI Social Research Institute
and Senior Visiting Fellow King’s College London. presented these slides on the 1st anniversary of the Step Up To Serve #iwill campaign. In November 2013, HRH The Prince of Wales and the UK's three party leaders launched Step Up To Serve and the #iwill campaign. The campaign’s collective goal is to double the number of 10-20 year olds taking part in meaningful social action (such as volunteering, fundraising or campaigning) by 2020. Over 80 organisations from across sectors are already working towards this goal.
Understanding your customers in a digital world with Helix PersonasRoy Morgan Research
As presented at ADMA Engage 2013, this presentation shows marketers how Helix Personas, the new psychographic segmentation model by Roy Morgan Research, can help you better target your customers and potential customers. Case studies include liquor retailing, supermarket local area marketing, department store customer segmentation and media profiling.
Daily Deal Sites in the UK: Brand Awareness or Brand Damage? Vision Critical
Does Britain’s addiction to discounts make it worthwhile for brands to offer daily deals? A recent Vision Critical study looks at the UK’s attitudes toward daily deal sites and provides some insights into the marketing implications of using this type of promotion.
Baby Boomers, Millennials and Insurance FraudCase IQ
Join Christina Fiscella, insurance fraud investigator, trainer and speaker, as she discusses cases and methods for conducting insurance fraud investigations involving these two age demographics.
Holyrood Election Priorities in Scotland - March 2016Ipsos UK
Voters in Scotland go to the polls on May 5th in the most significant Holyrood election since the new devolved parliament was established in 1999. This election is the first to take place since the new powers, including for setting income tax levels, were transferred to Holyrood following the recently enacted Scotland Act.
These new responsibilities mean that the parties have taken positions on some issues for the first time in a Holyrood election and will mean that issues of tax and welfare will be central to the campaign. Our new poll provides clues about the priorities of voters as they weigh up their decisions ahead of the election.
A presentation on public perceptions of the charity sector given by Bobby Duffy, Managing Director, Ipsos MORI Social research Institute at NPC’s State of the Sector seminar on 5th March 2014. See the full poll at http://www.ipsos-mori.com/researchpublications/researcharchive/3352/State-of-the-Charities-Sector-poll-for-New-Philanthropy-Capital.aspx or visit the NPC website: http://www.thinknpc.org/publications/mind-the-gap/
In new research carried out by Ipsos MORI and King’s College London, just under half of Britons (45%) say it is very important to them who wins the election, matching figures normally seen at the very height of the election campaign itself in 2010 and 2005. Indeed, only six months before the last election in November 2009, just 35% said the election result was very important to them. More infomation: http://www.ipsos-mori.com/oneyearout
State of the Nation - Spotlight on the Australian Media LandscapeRoy Morgan Research
Just a shake-up of traditional media or death rattles?
It's a landscape cluttered with different measures - tarps, page views, clicks, average issue readership, etc. But where are the consumers? Where are the $s?
This Roy Morgan State of the Nation 17, with a spotlight on the Australian Media landscape, puts the focus back on people. It provides a structured, forensic analysis of all media using three consistent frameworks to understand the changes that have happened and that are still happening.
You really need to understand how the new media landscape is changing people's lives - especially your own.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Retail sales trends through the lens of International shopper spending. Planet data analysis and segmentation across generations, luxury and mainstream brands, outlets and full price stores. Growing demand of mobile payments and considerations on sustainability.
Bobby Duffy, MD Ipsos MORI Social Research Institute
and Senior Visiting Fellow King’s College London. presented these slides on the 1st anniversary of the Step Up To Serve #iwill campaign. In November 2013, HRH The Prince of Wales and the UK's three party leaders launched Step Up To Serve and the #iwill campaign. The campaign’s collective goal is to double the number of 10-20 year olds taking part in meaningful social action (such as volunteering, fundraising or campaigning) by 2020. Over 80 organisations from across sectors are already working towards this goal.
