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Norman R. Theoret 
Chicago, Illinois   (312) 593­​1267   ​jnrtheoret@gmail.com  
 
 ​ GENERAL MANAGER, HOTELS & RESORTS 
Driving Revenue through Memorable Guest Experiences 
 
Results­driven Hospitality Business Leader with expertise in developing outstanding management                   
teams and providing superior guest experiences. Demonstrated ability to increase revenue/profitability                     
and market share and manage expenses/cost containment. ​Successful in utilizing risk, asset/renovation                       
management while effectively maintaining working relationships with ownership, clients and                   
operational partners. ​Passionate about building and leading high­performing teams.   
 
● Business & Marketing Plan  ● Revenue Generation  ● Human Resources 
● Opening Experience  ● P&L, Budgets, Capital  ● Food & Beverage  
● Team Development   ● Sales & Marketing Mgmt  ● Union Negotiations 
● Due Diligence & Pro Forma  ● Revenue/Yield Mgmt  ● Performance Improvement 
● Brand Management  ● Service/Guest Relations  ● Training and Retention 
 
Proven ​leadership ability.​ Develops, motivates and manages multiple teams of diverse associates. 
Superior ​communications ​skills​, both written and verbal. Interacts with all levels of decision makers,                           
clients, ownership and associates.  Well versed in client relations and guest service. 
Cited for ​organizational leadership by Regional VP who said “Norm showed tremendous motivation                         
and team building skills in accepting challenging turnaround situations.” 
 
PROFESSIONAL EXPERIENCE 
   
Norman R. Theoret, Hospitality Consultant                                                                   ​ Jan 2015 ­ Present   
   
● In the process of fulfilling my Green Card application, I was required to re­establish Canadian 
citizenship. I started a hospitality consulting business in Alberta, Canada and Chicago, Illinois.  
● Worked in both full time management and consulting roles with various hotel and restaurant 
operators to increase revenues, productivity, staff evaluation and marketing support. 
 
General Manager,​  Holiday Inn Sherwood Park, ​Alberta, Canada                          Mar 2014 ­ Dec 2014  
 
● 258 rooms; 22,000 sf of meeting space; 100 staff; $8 million annual revenue 
● Worked directly with ownership to successfully transition hotel to the Holiday Inn brand 
● Proactively managed change and compliance with managers and staff relevant to the implementation 
of IHG standards, policies, procedures and guest expectations  
● Attended and successfully completed the IHG General Manager program 
● Re​opened the hotel restaurant which was previously operated by a third­party 
● Increased revenues 10% ($800,000) from previous year 
  
 
 
Norman R. Theoret – Page 2 
 
 
 
General Manager, Crowne Plaza Chicago Metro ­ ​Chicago IL​     ​                         Dec 2011 ­ Apr 2013  
 
● 398 rooms; 7,000 sf of meeting space; 200 staff; $20 million annual revenue  
● Leader of 150 team members. Together, successfully increased the comp set RevPAR from 85% 
to 100% YOY. Created new client relationships which generated $20 Million total revenue 
● In a six­month period, improved guest satisfaction and ranking from 112 to 53 within all IHG 
Crowne Plaza brand hotels in North America 
● Focus on cleanliness and brand standards achieved Top 10 ranking consistently in the IHG 
annual inspection 
 
 
General Manager, Hyatt Rosemont ­ ​Rosemont IL​                                                  ​Nov 2010 ­ Jun 2011  
 
● 206 rooms; 7,600 sf of meeting space; 150 staff; $10 million annual revenue 
● Reporting to the Regional VP, nurtured top account relationships; increased corporate account 
productivity (worked closely with the airlines) 
● Renegotiated all​ ​operation/maintenance contracts for a total savings of $100,000 annually 
● Responsible for the smooth transition from Hyatt­owned to a Franchise, boutique­style hotel 
  
General Manager, Wyndham Chicago ­ ​Chicago IL                                               May 2003 ­ Mar 2010 
 
 
● 417 rooms; 17,000 sf of meeting space; 250 staff; $30 million annual revenue 
● Reporting to the Regional VP, achieved 105% RevPAR index consistently within comp set  
● Decreased payroll by implementing a rooms cleaned/per hour and minutes/per occupied room 
program (over $250,000 savings annually)  
● Increased banquet business to achieve 23% Food cost and 20% Beverage cost  
● Consistently surpassed established Wyndham Brand standard goals  
● Wyndham Chicago received the AAA Four Diamond Award for 11 years consecutively 
● Awarded Wyndham Hotel of the Year   
  
Prior Experience ​(management progression as Department Head and General Manager) 
Wyndham Garden Hotel (Naperville IL);​ ​Wyndham Bristol Place (Toronto, Ontario); ​Canadian Pacific 
(Fairmont Hotels & Resorts) 
 
EDUCATION 
 
Canadore College, North Bay, Ontario  
Degree in Hotel Resort and Restaurant Management (Bilingual) 
 
