SlideShare a Scribd company logo
2015
82% OF ADULT POPULATION IN THE UK MADE PURCHASES
ONLINE, ACCORDING TO A SURVEY FROM 2019.
UK: ONLINE SHOPPER PENETRATION, IN % OF ADULTS, 2015-2019
Definition: adults (16+) in Great Britain who purchased online in the previous 12 months
Survey: based on the Opinions and Lifestyle Survey, conducted around Q1 each year
Source: Office for National Statistics, August 2019; as cited in the report "Western Europe B2C
E-Commerce Market 2019" by yStats.com
201820172016 2019
74%
77%77% 78%
82%

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Infographic: Western Europe B2C E-Commerce Market 2019

  • 1. 2015 82% OF ADULT POPULATION IN THE UK MADE PURCHASES ONLINE, ACCORDING TO A SURVEY FROM 2019. UK: ONLINE SHOPPER PENETRATION, IN % OF ADULTS, 2015-2019 Definition: adults (16+) in Great Britain who purchased online in the previous 12 months Survey: based on the Opinions and Lifestyle Survey, conducted around Q1 each year Source: Office for National Statistics, August 2019; as cited in the report "Western Europe B2C E-Commerce Market 2019" by yStats.com 201820172016 2019 74% 77%77% 78% 82%