Understanding your customers in a digital world with Helix PersonasRoy Morgan Research
As presented at ADMA Engage 2013, this presentation shows marketers how Helix Personas, the new psychographic segmentation model by Roy Morgan Research, can help you better target your customers and potential customers. Case studies include liquor retailing, supermarket local area marketing, department store customer segmentation and media profiling.
Daily Deal Sites in the UK: Brand Awareness or Brand Damage? Vision Critical
Does Britain’s addiction to discounts make it worthwhile for brands to offer daily deals? A recent Vision Critical study looks at the UK’s attitudes toward daily deal sites and provides some insights into the marketing implications of using this type of promotion.
Baby Boomers, Millennials and Insurance FraudCase IQ
Join Christina Fiscella, insurance fraud investigator, trainer and speaker, as she discusses cases and methods for conducting insurance fraud investigations involving these two age demographics.
Holyrood Election Priorities in Scotland - March 2016Ipsos UK
Voters in Scotland go to the polls on May 5th in the most significant Holyrood election since the new devolved parliament was established in 1999. This election is the first to take place since the new powers, including for setting income tax levels, were transferred to Holyrood following the recently enacted Scotland Act.
These new responsibilities mean that the parties have taken positions on some issues for the first time in a Holyrood election and will mean that issues of tax and welfare will be central to the campaign. Our new poll provides clues about the priorities of voters as they weigh up their decisions ahead of the election.
Media Trends in America. Past, Present and Future--Duane "DJ" SpragueDuane "DJ" Sprague
A comprehensive analysis of where the media usage and advertising opportunities have been, where they are today, and where they are going by age group and gender. Covers TV, radio, print and web 2.0. A must for advertisers, marketers, media planners and buyers.
Being apart of the National Student Advertising Committee (NSAC),we were given the task of finding insights about Snapple through extensive secondary and primary research. These insights were then given to the creative team for them to implement the creative concepts and advertisements for our campaign.
Bryan Sims, 24 year-old CEO of brass|MEDIA Inc., speaks at a credit union conference about the importance of reaching Generation Y to the financial services industry. Sims outlines basic demographic information of Gen Y, provides statistics illustrating the difficulties in reaching them, shows the power of changing media and technology, while giving examples of how other financial institutions have successfully created programs that resonate with young adults.
brass|MEDIA Inc. is a multimedia and technology company that produces brass|MAGAZINE, a lifestyle money magazine written for young adults, by young adults.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Ron Hill is the Market President for iHeartMedia's six Columbia-based radio stations, including 97.5 WCOS-FM, 104.7 WNOK-FM, 96.7 Steve FM, 100.1 The Beat, 560 WVOC and 1400 Fox Sports Radio. Ron leads a group of highly motivated marketing professionals who specialize in offering marketing solutions through the combination of the company's on-air, on-line and on-site resources. He's highly skilled in how to use digital, social, mobile and broadcast media to create strategic plans to achieve client's business objectives. Ron discussed current business trends in media at the AMA Columbia's June event.
See the presentation here.
Reuters institute Digital News Report 2014, Tracking the future of newsNic Newman
116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
WAN-IFRA World Press Trends, IAC, Prague (April 2018)Vincent Peyrègne
Presentation World Press Trends 2017 at the Internet Advertising Conference, Prague, April 2018 (https://iac.spir.cz/akce/internet-advertising-conference-2018/).
Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56 percent of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
2. 1) Why Use the Mail Online 2) Channel Breakdown 4) Case Studies 3) Creative Opportunities
3. Five Reasons To Advertise With The Mail Online Overview ENGAGEMENT INNOVATION SPEND REACH Mail users spend an average of £1,840 each annually online This is more than Guardian, Yahoo and MSN users The Mail receives a higher percentage of UK visits than any other national news site Creatives offering maximum standout including page peels, page wraps and belly bands The Mail Online’s dwell time is 50% greater than that of the other national newspaper sites Source: Hitwise March 09 Source: TGI Internet Wave 18 Source: Comscore April 09 Utilise the Mail’s female orientated channels to reach women who spend more on clothes than any other major female portals FEMALE USERS Source: TGI Internet Wave 18
4.