Language Skills: English, French 
 

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NormTheoret_GMResume08-2016

  • 1. Norman R. Theoret  Chicago, Illinois   (312) 593­​1267   ​jnrtheoret@gmail.com      ​ GENERAL MANAGER, HOTELS & RESORTS  Driving Revenue through Memorable Guest Experiences    Results­driven Hospitality Business Leader with expertise in developing outstanding management                    teams and providing superior guest experiences. Demonstrated ability to increase revenue/profitability                      and market share and manage expenses/cost containment. ​Successful in utilizing risk, asset/renovation                        management while effectively maintaining working relationships with ownership, clients and                    operational partners. ​Passionate about building and leading high­performing teams.      ● Business & Marketing Plan  ● Revenue Generation  ● Human Resources  ● Opening Experience  ● P&L, Budgets, Capital  ● Food & Beverage   ● Team Development   ● Sales & Marketing Mgmt  ● Union Negotiations  ● Due Diligence & Pro Forma  ● Revenue/Yield Mgmt  ● Performance Improvement  ● Brand Management  ● Service/Guest Relations  ● Training and Retention    Proven ​leadership ability.​ Develops, motivates and manages multiple teams of diverse associates.  Superior ​communications ​skills​, both written and verbal. Interacts with all levels of decision makers,                            clients, ownership and associates.  Well versed in client relations and guest service.  Cited for ​organizational leadership by Regional VP who said “Norm showed tremendous motivation                          and team building skills in accepting challenging turnaround situations.”    PROFESSIONAL EXPERIENCE      Norman R. Theoret, Hospitality Consultant                                                                   ​ Jan 2015 ­ Present        ● In the process of fulfilling my Green Card application, I was required to re­establish Canadian  citizenship. I started a hospitality consulting business in Alberta, Canada and Chicago, Illinois.   ● Worked in both full time management and consulting roles with various hotel and restaurant  operators to increase revenues, productivity, staff evaluation and marketing support.    General Manager,​  Holiday Inn Sherwood Park, ​Alberta, Canada                          Mar 2014 ­ Dec 2014     ● 258 rooms; 22,000 sf of meeting space; 100 staff; $8 million annual revenue  ● Worked directly with ownership to successfully transition hotel to the Holiday Inn brand  ● Proactively managed change and compliance with managers and staff relevant to the implementation  of IHG standards, policies, procedures and guest expectations   ● Attended and successfully completed the IHG General Manager program  ● Re​opened the hotel restaurant which was previously operated by a third­party  ● Increased revenues 10% ($800,000) from previous year        
  • 2. Norman R. Theoret – Page 2        General Manager, Crowne Plaza Chicago Metro ­ ​Chicago IL​     ​                         Dec 2011 ­ Apr 2013     ● 398 rooms; 7,000 sf of meeting space; 200 staff; $20 million annual revenue   ● Leader of 150 team members. Together, successfully increased the comp set RevPAR from 85%  to 100% YOY. Created new client relationships which generated $20 Million total revenue  ● In a six­month period, improved guest satisfaction and ranking from 112 to 53 within all IHG  Crowne Plaza brand hotels in North America  ● Focus on cleanliness and brand standards achieved Top 10 ranking consistently in the IHG  annual inspection      General Manager, Hyatt Rosemont ­ ​Rosemont IL​                                                  ​Nov 2010 ­ Jun 2011     ● 206 rooms; 7,600 sf of meeting space; 150 staff; $10 million annual revenue  ● Reporting to the Regional VP, nurtured top account relationships; increased corporate account  productivity (worked closely with the airlines)  ● Renegotiated all​ ​operation/maintenance contracts for a total savings of $100,000 annually  ● Responsible for the smooth transition from Hyatt­owned to a Franchise, boutique­style hotel     General Manager, Wyndham Chicago ­ ​Chicago IL                                               May 2003 ­ Mar 2010      ● 417 rooms; 17,000 sf of meeting space; 250 staff; $30 million annual revenue  ● Reporting to the Regional VP, achieved 105% RevPAR index consistently within comp set   ● Decreased payroll by implementing a rooms cleaned/per hour and minutes/per occupied room  program (over $250,000 savings annually)   ● Increased banquet business to achieve 23% Food cost and 20% Beverage cost   ● Consistently surpassed established Wyndham Brand standard goals   ● Wyndham Chicago received the AAA Four Diamond Award for 11 years consecutively  ● Awarded Wyndham Hotel of the Year       Prior Experience ​(management progression as Department Head and General Manager)  Wyndham Garden Hotel (Naperville IL);​ ​Wyndham Bristol Place (Toronto, Ontario); ​Canadian Pacific  (Fairmont Hotels & Resorts)    EDUCATION    Canadore College, North Bay, Ontario   Degree in Hotel Resort and Restaurant Management (Bilingual)    Language Skills: English, French