The document summarizes the results of a survey measuring the impact of COVID-19 on the reputation of various industries in Canada. The key findings are: - Nursing/long-term care homes, retirement homes, and meat packing facilities are suffering clear reputational damage from their response to COVID-19. - Grocery stores, hospitals, and pharmacies received the strongest positive ratings for their response and are building their reputation. Restaurants also received high marks. - While most industries saw improved perceptions from April to May 2020, construction, banks, internet service providers, and electricity utilities saw statistically significant improvements in their reputation impact scores.