5. Cross Media Reach Source: Audience Dynamics 2009 of Mail Online Users also read the Newspaper of Paper Readers also use the Website Which is a 24% uplift in reach when you add online to an offline campaign!
6. Solus Reach 40% of Mail Users do not visit the This is a solus reach of 2.8M uniques 15% do not visit This is a solus reach of 1M uniques! Source: TGI Internet Wave 18/Intellitracker May 09
7. More UK Visits than Any Other National Newspaper Site 19.67% 16.61% 16.38% 14.39% 12.74% Source: Hitwise March 09 This means Mail users come back to the site more regularly than users of any other news site
8. 4.3 5.2 The Highest Engagement Minutes Minutes Minutes Source: Comscore April 09 Mail Online users spend an average of 9.8 minutes on the site per month, this is 50% longer than users of other newspaper sites 6.4 Minutes 6.2
9. 90% enjoy spending time with their family INDEX 102 40% are AB , 73 % are ABC1 33% have children aged 1-16 years Average Gross HH Salary £39,775 20% have a gross HH income of £ 50k+ Average Age 46 Source: Audience Dynamics 09/TGI Internet Wave 18 45% say its important their family thinks their doing well INDEX 116 57% have at least 3 or more members in their household INDEX 104 Audience
10. Highly Receptive To Online Advertising “ Online sponsorship is an effective way of advertising” “ I Have Researched a Brand Seen Online” “ Advertising Creativity Is At Its Highest Online” “ Online Ads are More Entertaining Than Other Ads” 21% (160) 14% (111) 12% (99) 57% (128) 52% (116) 50% (112) 43% (145) 28% (94) 27% (91) 22% (172) 15% (120) 13% (102) Source: TGI Internet Wave 18
11. Spending More Online £1,840 £1,704 £1,576 £1,480 £1,478 Average annual online spend, per user In total Mail Online users account for £12.7bn each year of all online spend. Source: TGI Internet Wave 18/ABCe April 09 £1,596 £1,558
12. Buying Quality/Branded Products 140 110 86 105 100 99 96 150 111 109 125 108 109 118 135 118 86 100 111 107 100 149 113 113 113 113 108 104 Source: TGI Internet Wave 18 Own a Gucci Watch Shop at Ted Baker Use Estee Lauder Eye Make-Up Use Calvin Klein Aftershave Buy Adidas Sports Clothes 117 107 99 100 104 114 111
24. 65% Women 74% Women 79% Women 73% Women TV & SHOWBIZ FEMAIL HEALTH YOU A highly relevant audience and environment means these channels are ideal for advertising fashion, beauty and other female targeted products! “ Female Package ” Source: Audience Dynamics 2009
25. 88% Men 81% Men 56% Men FANTASY FOOTBALL SPORT SCIENCE & TECH A highly relevant audience and environment means these channels are ideal for advertising sport, motors and other male targeted products! “ Male Package ” Source: Audience Dynamics 2009 LIVE 50% Men
27. Masthead Sponsorship Exclusive opportunity to ‘own’ the daily mail homepage. Rebrand the masthead to achieve massive stand out, exposure and strong brand association
28. Wrap a page to create maximum visual impact Page Wrap
29. The 3x MPU wide format guarantee’s maximum standout and exposure Belly Band
30. Unique ad positions framing editorial content for maximum stand out Book-Ends
31. Integrate video into a microsite for maximum user engagement and interaction Microsite with Video
32. Allows for a long message and is in a prominent top of the page position! The Ticker is a permanent feature ensuring share of voice ! Ticker
The highest circulating daily newspaper is The Sun with 7.8 million readers. The highest circulating Sunday national newspaper is the News of the World with 7.8 million readers