This document summarizes public opinion research from Ipsos MORI on issues related to care for older people in the UK. Some key findings include: - There is low awareness and preparation among the public around paying for social care services when older. Few have thought about or started financially preparing. - Care for people with dementia is seen as particularly poor by the public. - While the public supports reforming the care and support system, there are divisions around who should receive support and how it should be determined. - Spending on care for the elderly is already seen as one of the top areas that should be protected from budget cuts. - Overall change is coming to the system but public opinion has not